Coca-Cola is hoping that this holiday season, families will crack open some Cokes, settle into a comfy spot and watch its first Christmas Anthology film series.
The beverage company partnered with pr...
Coca-Cola has appointed Shakir Moin as head of marketing for its North America unit, effective Jan. 1, according to an internal announcement. A company veteran, Moin takes the reins after serving as i...
ATLANTA--(BUSINESS WIRE)--Today, Boys & Girls Clubs of America, together with Parichute, The Coca-Cola Company and players of many Major League Soccer (MLS), National Women’s Soccer League (NWSL...
Coca-Cola is collaborating with emerging female artists from the Middle East and Mexico for its FIFA World Cup 2022™ campaign anthem: a modern, multicultural reimagination of Queen’s 1986 hit, “...
College esports platform Brag House has launched a new Fortnite tournament, Black & Positively Golden Gamers, in partnership with Coca-Cola and McDonald’s USA.
The tournament will see 400 stude...
Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The “Believing is Magic” campaign builds on the brand’s “Real Magic” platform and featur...
The latest Coca-Cola Creations fantasy flavor is beyond fans’ wildest dreams.
Coca-Cola Dreamworld—the fourth and final Coca-Cola Creations drop of 2022—bottles up the technicolor tastes and ...
ATLANTA, July 6, 2022 /PRNewswire/ -- Despite removal of their beloved soda from store shelves more than two years ago, dedicated TaB drinkers refuse to give up their efforts to get the iconic die...
Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...
Spoiler alert: It's not marshmallow. The limited-edition Coca-Cola flavor drops July 11.
Marshmello and Coca-Cola are gearing up to release the beverage giant’s first-ever flavor co-created by an a...
Coca-Cola acquired UK coffee chain Costa Coffee in 2019: and has since been expanding the brand throughout Europe. This year it’s launching in the US: where it believes it has the products, quality ...
In announcing that CEO Grant F. Reid is stepping down, the company also revealed that sales grew 50% to almost $45 billion in 2021, according to a statement. While total revenue can also include suppl...
Global superstar Lil Nas X is bringing his unparalleled artistry to vitaminwater’s “Nourish Every You” campaign with a suite of six videos featuring his new unreleased track “Give Me One Chanc...
Coca-Cola is expanding Coke Studio, a music platform that builds on the program originally launched in Pakistan in 2008, to a global stage. The global CokeStudio program is digital-first, always-on an...
Plastic bottle caps can be recycled but are often lost, discarded or end up as litter, Coca-Cola said in a statement. The new design aims to reduce that, the company said.
The hinged lids started rol...
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...
Ad Age's ranking of the hottest celebrity marketing moves of the past month:
No. 5: Coca-Cola x Bill Nye
If there’s one person you can always count on for public education, it’s Bill Nye, whose ...
From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola® Zero Sugar Byte
Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...
PepsiCo has agreed to set a time-bound goal to reduce its use of single-use packaging for a "percent of volume of beverages" by the end of 2022, in response to a shareholder proposal from As You Sow, ...
Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups.
It’s a bold step for the publicly traded company, which is best known for its craft soda...
ATLANTA--(BUSINESS WIRE)--Coca-Cola today unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight..
Coca-Cola Creations wi...
CHICAGO--(BUSINESS WIRE)--Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverage...
Coca-Cola announced the newest addition to its ever-growing flavor profile: Coca-Cola with Coffee Mocha. The offering infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavor. Ea...
VICTOR, N.Y., Jan. 06, 2022 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has entered into a brand authorization ag...
From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships.
Take a look at 7 holiday partne...
Daniel Fletcher’s eponymous label DANIEL w. FLETCHER has a thing for tradition, and for his new collaborative collection with Coca-Cola, the designer looks to past campaigns to create something that...
Subscription boxes are used for a diverse range of products from snacks and beverages to clothing, beauty supplies, arts and crafts and pet-related offerings.
Coca-Cola, for example, has an insiders ...
Starting on Black Friday (November 26), Snapchat users will be able to access an AR holiday market through the app, featuring immersive experiences from six brands.
Coca-Cola, Hollister, Prime Video,...
When "Ghostbusters: Answer the Call" hit theaters in 2016, it came with the joyous return of the classic Hi-C drink Ecto Cooler, the previously discontinued drink that featured a cartoon Slimer f...
Coca-Cola has teamed up with online fan connection platform Cameo for a number of exciting “Santa” experiences for consumers this holiday season.
One of those is this month’s in-real-life Cameo...
Morphe is launching something sour . . . then sweet. Following the release of its Coca-Cola collection earlier this summer, the beloved beauty brand is dropping an all-new bright and fun-filled collec...
WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company.
Odwalla, the popular food and bever...
ATLANTA--(BUSINESS WIRE)-- Today, Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate...
Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...
Triller has ramped up the creation of long-form videos that pair influencers with brands as the social video app seeks to differentiate its platform from chief rival TikTok. The lengthier programming ...
Sprite's "Live From The Label" concert series taps into continued interest in livestreamed events that surged in popularity during the pandemic. Even as vaccines roll out and music venues reopen, in-p...
Dunkin' is bringing on a new CMO just as the U.S. economy starts to reopen at scale thanks to progress on COVID-19 vaccinations. In the announcement, Acevedo was noted for his work revitalizing and in...
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