Morphe Is Launching a Sour Patch Kids Collection That (Almost)...
CPG - Health & Beauty

Morphe is launching something sour . . . then sweet. Following the release of its Coca-Cola collection earlier this summer, the beloved beauty brand is dropping an all-new bright and fun-filled collec...

September 21, 2021

Full Sail IP Partners Buys Odwalla
Beverages - CPG - Press Releases

WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company. Odwalla, the popular food and bever...

Faisal Hussain
September 16, 2021

Coca-Cola Encourages Recycling by Offering Free Rides Through ...
Beverages - Partnerships - Press Releases - Tech - Travel

ATLANTA--(BUSINESS WIRE)-- Today, Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate...

Mitch Litvak
August 30, 2021

McDonald’s Delays Return to Office, Will Require Vaccination...

McDonald’s told its corporate workforce that it is pushing back the reopening of its offices by more than a month and requiring staff to be fully vaccinated. The fast-food giant joins a number of o...

August 13, 2021

Tea Business Unilever Plans to Sell Could be Worth $5.6B
Beverages - CPG

Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...

August 10, 2021

Triller Pivots to Long-Form Videos, Shoppable Livestreams with...
Online - Retail - Tech

Triller has ramped up the creation of long-form videos that pair influencers with brands as the social video app seeks to differentiate its platform from chief rival TikTok. The lengthier programming ...

July 16, 2021

New Coke Zero Has Updated Packaging & Flavor
Beverages - Branding

Coca-Cola said Tuesday that it is tweaking the beverage in an effort to make the drink taste more like regular Coke. The product's can will also look different — all red, rather than red and black. ...

July 13, 2021

Sprite Turns Scannable Bottles into Tickets for Virtual Hip-Ho...
Beverages - Live Entertainment - Music

Sprite's "Live From The Label" concert series taps into continued interest in livestreamed events that surged in popularity during the pandemic. Even as vaccines roll out and music venues reopen, in-p...

July 2, 2021

Dunkin’ Taps Coke Marketing Vet as US CMO Following Two-...

Dunkin' is bringing on a new CMO just as the U.S. economy starts to reopen at scale thanks to progress on COVID-19 vaccinations. In the announcement, Acevedo was noted for his work revitalizing and in...

Restaurant Dive
June 23, 2021

Coke Lost $4 Billion in Market Value After Ronaldo Gesture

Cristiano Ronaldo’s gesture for people to drink water instead of Coke at a Euro 2020 press conference may have cost the soda company $4 billion in market value.

USA Today
June 16, 2021

Wendy’s Expands Partnership with Rick And Morty
Beverages - Dining - Streaming - Television

Wubba Lubba Grub Grub! Wendy's and Adult Swim's Rick and Morty are back at it again, annoucing year two of a wide-ranging partnership tied to the Emmy Award-winning hit series' fifth season, premierin...

QSR Magazine
June 15, 2021

Coke Sends Out Poems & Free Drinks
Beverages - Dining

The beverage company is not only engraving rhymes across packaging, but promising to give restaurants and their customers free Cokes through June 15 as part of the beverage-maker's "This Coke's On Us"...

Fast Casual
June 2, 2021

Coke’s Experiment to Acquire & Build Non-Soda Offer...
Beverages - CPG

Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla. Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed. ...

Business Insider
May 21, 2021

Coke Discontinuing Its Energy Drink in N. America

Coca-Cola Co. is discontinuing its underperforming Coca-Cola Energy drink in North America just over a year after it was rolled out. The beverage giant said the decision was part of a broader strateg...

May 14, 2021

Monster Sees Record Sales; Warns of Aluminum Can Shortage

Energy drinks remain a pandemic-resistant category, with Monster Beverage Corp. reporting record sales in the first quarter. The company’s margins were negatively impacted by supply chain issues tha...

Food Business News
May 10, 2021

Coca-Cola Debuts First Major Push for Aha Sparkling Water
Beverages - CPG

Just over a year after appearing in stores nationwide, Coca-Cola’s Aha sparkling water is launching its first major ad campaign, titled “Can I Get an Aha?” In a handful of spots, made by creati...

May 10, 2021

Morphe & Coca-Cola Create 1971 Unity Collection
Beverages - Health & Beauty

After a highly successful first collaboration, Morphe and Coca-Cola's second collection is bound to sell out. The two brands have joined forces once again to create Coca-Cola 1971: The Unity Collectio...

