Mercedes-Benz USA teams up with ESPN in brand campaign to laun...
Automotive - Press Releases - Sponsorships - Sports - Travel

The Mercedes-Benz USA Vans Marketing department is taking an exciting new direction towards digital entertainment and brand collaboration with their new docu-series "Sprinter Labs". Each season, Merce...

Trent Turquand
September 8, 2023

TikTok Replaces Netflix as Second Most-Popular App for Those U...
Branding - Online - Streaming

TikTok has jumped over Netflix to become the second most popular app in the United States among people under 35. The service’s popularity is heavily skewed by age; among those over 35, TikTok is onl...

October 21, 2022

ESPN Introduces “The World Excel Championships”
Esports - Finance - Gaming - Live Entertainment - Online

This past weekend, ESPN‘s ESPN2 network and Sky Atlantic introduced The World Excel Championships. The unique display shared the evolution of Esports, which saw competitors solve financial problems ...

August 12, 2022

Walmart Ponders Streaming Deal With Paramount, Disney and Comc...
Online - Retail - Streaming

Walmart has held discussions with major media companies about including streaming entertainment in its membership service, according to three people with knowledge of the conversations, part of an eff...

The New York Times
August 11, 2022

Make-A-Wish and ESPN Announce the Return of the “My Wish...
Non-Profit - Partnerships - Press Releases - Sports - Streaming

PHOENIX, July 14, 2022 /PRNewswire/ -- Make-A-Wish® and ESPN® announced today that that the 15th season of the "My Wish" series will return to SportsCenter on Sunday, July 17. The multi-day ser...

Faisal Hussain
July 14, 2022

Daniel Ricciardo and Hulu Teaming Up for Scripted F1 TV Show
Automotive - Sports - Streaming - Television

Hulu is teaming up with Daniel Ricciardo, the driver with the best smile on the Formula 1 grid, with the aim to bring F1 action to the small screen, reports The Hollywood Reporter. Ricciardo has been...

The Drive
June 28, 2022

XFL Announces Exclusive Multi-Year Broadcast Agreement With th...
Live Entertainment - Partnerships - Press Releases - Sports - Streaming

NEW YORK, May 17, 2022 /PRNewswire/ -- The XFL today announced a new, global multi-year agreement with The Walt Disney Company ("TWDC") and ESPN, which includes exclusive broadcast rights for all ...

Faisal Hussain
May 19, 2022

Cinemark Teams Up with ESPN to Bring College Football Playoff ...
Partnerships - Press Releases - Sports - Television - Theatrical

PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, today announced it is teaming up with ESPN to bring some of college ...

December 21, 2021

How Subscription Services Keep Customers Engaged with Personal...

With a rising cost of living and finite time and money to spend on subscriptions, cost-conscious consumers are becoming pickier about what they subscribe to, particularly as the number and types of av...

December 17, 2021

ESPN and Adidas Release “SportsCenter Top Ten” Foo...
Fashion - Sports

ESPN and adidas are collaborating for a pair of Top Ten HI ESPN sneakers and Adilette ESPN 1979 Slides to commemorate the broadcasting titan’s legacy since its founding in the ’70s. The Top Ten H...

October 13, 2021

Disney Plans to Spread Sports Further Beyond ESPN
Sports - Streaming - Television

An increasing amount of what ESPN does isn’t going to be seen on good ol’ ESPN. “Sunday Night Baseball” has been a mainstay of the Disney sports network since the show’s launch in 1990, but...

July 15, 2021

Disney Hikes Price of ESPN+, Hulu Bundle Cost Remains Unchange...
Streaming - Television

Disney is increasing the price of ESPN+ by a dollar a month to $6.99 after inking a slew of new sports rights deals this year. Beginning Aug. 13, subscribers to the sports streaming service will pa...

