Crayola Continues Growth in Licensing and Location-Based Enter...
Attractions - CPG - Press Releases

EASTON, Pa. (Nov. 28, 2023) – Crayola, the premier children’s creativity brand, has announced the addition of new team members that will help facilitate the continued growth of its global licensin...

Angelina Luspo
November 29, 2023

Spalding announces partnership with Crayola for limited-editio...
CPG - Press Releases - Retail - Sports

BOWLING GREEN, Ky. (Oct. 25, 2023) - Spalding, the leading basketball equipment brand in the world, announced today a partnership with Crayola, the champion of children’s creative self-expression. T...

Angelina Luspo
October 24, 2023

Crayola teams up with Kohl’s for Color-Forward, limited-...
Fashion - Press Releases

Crayola, the brand that unites imagination and self-expression through color, and fashion retail giant Kohl's are teaming up this holiday for the first-time to launch a merchandise collection, Crayola...

Nicholas Fox
October 2, 2023

Crayola launches CRAYOLA FLOWERS, a new platform that allows k...
CPG - Non-Profit - Press Releases

New York, NY (Sept. 19, 2023) – Crayola LLC, the brand that inspires creativity through color, and Mrs. Bloom’s License Corp., an international importer and distributor of fresh cut flowers, annou...

Angelina Luspo
September 20, 2023

Dwell With Dignity and Crayola partner to colorfully inspire k...
CPG - Non-Profit - Press Releases

DALLAS, Texas (Aug. 24, 2023) – Dallas-based, non-profit Dwell with Dignity and Crayola LLC have collaborated to amplify messages of hope, empathy, positive thinking, and love at Dwell with Dignity...

Angelina Luspo
August 28, 2023

Zumba and Crayola partner to launch “Colors of Kindness&...
CPG - Fashion - Press Releases - Toys

MIAMI, Fla. (Aug. 10, 2023) – Zumba and Crayola are excited to announce a new partnership and the launch of their “Colors of Kindness” activewear collection. Inspired by Crayola’s iconic crayo...

Angelina Luspo
August 9, 2023

Hunter Price to introduce its first Crayola collections to U.K...
CPG - Press Releases - Toys

Hunter Price International, the leading developer and supplier of innovative consumer products, has released the details of its first collections with creativity icon Crayola. The collections will lau...

Sasha Villalobos
July 11, 2023

Scent Theory and Crayola take multi-sensory journey through ka...
CPG - Household - Press Releases - Retail

Scent Theory, a leading manufacturer of fragranced personal care products, and Crayola, the beloved brand renowned for inspiring creativity, have combined their expertise in scent and color to launch ...

Sasha Villalobos
June 7, 2023

Crayola and Dan Dee Announce New Colourful Licensing Partnersh...
Press Releases - Retail - Toys

Dan Dee International, LLC (Dan Dee) a global leader in plush home décor, baby and pet products, and Crayola, the world’s most recognized and trusted arts & crafts brand, today announced a new ...

Sasha Villalobos
February 15, 2023

Crayola Education Launches Creativity to New Heights with Cray...
Attractions - CPG - Household - Live Entertainment - Partnerships

EASTON, Pa., Jan. 9, 2023 /PRNewswire/ -- Crayola, the brand that inspires creativity and celebrates learning, is bringing educators, parents, children, and celebrities together for an exciting, wee...

Faisal Hussain
January 9, 2023

Smith Celebrates the Sport of Play with Crayola
Branding - CPG - Fashion - Online - Press Releases

Premium Co-Branded Snow Goggles Available Now for Kids & Kids at Heart Portland, Oregon (December 13, 2022) – Celebrating the spirit of play, Smith – the global leader in snowsports eyewear ...

Sasha Villalobos
December 14, 2022

Dining Partnerships the Deserve a Seat at the Table in 2022
Dining - Gaming - Health & Beauty - Online - Partnership Blogs

Hungry for great examples of dining partnerships from 2022? We've got some great examples of memorable dining and QSR partnerships to whet your appetite! KFC Partners with Tinder for Tinder Tenders...

