Coors Light is setting up exchanges where people can trade unwanted gear they've accrued over the course of the pandemic.
Consumers can visit The Battery in Atlanta, GA, or Allegiant Stadium in Parad...
Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...
Reporting a 2% sales dip this quarter, the company introduced "Cheers to the Host" in an effort to reach consumers at home.
For the full story, visit Marketing Dive - https://www.marketingdive....
CMO laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.
For the full story, visit Marketing Dive - https://www.marketingdive.com/news/inside-mo...
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