The iconic cheesy square cracker is morphing into a movie-night snack with a new, limited-time-only popcorn: Cheez-It Loaded Popcorn, now available at retailers nationwide, while supplies last.
It wi...
The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl.
The strategy shows the Kellogg-owned snack marketer link...
The Cactus Bowl, played at Chase Field in Arizona, lost its title sponsor, Cheez-It, due to the pandemic. A new title sponsor, Guaranteed Rate, was named. Guaranteed Rate is one of the largest retail ...
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