Cheez-It Popcorn has Finally Arrived
CPG - Retail

The iconic cheesy square cracker is morphing into a movie-night snack with a new, limited-time-only popcorn: Cheez-It Loaded Popcorn, now available at retailers nationwide, while supplies last. It wi...

Food Network
March 2, 2021

Cheez-It recreates college football experience with animatroni...
CPG - Sports

The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl. The strategy shows the Kellogg-owned snack marketer link...

Marketing Dive
December 9, 2020

There is a new title sponsor for the Cactus Bowl

The Cactus Bowl, played at Chase Field in Arizona, lost its title sponsor, Cheez-It, due to the pandemic. A new title sponsor, Guaranteed Rate, was named. Guaranteed Rate is one of the largest retail ...

Sports Illustrated
October 22, 2020

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