7-Eleven brings fans the ultimate virtual car meet up in Fortn...
CPG - Gaming - Press Releases

7-Eleven, Inc. is bringing brand fans, car fanatics and gaming enthusiasts together for a first-of-its-kind interactive challenge on the world-famous online video game, Fortnite.* After years of culti...

Trent Turquand
August 11, 2023

Gillette celebrates return of Gillette Cup featuring FORTNITE
CPG - Esports - Gaming - Health & Beauty - Press Releases

BOSTON--(BUSINESS WIRE)--Gillette (NYSE: PG), the world’s largest male grooming company and brand pioneer in gaming and esports, proudly announced the return of the highly anticipated Gillette Cup F...

May 31, 2023

Frank’s RedHot Launches New Fortnite Game: The Floor Is ...
CPG - Esports - Gaming - Press Releases

Frank's RedHot, the #1 hot sauce in the world* and a brand best known for spicing up game day foods, is kicking off its very own game in Fortnite, 'The Floor is Flava,' on January 30. 'The Floor is Fl...

Nicholas Fox
January 23, 2023

Campbell’s Chunky Enters the Metaverse with Fortnite Cre...
CPG - Esports - Gaming - Online - Press Releases

The 'Official Soup Sponsor of the NFL' is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Just in time for the NFL playof...

Nicholas Fox
January 12, 2023

Doritos Transforms Triangles All Around Us, Invites Fans on an...
Attractions - CPG - Esports - Fashion - Gaming

PLANO, Texas, Aug. 24, 2022 /PRNewswire/ -- Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic tr...

Faisal Hussain
August 24, 2022

iHeartMedia to Host Metaverse Concerts in FORTNITE Virtual Wor...
Gaming - Live Entertainment - Music - Tech

iHeartMedia has launched its first virtual world on Fortnite, called iHeartLand, as the company extends its marketing investments into the metaverse and toward younger audiences. iHeart, which brough...

Hollywood Reporter
August 24, 2022

Epic Games Teases FORTNITE and DRAGON BALL Crossover Event
Gaming - Streaming - Television

In the endless cavalcade of Fortnite crossovers comes a new one that I’m actually surprised hasn’t happened sooner. Goku’s potentially coming, meaning a handful of beloved Dragon Ball characters...

The Verge
August 12, 2022

The Hondaverse Comes to Fortnite on Twitch
Automotive - Gaming - Online - Streaming

The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch. The Hondaverse will featur...

June 30, 2022

Team Liquid Announces Fortnite Collaboration
Esports - Fashion - Gaming

Multinational esports organisation Team Liquid has announced a partnership with Epic Games‘ battle royale title Fortnite. The partnership will see both entities create artwork and apparel together,...

Esports Insider
June 21, 2022

Axe and Fortnite to Launch the ‘Mistaverse’
CPG - Gaming - Health & Beauty

Male grooming brand Axe is hoping to catch the eye of the rapidly-growing gaming community with a new activation in Fortnite, the immensely popular online video game. The ‘Mistaverse,’ as the acti...

The Drum
June 15, 2022

FORTNITE’s New Season Announces Darth Vader, Indiana Jon...
Gaming - Theatrical

Fortnite‘s latest season kicked off on Sunday with a contemporary twist, featuring rideable wildlife, Darth Vader, Indiana Jones and more. Season three sees Fortnite return with a few fundamental c...

June 6, 2022

Survey: What Kids Actually Think About the Metaverse
Branding - Fashion - Gaming - Online

Although we’ve been talking about transmedia for over a decade now, the form it takes keeps changing. Right now, it’s being reshaped—and resold—as the metaverse, an amorphous form billed by te...

June 2, 2022

Coachella is Coming to Fortnite
Fashion - Gaming - Music - Streaming

Fortnite is adding Coachella to its long, long (long) list of in-game collaborations. The annual music festival announced today that it’s partnering with developer Epic Games to release Coachella-th...

The Verge
April 14, 2022

Sony and LEGO owner KIRKBI Invest $1B Each in Epic Games

Sony has just invested $1 billion USD in a new round of funding for Fortnite and Unreal Engine creator Epic Games. The Japanese tech and gaming giant is joined by LEGO Group owner KIRKBI, who has als...

