Budweiser’s World Cup Stadium Plans Given Red Card as FI...
Beverages - Sponsorships - Sports

Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. In a statement explaining its decision, FIFA said supporters woul...

November 18, 2022

Emerging Female Artists from Saudi Arabia, Egypt, and Mexico T...
Beverages - Music - Press Releases - Sports

Coca-Cola is collaborating with emerging female artists from the Middle East and Mexico for its FIFA World Cup 2022™ campaign anthem: a modern, multicultural reimagination of Queen’s 1986 hit, “...

Angelina Luspo
October 31, 2022

EA Could Drop ‘FIFA’ Name from Iconic Series
Gaming - Sports

Electronic Arts FIFA 22 game already has 9.1 million players following its global release on Oct. 1, but it may be the last to use the FIFA name. The company is exploring the idea of renaming our glo...

Front Office Sports
October 8, 2021

EA Sports Launches Celebrity Game Show ‘FIFA Face-Off’
Esports - Gaming - Influencers - Streaming

Electronic Arts (EA) has announced a two-part live game show called FIFA Face-Off that pits celebrities and influencers against professional FIFA players. Airing live on March 19th and 26th, FIFA Fac...

Esports Insider
March 19, 2021

BBC to Broadcast FIFA 21 Global Series
Esports - Sponsorships - Streaming - Television

The BBC has linked up with video game developer Electronic Arts (EA) to air live coverage of the FIFA 21 Global Series esports competition. The agreement will see the UK’s public service broadcaste...

Sports Pro
February 19, 2021

EA Sports Renews Multiyear Deal With UEFA; Retains Champions L...
Branding - Esports - Gaming - Sponsorships

Video game developer EA Sports has secured a multi-year extension for exclusive rights to the Uefa Champions League in its FIFA title. EA Sports snapped up the licensing rights for European club socc...

Business Wire
February 3, 2021

FIFA threatens World Cup Ban for Super League players
Sports - Television

Fifa and world football’s six confederations have reacted to renewed reports about the creation of breakaway ‘European Super League’, issuing a joint statement warning that any player or club in...

January 22, 2021

Fortnite partners with major soccer clubs
Gaming - Sports

Epic has partnered with some of the biggest soccer clubs in the world for its latest set of Fortnite skins. Today, the developer unveiled the new “kickoff set,” which lets players swap between 23 ...

The Verge
January 19, 2021

Universal partners with FIFA, kicking off new “FIFA Soun...
Music - Podcasts - Sports

FIFA is launching a new entertainment strategy called FIFA Sound, designed ‘to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game a...

Music Business Worldwide
January 13, 2021

H&M partners with FIFA Competition edivisie
Esports - Fashion

Clothing retailer H&M has signed on as an official partner of the edivisie – a FIFA competition organized by the Eredivisie and Dreamhack Sports Games.  For the full story, visit Esports Obs...

Esports Observer
November 14, 2020

What brands should know about esports players before working w...

More brands are getting into the esports and mobile games spacers ride the growth of the sport during the pandemic. For the full story, visit The Drum  -  https://www.thedrum.com/news/2020/11/09/...

The Drum
November 9, 2020

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