Sasha Villalobos
December 13, 2022

Back to School Partnerships and Campaigns 2022
Dining - Gaming - Music - Non-Profit - Partnership Blogs

All over the United States students are going back to school. Some are being home-schooled, some are in private schools, and a great many are enrolled in public schools. To get excited about school ag...

Nicholas Fox
December 8, 2022

Crayola Experience Partners with First Responders ChildrenR...
Attractions - CPG - Live Entertainment - Non-Profit - Press Releases

EASTON, Pa. (Dec. 1, 2022) – ‘Tis the season to be gifting and today Crayola Experience colorfully announced it is gifting a total of $500,000 in holiday prize giveaways, half of which will be do...

Angelina Luspo
December 2, 2022

Crayola Gets Creative this Holiday Season with Innovative Colo...
Press Releases - Retail - Toys

EASTON, Pa., Oct. 19, 2022 /PRNewswire/ -- Infuse color into your holiday season with all new toys and activities for toddlers through tweens from Crayola. According to an Ask Suzy Shopper and Cra...

Faisal Hussain
October 25, 2022

Crayola and Casely Announce Partnership, New Line of Boldly Co...
CPG - Online - Partnerships - Press Releases - Retail

Crayola and Brooklyn-based DTC retailer Casely announced today their collaboration on a new collection of tech accessories with designs influenced by the brand that embodies color. The collection fea...

Sasha Villalobos
August 2, 2022

Little Words Project Partners with Crayola to Inspire Self-Exp...
CPG - Household - Online - Press Releases - Retail

Mission-Driven Brands Team Up to Launch Colorful Bracelet Line this Month Little Words Project, the original word bracelet brand that inspires kindness and positivity, and creative icon Crayola are c...

Sasha Villalobos
July 20, 2022

OceanX Partners with Crayola for Virtual Classroom Event to Ce...
Press Releases - Streaming - Toys

OceanX Partners with Crayola for Virtual Classroom Event from the Red Sea Premiering Tomorrow for World Oceans Day Kids, parents, and teachers invited to experience the wonders of ocean exploration t...

Sasha Villalobos
June 8, 2022

Crayola, NASA and HarperCollins Collaborate in Honor of the 75...
CPG - Online - Press Releases - Streaming - Tech

Crayola, NASA and HarperCollins Children's Books Celebrate the 75th Anniversary of Goodnight Moon with a Colorful Read Along, Draw Along™ Event from the International Space Station For the first ti...

Sasha Villalobos
May 20, 2022

Crayola Reorganizes Executive Team to Focus on Content Develop...
CPG - Toys

In an effort to bolster kids’ entertainment content and location-based experiences, Crayola has begun an internal reorganization. As part of the realignment, Victoria Lozano, Crayola’s executive ...

Toybook
May 16, 2022

Floafers Explores Wacky World of Crayola Silly Scents with Kid...
CPG - Fashion - Partnerships - Press Releases

Holmdel, NJ –Floafers, maker of fashionable foam footwear, has partnered with creative expression icon Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Sce...

Sasha Villalobos
May 10, 2022

Color The Town Orange: Kubota Partners with Crayola Giving Kid...
Press Releases - Toys

Inspiring Creative Ways to Do More Together through National Crayola Experience Takeover Events with Real Kubota Equipment & Interactive Experiences, Online Activities that Engage Families GRAPEV...

Nicholas Fox
April 20, 2022

Red, Yellow, and Purple, Oh My: Wendy’s and Crayola Come...
CPG - Dining - Press Releases - Toys

Easton, PA (April 13, 2022) – Everyone’s favorite redhead is teaming up with Crayola to bring creativity to kids young and old with Color Adventure kits in Wendy’s Kids’ Meals. Beginning the w...

Angelina Luspo
April 12, 2022

Vans and Crayola Celebrate the Spirit of Creativity with Playf...
CPG - Fashion - Press Releases

Costa Mesa, CALIF. (February 7, 2022) – Vans, the original action sports brand and icon of creative expression, has come together with Crayola once again, more than a decade since Vans x Crayola’s...

