Walt Disney’s Bright Future with Streaming Success, Them...
Streaming

"Disney is positioned to achieve scale similar to industry leader Netflix … while its premium intellectual property creates pricing power and enables the company to spend less per sub on content," w...

Hollywood Reporter
January 22, 2021

Streaming Services Need to Address Churn
Streaming - Television

Think of the streaming wars as a game of Jenga: How many subscriptions can you stack atop consumers before they start to pull out and the whole thing comes tumbling down? It’s that moment that has s...

Bloomberg
January 20, 2021

How Brazilian TV Giant Globo Is Planning To Compete With Netfl...
Streaming - Television

Brazilian TV major Globo entered the streaming battlefield in 2015 with the launch of Globoplay, its dedicated VOD service that combines the broadcaster’s hugely popular telenovelas with original hi...

Deadline
January 19, 2021

Price Hike Biggest Streaming Cancellation Threat
Streaming

Avoiding price hikes could help video streaming services minimize subscriber cancellations most in 2021, new data provided exclusively to Variety Intelligence Platform by YouGov suggests. In a mid-De...

Variety
January 14, 2021

Spending on Streaming Services and Software Could Reach $112 B...
Streaming - Television

As the virtual CES began, the Consumer Technology Association released its 2021 forecast, projecting $461 billion in overall tech revenue. Total spending on streaming services and software is projecte...

Hollywood Reporter
January 12, 2021

Marvel’s Kevin Feige on ‘WandaVision,’ ‘Star Wars’ a...
Streaming - Television - Theatrical

On Friday, Marvel Studios embarks on its biggest gamble since the debut of “The Avengers” in 2012 with the premiere of its first TV series for Disney Plus, “WandaVision.” While other Marvel di...

Variety
January 11, 2021

Disney+’s ‘The Mandalorian,’ ‘Soul’ Outshine Netflix...
Streaming

Netflix may have just certified its Christmas Day-debuting series “Bridgerton” as a hit, but the show wasn’t the hottest streaming title of December. That’s according to figures from 7Park Da...

Variety
January 11, 2021

How Marvel Studios Is Reassembling for 2021 and Beyond
Streaming - Theatrical

For the first time since 2009, the world went the year without a single Marvel Studios project. During the Disney Investors Day presentation on Dec. 10, studio chief Kevin Feige made clear that, shoul...

Variety
December 24, 2020

Movies 2020: With ‘Tenet’ and ‘Mulan,’...
Streaming - Theatrical

Hollywood studios and movie theaters spent much of the spring and summer engaged in a strange chess match, trying to find the right time to launch two aspiring blockbusters, "Tenet" and "Mulan," which...

CNN
December 23, 2020

Alan Bergman Elevates To Disney Studios Content Chairman; Alan...
Streaming - Television

Disney this morning has named Alan Bergman as Chairman, Disney Studios Content, with Alan Horn continuing to serve as the division’s Chief Creative Officer. The two previously served as Co-Chairmen...

Deadline
December 23, 2020

Disney+. Apple TV+. Paramount+. How the plus sign won the stre...
Streaming

Last summer, mobile wireless company Mint Mobile briefly joined the streaming wars. The company ran a commercial introducing Mint Mobile+, offering users a single movie, “Foolproof,” a 2003 com...

LA Times
December 21, 2020

‘The Mandalorian’ has the goodwill to usher in a n...
Streaming - Television

'The Mandalorian,' a show that launched with the Disney+ platform several weeks before 'The Rise of Skywalker' entered theaters, had instantly captivated audiences with its back-to-basics Star Wars st...

CNBC
December 21, 2020

The great video shakeup: What to expect for movies and TV in 2...
Streaming - Television - Theatrical

The coronavirus upended every aspect of our lives in 2020, and the film and TV industries were not immune. The global pandemic, and our collective quarantine, created the video industry's great "in...

USA Today
December 18, 2020

‘The Book Of Boba Fett’ New Disney+ ‘Star Wars’ Series...
Streaming

We heard there was going to be a Boba Fett Disney+ spinoff series, but Lucasfilm left it off the lineup of Star Wars shows it revealed last week at its sprawling Disney Investor Day. However, at the e...

Deadline
December 18, 2020

Could Upstart Disney Plus Eclipse Netflix in the Streaming War...
Streaming - Television

For the longest time, Netflix has been the subscription streaming service to beat. The Silicon Valley native pivoted to digital more than a decade ago, becoming a mainstay in more than 195 million hou...

Variety
December 18, 2020

2020 Theatrical Listicles: Top Releases, Streams & More
Listicles - Theatrical

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Does Avatar have a place in Disney’s ambitious future?
Streaming - Theatrical

Disney announced a virtual avalanche of updates and news for almost every one of its properties. But one of the company’s biggest franchises was strangely absent: in all the hullabaloo, where was Av...

