BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s largest male grooming company and brand pioneer in gaming and esports, proudly announced the return of the highly anticipated Gillette Cup F...
Frank's RedHot, the #1 hot sauce in the world* and a brand best known for spicing up game day foods, is kicking off its very own game in Fortnite, 'The Floor is Flava,' on January 30. 'The Floor is Fl...
The 'Official Soup Sponsor of the NFL' is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Just in time for the NFL playof...
PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...
iHeartMedia has launched its first virtual world on Fortnite, called iHeartLand, as the company extends its marketing investments into the metaverse and toward younger audiences.
iHeart, which brough...
In the endless cavalcade of Fortnite crossovers comes a new one that I’m actually surprised hasn’t happened sooner. Goku’s potentially coming, meaning a handful of beloved Dragon Ball characters...
The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch.
The Hondaverse will featur...
Multinational esports organisation Team Liquid has announced a partnership with Epic Games‘ battle royale title Fortnite.
The partnership will see both entities create artwork and apparel together,...
Male grooming brand Axe is hoping to catch the eye of the rapidly-growing gaming community with a new activation in Fortnite, the immensely popular online video game. The ‘Mistaverse,’ as the acti...
Fortnite‘s latest season kicked off on Sunday with a contemporary twist, featuring rideable wildlife, Darth Vader, Indiana Jones and more.
Season three sees Fortnite return with a few fundamental c...
Although we’ve been talking about transmedia for over a decade now, the form it takes keeps changing. Right now, it’s being reshaped—and resold—as the metaverse, an amorphous form billed by te...
Fortnite continues its endless string of crossovers with a new collaboration for the upcoming Uncharted movie, the film that spent a decade in development hell, but is actually out on February 18, at ...
Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...
Epic is well known for bringing musical performances to Fortnite, including spectacular shows for huge artists like Travis Scott and Ariana Grande and concerts hosted on the non-violent party royale i...
Fortnite players will soon get to snag apparel from luxury brand Balenciaga for themselves and their in-game avatars.
The duo announced Monday a partnership which includes adding Balenciaga outfits t...
This time around, the highlight skin is Carnage, the notorious Spider-Man foe, and the villain of the upcoming movie Venom: Let There Be Carnage. Along with his new outfit, Carnage also gets several o...
Starting on Friday, Aug. 6, at 6:00 p.m. ET, anyone and everyone can log into Fortnite to experience being picked up by Ariana Grande's giant hand while she sings her biggest hits.
After 2020's large...
The next big Fortnite concert is happening very soon — but who will be performing remains a mystery. Developer Epic announced an event called the Rift Tour, which will take place from August 6th to ...
Epic Games has partnered with Ferrari to bring its legendary Italian sports car to Fortnite.
The collaboration was unveiled in a blog post from the Fortnite team, announcing the Ferrari 296 GTB as a ...
Epic Games is teasing Rick and Morty content for Fortnite alongside something that seems to indicate Superman is coming to the game as well.
Both the Rick and Morty tease and the Superman tease come ...
According to The Information, the streaming leader is in the process of recruiting for a dedicated gaming division. No official listing has been identified, but Netflix has reportedly sounded out a nu...
Earlier this month, we learned that the iOS version of Fortnite was a huge revenue driver for Epic Games — the game earned more than $700 million from iOS customers over the two years before it was ...
Curiously, Neymar isn’t sporting jerseys for either the Brazil national team or his club, Paris St. Germain, despite the fact that licensed team kits were introduced earlier this year. You can check...
To take on Steam, Epic Games has spent the past two years shoveling Fortnite money into the Epic Games Store, making over 100 exclusivity deals and giving away free games every week. We knew Epic was ...
Apple and Epic Games have laid out their main arguments in dueling legal filings ahead of a trial next month.
Top executives including Apple CEO Tim Cook are expected to testify in person.
Apple and ...
Microsoft is announcing today that Xbox Party Chat will be free for Xbox owners soon. The software maker has started testing a new Xbox dashboard update with testers today that unlocks Xbox Party Chat...
Apple and Epic are nearing their highly anticipated Fortnite trial and plan to bring forward some top executives to testify in-person.
The case concerns a fallout between the maker of one of the worl...
The videogame Roblox has outscored all broadcast TV channels in both the UK and US as the most powerful platform through which to reach young audiences, according to the latest insight from The Kids I...
Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL.
Hasbro’s new five-year contract with Epic Games w...
Fortnite is continuing its efforts to create a new metaverse for entertainment, this time by hosting ‘Short Nite’, its own virtual short film festival.
The festival will take place over 24 hours,...
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