Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...
EASTON, Pa. (Nov. 16, 2021) – Crayola LLC announced today that the premier children’s creativity brand is actively seeking partners around the world to license and develop new iterations of its lo...
The Back-to-School season is a huge event for family marketing, and in 2021 kids returned to schools in person - many after over a year of remote learning!
Take a look at five engaging Back-to-Sch...
Crayola partnered with Ferrara Candy Company on an exciting Back to School promotion.
The nationwide partnership was themed around "The Art of Snacking" and consisted of an offer on all Ferrara fru...
The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...
With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand.
This demand for engag...
Crayola partnered with purpose-led footwear brand Native Shoes on a limited-edition collaboration that celebrated the brands' shared creativity.
Drawing inspiration from Crayola bold and iconic col...
Native Shoes has announced a limited-edition collaboration with Crayola.
Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, ...
Crayola invited fans to "Color Your World" in Spring 2021 through a collaboration with LeSportsac.
In Spring 2021, LeSportsac partnered with the creative innovator, Crayola, for a colorful and arti...
Crayola is synonymous with crayons, but the brand is so much more! From experiences to product partnerships (makeup, cereal) to innovations, this partnership- and promotion-friendly brand delivers a d...
Business is booming for ZAG’s Miraculous — Tales of Ladybug & Cat Noir in the U.S. Following the news that Disney Channel picked up seasons four and five of the hit animated series, ZAG Execut...
On the show, Schorr discusses the animated properties that he worked with at Warner Bros. before delving into Crayola’s position as “stewards of color.” From there, the conversation explores the...
Crayola, in collaboration with Agency808, has partnered with Epson in a sponsorship deal for the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.
Noshi and Crayola teamed up to launch edible organic fruit Food Paint that kids could doodle with on their food and then safely eat. The initial offering of the healthy fruit puree in red raspberry, y...
Today’s CPG Partnerships Showcase features an exciting partnership that colors in the creativity of breakfast!
Crayola collaborated with Kellogg's on an exciting CPG partnership that launched a c...
Crayola teamed with Detrola by Shinola to create the Silly Putty Detrola by Shinola, a tribute to the fun and playful toy that continues to inspire the kid in all of us.
Crayola launched Scribble Scrubbie Pets App in support of their popular product line that lets kids color, clean and care for adorable little pets!
Crayola, in collaboration with Agency808, presents the immersive state-of-the-art museum CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION. Reach out to Crayola about sponsorship opportunities associated w...
Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...
The License Factory has announced a colorful new licensing partnership with Crayola. The partnership enables The License Factory to manufacture and distribute Crayola-branded Confetti Popcorn and Cott...
This makes a convenient holiday gift for families who are social distancing and looking for more activities to do at home during the pandemic. The holiday season isn’t official without gingerbread h...
Crayola’s Warren Schorr guides the innovation behind the company’s calculated moves into wellness, cosmetics, and museums.
With the announcement of the Philadelphia-based Franklin Institute partn...
Crayola, in collaboration with Agency808, presents the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.
This exhibition is a state-of-the-art museum experience. CRAYOLA IDEAWORKS: THE CREATI...
A trio of classic toys have joined the lineup at the National Toy Hall of Fame.
For the full story, visit The Toy Book - https://toybook.com/2020-national-toy-hall-of-fame-inductees-revealed/
The 117 finalists were announced this morning by a group of well-known online influencers.
For the full story, visit PRNewswire - https://www.prnewswire.com/news-releases/2021-toy-of-the-year-t...
The licensing program that will kick into action from July next year and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing and home entertainment.
For the ...
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