Yuengling and DraftKings Announce Official Collaboration
Beverages - Branding - CPG - Online - Sports

Yuengling & Son, Inc., America's Oldest Brewery®, announced this week its collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fan...

Yogonet
March 11, 2021

UFC and DraftKings Strike Wide-Ranging Sport Betting Partnersh...
Branding - Sponsorships - Sports

The Ultimate Fighting Championship (UFC) has agreed a wide-ranging deal that sees DraftKings become the mixed martial arts (MMA) promotion’s first-ever official sportsbook and daily fantasy partner....

Sports Pro
March 4, 2021

Study: Super Bowl Generates US$95.8m in Media Value for Top Fi...
Branding - Sports - Television

Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m) NFL replaced seat coverings with LED message boards for sh...

Sports Pro Media
February 17, 2021

Study: Gambling Industry’s US ad Spend Up 82% YoY
Gaming - Sports

New data released by media intelligence platform MediaRadar has revealed that since mid-June 2020 sports gambling brands have increased their US advertising spend by 82 per cent year-over-year. While...

SportsPro
February 3, 2021

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

Fan Engagement, Media Partnerships Will Drive Sports Betting D...
Sports

Activity is expected to remain hotly competitive in the media space in light of mega-deals between PointsBet and NBC Universal, FanDuel and Turner Sports For the full story, visit Sports Handle  -...

Sports Handle
October 28, 2020

“The Match III” will feature Charles Barkley and Steph Cur...
Beverages - Sports - Tech

The celebrity golf tournament, featuring Phil Mickelson and Payton Manning, will add Barkley and Curry as players. Money raised will go to support HBCU’s; Michelob ULTRA, DraftKings, AT&T, along...

Front Office Sports
October 19, 2020

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