Cheez-It Wants Football Players and Fans to Wake Up ‘Fee...
CPG - Press Releases - Sports - Travel

BATTLE CREEK, Mich., Dec. 1, 2022 /PRNewswire/ -- Cheez-It®, the cheeziest sponsor of college football with four years of Cheez-It Bowl action and the title partner of the new Cheez-It Citrus Bowl, i...

Nicholas Fox
December 1, 2022

Taco Bell Makes Big Moves! Introducing The Big Cheez-It Tostad...
CPG - Dining - Partnerships - Press Releases

Irvine, Calif. (June 28, 2022) - The masterminds of Taco Bell and Cheez-It have come together for the ultimate Test Kitchen test: the Big Cheez-It Tostada. Just like the iconic cracker, this inn...

Faisal Hussain
June 29, 2022

Cheez-It Teams Up With Pandora To Create First-Ever Sonically-...
CPG - Music - Press Releases

BATTLE CREEK, Mich., May 17, 2022 /PRNewswire/ -- It's no secret Cheez-It® will go to absurd lengths to bring the world new ways to enjoy its snacks made with 100% real cheese. So, when the brand cam...

Nicholas Fox
May 17, 2022

Cheez-It Popcorn has Finally Arrived
CPG - Retail

The iconic cheesy square cracker is morphing into a movie-night snack with a new, limited-time-only popcorn: Cheez-It Loaded Popcorn, now available at retailers nationwide, while supplies last. It wi...

Food Network
March 2, 2021

Cheez-It recreates college football experience with animatroni...
CPG - Sports

The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl. The strategy shows the Kellogg-owned snack marketer link...

Marketing Dive
December 9, 2020

There is a new title sponsor for the Cactus Bowl

The Cactus Bowl, played at Chase Field in Arizona, lost its title sponsor, Cheez-It, due to the pandemic. A new title sponsor, Guaranteed Rate, was named. Guaranteed Rate is one of the largest retail ...

Sports Illustrated
October 22, 2020

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