What’s the Future of Shock-Value Marketing?
Beverages - Branding - CPG - Dining

Velveeta martinis, pants made of Chipotle napkins, and nail polish that can detect the temperature of a can of Coors Light. Brands went to great lengths to reach customers in creative ways and make he...

Marketing Brew
January 9, 2023

Chipotle Launches New Rewards Perk “Freepotle” and...
Dining - Press Releases

Chipotle Mexican Grill (NYSE: CMG) today announced it is launching "Freepotle," a new Chipotle Rewards perk that gives members up to ten free food drops throughout 2023. All existing Chipotle Rewards ...

Nicholas Fox
January 9, 2023

Chipotle Inspires Fans to Maintain New Year’s Resolution...
Dining - Online - Partnerships - Press Releases - Tech

NEWPORT BEACH, Calif., Jan. 3, 2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is kicking off 2023 with a new lineup of Lifestyle Bowls that cater to contemporary wellnes...

Faisal Hussain
January 3, 2023

Why Logitech Added BeReal to Its Holiday Marketing Plans
Online - Retail - Tech

In the quest for Gen Z’s attention this holiday season, Logitech is the latest marketer to add emerging social media platform BeReal to its docket. Logitech took to the platform as part of its “1...

MarketingDive
December 20, 2022

Chipotle Taps the Farmlink Project and Tiktok Chef Nick Digiov...
Dining - Influencers - Non-Profit - Online - Press Releases

Chipotle Mexican Grill (NYSE: CMG) today announced it is teaming up with The Farmlink Project to help donate more than 10 million pounds of produce to food banks this winter, with a goal of reaching 2...

Nicholas Fox
December 14, 2022

2022 Brand & Entertainment Holiday Partnerships
Attractions - Beverages - CPG - Dining - Fashion

Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022. Chipotle Delivers Its First BeReal S...

Nicholas Fox
December 5, 2022

Chipotle Partners with ASAP.com for On-Demand Delivery
Dining - Electronics

Chipotle Mexican Grill has tapped ASAP.com, a national on-demand delivery brand, to help the nearly 3,000-unit restaurant chain expand its delivery service. For the full story, visit Fast Casual ...

Fast Casual
November 28, 2022

How Fast Food Got its Start in Southern California — And Why...
Dining

Some of the biggest fast food brands in the world started in Southern California in the 20th century. Car-centered growth of communities around highways and suburbs made fast food and drive-thrus a pe...

Business Insider
November 23, 2022

Chipotle Is Giving Away Free Entrees For Every Goal Scored By ...
Dining - Sports

Chipotle, an official partner of US Soccer, today announced it will drop 5,000 free entree codes every time the US Men’s National Team scores a goal during the upcoming FIFA World Cup. In addition ...

Chew Boom
November 17, 2022

Chipotle to Offer Garlic Guajillo Steak in the Metaverse for L...
Dining - Online

Chipotle Mexican Grill today announced its new Garlic Guajillo Steak will be available at Chipotle restaurants across the U.S. and Canada, and virtually in the metaverse, for a limited time. The brand...

QSR Magazine
September 13, 2022

Chipotle and Nicole McLaughlin Create ‘Napkin Cargo Pant...
Dining - Fashion

First Cilantro Soap dropped. Then the lemonade-scented “Water” Cup Candle. Now, Chipotle is introducing its latest meme-inspired product, Chipotle Napkin Cargo Pants. Chipotle teamed up with upcy...

QSR Magazine
September 1, 2022

Chipotle Brings Back Trivia Game Full of BOGO Offers
Dining

Chipotle Mexican Grill today announced it is bringing back Chipotle IQ, a trivia game that tests fans' knowledge of Chipotle's ingredients, leading food standards, fresh preparation, culinary techniqu...

QSR Magazine
August 22, 2022

Chipotle to Drop Lemonade-Scented Soy Candle
Beverages - Branding - CPG - Dining - Household

Chipotle Mexican Grill announced it is introducing a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup. Starting August 18 at 9am PT, the “Water” Cup Candle wi...

