How Workwear is Getting the DTC Treatment
Fashion - Online - Retail

New brands like Brunt Workwear and Truewerk are taking the direct-to-consumer model, and using it to build apparel businesses that are focused on consumers working in trades such as construction, plum...

Modern Retail
September 14, 2021

Guinness Toasts to Front-Line Heroes in St. Patrick’s Da...
Beverages - Fashion - Non-Profit - Online

Guinness, the Irish stout brand, this year is celebrating St. Patrick's Day with a multichannel campaign that asks people to cheer for the pandemic's front-line heroes and donate to charity. The #AToa...

Marketing Dive
March 5, 2021

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