NY Post
July 14, 2021

ESPN Extends Wimbledon Pact for 12 More Years
Streaming - Television

ESPN and Wimbledon’s AELTC (All England Lawn Tennis Club) have extended their pact for another dozen years. As part of the new deal, which runs through 2035, ESPN+ will stream the action on all cour...

The Wrap
July 9, 2021

YouTube TV Adds 4K, Offline Downloads & Better Sports Sea...
Online - Streaming - Tech - Television

YouTube TV, Google's live TV streaming service designed to replace cable, is getting more pixels. Starting Monday, subscribers can add an upgrade package, called 4K Plus, which delivers TV programming...

June 29, 2021

Disney Upfront Spotlights Inclusion, Cross-Platform Endeavors
Streaming - Television - Theatrical

“Give us your money. You might as well, we’re Disney. We’re going to get it one way or the other, right? How about this? Give us your money or we’ll kill Baby Yoda,” quipped ABC’s late-nig...

May 19, 2021

NBA | Marvel
Partnerships - Sports - Television

The NBA and Marvel have partnered together to produce a Marvel themed NBA broadcast that was called "The Arena of Heroes". The game was broadcasted on Disney owned alternative ESPN channels such as...

NBA | Marvel
May 5, 2021

Bob Iger Defends Studio Pivot to Disney+, Streaming Focus
Online - Streaming - Theatrical

Bob Iger has defended The Walt Disney Co.'s pivot before and during the pandemic from its legacy theatrical movie and TV business to a growing focus on the streaming space with Disney+ and other digit...

The Hollywood Reporter
April 30, 2021

NHL Sells Remainder of Broadcast Rights to TNT
Branding - Sports - Television

In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...

Yahoo! Sports
April 27, 2021

ESPN to Air Marvel-Themed NBA Game
Sports - Television

Disney-owned ESPN announced it will broadcast the Golden State Warriors and New Orleans Pelicans game during a Marvel-themed telecast entitled “Arena of Heroes” on May 3. The game’s traditional ...

April 23, 2021

ESPN to Offer First NBA Betting Broadcast
Sports - Streaming - Tech - Television

US sports broadcasting giant ESPN will offer its first betting-focused broadcast for a National Basketball Association (NBA) game on 14th April. The game between the Brooklyn Nets and Philadelphia 76...

Sports Pro Media
April 13, 2021

CBS Lands Serie A & Coppa Italia US Rights for $75.8 Mill...
Sports - Streaming - Television

CBS will be the new home of Italian soccer in the US from next season after beating ESPN to the rights for Serie A and the Coppa Italia. The deal runs for three years and will see Italian soccer’s ...

Sports Pro
March 24, 2021

2021 NFL Draft to Include Select In-Person Prospects, Fans
Sports - Travel

After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, me...

Sport Business
March 22, 2021

NFL Confirms 11 Year, $110 Billion Rights with ESPN, CBS, FOX,...
Sports - Streaming - Television

The National Football League (NFL) has confirmed long-term broadcast rights agreements with its domestic media partners CBS, ESPN/ABC, Fox, NBC and Amazon. The new deals, which cover TV and digital p...

Sports Pro
March 19, 2021

ESPN Confirms NFL Sunday Ticket Interest
Sports - Streaming - Television

US sports media giant ESPN has confirmed it is interested in acquiring the National Football League’s (NFL) Sunday Ticket out-of-market package. AT&T currently has the Sunday Ticket rights, pay...

Sports Pro
March 19, 2021

N.H.L. Returns to ESPN in a 7-Year Deal With an Emphasis on St...
Branding - Online - Sports - Streaming - Television

After an absence of 16 years, the National Hockey League is returning to ESPN. The Walt Disney Company, which owns ESPN and ABC, announced Wednesday that it had signed a seven-year rights agreement w...

New York Times
March 11, 2021

Report: NHL and ESPN Agree to Seven-Year US Broadcast Deal
Sports - Streaming - Television

NHL’s exclusive US broadcast deal with NBC, which pays US$200m a year, expires at end of 2020/21 season. The next cycle will reportedly see ESPN split the rights with another media company, with the...

