20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

Crayola Draws Snack Deal with The License Factory
Branding - CPG - Toys

The License Factory has announced a colorful new licensing partnership with Crayola. The partnership enables The License Factory to manufacture and distribute Crayola-branded Confetti Popcorn and Cott...

License Global
December 7, 2020

Crayola partners with Create A Treat for holiday cookie kits

This makes a convenient holiday gift for families who are social distancing and looking for more activities to do at home during the pandemic. The holiday season isn’t official without gingerbread h...

The Toy Book
December 1, 2020

Brand Strategy: Warren Schorr Strategizes Outside the Lines
Branding - CPG - People

Crayola’s Warren Schorr guides the innovation behind the company’s calculated moves into wellness, cosmetics, and museums. With the announcement of the Philadelphia-based Franklin Institute partn...

Profile Magazine
November 25, 2020

Crayola IDEAworks: The Creativity Exhibition
Opportunities - Toys

Crayola, in collaboration with Agency808, presents the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION. This exhibition is a state-of-the-art museum experience. CRAYOLA IDEAWORKS: THE CREATI...

November 24, 2020

Head of Retail Development
Jobs - Toys

Sets the overall strategic retail direction for outbound licensing to deliver on established financial metrics/ growth. Directs team of retail development agents in the planning, coordination, and exe...

November 6, 2020

2020 National Toy Hall of Fame Inductees Revealed

A trio of classic toys have joined the lineup at the National Toy Hall of Fame. For the full story, visit The Toy Book  -  https://toybook.com/2020-national-toy-hall-of-fame-inductees-revealed/

The Toy Book
November 5, 2020

2021 Toy of the Year (TOTY) Award Finalists Unveiled

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -  https://www.prnewswire.com/news-releases/2021-toy-of-the-year-t...

October 29, 2020

21 UK partners for PAW Patrol: The Movie
Theatrical - Toys

The licensing program that will kick into action from July next year and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing and home entertainment. For the ...

October 20, 2020

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