QSR Magazine
August 16, 2022

Chipotle’s Buy the Dip Game Will Give Away $200K in Crypto
Dining - Finance - Gaming - Online - Tech

Chipotle Mexican Grill is celebrating National Avocado Day (July 31) by launching a limited-time stock market simulation game, “Buy the Dip,” that will give away $200,000 in various cryptocurrency...

Marketing Dive
July 25, 2022

Chipotle to Add To-Go Orders of U.S. Women’s National Te...
Dining - Sports

Chipotle Mexican Grill announced it is partnering with U.S. Women's National Team (USWNT) soccer players Rose Lavelle and Sophia Smith to launch their go-to orders as official menu items on the Chipot...

QSR Magazine
June 28, 2022

Chipotle Tests Mexican Cauliflower Rice
Dining - Press Releases

NEWPORT BEACH, Calif., June 16, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is piloting Mexican Cauliflower Rice at 60 restaurants in Arizona, Southern California, and W...

Nicholas Fox
June 16, 2022

Chipotle Gets Nostalgic with ‘1993 Collection’ of ...
Dining - Fashion

Chipotle on Wednesday announced the launch of its 1993 Collection, a line of Chipotle Goods items inspired by ‘90s fashion, paying homage to the revolutionary restaurant’s founding in 1993. The 1...

QSR Magazine
June 15, 2022

Chipotle Introduces First Seasonal Drink, Watermelon Limeade b...
Beverages - Dining - Press Releases

NEWPORT BEACH, Calif., June 9, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced its first seasonal beverage, Watermelon Limeade, is available for a limited time at all restauran...

Nicholas Fox
June 9, 2022

Chipotle Goes BOGO For Basketball Championship
Dining

Chipotle Mexican Grill is launching its own game play in celebrating the 2022 Men's Professional Basketball Championship Series. The brand is hiding up to 50,000 buy one, get one deals in televised a...

Fast Casual
June 3, 2022

Chipotle Accepts Cryptocurrency Through Flexa
Dining - Finance

Signaling growing acceptance of digital currencies, crypto heads can now use their Bitcoin to buy burritos. Chipotle Mexican Grill on Wednesday began accepting cryptocurrency in U.S. stores and onlin...

NRN
June 3, 2022

Chipotle Partners With Miley Cyrus’s Foundation for Prid...
Dining - Non-Profit

Chipotle will partner with The Happy Hippie Foundation – a not-for-profit founded by Miley Cyrus – to donate a quarter of a million dollars of its food to LGBTQ+ centers nationwide. It will also r...

The Drum
June 1, 2022

Chipotle Giving Freebies to Hockey Fans
Dining - Sports

Chipotle Mexican Grill has launched a "Wear Your Hockey Jersey" program, which gives buy-one-get-one deals on entrees to in-restaurant diners wearing jerseys after 3 p.m., Monday. The brand is teaming...

Fast Casual
May 13, 2022

Chipotle Recognizes Healthcare Heroes With More Than $1 Millio...
Dining - Non-Profit - Press Releases

NEWPORT BEACH, Calif., April 28, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) announced today it is recognizing healthcare heroes by awarding 2,000 medical professionals with free Chipotle ...

Nicholas Fox
April 28, 2022

6 Ways the Food Industry’s Turning to Tech in 2022
Beverages - CPG - Dining - Electronics - Online

Like ecommerce more generally, the pandemic accelerated an already growing trend of tech integration within the food industry. Now, with regulations easing for better or worse throughout much of the w...

Gizmodo
April 27, 2022

Fans Can Roll Burritos at Chipotle in the Metaverse to Earn Bu...
Dining - Gaming - Online - Partnerships - Press Releases

NEWPORT BEACH, Calif., April 5, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) announced today it is launching Chipotle Burrito Builder on Roblox (NYSE: RBLX), a new simulation experience...

Faisal Hussain
April 6, 2022

Guac Mode Is Back! Chipotle Partners With Cash App So Fans Don...
Dining - Finance - Online - Press Releases

Brand gives guests a second chance to enroll in Guac Mode and get access to surprise guac rewards throughout the year NEWPORT BEACH, Calif., March 28, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYS...

Faisal Hussain
March 29, 2022

10 Biggest Fast-Food Launches of 2021
Dining

Major players rolled out significant updates to their menus this year. Some were iconic limited-time offers, and others were lasting changes that will transform the customer experience for years to co...

