EA Buys Super Mega Baseball Developer Metalhead Software
Gaming - Sports

EA has purchased Super Mega Baseball developer Metalhead Software. The two companies will combine to grow Metalhead’s Super Mega Baseball franchise, marking EA’s first venture back into the realm ...

IGN
May 6, 2021

Electronic Arts Buys Glu Mobile for $2.1 Billion
Gaming

Electronic Arts has acquired mobile games developer Glu Mobile for $2.1 billion. The move bolsters EA’s smartphone gaming business with 500 mobile game developers and nearly 800 total employees from...

Sport Techie
April 30, 2021

Xbox Game Pass Aims for Sports Fans With NBA 2k21, Madden NFL ...
Gaming - Sports

Microsoft is adding four sports games to Xbox Game Pass in March and April. Madden NFL 21 arrives today as part of EA Play for Xbox Game Pass Ultimate subscribers, and Football Manager 2021 will arriv...

The Verge
March 3, 2021

PlayStation’s State of Play Recap
Gaming

Taking a page out of Nintendo's playbook, Sony has been hosting special State of Play presentations for some time now, using them to reveal new video games and showcase footage of existing titles. The...

Game Rant
February 26, 2021

This season’s Pro Bowl will take place virtually in ‘Madde...
Gaming - Sports

In the lead-up to the game, the NFL and EA Sports will run a week-long series of matches with streamers, celebrities and current and former NFL players using the Pro Bowl rosters. All of these games, ...

Engadget
November 18, 2020

Madden NFL 21 is Having a Campbell’s Chunky Tournament
CPG - Gaming

Campbell’s is partnering up with EA  to bring fans “never before seen content and experiences.” The program includes Campbell’s Chunky gear and challenges in Madden NFL 21 and a Championships...

The Nerd Stash
November 17, 2020

What brands should know about esports players before working w...
Esports

More brands are getting into the esports and mobile games spacers ride the growth of the sport during the pandemic. For the full story, visit The Drum  -  https://www.thedrum.com/news/2020/11/09/...

The Drum
November 9, 2020

NHL, UFC Reach Multiyear Contract Renewals with EA Sports
Gaming - Sports

"We've just launched our most successful game to date and EA keeps proving there's room to grow and introduce new fans to the sport." For the full story, visit Bleacher Report  -  https://bleache...

Bleacher Report
November 5, 2020

TOMY bolsters its licensing portfolio with Sing 2 and Plants v...
Toys

Scheduled for launch on December 22, 2021, TOMY’s Sing 2 toy line will comprise innovative products including collectible figurines, feature plush, and a role-play game... Full story at ToyNews: ht...

ToyNews
November 5, 2020

EA Sports, Pizza Hut and esports’ evolving sponsorship poten...
Dining - Esports - Gaming

The move showed the increasing desire for brands to tap reach millennial and Gen Z fanbases – something gaming is not short of. For the full story, visit Sports Pro Media  -  https://www.sports...

Sports Pro Media
October 22, 2020

Gillette, Campbell’s, Oakley join ‘Madden NFL̵...

EA reported that it has a record number of sponsors for its MCS21 video game tournament, in a sign of how more brands may be seeking to reach the audience. For the full story, visit Mobile Markete...

Mobile Marketer
October 13, 2020

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