Elite Daily
April 30, 2021

Coca-Cola Hard Seltzer is Off to ‘a Very EncouragingR...
Beverages - CPG

Coca-Cola's (KO) initial foray into selling alcohol via Topo Chico hard seltzers appears to be off to a promising start. "So the early responses in Latin America and Europe are good," Coca-Cola Chair...

Yahoo! Finance
April 22, 2021

Smartwater Partners with Gal Gadot to Promote New Flavored Wat...
Beverages - Influencers

Starting today, Smartwater will begin rolling out a new marketing campaign with Gal Gadot for its latest line of bottled water, Smartwater+. The new product offering, which began appearing at select ...

April 21, 2021

Airlines Bring Back Some Pre-Pandemic Practices

Airlines are gradually phasing out some of the protocols they began during the Covid-19 pandemic. But as carriers make those changes, they face dicey decisions not only about which policies to get rid...

Travel Weekly
April 2, 2021

Coca-Cola CEO Wants Congress to Act After Georgia’s Voti...

Coca-Cola CEO James Quincey is escalating his criticism against recently passed voting laws in Georgia, saying he wants to be "crystal clear and state unambiguously that we are disappointed" in the le...

CNN Business
April 1, 2021

Coke Ads Insert Different Flavors into Memorable Basketball Mo...
Beverages - Branding - CPG - Influencers - Sports

Coca-Cola launched a multichannel campaign for its flavored colas that includes TV commercials during March Madness and a social influencer push. The "Unbelievably Delicious" effort highlights Coca-Co...

Marketing Dive
March 29, 2021

Dunkin’ Releases Girl Scout Cookie-Inspired RTD Iced Coffees
CPG - Dining - Non-Profit - Retail

Dunkin’ Donuts has teamed up with The Coca-Cola Company to launch a new line of ready-to-drink bottled iced coffees in Girl Scout cookie-inspired flavors. As part of the launch, Dunkin’ is offerin...

FoodBev Media
March 26, 2021

Coca-Cola Launching Vending Machine Subscriptions in Japan
Beverages - CPG - Retail

In a bid to lure back customers, Nikkei reports that Coca-Cola is readying a subscription option via its Coke On smartphone app that lets you grab one drink per day for 2,700 yen ($25) per month from ...

Yahoo Finance
March 22, 2021

M&M’s Leads CPG Brands on DTC Strategy
CPG - Retail

M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. ...

March 17, 2021

Coke Taps Tyler, the Creator, for Dance-Focused Zero Sugar Cam...
Beverages - CPG

Coca-Cola aims to reach a younger audience with its "Open That Coca-Cola" campaign that includes a social media activation around music and dancing to encourage consumer participation. Per the brand, ...

Marketing Dive
February 23, 2021

Absolut Vodka Debuts Paper Bottle

Absolut has launched its paper bottle prototype in the UK and Sweden this week: testing the design as part of its journey to create a fully bio-based bottle for spirits. The bottle is made from 57% p...

Beverage Daily
February 22, 2021

Coca-Cola Transitions to Bottles Made From 100% Recycled Plast...
Beverages - CPG - Logistics

Coca-Cola is introducing new bottles made from 100% recycled plastic material across its portfolio, the beverage giant said in a statement. Its new innovations will reduce the use of new plastic by mo...

Food Dive
February 11, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Walmart delivers Coke with drones
Beverages - Retail - Tech

Walmart is continuing to expand its usage of drone delivery in a new partnership with Coca-Cola. To promote the nationwide rollout of the Coca-Cola with Coffee and debut of the new Coca-Cola with Cof...

Chain Store Age
January 26, 2021

Coca-Cola releases breakthrough innovation: Coca-Cola with Cof...

The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. The innovation creates a new “refreshment coffee” category with...

Beverage Industry
January 26, 2021

LeBron James leaves Coca-Cola to team up with Pepsi
Beverages - Branding - CPG

LA Lakers superstar LeBron James is set to leave Coca-Cola after 18 years to join rival PepsiCo. The move was first reported by Front Office Sports (FOS), which said the Los Angeles Lakers forward wi...

January 20, 2021

Chobani enters crowded RTD coffee space
Beverages - CPG

Chobani took its biggest step yet to grow beyond dairy with the rollout of ready-to-drink cold brew coffees — bringing the company up against heavyweights such as Nestlé, PepsiCo and Danone. The c...

January 14, 2021

Pepsi announces ‘Cocoa’ Cola flavor
Beverages - Branding

While the name is of course a nod to its chief competitor, Coca-Cola, the new Pepsi flavor is all about cocoa. Pepsi is tapping into the popularity of the wintry beverage, containing not only cocoa bu...

December 20, 2020

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