Velveeta martinis, pants made of Chipotle napkins, and nail polish that can detect the temperature of a can of Coors Light. Brands went to great lengths to reach customers in creative ways and make he...
From water to tea to beer to soda, check out this curated list of 2022 beverage partnerships that supported movies, household products, streaming releases and more.
PARTNERSHIP BORN AT THE L.A. OFF...
Coors Light fans know that when the mountains turn blue, the beer’s ready to drink.
This winter, the beer brand is bringing the color-changing technology on its packaging to the hands of its drinke...
Saturday is college football game day, but unfortunately for fans everywhere, it’s also the most popular day of the week to do laundry and chores.* As the beer made to chill, Coors Light believes ch...
CHICAGO--(BUSINESS WIRE)--Summer, everyone’s favorite time of year, is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh - mosquitoes. A study shows that...
CHICAGO--(BUSINESS WIRE)--Coors Light today announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations, and is set to become the largest beer brand i...
To commemorate the win of Tampa Bay Lightning in the Stanley Cup finals, Coors Light has created a beer made out of the actual ice from the rink that the championship was played on. As the official be...
Coors Light is setting up exchanges where people can trade unwanted gear they've accrued over the course of the pandemic.
Consumers can visit The Battery in Atlanta, GA, or Allegiant Stadium in Parad...
Coors Light, which is marketed by Molson Coors Beverage, this week debuted a multichannel campaign featuring the "Beerman," an imperfect snowman built to keep cans of beer cold and who's ready to let ...
Reporting a 2% sales dip this quarter, the company introduced "Cheers to the Host" in an effort to reach consumers at home.
For the full story, visit Marketing Dive - https://www.marketingdive....
CMO laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.
For the full story, visit Marketing Dive - https://www.marketingdive.com/news/inside-mo...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
