5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

F9 | Dodge
Automotive - Partnerships - Theatrical

Universal Pictures partnered with Dodge to promote F9, the ninth installment in The Fast Saga franchise. The multi-faceted promotion featured a co-branded Dodge promotional campaign for F9 that inc...

Universal Pictures
June 29, 2021

Box Office: ‘F9’ Vrooms to $70M Pandemic Record
Theatrical

Universal’s F9 grossed in one day what some movies have made in a weekend during the pandemic, earning $30M on Friday, on its way to a revised 3-day of $70M. It’s an amount achieved on a pure thea...

Deadline
June 28, 2021

‘F9’ Races to $7.1M Pandemic-Era Preview Record
Theatrical

F9 raced to $7.1 million in Thursday previews, setting a pandemic-era record at the North American box office. The movie started playing at 7 p.m. (local time) in 3,100 theaters. By Friday morning, i...

Hollywood Reporter
June 25, 2021

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