Why Every Costco Product is Called ‘Kirkland Signature&#...
CPG - Health & Beauty - Household - Retail

Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart. It's also shocki...

February 8, 2022

As Inflation Rises, Private Labels Are Quietly Taking Over Ret...
CPG - Health & Beauty - Household - Online - Retail

Consumers may begin looking to stretch their budgets as the cost of essential items continue to rise, making room for cheaper private label brands to take market share. The Consumer Price Index, a ke...

Modern Retail
February 4, 2022

5 Partnerships That Made Beautiful Music in 2021
Attractions - CPG - Dining - Finance - Influencers

Music partnerships have been all the rage this year, with artists and music companies collaborating in categories that include CPG, dining, toy brands and more to engage fans in new and exciting ways!...

Abby Calcara
December 7, 2021

Madden NFL 21 is Having a Campbell’s Chunky Tournament
CPG - Gaming

Campbell’s is partnering up with EA  to bring fans “never before seen content and experiences.” The program includes Campbell’s Chunky gear and challenges in Madden NFL 21 and a Championships...

The Nerd Stash
November 17, 2020

JM Smucker sells Crisco to B&G Foods for $550M

CPG - J.M. Smucker announced plans to sell its Crisco oils and shortening business to B&G Foods for about $550 million in cash, the company known for its jams said in a statement. For the full ...

Food Dive
October 27, 2020

Campbell’s Amplifies Organic Offerings With First National C...

The line of soups and plant-based beverages was acquired for $700 million in 2017. For the full story, visit AdWeek  -  https://www.adweek.com/brand-marketing/campbells-amplifies-organic-offering...

October 19, 2020

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