Coca-Cola has appointed Shakir Moin as head of marketing for its North America unit, effective Jan. 1, according to an internal announcement. A company veteran, Moin takes the reins after serving as i...
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on...
From collaborations with travel to dining to television and shopping, brands spread cheer this 2021 holiday season with fun and festive promotions and partnerships.
Take a look at 7 holiday partne...
Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has seven new locations planned to open within the coming year. It needed reinforcements.
And new p...
Pepsi wants people to know what they’re missing.
In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found ...
PepsiCo is banking on that kind of reaction after luring James away from archrival Coca-Cola, which he endorsed for 17 years. The four-time NBA champion is considered to be one of the most marketable ...
Beginning April 14, Delta’s got a new snack selection that includes Goldfish, Biscoff cookies, almonds and Clif Bars. Customers will automatically receive one savory and one sweet snack. There’ll ...
In a bid to lure back customers, Nikkei reports that Coca-Cola is readying a subscription option via its Coke On smartphone app that lets you grab one drink per day for 2,700 yen ($25) per month from ...
White Castle is partnering with Coca-Cola to celebrate the burger chain's 100th birthday with a set of collectible cups that come to life via augmented reality (AR). Customers who visit a special micr...
Another regular Super Bowl advertiser is sitting out the game. Kia will break its 11-year Big Game streak, joining Hyundai, Budweiser, Coke and Pepsi as big-name brands that are opting out of in-game ...
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