E.l.f. Appeals to Gamers with Themed Line of Beauty, Skincare ...
CPG - Health & Beauty

E.l.f. Cosmetics is introducing a limited-run line of makeup and skincare products targeted at the gaming community, according to a news release. The eight-piece Game Up collection is already availab...

Marketing Dive
July 7, 2022

The E.l.f. Cosmetics x Dunkin’ Collection Is a Dream For Don...
Beverages - Branding - Dining - Health & Beauty

From the delish donuts to the refreshingly sweet iced coffees, we can't get enough Dunkin' in our life. Who would have thought that one of our favorite fast food joints would team up with one of our f...

Popsugar
April 5, 2022

e.l.f. Cosmetics Launches Holiday TikTok ‘Movie’
Health & Beauty - Influencers

e.l.f. Cosmetics is celebrating the season and recapping the biggest trends of the year with a holiday TikTok movie. It’s the first time the brand has launched a TikTok-native film, crowdsourced fr...

BeautyPackaging
December 16, 2021

Beauty Brands Pause Social Media to Advocate for Key Climate P...
Health & Beauty

Over 100 beauty and wellness brands, whose online footprints exceed 40 million followers, are hitting pause on their social media platforms on Tuesday, September 21 in order to advocate for solutions ...

Beauty Packaging
September 21, 2021

Gap, H&M open mobile storefronts on Swipe.Shop platform
Health & Beauty

Corona, E.l.f. Cosmetics, and Kohl's have opened a mobile storefront for the holiday shopping season using Group Nine Media's new commerce platform. Full Story: Mobile Marketer (11/17) For the full...

Mobile Marketer
November 17, 2020

“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand o...
Health & Beauty - Streaming

Think of TikTok and “Flip the Switch” or “Wipe it Down” challenges may come to mind, but “Eyes, Lips, Face,” a branded content play by E.l.f. Cosmetics, is a case study marketers turn to w...

Campaign
November 6, 2020

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