Coca-Cola is expanding Coke Studio, a music platform that builds on the program originally launched in Pakistan in 2008, to a global stage. The global CokeStudio program is digital-first, always-on an...
Plastic bottle caps can be recycled but are often lost, discarded or end up as litter, Coca-Cola said in a statement. The new design aims to reduce that, the company said.
The hinged lids started rol...
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...
Ad Age's ranking of the hottest celebrity marketing moves of the past month:
No. 5: Coca-Cola x Bill Nye
If there’s one person you can always count on for public education, it’s Bill Nye, whose ...
From the Metaverse to IRL: Coca-Cola® Creations Opens Portal to Gaming-Inspired Coca-Cola® Zero Sugar Byte
Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the s...
PepsiCo has agreed to set a time-bound goal to reduce its use of single-use packaging for a "percent of volume of beverages" by the end of 2022, in response to a shareholder proposal from As You Sow, ...
Meet Mary Jones, the new brand from Jones Soda that will feature cannabis-infused sodas, gummies and syrups.
It’s a bold step for the publicly traded company, which is best known for its craft soda...
ATLANTA--(BUSINESS WIRE)--Coca-Cola today unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight..
Coca-Cola Creations wi...
CHICAGO--(BUSINESS WIRE)--Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverage...
Coca-Cola announced the newest addition to its ever-growing flavor profile: Coca-Cola with Coffee Mocha. The offering infuses the beloved Coca-Cola taste with a rich, luxurious mocha coffee flavor. Ea...
VICTOR, N.Y., Jan. 06, 2022 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has entered into a brand authorization ag...
From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships.
Take a look at 7 holiday partne...
Daniel Fletcher’s eponymous label DANIEL w. FLETCHER has a thing for tradition, and for his new collaborative collection with Coca-Cola, the designer looks to past campaigns to create something that...
Subscription boxes are used for a diverse range of products from snacks and beverages to clothing, beauty supplies, arts and crafts and pet-related offerings.
Coca-Cola, for example, has an insiders ...
Starting on Black Friday (November 26), Snapchat users will be able to access an AR holiday market through the app, featuring immersive experiences from six brands.
Coca-Cola, Hollister, Prime Video,...
When "Ghostbusters: Answer the Call" hit theaters in 2016, it came with the joyous return of the classic Hi-C drink Ecto Cooler, the previously discontinued drink that featured a cartoon Slimer f...
Coca-Cola has teamed up with online fan connection platform Cameo for a number of exciting “Santa” experiences for consumers this holiday season.
One of those is this month’s in-real-life Cameo...
Morphe is launching something sour . . . then sweet. Following the release of its Coca-Cola collection earlier this summer, the beloved beauty brand is dropping an all-new bright and fun-filled collec...
WESTPORT, Conn., Sept. 14, 2021 /PRNewswire/ -- Full Sail IP Partners, an acquiror of leading brands, has acquired the Odwalla brand from the Coca-Cola Company.
Odwalla, the popular food and bever...
ATLANTA--(BUSINESS WIRE)-- Today, Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate...
Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...
Triller has ramped up the creation of long-form videos that pair influencers with brands as the social video app seeks to differentiate its platform from chief rival TikTok. The lengthier programming ...
Sprite's "Live From The Label" concert series taps into continued interest in livestreamed events that surged in popularity during the pandemic. Even as vaccines roll out and music venues reopen, in-p...
Dunkin' is bringing on a new CMO just as the U.S. economy starts to reopen at scale thanks to progress on COVID-19 vaccinations. In the announcement, Acevedo was noted for his work revitalizing and in...
Wubba Lubba Grub Grub! Wendy's and Adult Swim's Rick and Morty are back at it again, annoucing year two of a wide-ranging partnership tied to the Emmy Award-winning hit series' fifth season, premierin...
The beverage company is not only engraving rhymes across packaging, but promising to give restaurants and their customers free Cokes through June 15 as part of the beverage-maker's "This Coke's On Us"...
Coca-Cola has sold off drink brands that it paid millions for, like Zico and Odwalla.
Former employees said Coca-Cola and its venture arm didn't give the brands the resources they needed to succeed.
...
Energy drinks remain a pandemic-resistant category, with Monster Beverage Corp. reporting record sales in the first quarter. The company’s margins were negatively impacted by supply chain issues tha...
After a highly successful first collaboration, Morphe and Coca-Cola's second collection is bound to sell out. The two brands have joined forces once again to create Coca-Cola 1971: The Unity Collectio...
Coca-Cola's (KO) initial foray into selling alcohol via Topo Chico hard seltzers appears to be off to a promising start.
"So the early responses in Latin America and Europe are good," Coca-Cola Chair...
Starting today, Smartwater will begin rolling out a new marketing campaign with Gal Gadot for its latest line of bottled water, Smartwater+.
The new product offering, which began appearing at select ...
Airlines are gradually phasing out some of the protocols they began during the Covid-19 pandemic. But as carriers make those changes, they face dicey decisions not only about which policies to get rid...
Coca-Cola CEO James Quincey is escalating his criticism against recently passed voting laws in Georgia, saying he wants to be "crystal clear and state unambiguously that we are disappointed" in the le...
Coca-Cola launched a multichannel campaign for its flavored colas that includes TV commercials during March Madness and a social influencer push. The "Unbelievably Delicious" effort highlights Coca-Co...
Dunkin’ Donuts has teamed up with The Coca-Cola Company to launch a new line of ready-to-drink bottled iced coffees in Girl Scout cookie-inspired flavors. As part of the launch, Dunkin’ is offerin...
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