Angelina Luspo
February 7, 2022

Valpak Partners with Crayola to Celebrate Black History Month
CPG - Press Releases - Publishing

ST. PETERSBURG, Fla., January 27, 2022 – Direct mail advertising leader Valpak is amplifying a message of awareness and education to its audience of over 41 million homes this February. With th...

Angelina Luspo
January 28, 2022

These Are the Best New Toys of 2021, According to Top Toy Expe...
Retail - Toys

Toys are more important now than ever. A toy refresh provides hours of indoor entertainment (essential for rainy days), offers educational elements (from STEM skills to all-important role play and ima...

Good Housekeeping
January 5, 2022

Crayola Positions Itself for Growth Within the Location-Based ...
Attractions - CPG - Live Entertainment - Press Releases

EASTON, Pa. (Nov. 16, 2021) – Crayola LLC announced today that the premier children’s creativity brand is actively seeking partners around the world to license and develop new iterations of its lo...

Angelina Luspo
November 18, 2021

Five Back-to-School Partnerships That Welcomed Kids Back to Cl...
Beverages - CPG - Fashion - Gaming - Non-Profit

The Back-to-School season is a huge event for family marketing, and in 2021 kids returned to schools in person - many after over a year of remote learning! Take a look at five engaging Back-to-Sch...

Abby Calcara
October 6, 2021

Crayola | Ferrara
CPG - Partnerships - Toys

Crayola partnered with Ferrara Candy Company on an exciting Back to School promotion. The nationwide partnership was themed around "The Art of Snacking" and consisted of an offer on all Ferrara fru...

Crayola | Ferrara
June 24, 2021

Crayola RoadShow On-Demand Recap
Branding - CPG - Fashion - Health & Beauty - Household

The Crayola brand is more colorful than meets the eye! Over the years, promotions and licensing have expanded the iconic brand into categories that appeal to consumers of all ages. These partnerships ...

Andrew Gormley
May 21, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Crayola | Native Shoes
Fashion - Partnerships - Retail - Toys

Crayola partnered with purpose-led footwear brand Native Shoes on a limited-edition collaboration that celebrated the brands' shared creativity. Drawing inspiration from Crayola bold and iconic col...

Crayola Lace-Up Native Shoes Deal
Branding - Retail

Native Shoes has announced a limited-edition collaboration with Crayola. Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, ...

License Global
April 29, 2021

Crayola | LeSportsac
CPG - Partnerships - Retail - Toys

Crayola invited fans to "Color Your World" in Spring 2021 through a collaboration with LeSportsac. In Spring 2021, LeSportsac partnered with the creative innovator, Crayola, for a colorful and arti...

Crayola | LeSportsac
April 23, 2021

Engage a Dedicated Consumer Base with Crayola Partnerships
Attractions - CPG - Gaming - Health & Beauty - Opportunities

Crayola is synonymous with crayons, but the brand is so much more! From experiences to product partnerships (makeup, cereal) to innovations, this partnership- and promotion-friendly brand delivers a d...

Faisal Hussain
April 9, 2021

Zag Inks Consumer Products Deals with Crayola, Kid Designs �...
CPG - Retail - Toys

Business is booming for ZAG’s Miraculous — Tales of Ladybug & Cat Noir in the U.S. Following the news that Disney Channel picked up seasons four and five of the hit animated series, ZAG Execut...

The Toy Book
April 7, 2021

Crayola’s Warren Schorr Appears on the ‘Power Kid Podcast...
Toys

On the show, Schorr discusses the animated properties that he worked with at Warner Bros. before delving into Crayola’s position as “stewards of color.” From there, the conversation explores the...

The Toy Book
March 23, 2021

Crayola | Epson
Attractions - CPG - Household - Partnerships - Tech

Crayola, in collaboration with Agency808, has partnered with Epson in a sponsorship deal for the immersive CRAYOLA IDEAWORKS: THE CREATIVITY EXHIBITION.

Crayola
March 22, 2021

Crayola and Noshi
CPG - Partnerships - Toys

Noshi and Crayola teamed up to launch edible organic fruit Food Paint that kids could doodle with on their food and then safely eat. The initial offering of the healthy fruit puree in red raspberry, y...