Morphe is launching something sour . . . then sweet. Following the release of its Coca-Cola collection earlier this summer, the beloved beauty brand is dropping an all-new bright and fun-filled collec...
WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company.
Odwalla, the popular food and bever...
ATLANTA--(BUSINESS WIRE)-- Today, Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate...
Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...
Triller has ramped up the creation of long-form videos that pair influencers with brands as the social video app seeks to differentiate its platform from chief rival TikTok. The lengthier programming ...
Sprite's "Live From The Label" concert series taps into continued interest in livestreamed events that surged in popularity during the pandemic. Even as vaccines roll out and music venues reopen, in-p...
Dunkin' is bringing on a new CMO just as the U.S. economy starts to reopen at scale thanks to progress on COVID-19 vaccinations. In the announcement, Acevedo was noted for his work revitalizing and in...
Wubba Lubba Grub Grub! Wendy's and Adult Swim's Rick and Morty are back at it again, annoucing year two of a wide-ranging partnership tied to the Emmy Award-winning hit series' fifth season, premierin...
The beverage company is not only engraving rhymes across packaging, but promising to give restaurants and their customers free Cokes through June 15 as part of the beverage-maker's "This Coke's On Us"...
Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla.
Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed.
...
Energy drinks remain a pandemic-resistant category, with Monster Beverage Corp. reporting record sales in the first quarter. The company’s margins were negatively impacted by supply chain issues tha...
After a highly successful first collaboration, Morphe and Coca-Cola's second collection is bound to sell out. The two brands have joined forces once again to create Coca-Cola 1971: The Unity Collectio...
Coca-Cola's (KO) initial foray into selling alcohol via Topo Chico hard seltzers appears to be off to a promising start.
"So the early responses in Latin America and Europe are good," Coca-Cola Chair...
Starting today, Smartwater will begin rolling out a new marketing campaign with Gal Gadot for its latest line of bottled water, Smartwater+.
The new product offering, which began appearing at select ...
Airlines are gradually phasing out some of the protocols they began during the Covid-19 pandemic. But as carriers make those changes, they face dicey decisions not only about which policies to get rid...
Coca-Cola CEO James Quincey is escalating his criticism against recently passed voting laws in Georgia, saying he wants to be "crystal clear and state unambiguously that we are disappointed" in the le...
Coca-Cola launched a multichannel campaign for its flavored colas that includes TV commercials during March Madness and a social influencer push. The "Unbelievably Delicious" effort highlights Coca-Co...
Dunkin’ Donuts has teamed up with The Coca-Cola Company to launch a new line of ready-to-drink bottled iced coffees in Girl Scout cookie-inspired flavors. As part of the launch, Dunkin’ is offerin...
In a bid to lure back customers, Nikkei reports that Coca-Cola is readying a subscription option via its Coke On smartphone app that lets you grab one drink per day for 2,700 yen ($25) per month from ...
Coca-Cola aims to reach a younger audience with its "Open That Coca-Cola" campaign that includes a social media activation around music and dancing to encourage consumer participation. Per the brand, ...
Absolut has launched its paper bottle prototype in the UK and Sweden this week: testing the design as part of its journey to create a fully bio-based bottle for spirits.
The bottle is made from 57% p...
Coca-Cola is introducing new bottles made from 100% recycled plastic material across its portfolio, the beverage giant said in a statement. Its new innovations will reduce the use of new plastic by mo...
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...
Walmart is continuing to expand its usage of drone delivery in a new partnership with Coca-Cola.
To promote the nationwide rollout of the Coca-Cola with Coffee and debut of the new Coca-Cola with Cof...
The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. The innovation creates a new “refreshment coffee” category with...
LA Lakers superstar LeBron James is set to leave Coca-Cola after 18 years to join rival PepsiCo.
The move was first reported by Front Office Sports (FOS), which said the Los Angeles Lakers forward wi...
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