NFL Signs First-Ever Spirits Deal with Diageo
Beverages - Sports

It will include all of Diageo’s spirits portfolio, although the company plans to focus primarily on the Smirnoff, Crown Royal and Captain Morgan Spiced Rum brands at the start. Its Guinness beer is ...

CNBC
June 16, 2021

Global Brands Unveil ‘Planet Pledge’ Commitment to...
Beverages - CPG - Finance

Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has s...

Brand Times
April 22, 2021

Top 50 US Breweries List Shows Significant Changes
Beverages

Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing. Major diff...

Inside Beer
April 21, 2021

Jane Walker by Johnnie Walker brings together network of trail...
Beverages - Branding

Jane Walker– a symbol of the Johnnie Walker brand's commitment to progress in gender equality – proudly introduces its 'First Women' campaign to celebrate these boundary breaking moments, and to i...

PRNewswire
December 10, 2020

Anheuser-Busch Restructures Distribution, Sales and Marketing
Beverages

The company is adopting a Regional Hub structure with A-B marketing offices located in NYC, Los Angeles, Miami, Austin and St. Louis beginning in 2021. For the full story, visit Inside Beer  -  h...

Inside Beer
November 11, 2020

Glenkinchie Distillery attraction opens as part of £185m inve...
Attractions - Beverages

LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened yesterday (29 October 2020) near Edinburgh, Scotland ...

Attractions Management
October 30, 2020

Diageo’s Cascade Moon US whiskey – Product Launch
Beverages

Diageo's Cascade Hollow distillery in Tennessee has launched a new series of limited-edition whiskies under the Cascade Moon Whisky brand name. For the full story, visit Just Drinks  -  https://...

Just Drinks
October 9, 2020

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