Coca-Cola Kicks Off Digitally Driven World Cup Campaign
Beverages - Branding - CPG - Sports - Streaming

Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The “Believing is Magic” campaign builds on the brand’s “Real Magic” platform and featur...

Marketing Dive
September 1, 2022

Coca-Cola Dreamworld Invites Fans to Experience Dreams in the ...
Beverages - Branding - Press Releases

The latest Coca-Cola Creations fantasy flavor is beyond fans’ wildest dreams. 
Coca-Cola Dreamworld—the fourth and final Coca-Cola Creations drop of 2022—bottles up the technicolor tastes and ...

Faisal Hussain
August 11, 2022

Sprite to Phase Out Its Signature Green Bottles
Beverages

Coca-Cola has officially announced that starting August 1, Sprite will completely phase out its iconic green plastic bottles used for more than six decades in favor of more sustainable clear packaging...

HypeBeast
July 29, 2022

TaB Drinkers Unite to Bring Back Favorite Soda
Beverages - Press Releases

ATLANTA, July 6, 2022 /PRNewswire/ -- Despite removal of their beloved soda from store shelves more than two years ago, dedicated TaB drinkers refuse to give up their efforts to get the iconic die...

Faisal Hussain
July 6, 2022

Coke Celebrates Summer with AR Music Experience on Snapchat
Beverages - Music - Tech

Coca-Cola is promoting its Coke Summer Music events with an augmented reality (AR) experience on photo-messaging app Snapchat. The AR content features Australian rapper The Kid Laroi performing a new ...

Marketing Dive
July 5, 2022

Marshmello Is Dropping a Limited-Edition Coca-Cola Flavor That...
Beverages - CPG - Music

Spoiler alert: It's not marshmallow. The limited-edition Coca-Cola flavor drops July 11. Marshmello and Coca-Cola are gearing up to release the beverage giant’s first-ever flavor co-created by an a...

Billboard
June 30, 2022

Coca-Cola on US Costa Coffee Launch: ‘The US is Poised for D...
Beverages

Coca-Cola acquired UK coffee chain Costa Coffee in 2019: and has since been expanding the brand throughout Europe. This year it’s launching in the US: where it believes it has the products, quality ...

BeverageDaily
June 28, 2022

Mars Has Secretly Become Bigger Than Coca-Cola, and the Reason...
Beverages - CPG - Pets

In announcing that CEO Grant F. Reid is stepping down, the company also revealed that sales grew 50% to almost $45 billion in 2021, according to a statement. While total revenue can also include suppl...

Fortune
June 23, 2022

Lil Nas X and vitaminwater Team Up for Collection of Flavor-In...
Beverages - Influencers - Music - Partnerships - Press Releases

Global superstar Lil Nas X is bringing his unparalleled artistry to vitaminwater’s “Nourish Every You” campaign with a suite of six videos featuring his new unreleased track “Give Me One Chanc...

Sasha Villalobos
June 16, 2022

Coca-Cola Launches Global Music Platform ‘Coke Studio...
Beverages - Music

Coca-Cola is expanding Coke Studio, a music platform that builds on the program originally launched in Pakistan in 2008, to a global stage. The global CokeStudio program is digital-first, always-on an...

Verge Magazine
May 23, 2022

Coca-Cola Introducing Bottles With Caps That Stay Attached
Beverages - CPG

Plastic bottle caps can be recycled but are often lost, discarded or end up as litter, Coca-Cola said in a statement. The new design aims to reduce that, the company said. The hinged lids started rol...

How Coke and Pepsi’s Rivalry Shaped Marketing — and Where ...
Beverages - Branding - CPG - Retail

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...

MarketingDive
May 10, 2022

The Top Five Celebrity Brand Collabs You Need To Know About Ri...
Sponsorships

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Coca-Cola Creations Gaming-Inspired Coca-Cola Zero Sugar Byte
Beverages - Gaming - Online - Press Releases - Tech

From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola®  Zero Sugar Byte Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...

Faisal Hussain
April 5, 2022

PepsiCo Announces Plans to Reduce Plastic Usage by End of 2022
Beverages - CPG

PepsiCo has agreed to set a time-bound goal to reduce its use of single-use packaging for a "percent of volume of beverages" by the end of 2022, in response to a shareholder proposal from As You Sow, ...

FoodDIVE
March 21, 2022

Jones Soda Unveils Cannabis-Infused Sodas, Syrups and Gummies ...
Beverages - Branding - CPG

Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups. It’s a bold step for the publicly traded company, which is best known for its craft soda...

CNBC
March 11, 2022

Coca-Cola Launches Global Innovation Platform Coca-Cola Creati...
Beverages - CPG - Press Releases

ATLANTA--(BUSINESS WIRE)--Coca-Cola today unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.. Coca-Cola Creations wi...

Faisal Hussain
February 18, 2022

Molson Coors Enters Exclusive Agreement With The Coca-Cola Com...
Beverages - CPG - Partnerships - Press Releases

CHICAGO--(BUSINESS WIRE)--Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverage...

Faisal Hussain
January 25, 2022

Coca-Cola Introduces Its Newest Flavor: Coca-Cola with Coffee ...
Beverages - Branding - CPG

Coca-Cola announced the newest addition to its ever-growing flavor profile: Coca-Cola with Coffee Mocha. The offering infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavor. Ea...

People
January 20, 2022

Constellation Brands Enters Agreement With The Coca-Cola Compa...
Beverages - CPG - Partnerships - Press Releases

VICTOR, N.Y., Jan. 06, 2022 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has entered into a brand authorization ag...

