Chewing Gum Gets the DTC Treatment
CPG - Online

Few industries have been hit harder by the online shopping boom than the chewing gum business. Chewing gum does not lend itself well to e-commerce. It’s traditionally a small, low-priced purchase t...

Modern Retail
June 28, 2021

Your Pet Could Appear in a Cadbury Bunny Ad
CPG - Pets

It's almost Easter, which means we're approaching Cadbury Egg season. And your dog, cat, or other favorite pet could star in the candy brand's next commercial. The company is hosting a contest in sea...

USA Today
February 8, 2021

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