CVS Adds New Perks to Its Rewards Program
Retail

CVS announced significant changes in its loyalty plan by improving its already successful ExtraCare program with added benefits and more frequent rewards. In the U.S. market, nearly 1 in 4 people are ...

Forbes
June 15, 2021

CVS Expands Private Labels for Lower Prices & Sustainabil...
CPG - Retail

CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certi...

Adweek
May 28, 2021

Perrier Adds Energy Line to Sparkling Portfolio
Beverages - CPG

Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources it...

Beverage Industry
May 12, 2021

Condom Sales See Renewed Surge
Health & Beauty - Retail

Condom sales have been in a slump during the pandemic as people sheltered at home and put their sex life on hold. But now, as more Americans are getting vaccinated and Covid-19 safety restrictions are...

CNN
April 30, 2021

CVS Brings Beyond Meat Burgers to 7,000 US Stores
CPG - Retail

CVS is bringing healthy foods and meat-alternatives to communities across America. The pharmacy chain and Beyond Meat just announced a partnership that would bring meat-alternative burgers and meatba...

Business Insider
April 20, 2021

Camille Rose Enters Ulta Partnership
Health & Beauty - Retail

Camille Rose, one of the largest Black-owned haircare brands in the US, is no stranger to mass retail partnerships: Target, Sally Beauty, CVS. But to mark its tenth year in business, Camille Rose scor...

Morning Brew
April 12, 2021

Target & Walmart Want to Replace the Plastic Bag
CPG - Retail

One interesting approach is called SmartC. It’s not just a new reusable bag (made from ethically sourced fibers), but an accompanying digital platform that transforms your reusable bag into a more p...

Fast Company
February 19, 2021

Doordash Is Going Beyond Food Delivery by Partnering With Walm...
Online - Tech

Restaurant delivery orders have more than tripled over the last two years, which is driving revenue for delivery operators like Wall Street rookie DoorDash. But instead of going all-in with food deli...

Business Insider
February 8, 2021

Walmart rebrands media group to Walmart Connect
Retail

Walmart rebranded its media network from Walmart Media Group to Walmart Connect, part of a larger overhaul the retailer is enacting as it looks to scale the offering into a top-10 advertising platform...


January 28, 2021

Drugstore disruption: CVS, Walgreens and Rite Aid have a new p...
Health & Beauty - Retail

Many driving forces behind drugstore visits have faded or flipped on their heads during the pandemic. More consumers get prescriptions delivered to the home or are skipping the doctorÕs office and do...

CNBC
January 12, 2021

20-in-20 Nonprofit Marketing Partnerships: American Cancer Soc...
Fashion - Non-Profit - Partnership Blogs - Retail

Last Call is celebrating the holidays with the 20in20 countdown of the nonprofit marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...

Earl Schultz
December 30, 2020

With the spike in online shopping comes a spike in consumer da...
Retail

With record numbers of people shopping online as the coronavirus rages on, retail companies are mining ever-increasing amounts of consumer data — but experts say this new gold rush poses fresh quest...

NBC News
December 18, 2020

Walmart ramping up to administer COVID-19 vaccines at stores n...
Retail

Walmart said is entering into agreements with states to be able to support vaccinations where needed, whether in its pharmacies or long-term care facilities where the states determine they need the he...

Chain Store Age
December 11, 2020

Walgreens debuts retail media network
Retail - Tech

Called the Walgreens Advertising Group (WAG), the pharmacy chain's bet on growing a bigger ad business emphasizes an ability to leverage a physical retail footprint of more than 9,000 stores and a loy...

Retail Dive
December 7, 2020

This is the Rite Aid of the future
Retail

Rite Aid is betting that new stores that put pharmacists at the front instead of the back will help it draw customers at a time when competition from online shopping is surging… For the full stor...

CNN Business
November 9, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.