Swedish esports organisation Ninjas in Pyjamas (NiP) has announced a partnership with sportswear brand FILA.
As a result, the two parties will collaborate on a merchandise collection that includes a ...
Ad Age's ranking of the hottest celebrity marketing moves of the past month:
No. 5: Coca-Cola x Bill Nye
If there’s one person you can always count on for public education, it’s Bill Nye, whose ...
Sportswear brand Fila has partnered with anime studio Toei Animation and its US agent, Funimation, to launch a limited-edition range of Dragon Ball Super x Fila footwear.
The seven character-inspired...
You can take Washington Heights with you wherever you go, thanks to Foot Locker and Fila.
To celebrate the release of the Warner Bros. film “In the Heights,” a musical about the vibrancy of the N...
The 110-year-old Italian tennis brand Fila wants to continually find new fans and stretch the parameters of its product offerings. A new collaboration with American label Brooks Brothers does just tha...
For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want ...
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