Perfectly Packaged CPG Partnerships in 2022
CPG - Dining - Fashion - Health & Beauty - Live Entertainment

Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more. Check out some great examples of impactful programs from 2022....

Sasha Villalobos
December 6, 2022

Coachella is Coming to Fortnite
Fashion - Gaming - Music - Streaming

Fortnite is adding Coachella to its long, long (long) list of in-game collaborations. The annual music festival announced today that it’s partnering with developer Epic Games to release Coachella-th...

The Verge
April 14, 2022

Doja Cat Links With BMW For New ‘Road To Coachella’ Campai...
Automotive - Live Entertainment - Music

Doja Cat, who’s among those set to bring their respective catalogs to Indio this month for the return of Coachella, has linked with BMW for a new campaign featuring a custom wrap for the auto brand...

April 12, 2022

Absolut Invites Coachella Fans to Meet in the Metaverse with t...
Attractions - Beverages - Live Entertainment - Music - Online

NEW YORK, April 11, 2022 /PRNewswire/ -- Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kin...

Faisal Hussain
April 11, 2022

Lay’s Heads to Coachella With Lay’s Fresh 4D, an I...
Attractions - CPG - Live Entertainment - Music - Partnerships

PLANO, Texas, March 31, 2022 /PRNewswire/ -- Coachella is about to get fresher than ever thanks to Lay's®. America's favorite chip brand is headed to the desert for the first time to transform Coac...

Faisal Hussain
April 6, 2022

Kanye, Billie Eilish to Headline Coachella
Attractions - Live Entertainment - Music

Billie Eilish and Kanye West are slated to headline the 2022 Coachella festival, sources tell Variety, on Saturday and Sunday night, respectively. Swedish House Mafia is also on the bill, although it ...

January 6, 2022

Swedish House Mafia Confirms Coachella 2022 Performance
Live Entertainment - Music

Swedish House Mafia has confirmed that they're playing Coachella 2022. In a social media post on Wednesday (Oct. 20) the dance trio launched a video with the message "Swedish House Mafia Live Coachel...

October 21, 2021

Frank Ocean Set for Coachella 2023, Travis Scott & Rage A...
Attractions - Live Entertainment - Music

Dear April 2023: Frank Ocean will headline Coachella Valley Music and Arts Festival three years after he was originally supposed to, according to co-founder Paul Tollett. The Goldenvoice CEO broke th...

August 3, 2021

Coachella Announces April 2022 Dates
Live Entertainment - Music

The Coachella Valley Music and Arts Festival is coming back next year for its first edition since 2019. The festival will run on the weekends of April 15-17 and 22-24 next year. Find the announcement ...

June 2, 2021

Coachella, Stagecoach festivals canceled again
Live Entertainment - Music

The Coachella Valley Music and Arts Festival and the Stagecoach Country Music Festival were scheduled for April. Last year, they were postponed from April until October but were eventually canceled be...

January 29, 2021

With Live Music On Hold, The Industry Needs A New Video…
Attractions - Music

The issue is the music business, much like society, has become stratified, with a few haves on one end of the spectrum and a whole lot of have nots on the other. For the full story, visit Forbes  ...

October 20, 2020

Coachella Reportedly Postponed Again
Live Entertainment - Music

The annual festival could allegedly be moved to fall 2021. For the full story, visit Vibe  -

October 9, 2020

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