OceanX Partners with Crayola for Virtual Classroom Event to Ce...
Press Releases - Streaming - Toys

OceanX Partners with Crayola for Virtual Classroom Event from the Red Sea Premiering Tomorrow for World Oceans Day Kids, parents, and teachers invited to experience the wonders of ocean exploration t...

Sasha Villalobos
 June 8, 2022

#crayola

Crayola, NASA and HarperCollins Collaborate in Honor of the 75...
CPG - Online - Press Releases - Streaming - Tech

Crayola, NASA and HarperCollins Children's Books Celebrate the 75th Anniversary of Goodnight Moon with a Colorful Read Along, Draw Along™ Event from the International Space Station For the first ti...

Sasha Villalobos
 May 20, 2022

#crayola #harpercollins #nasa

Crayola Reorganizes Executive Team to Focus on Content Develop...
CPG - Toys

In an effort to bolster kids’ entertainment content and location-based experiences, Crayola has begun an internal reorganization. As part of the realignment, Victoria Lozano, Crayola’s executive ...

Toybook
May 16, 2022

#crayola

Floafers Explores Wacky World of Crayola Silly Scents with Kid...
CPG - Fashion - Partnerships - Press Releases

Holmdel, NJ –Floafers, maker of fashionable foam footwear, has partnered with creative expression icon Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Sce...

Sasha Villalobos
 May 10, 2022

#crayola #floafers

Color The Town Orange: Kubota Partners with Crayola Giving Kid...
Press Releases - Toys

Inspiring Creative Ways to Do More Together through National Crayola Experience Takeover Events with Real Kubota Equipment & Interactive Experiences, Online Activities that Engage Families GRAPEV...

Nicholas Fox
 April 20, 2022

#crayola #kubota-tractor-corporation

Red, Yellow, and Purple, Oh My: Wendy’s and Crayola Come...
CPG - Dining - Press Releases - Toys

Easton, PA (April 13, 2022) – Everyone’s favorite redhead is teaming up with Crayola to bring creativity to kids young and old with Color Adventure kits in Wendy’s Kids’ Meals. Beginning the w...

Angelina Luspo
 April 12, 2022

#crayola #wendys

Vans and Crayola Celebrate the Spirit of Creativity with Playf...
CPG - Fashion - Press Releases

Costa Mesa, CALIF. (February 7, 2022) – Vans, the original action sports brand and icon of creative expression, has come together with Crayola once again, more than a decade since Vans x Crayola’s...

Angelina Luspo
 February 7, 2022

#crayola #vans

Valpak Partners with Crayola to Celebrate Black History Month
CPG - Press Releases - Publishing

ST. PETERSBURG, Fla., January 27, 2022 – Direct mail advertising leader Valpak is amplifying a message of awareness and education to its audience of over 41 million homes this February. With th...

Angelina Luspo
 January 28, 2022

#black-history-month #crayola #valpak

These Are the Best New Toys of 2021, According to Top Toy Expe...
Retail - Toys

Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...

Good Housekeeping
January 5, 2022

#barbie #crayola #disney #fisher-price #funko

Crayola Positions Itself for Growth Within the Location-Based ...
Attractions - CPG - Live Entertainment - Press Releases

EASTON, Pa. (Nov. 16, 2021) – Crayola LLC announced today that the premier children’s creativity brand is actively seeking partners around the world to license and develop new iterations of its lo...

Angelina Luspo
 November 18, 2021

#crayola #crayola-experience

Five Back-to-School Partnerships That Welcomed Kids Back to Cl...
Beverages - CPG - Fashion - Gaming - Non-Profit

The Back-to-School season is a huge event for family marketing, and in 2021 kids returned to schools in person - many after over a year of remote learning! Take a look at five engaging Back-to-Sch...

Abby Calcara
 October 6, 2021

#boys-girls-clubs-of-america #crayola #forever-21 #girl-scouts #kool-aid

Crayola | Ferrara
CPG - Partnerships - Toys

Crayola partnered with Ferrara Candy Company on an exciting Back to School promotion. The nationwide partnership was themed around "The Art of Snacking" and consisted of an offer on all Ferrara fru...

Crayola | Ferrara
June 24, 2021

#crayola #ferrara

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
 May 21, 2021

#adidas #crayola #goldfish #kraft #levis

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
 May 15, 2021

#boy-scouts-of-america #build-a-bear-workshop #crayola #crayola-ideaworks #fisher-price

Crayola | Native Shoes
Fashion - Partnerships - Retail - Toys

Crayola partnered with purpose-led footwear brand Native Shoes on a limited-edition collaboration that celebrated the brands' shared creativity. Drawing inspiration from Crayola bold and iconic col...

Crayola | Native Shoes
May 3, 2021

#crayola #native-shoes

Crayola Lace-Up Native Shoes Deal
Branding - Retail

Native Shoes has announced a limited-edition collaboration with Crayola. Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, ...

License Global
April 29, 2021

#crayola #native

Crayola | LeSportsac
CPG - Partnerships - Retail - Toys

Crayola invited fans to "Color Your World" in Spring 2021 through a collaboration with LeSportsac. In Spring 2021, LeSportsac partnered with the creative innovator, Crayola, for a colorful and arti...

