What’s the Future of Shock-Value Marketing?
Beverages - Branding - CPG - Dining

Velveeta martinis, pants made of Chipotle napkins, and nail polish that can detect the temperature of a can of Coors Light. Brands went to great lengths to reach customers in creative ways and make he...

Marketing Brew
January 9, 2023

Beverage Partnerships that Poured into 2022
Beverages - CPG - Household - Partnership Blogs - Partnerships

From water to tea to beer to soda, check out this curated list of 2022 beverage partnerships that supported movies, household products, streaming releases and more. PARTNERSHIP BORN AT THE L.A. OFF...

Sasha Villalobos
December 13, 2022

Coors Light’s Chill Polish Brings Color-Changing Technology ...
Beverages - CPG - Health & Beauty - Press Releases

Coors Light fans know that when the mountains turn blue, the beer’s ready to drink. This winter, the beer brand is bringing the color-changing technology on its packaging to the hands of its drinke...

Sasha Villalobos
November 16, 2022

Coors Light Wants to Do Your Dirty Laundry So You Can Get Back...
Beverages - Branding - CPG - Household - Live Entertainment

Saturday is college football game day, but unfortunately for fans everywhere, it’s also the most popular day of the week to do laundry and chores.* As the beer made to chill, Coors Light believes ch...

Sasha Villalobos
October 5, 2022

Coors Light “Thirst Trap” Device Captures Mosquitoes to Sa...
Beverages - Household - Press Releases

CHICAGO--(BUSINESS WIRE)--Summer, everyone’s favorite time of year, is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh - mosquitoes. A study shows that...

Faisal Hussain
July 27, 2022

Coors Light Eliminates 6-Pack Plastic Rings Globally
Beverages - CPG - Press Releases

CHICAGO--(BUSINESS WIRE)--Coors Light today announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations, and is set to become the largest beer brand i...

Faisal Hussain
March 16, 2022

How Craft Beer is Finding Success With College Partnerships
Beverages

Along with foam fingers and face paint, beer is a constant at professional sporting events. Cold lagers lubricate fans rooting for home teams and booing rivals. By and large, behemoth lager brands suc...

VinePair
March 7, 2022

Coors Light Is Releasing Beer Made with Ice from the Stanley C...
Beverages - Sports

To commemorate the win of Tampa Bay Lightning in the Stanley Cup finals, Coors Light has created a beer made out of the actual ice from the rink that the championship was played on. As the official be...

HypeBeast
July 13, 2021

Coors Light Swaps Quarantine Clutter for Beer in Spring Cleani...
Beverages - Household

Coors Light is setting up exchanges where people can trade unwanted gear they've accrued over the course of the pandemic. Consumers can visit The Battery in Atlanta, GA, or Allegiant Stadium in Parad...

Marketing Dive
March 17, 2021

Coors Light builds a ‘Beerman’ who’s ready t...
Beverages - Online

Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...

Marketing Dive
December 10, 2020

Brown-Forman redesigns site to focus on home entertainment
Beverages

Reporting a 2% sales dip this quarter, the company introduced "Cheers to the Host" in an effort to reach consumers at home. For the full story, visit Marketing Dive  -  https://www.marketingdive....

Marketing Dive
November 5, 2020

Inside Molson Coors’ marketing playbook for 2020 and bey...
Beverages

CMO laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March. For the full story, visit Marketing Dive  -  https://www.marketingdive.com/news/inside-mo...

Marketing Dive
October 23, 2020

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