Expedia Group Bets on Brand Marketing as it Prepares for Trave...
Branding - Travel

As Expedia Group aims to differentiate its offerings and capitalize on returning travel demand, it’s focusing investment on brand marketing, vice chairman and CEO Peter Kern said in a call with anal...

PhocusWire
May 7, 2021

Oscars Sells Out Ad Inventory Despite Awards Show Ratings Decl...
Television - Theatrical

Disney Advertising Sales said Thursday it’s sold out of ad inventory for the 93rd Oscars telecast on ABC this Sunday. The show, which typically airs in February or early March, was pushed back by o...

CNBC
April 23, 2021

Expedia Rebrands as Consumer Travel Needs Change
Branding - Online - Travel

The rebrand stems from new products Expedia has launched in the past year that aim to make traveling easier and safer, including a living itinerary in the Expedia app that automatically updates when a...

Campaign US
April 20, 2021

Expedia reports optimism from travelers
Travel

In total, seven in 10 said they will feel more confident traveling in the next year if they have more flexibility, such as that afforded by travel insurance and trip protection. Car travel has beco...

Travel Weekly
December 14, 2020

Airbnb gets more brand punch from its marketing spend
Travel

As a result, Airbnb gets a huge amount of direct traffic, bypassing Google and the performance marketing rate race entirely. For the full story, visit Skift  -  https://skift.com/2020/11/16/airbn...

Skift
November 17, 2020

Justice Department to Address Travel Industry’s Google Probl...
Travel

Google has been great for consumers, Diller said, but it increasingly restricts competitors by making it more expensive to compete in online advertising. For the full story, visit Washington Post ...

Washington Post
October 13, 2020

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