Crayola | LeSportsac
April 23, 2021

#crayola #lesportsac

Engage a Dedicated Consumer Base with Crayola Partnerships
Attractions - CPG - Gaming - Health & Beauty - Opportunities

Crayola is synonymous with crayons, but the brand is so much more! From experiences to product partnerships (makeup, cereal) to innovations, this partnership- and promotion-friendly brand delivers a d...

Faisal Hussain
 April 9, 2021

#crayola

Zag Inks Consumer Products Deals with Crayola, Kid Designs �...
CPG - Retail - Toys

Business is booming for ZAG’s Miraculous — Tales of Ladybug & Cat Noir in the U.S. Following the news that Disney Channel picked up seasons four and five of the hit animated series, ZAG Execut...

The Toy Book
April 7, 2021

#crayola #disney-channel #target #walmart #zag

Crayola’s Warren Schorr Appears on the ‘Power Kid Podcast...
Toys

On the show, Schorr discusses the animated properties that he worked with at Warner Bros. before delving into Crayola’s position as “stewards of color.” From there, the conversation explores the...

The Toy Book
March 23, 2021

#crayola

Crayola | Epson
Attractions - CPG - Household - Partnerships - Tech

Crayola, in collaboration with Agency808, has partnered with Epson in a sponsorship deal for the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.

Crayola
March 22, 2021

#agency808 #crayola #epson

Crayola and Noshi
CPG - Partnerships - Toys

Noshi and Crayola teamed up to launch edible organic fruit Food Paint that kids could doodle with on their food and then safely eat. The initial offering of the healthy fruit puree in red raspberry, y...

Crayola and Noshi
March 18, 2021

#crayola #noshi

CPG Partnerships Showcase: Crayola x Kellogg’s
CPG - Partnership Blogs - Toys

Today’s CPG Partnerships Showcase features an exciting partnership that colors in the creativity of breakfast! Crayola collaborated with Kellogg's on an exciting CPG partnership that launched a c...

Andrew Gormley
 March 15, 2021

#crayola #kelloggs

Crayola and Detrola by Shinola
CPG - Partnerships - Toys

Crayola teamed with Detrola by Shinola to create the Silly Putty Detrola by Shinola, a tribute to the fun and playful toy that continues to inspire the kid in all of us.

Crayola and Detrola
March 4, 2021

#crayola #detrola #shinola

Scribble Scrubbie Pets App
Opportunities - Retail - Toys

Crayola launched Scribble Scrubbie Pets App in support of their popular product line that lets kids color, clean and care for adorable little pets!

Crayola
February 18, 2021

#crayola

Crayola IDEAworks: The Creativity Exhibition
Attractions - Opportunities - Toys

Crayola, in collaboration with Agency808, presents the immersive state-of-the-art museum CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION. Reach out to Crayola about sponsorship opportunities associated w...

Crayola
February 15, 2021

#crayola

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
 December 20, 2020

#abc #american-cancer-society #best-friends-animal-society #boys-and-girls-clubs-of-america #chuck-e-cheese

Crayola Draws Snack Deal with The License Factory
Branding - CPG - Toys

The License Factory has announced a colorful new licensing partnership with Crayola. The partnership enables The License Factory to manufacture and distribute Crayola-branded Confetti Popcorn and Cott...

License Global
December 7, 2020

#crayola

Crayola partners with Create A Treat for holiday cookie kits
Toys

This makes a convenient holiday gift for families who are social distancing and looking for more activities to do at home during the pandemic. The holiday season isn’t official without gingerbread h...

The Toy Book
December 1, 2020

#crayola

Brand Strategy: Warren Schorr Strategizes Outside the Lines
Branding - CPG - People

Crayola’s Warren Schorr guides the innovation behind the company’s calculated moves into wellness, cosmetics, and museums. With the announcement of the Philadelphia-based Franklin Institute partn...

Profile Magazine
November 25, 2020

#crayola

Crayola IDEAworks: The Creativity Exhibition
Opportunities - Toys

Crayola, in collaboration with Agency808, presents the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION. This exhibition is a state-of-the-art museum experience. CRAYOLA IDEAWORKS: THE CREATI...

Crayola
November 24, 2020

#agency808 #crayola #iideaworks

Head of Retail Development
Jobs - Toys

Sets the overall strategic retail direction for outbound licensing to deliver on established financial metrics/ growth. Directs team of retail development agents in the planning, coordination, and exe...

Crayola
November 6, 2020

#crayola

2020 National Toy Hall of Fame Inductees Revealed
Toys

A trio of classic toys have joined the lineup at the National Toy Hall of Fame. For the full story, visit The Toy Book  -  https://toybook.com/2020-national-toy-hall-of-fame-inductees-revealed/

The Toy Book
November 5, 2020

#chase #crayola #hasbro #mattel #sears

2021 Toy of the Year (TOTY) Award Finalists Unveiled
Toys

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -  https://www.prnewswire.com/news-releases/2021-toy-of-the-year-t...

PRNewswire
October 29, 2020

#bandai-namco #crayola #just-play #lego #mattel

21 UK partners for PAW Patrol: The Movie
Theatrical - Toys

The licensing program that will kick into action from July next year and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing and home entertainment. For the ...

ToyNews
October 20, 2020

#crayola #sambro #spin-master #viacomcbs #vtech

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