In pursuit of a direct-to-consumer strategy, Nike will begin testing Jordan-branded stores in North America in fiscal 2023. Chief Financial Officer Matt Friend said it is also using Nike stores to inv...
Foot Locker expects its amount of Nike product to "decline meaningfully" as Nike accelerates its DTC strategy. Nike is Foot Locker's largest supplier.
For 2022, Nike will make up 60% of Foot Locker's...
Rap icon Raekwon the Chef and Diadora have been cooking up something special for sneakerheads, which will land on shelves at Foot Locker Inc. soon.
The Wu-Tang Clan standout, the footwear brand, and ...
SANTA BARBARA, Calif., Jan. 14, 2022 /PRNewswire/ -- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) announces a collaboration with Sesame Wor...
NEW YORK, Dec. 13, 2021 /PRNewswire/ -- Foot Locker, Inc. (NYSE:FL) today announces the launch of its first proprietary womenswear brand, Cozi, that will be available globally and exclusively at Fo...
CHICAGO, Nov. 8, 2021 /PRNewswire/ -- Today, Foot Locker announced the launch of All City by Just Don - a lifestyle brand created with Don C rooted in basketball and sneaker culture that is i...
Footwear retailer Foot Locker has announced it will be releasing its own apparel line, Lckr by Foot Locker, merging its sneaker and sports culture into a casual wear collection.
In its debut release,...
Foot Locker has announced that it's acquired streetwear brand atmos and athletic shoe retailer WSS for more than $1 billion. The move looks to capitalize on Foot Locker’s moniker, “Inspire and emp...
You can take Washington Heights with you wherever you go, thanks to Foot Locker and Fila.
To celebrate the release of the Warner Bros. film “In the Heights,” a musical about the vibrancy of the N...
The company, which saw wholesale revenues grow 52% in the fourth quarter, said it would prioritize partners and retailers who are aligned with its strategy and positioning in the marketplace. Last yea...
All the companies on Fast Company’s list of the 10 most innovative retailers of 2021 all found success during the pandemic helping deliver the “immersive, seamless experiences” increasingly dema...
A new sneaker and apparel collection featuring L.O.L. Surprise! fan favorites, Diva and Queen Bee. Diva is featured in the PUMA Future Rider x Diva sneaker.
For the full story, visit License Global...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