Faisal Hussain
January 7, 2022

7 Partnerships in 2021 That Spread the Holiday Spirit
Attractions - Beverages - CPG - Dining - Live Entertainment

From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships. Take a look at 7 holiday partne...

Abby Calcara
December 9, 2021

DANIEL w. FLETCHER’s Coca-Cola Collaboration Is the Real...
Beverages - Fashion

Daniel Fletcher’s eponymous label DANIEL w. FLETCHER has a thing for tradition, and for his new collaborative collection with Coca-Cola, the designer looks to past campaigns to create something that...

HypeBeast
December 3, 2021

CPGs Think Inside the Subscription Box for Product Testing
CPG - Online - Retail

Subscription boxes are used for a diverse range of products from snacks and beverages to clothing, beauty supplies, arts and crafts and pet-related offerings. Coca-Cola, for example, has an insiders ...

FoodDive
December 1, 2021

Snap Opens an AR Holiday Market for Black Friday
Beverages - Fashion - Health & Beauty - Household - Online

Starting on Black Friday (November 26), Snapchat users will be able to access an AR holiday market through the app, featuring immersive experiences from six brands. Coca-Cola, Hollister, Prime Video,...

CampaignUS
November 23, 2021

GHOSTBUSTERS: AFTERLIFE Resurrects the Hi-C Ecto Cooler
Beverages - CPG - Theatrical

When "Ghostbusters: Answer the Call" hit theaters in 2016, it came with the joyous return of the classic Hi-C drink Ecto Cooler, the previously discontinued drink that featured a cartoon Slimer f...

Slashfilm
November 16, 2021

Coca-Cola’s Santa Is Sending Personalized Cameo Videos to Fa...
Beverages - Online

Coca-Cola has teamed up with online fan connection platform Cameo for a number of exciting “Santa” experiences for consumers this holiday season. One of those is this month’s in-real-life Cameo...

GEEKSPIN
November 10, 2021

Morphe Is Launching a Sour Patch Kids Collection That (Almost)...
CPG - Health & Beauty

Morphe is launching something sour . . . then sweet. Following the release of its Coca-Cola collection earlier this summer, the beloved beauty brand is dropping an all-new bright and fun-filled collec...

POPSUGAR
September 21, 2021

Full Sail IP Partners Buys Odwalla
Beverages - CPG - Press Releases

WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company. Odwalla, the popular food and bever...

Faisal Hussain
September 16, 2021

Coca-Cola Encourages Recycling by Offering Free Rides Through ...
Beverages - Partnerships - Press Releases - Tech - Travel

ATLANTA--(BUSINESS WIRE)-- Today, Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate...

Mitch Litvak
August 30, 2021

McDonald’s Delays Return to Office, Will Require Vaccination...
Dining

McDonald’s told its corporate workforce that it is pushing back the reopening of its offices by more than a month and requiring staff to be fully vaccinated. The fast-food giant joins a number of o...

CNBC
August 13, 2021

Tea Business Unilever Plans to Sell Could be Worth $5.6B
Beverages - CPG

Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...

FoodDive
August 10, 2021

Triller Pivots to Long-Form Videos, Shoppable Livestreams with...
Online - Retail - Tech

Triller has ramped up the creation of long-form videos that pair influencers with brands as the social video app seeks to differentiate its platform from chief rival TikTok. The lengthier programming ...

MarketingDive
July 16, 2021

New Coke Zero Has Updated Packaging & Flavor
Beverages - Branding

Coca-Cola said Tuesday that it is tweaking the beverage in an effort to make the drink taste more like regular Coke. The product's can will also look different — all red, rather than red and black. ...

CNN
July 13, 2021

Sprite Turns Scannable Bottles into Tickets for Virtual Hip-Ho...
Beverages - Live Entertainment - Music

Sprite's "Live From The Label" concert series taps into continued interest in livestreamed events that surged in popularity during the pandemic. Even as vaccines roll out and music venues reopen, in-p...

MarketingDive
July 2, 2021

Dunkin’ Taps Coke Marketing Vet as US CMO Following Two-...
Dining

Dunkin' is bringing on a new CMO just as the U.S. economy starts to reopen at scale thanks to progress on COVID-19 vaccinations. In the announcement, Acevedo was noted for his work revitalizing and in...

Restaurant Dive
June 23, 2021

Coke Lost $4 Billion in Market Value After Ronaldo Gesture
Beverages

Cristiano Ronaldo’s gesture for people to drink water instead of Coke at a Euro 2020 press conference may have cost the soda company $4 billion in market value. https://twitter.com/goal/status/1405...

USA Today
June 16, 2021

Wendy’s Expands Partnership with Rick And Morty
Beverages - Dining - Streaming - Television

Wubba Lubba Grub Grub! Wendy's and Adult Swim's Rick and Morty are back at it again, annoucing year two of a wide-ranging partnership tied to the Emmy Award-winning hit series' fifth season, premierin...

QSR Magazine
June 15, 2021

Coke Sends Out Poems & Free Drinks
Beverages - Dining

The beverage company is not only engraving rhymes across packaging, but promising to give restaurants and their customers free Cokes through June 15 as part of the beverage-maker's "This Coke's On Us"...

Fast Casual
June 2, 2021

Coke’s Experiment to Acquire & Build Non-Soda Offer...
Beverages - CPG

Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla. Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed. ...

Business Insider
May 21, 2021

Coke Discontinuing Its Energy Drink in N. America
Beverages

Coca-Cola Co. is discontinuing its underperforming Coca-Cola Energy drink in North America just over a year after it was rolled out. The beverage giant said the decision was part of a broader strateg...

Bloomberg
May 14, 2021

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