Coke Names New Marketing Lead for North America Amid Strategy ...

Coca-Cola has appointed Shakir Moin as head of marketing for its North America unit, effective Jan. 1, according to an internal announcement. A company veteran, Moin takes the reins after serving as i...

December 1, 2022

How Coke and Pepsi’s Rivalry Shaped Marketing — and Where ...
Beverages - Branding - CPG - Retail

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...

May 10, 2022

7 Partnerships in 2021 That Spread the Holiday Spirit
Attractions - Beverages - CPG - Dining - Live Entertainment

From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships. Take a look at 7 holiday partne...

Abby Calcara
December 9, 2021

Topgolf Tees Up New Leadership Trio Amid Rapid Growth
Attractions - CPG - Dining - Live Entertainment - Retail

Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has seven new locations planned to open within the coming year. It needed reinforcements. And new p...

August 4, 2021

New Pepsi Campaign Claims It’s Better with Burgers than ...
Beverages - CPG - Dining

Pepsi wants people to know what they’re missing. In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...

May 26, 2021

LeBron Talks About Pepsi Deal & Mtn Dew Partnership
Beverages - CPG - Influencers

PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...

May 13, 2021

Delta Resumes Inflight Service with New Food & Drink Opti...
CPG - Travel

Beginning April 14, Delta’s got a new snack selection that includes Goldfish, Biscoff cookies, almonds and Clif Bars. Customers will automatically receive one savory and one sweet snack. There’ll ...

The Points Guy
March 24, 2021

Coca-Cola Launching Vending Machine Subscriptions in Japan
Beverages - CPG - Retail

In a bid to lure back customers, Nikkei reports that Coca-Cola is readying a subscription option via its Coke On smartphone app that lets you grab one drink per day for 2,700 yen ($25) per month from ...

Yahoo Finance
March 22, 2021

White Castle Teams with Coke on AR-Powered Collector’s C...
Beverages - Dining - Tech

White Castle is partnering with Coca-Cola to celebrate the burger chain's 100th birthday with a set of collectible cups that come to life via augmented reality (AR). Customers who visit a special micr...

Marketing Dive
March 17, 2021

Kia will sit out Super Bowl, breaking 11-year streak
Automotive - Sports

Another regular Super Bowl advertiser is sitting out the game. Kia will break its 11-year Big Game streak, joining Hyundai, Budweiser, Coke and Pepsi as big-name brands that are opting out of in-game ...

January 29, 2021

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