Smirnoff Ice marks 23 years with branding overhaul, summer rel...
Beverages - CPG - Press Releases

Twenty-three years after first arriving on the scene, Smirnoff ICE is continuing to change the game. Today, the OG flavored malt beverage is reimagining what it means to be a classic, starting with a ...

Sasha Villalobos
 April 21, 2023

#diageo #smirnoff

Diageo and Smirnoff Launch New Global Responsible Drinking Cam...
Beverages - CPG - Online - Press Releases - Retail

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the holidays while also enjoying the best o...

Sasha Villalobos
 November 21, 2022

#diageo #smirnoff

Captain Morgan Adds Some Spice to its Ads
Beverages - Branding - CPG - Live Entertainment - Online

Diageo-owned Captain Morgan is leveraging the company’s status as the Official Spirits Sponsor of the NFL to add some excitement to sports viewing with a new campaign, “Great Things Happen When Yo...

MarketingDive
October 20, 2022

#captain-morgan #diageo #nfl

Diageo and The Vita Coco Company Collaborate for Premium Canne...
Beverages - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--Diageo, a global leader in beverage alcohol, and The Vita Coco Company, a leading high-growth platform of non-alcoholic beverage brands, today announced their collaboration ...

Faisal Hussain
 July 6, 2022

#captain-morgan #diageo #the-vita-coco-company

Diageo Purchases Vivanda for Flavor-Matching Personalization
Beverages - Tech

Diageo has acquired a taste for customized brand experiences with the purchase of Vivanda, the flavor-matching specialist behind personalized experiences at Johnnie Walker Princes Street. Vivanda own...

The Drum
July 1, 2022

#diageo

Crown Royal Continues Its Generosity Hour Series During This Y...
Attractions - Beverages - Live Entertainment - Music - Non-Profit

NASHVILLE, Tenn., June 10, 2022 /PRNewswire/ -- During the four-day long CMA Fest celebration, Crown Royal will host festival goers in downtown Nashville at 2nd and Broadway, with performances fro...

Faisal Hussain
 June 10, 2022

#cma-fest #crown-royal #diageo #operation-stand-down #the-purple-bag-project

Tanqueray and Netflix’s BRIDGERTON Cordially Invite You ...
Beverages - Partnerships - Press Releases - Streaming

NEW YORK, March 16, 2022 /PRNewswire/ -- Back in the day – the Regency era, to be exact – teatime actually meant something. It was one of society's fanciest occasions; a moment to gossip, flir...

Faisal Hussain
 March 18, 2022

#bridgerton #diageo #joe-jonas #netflix #tanqueray

Shaken Not Stirred: Smirnoff™ Vodka Reveals ‘ThereR...
Beverages - Partnerships - Press Releases - Theatrical

LONDON, Sept. 8, 2021 /PRNewswire/ -- "Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1...

Faisal Hussain
 September 13, 2021

#diageo #mgm #no-time-to-die #smirnoff

As Canned Cocktails Boom, Brands Eyeing Longevity Face New Mar...
Beverages - CPG

The explosive category is nearing an inflection point that will force companies to focus on deepening brand identity and targeting millennial drinkers. The canned cocktail category has been thriving,...

Food Dive
July 12, 2021

#anheuser-busck #diageo #white-claw

NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

CNBC
June 16, 2021

#anheuser-busch-inbev #diageo #nascar #nfl

Global Brands Unveil ‘Planet Pledge’ Commitment to...
Beverages - CPG - Finance

Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has s...

Brand Times
April 22, 2021

#diageo #dole #earthday #mastercard #tesco

Top 50 US Breweries List Shows Significant Changes
Beverages

Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing. Major diff...

Inside Beer
April 21, 2021

#anheuser-busch #boston-beer #constellation-brands #diageo #fifco-usa

Jane Walker by Johnnie Walker brings together network of trail...
Beverages - Branding

Jane Walker– a symbol of the Johnnie Walker brand's commitment to progress in gender equality – proudly introduces its 'First Women' campaign to celebrate these boundary breaking moments, and to i...

PRNewswire
December 10, 2020

#diageo #johnnie-walker

Anheuser-Busch Restructures Distribution, Sales and Marketing
Beverages

The company is adopting a Regional Hub structure with A-B marketing offices located in NYC, Los Angeles, Miami, Austin and St. Louis beginning in 2021. For the full story, visit Inside Beer  -  h...

Inside Beer
November 11, 2020

#ab-inbev #diageo #lvmh

Glenkinchie Distillery attraction opens as part of £185m inve...
Attractions - Beverages

LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened yesterday (29 October 2020) near Edinburgh, Scotland ...

Attractions Management
October 30, 2020

#diageo

Diageo’s Cascade Moon US whiskey – Product Launch
Beverages

Diageo's Cascade Hollow distillery in Tennessee has launched a new series of limited-edition whiskies under the Cascade Moon Whisky brand name. For the full story, visit Just Drinks  -  https://...

Just Drinks
October 9, 2020

#diageo

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