The Verge
December 15, 2020

20-in-20 Marketing Partnerships, Movies: Disney’s Mulan
Partnership Blogs - Streaming - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 14, 2020

Nerf takes aim at The Mandalorian with its latest Star Wars ri...
Streaming - Toys

The Nerf Amban Phase-pulse blaster rifle is more than four feet long, and costs $120. The Mandalorian has used plenty of awesome weapons and gadgets over his two seasons of adventure, but the Jawa-...

CNET
December 7, 2020

Mulan live-action remake now free for Disney Plus subscribers
Streaming

Disney's live-action remake of the 1998 animated film Mulan skipped a theatrical release in the US, being made available to stream on Disney Plus. Initially Disney's Mulan remake cost you an extra $30...

CNET
December 4, 2020

Netflix is least-canceled subscription services in America
Streaming

Netflix has managed to keep its dominant position as one of the least-canceled subscription services in America, according to data from ANTENNA, which tracks purchase behavior and key metrics across s...

Axios
December 3, 2020

Discovery joins Hollywood’s frantic streaming wars with Disc...
Streaming - Television

As Disney, Netflix and WarnerMedia try to boost new streaming-video hubs with glitzy movies and TV celebrities, rival Discovery plans a different hook: real life. For the full story, visit Variety...

Variety
December 2, 2020

Quibi is officially dead
Streaming

Despite throwing millions at original series, spending up to $6 million per hour of produced content, Quibi simply wasn’t compelling enough for consumers to open their wallets. As previously announ...

Variety
December 1, 2020

‘The Mandalorian,’ ‘Avengers,’ ‘Stranger Things’ a...
Streaming - Television - Theatrical

Disney Plus’ “The Mandalorian,” Marvel’s “Avengers” films and Netflix’s “Stranger Things” are the top entertainment franchises, according to a new survey from the National Research G...

Variety
November 30, 2020

Why streaming devices are fighting over eyeballs
Streaming - Television - Theatrical

When Wonder Woman 1984 opens in theaters on Christmas Day, most HBO Max subscribers will be able to watch the movie at home. Emphasis on most: Right now, that group of HBO Max subscribers does not inc...

Recode
November 25, 2020

Taylor Swift ‘Folklore’ Concert Film to Debut on Disney+
Music - Streaming

Taylor Swift is bringing an “intimate” concert film for her latest album, “Folklore,” exclusively to Disney Plus just in time for Thanksgiving. Swift and her collaborators on the album — Th...

Variety
November 24, 2020

Disney Peter Pan, Pinocchio remakes may skip theaters in favor...
Online - Streaming - Theatrical

Disney+ may be the sole home for major family movies like 'Cruella,' 'Peter Pan' and 'Pinocchio' as the company shifts its focus toward streaming. Disney’s shift toward streaming could have a drama...

Engadget
November 23, 2020

Disney+ to reach 194 million subscribers in 2025
Streaming - Television

That is up from his September projection of 172 million, but down from an earlier estimate of 202 million, which marked an increase from a 126 million forecast and his initial estimate of 101 million....

Hollywood Reporter
November 18, 2020

Mobile ad spending will rise 20% as at-home becomes new normal
Online

Mobile ad spending will grow 20% to $290 billion worldwide next year as consumers spend more time using apps for at-home activities. For the full story, visit Mobile Marketer  -  https://www.mobi...

Mobile Marketer
November 14, 2020

U.S. SVOD Revenue Spiked 39% in Q3 to $5.5 Billion
Streaming - Television - Theatrical

But the selling and renting of movies and TV shows has actually taken a big hit during the pandemic, Digital Entertainment Group says. Revenue from subscription VOD streaming services was up 38.7% ye...

NextTV
November 13, 2020

New Data Shows the True Nature of the Fight Between Netflix, D...
Streaming - Tech - Television

A few splashy hit shows that hook viewers and create hype are more important than offering lots of mediocrity. One would think a streaming service like Netflix (NASDAQ:NFLX) or Disney+ from Walt Disn...

Motley Fool
November 13, 2020

Gary Marsh takes on new role in Disney’s restructure
Brand News - Streaming - Television - Theatrical

As the company flips its attention to streaming, the former president of Disney Channels takes the helm as president and CCO of the newly formed Disney Branded Television unit. For the full story, ...

Kidscreen
November 12, 2020

Fortnite players who make in-game purchases can get two months...
Gaming - Streaming

Users can buy V-Bucks or make other in-game purchases to qualify for the offer. For the full story, visit The Verge  -  https://www.theverge.com/2020/11/7/21553969/fortnite-in-game-purchases-disn...

The Verge
November 9, 2020

Walt Disney’s new streaming strategy changes the landsca...
Streaming - Theatrical

Movie theaters rely on Disney's popular titles and franchises to attract audiences. For the full story, visit Insider  -  https://www.insider.com/disney-plus-killing-movie-theaters-2020-10

Insider
November 3, 2020

Apple TV is coming to Xbox consoles on November 10th
Streaming - Television

A new Apple TV app arrives for Xbox One and next-gen Xbox consoles next month. For the full story, visit The Verge  -  https://www.theverge.com/2020/11/2/21545980/apple-tv-xbox-app-november-10th-...

The Verge
November 2, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.