US Sales of Outdoor & Sports Toys Sizzle

As temperatures rose across the US this year, so did sales in outdoor and sports toys. Between January and June 2021, US sales in the supercategory increased by 11% compared to the same period in 2020...

August 10, 2021

Brand Opportunities: Toy Marketing Partnerships
CPG - Opportunity Blogs - Partnership Blogs - Retail - Toys

With toy products consistently being updated and the retail landscape having shifted considerably, one reliable constant in the toy category has been intense customer demand. This demand for engag...

Andrew Gormley
May 15, 2021

Mattel Rolls Out Playback Toy Recycling Program

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for fa...

USA Today
May 10, 2021

Mattel & Warner Music Launch New Fisher-Price Album Sooo ...
Music - Toys

Mattel’s Fisher-Price has partnered with Warner Music Group’s Arts Music Division to launch a new album for babies and toddlers, titled Sooo Sleepy. The album will feature 13 instrumental songs f...

ToysNews Online
February 5, 2021

Fisher-Price goes retro for new laugh & learn collection

The latest additions to Mattel‘s popular Fisher-Price Laugh & Learn collection of toddler toys are inspired by some familiar entertainment tech items from the ’80s and ’90s. Taking cues fro...

The Toy Book
January 12, 2021

Retro revival: New Fisher-Price toys for infants inspired by t...

Fisher-Price has launched a new series of toys children and their parents might equally enjoy. The new Laugh & Learn products are inspired by products from the 1980s and 1990s, aiming to lean int...

USA Today
January 7, 2021

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