Eat This, Not That!
January 6, 2022

Chipotle Launches Plant-Based Chorizo Offering
Dining - Press Releases

NEWPORT BEACH, Calif., Jan. 3, 2022 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced Plant-Based Chorizo is available for a limited time at U.S. locations. A new, craveable protei...

Faisal Hussain
January 3, 2022

What’s Driving the Merch Opportunity at Restaurants?
Dining - Fashion

P.F. Chang’s last week became the latest retailer to open an online retail store. Cracker Barrel, Waffle House, In-N-Out Burger, Margaritaville and Planet Hollywood are among food establishments tha...

RetailWire
December 17, 2021

CHIPOTLE TO OPEN FIRST CHIPOTLANE DIGITAL KITCHEN
Dining - Press Releases - Tech

NEWPORT BEACH, Calif., Dec. 16, 2021 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced its first Chipotlane Digital Kitchen restaurant in Cuyahoga Falls, Ohio. The new prototype ...

Faisal Hussain
December 16, 2021

Chipotle Fighting Food Waste, Hunger Via Farmlink Partnership
Dining - Non-Profit

Now through Friday, when Chipotle's digital guests name their orders "GIVETEN" on the Chipotle app or Chipotle.com, the chain will donate 10 pounds of unsold produce from its farming partners through ...

Fast Casual
December 6, 2021

Chipotle Brings Popular Meme To Life, Introduces Cilantro Soap
Dining - Health & Beauty - Online - Press Releases

NEWPORT BEACH, Calif., Dec. 2, 2021 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today brought a popular meme to life by launching Cilantro Soap, exclusively available for purchase on chip...

Nicholas Fox
December 2, 2021

Chipotle Launches Collaboration With Apparel Brand Carhartt
Dining - Fashion

Chipotle has launched its collaboration with Carhartt in order to commemorate the premiere of its new film, A Future Begins. Made up of a series of exclusive launches, the collaboration is aimed at h...

Fashion United
November 19, 2021

Chipotle Steps Up Sports Sponsorship With NHL Deal
Dining - Sponsorships - Sports

Chipotle will serve as the NHL’s official Mexican-themed QSR and Mexican-themed fast casual restaurant. The brand has exclusivity in each category, both of which are new for the NHL. Financial detai...

SBJ
November 4, 2021

5 Ways QSRs Are Embracing Technology
Dining - Electronics - Online - Tech

With no end in sight to the ongoing labor shortage, many fast food chains are turning to technology to help fill staffing gaps. About half of U.S. operators expect to deploy automation technology in t...

RestaurantDive
November 4, 2021

Chipotle Launches Creator Class Program to ‘Supercharge&...
Dining - Influencers

Chipotle Mexican Grill today announced the launch of the Chipotle Creator Class, a program that supercharges some of the brand's most influential creators through exclusive perks and partnerships to h...

QSR
September 9, 2021

How QSR Loyalty Programs Stack up in 2021
Dining

Chains from McDonald's to Burger King are adding loyalty programs for the first time to attract and retain customers, and they're gaining ground against competitors' long-standing programs. QSR custo...

RestaurantDive
August 27, 2021

American Eagle Homes in on Twitch with New Creator Partnership
Esports - Fashion - Gaming - Streaming

Retail brand American Eagle is Twitch's newest Official Marketing Partner, the company announced today in an email to Marketing Dive. The deal will let American Eagle amplify creators on the platform ...

MarketingDive
August 20, 2021

Chipotle Tests Plant-Based Chorizo In Select Markets
Dining - Press Releases

NEWPORT BEACH, Calif., Aug. 19, 2021 /PRNEWSWIRE/ -- Chipotle Mexican Grill (NYSE: CMG) today announced its latest menu innovation, Plant-Based Chorizo, is in test in Denver and Indianapolis. Pla...

Faisal Hussain
August 19, 2021

Fast Food Has Gotten Way More Expensive in the Last Year
Dining

Fast food prices are rising across the industry. Dunkin', McDonald's, and Taco Bell have seen the biggest increases, according to analysts. Shipping issues, labor shortages, and weather events all con...

Business Insider
July 16, 2021

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