Sports Pro
March 10, 2021

NFL and Amazon Nearing $1 Billion Exclusive Rights Deal
Sports - Streaming - Television

The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service. The deal could reportedly cost ...

Sports Pro
March 4, 2021

NHL to carve out live streaming package for next US rights cyc...
Sports - Streaming - Television

The National Hockey League’s (NHL) next domestic broadcast deal will be split across two broadcasters, with one of those likely to receive an exclusive streaming package, according to the New York P...

Sports Pro
February 19, 2021

Top 100 Subscription Apps Grew 34% to $13B in 2020

Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscript...

February 11, 2021

ESPN looks to offload X Games franchise
Sports - Streaming - Television

ESPN is reportedly looking to sell its X Games action sports event franchise as the US media giant continues to restructure its business in the wake of the coronavirus pandemic. According to a report...

January 29, 2021

Former ESPN President John Skipper, Dan Le Batard Launch Meado...
Podcasts - Sports - Streaming

The first order of business for Meadowlark, according to Skipper, will be "to find Dan a new home for his wildly popular audio programs.” Le Batard officially left ESPN earlier this month, taking hi...

Hollywood Reporter
January 19, 2021

ESPN NFL ‘MegaCast’ Expands to 5 Disney Networks & St...
Sports - Streaming - Television

ESPN has expanded its first “MegaCast” of Sunday’s NFL Wild Card playoff game to include streaming service ESPN+ and five Disney networks: ESPN, ABC, ESPN2, Freeform and ESPN Deportes. The Balt...

January 4, 2021

NBA opening week viewership up 95%
Sports - Television

The opening week of the new National Basketball Association (NBA) season delivered 81.5 million hours of viewership across ABC, ESPN and TNT, up 95 per cent from the opening week in 2019. The opening...

SportsPro Media
January 4, 2021

Why the Muppets are crashing ESPN’s ‘Monday Night ...
Sports - Television

Careful observers may have noticed unique advertising on ESPN in recent days, brief segments featuring the words "Muppet Night Football." And now "Muppet Night" is here. ESPN's Week 15 "Monday Night ...

Sporting News
December 22, 2020

Amazon Prime Video, Twitch Set NFL Coverage Christmas Plans
Sports - Streaming - Television

Amazon has set broadcast crews and other programming on Prime Video and Twitch for what it is billing as a week-long “NFL Holiday Blitz.” The spree of football starts today and runs through Saturda...

December 21, 2020

Disney Stock Hits All-Time High On Eve Of Streaming-Happy Inve...
Music - Streaming

With Covid-19 decimating theme parks, sports, production and other pillars of its business, the Walt Disney Co. should be limping toward the end of 2020. Instead, investors have bought into the med...

December 10, 2020

Cheez-It recreates college football experience with animatroni...
CPG - Sports

The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl. The strategy shows the Kellogg-owned snack marketer link...

Marketing Dive
December 9, 2020

ESPN+ surpasses 10.3m subs as streaming revenues grow 41%
Sports - Streaming

The milestone also marks a significant uptick in quarterly growth compared to Disney’s performance during sport’s coronavirus hiatus earlier in the year. For the full story, visit SportsPro Med...

SportsPro Media
November 13, 2020

ESPN Confirms Future Shut Down of Esports Division
Esports - Television

ESPN Esports will be shutting down its entire esports division, notwithstanding work that has already been filed. The division will no longer publish new news or articles and will also see its social ...

Esports Observer
November 11, 2020

ESPN to cut 500 positions to free up money for new video ventu...
Sports - Streaming - Television

The Disney sports-media division will eliminate 500 positions – 300 employees and 200 posts that are currently unfilled – in a bid to free up resources for streaming, digital and other kinds of vi...

November 5, 2020

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