Crayola | Ferrara
CPG - Partnerships - Toys

Crayola partnered with Ferrara Candy Company on an exciting Back to School promotion. The nationwide partnership was themed around "The Art of Snacking" and consisted of an offer on all Ferrara fru...

Crayola | Ferrara
June 24, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Crayola | Native Shoes
Fashion - Partnerships - Retail - Toys

Crayola partnered with purpose-led footwear brand Native Shoes on a limited-edition collaboration that celebrated the brands' shared creativity. Drawing inspiration from Crayola bold and iconic col...

Crayola Lace-Up Native Shoes Deal
Branding - Retail

Native Shoes has announced a limited-edition collaboration with Crayola. Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, ...

License Global
April 29, 2021

Crayola | LeSportsac
CPG - Partnerships - Retail - Toys

Crayola invited fans to "Color Your World" in Spring 2021 through a collaboration with LeSportsac. In Spring 2021, LeSportsac partnered with the creative innovator, Crayola, for a colorful and arti...

Crayola | LeSportsac
April 23, 2021

Engage a Dedicated Consumer Base with Crayola Partnerships
Attractions - CPG - Gaming - Health & Beauty - Opportunities

Crayola is synonymous with crayons, but the brand is so much more! From experiences to product partnerships (makeup, cereal) to innovations, this partnership- and promotion-friendly brand delivers a d...

Faisal Hussain
April 9, 2021

Zag Inks Consumer Products Deals with Crayola, Kid Designs �...
CPG - Retail - Toys

Business is booming for ZAG’s Miraculous — Tales of Ladybug & Cat Noir in the U.S. Following the news that Disney Channel picked up seasons four and five of the hit animated series, ZAG Execut...

The Toy Book
April 7, 2021

Crayola’s Warren Schorr Appears on the ‘Power Kid Podcast...

On the show, Schorr discusses the animated properties that he worked with at Warner Bros. before delving into Crayola’s position as “stewards of color.” From there, the conversation explores the...

The Toy Book
March 23, 2021

Crayola | Epson
Attractions - CPG - Household - Partnerships - Tech

Crayola, in collaboration with Agency808, has partnered with Epson in a sponsorship deal for the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.

March 22, 2021

Crayola and Noshi
CPG - Partnerships - Toys

Noshi and Crayola teamed up to launch edible organic fruit Food Paint that kids could doodle with on their food and then safely eat. The initial offering of the healthy fruit puree in red raspberry, y...

Crayola and Noshi
March 18, 2021

CPG Partnerships Showcase: Crayola x Kellogg’s
CPG - Partnership Blogs - Toys

Today’s CPG Partnerships Showcase features an exciting partnership that colors in the creativity of breakfast! Crayola collaborated with Kellogg's on an exciting CPG partnership that launched a c...

Andrew Gormley
March 15, 2021

Crayola and Detrola by Shinola
CPG - Partnerships - Toys

Crayola teamed with Detrola by Shinola to create the Silly Putty Detrola by Shinola, a tribute to the fun and playful toy that continues to inspire the kid in all of us.

Crayola and Detrola
March 4, 2021

Scribble Scrubbie Pets App
Opportunities - Retail - Toys

Crayola launched Scribble Scrubbie Pets App in support of their popular product line that lets kids color, clean and care for adorable little pets!

February 18, 2021

Crayola IDEAworks: The Creativity Exhibition
Attractions - Opportunities - Toys

Crayola, in collaboration with Agency808, presents the immersive state-of-the-art museum CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION. Reach out to Crayola about sponsorship opportunities associated w...

February 15, 2021

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

Crayola Draws Snack Deal with The License Factory
Branding - CPG - Toys

The License Factory has announced a colorful new licensing partnership with Crayola. The partnership enables The License Factory to manufacture and distribute Crayola-branded Confetti Popcorn and Cott...

License Global
December 7, 2020

Crayola partners with Create A Treat for holiday cookie kits

This makes a convenient holiday gift for families who are social distancing and looking for more activities to do at home during the pandemic. The holiday season isn’t official without gingerbread h...

The Toy Book
December 1, 2020

Brand Strategy: Warren Schorr Strategizes Outside the Lines
Branding - CPG - People

Crayola’s Warren Schorr guides the innovation behind the company’s calculated moves into wellness, cosmetics, and museums. With the announcement of the Philadelphia-based Franklin Institute partn...

Profile Magazine
November 25, 2020

Crayola IDEAworks: The Creativity Exhibition
Opportunities - Toys

Crayola, in collaboration with Agency808, presents the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION. This exhibition is a state-of-the-art museum experience. CRAYOLA IDEAWORKS: THE CREATI...

November 24, 2020

Head of Retail Development
Jobs - Toys

Sets the overall strategic retail direction for outbound licensing to deliver on established financial metrics/ growth. Directs team of retail development agents in the planning, coordination, and exe...

November 6, 2020

2020 National Toy Hall of Fame Inductees Revealed

A trio of classic toys have joined the lineup at the National Toy Hall of Fame. For the full story, visit The Toy Book  -

The Toy Book
November 5, 2020

2021 Toy of the Year (TOTY) Award Finalists Unveiled

The 117 finalists were announced this morning by a group of well-known online influencers. For the full story, visit PRNewswire  -

October 29, 2020

21 UK partners for PAW Patrol: The Movie
Theatrical - Toys

The licensing program that will kick into action from July next year and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing and home entertainment. For the ...

October 20, 2020

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