April 12, 2022

FORTNITE Offering Original and Movie UNCHARTED Collaboration
Gaming - Theatrical

Fortnite continues its endless string of crossovers with a new collaboration for the upcoming Uncharted movie, the film that spent a decade in development hell, but is actually out on February 18, at ...

February 14, 2022

Bruno Mars is Officially Coming to FORTNITE
Gaming - Music

Silk Sonic, the collaborative duo of Bruno Mars and Anderson .Paak, is officially making its way to Fortnite. In an Epic Games blog post, fans of the GRAMMY-nominated duo can expect the Silk Sonic Se...

February 4, 2022

Hollister Appoints Fortnite World Cup Winner Bugha as Chief Ga...
Fashion - Gaming

North American retail brand Hollister has appointed 2019 Fortnite World Cup winner Kyle ‘Bugha’ Giersdorf as its Chief Gaming Scout. As a result, the two parties have joined forces to launch a li...

October 14, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

Fortnite’s Upcoming Global Music Series Will Have An Interac...
Branding - Gaming

Epic is well known for bringing musical performances to Fortnite, including spectacular shows for huge artists like Travis Scott and Ariana Grande and concerts hosted on the non-violent party royale i...

The Verge
September 29, 2021

Fortnite Partners With Balenciaga on Outfits for You and Your ...
Fashion - Gaming

Fortnite players will soon get to snag apparel from luxury brand Balenciaga for themselves and their in-game avatars. The duo announced Monday a partnership which includes adding Balenciaga outfits t...

USA Today
September 21, 2021

Carnage, the Villain of Venom: Let There Be Carnage, is Part o...
Esports - Gaming

This time around, the highlight skin is Carnage, the notorious Spider-Man foe, and the villain of the upcoming movie Venom: Let There Be Carnage. Along with his new outfit, Carnage also gets several o...

September 13, 2021

Ariana Grande Headlines Fortnite’s Latest In-Game Concer...
Gaming - Live Entertainment - Music

Starting on Friday, Aug. 6, at 6:00 p.m. ET, anyone and everyone can log into Fortnite to experience being picked up by Ariana Grande's giant hand while she sings her biggest hits. After 2020's large...

August 9, 2021

Ariana Grande to Headline Fortnite’s Virtual Rift Tour
Gaming - Music

The Rift Tour, featuring Ariana Grande, is coming to Fortnite next weekend. On Sunday (Aug. 1), it was announced that Grande will be the latest superstar to perform within the Fortnite realm, headlin...

August 2, 2021

Fortnite Teases Concert Series with ‘Record-Breaking Sup...
Gaming - Music

The next big Fortnite concert is happening very soon — but who will be performing remains a mystery. Developer Epic announced an event called the Rift Tour, which will take place from August 6th to ...

The Verge, Epic Games
July 30, 2021

Fortnite Adds a Ferrari As Its First Licensed Car
Automotive - Gaming

Epic Games has partnered with Ferrari to bring its legendary Italian sports car to Fortnite. The collaboration was unveiled in a blog post from the Fortnite team, announcing the Ferrari 296 GTB as a ...

July 22, 2021

Fortnite’s Launches Trippy New Virtual Concert
Gaming - Music

Ever since Marshmello first took the virtual stage in Fortnite, developer Epic Games has experimented with different ways to bring music into the game. That could mean a gigantic Travis Scott stomping...

The Verge
June 25, 2021

Rick & Morty, Superman Join Fortnite’s Latest Seaso...
Gaming - Television

Epic Games is teasing Rick and Morty content for Fortnite alongside something that seems to indicate Superman is coming to the game as well. Both the Rick and Morty tease and the Superman tease come ...

June 8, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

Netflix Reportedly Exploring an Expansion into Gaming
Esports - Gaming - Streaming

According to The Information, the streaming leader is in the process of recruiting for a dedicated gaming division. No official listing has been identified, but Netflix has reportedly sounded out a nu...

Digital TV Europe
May 25, 2021

Fortnite & NBA Announce Crossover Event with New Trailer

https://www.youtube.com/watch?v=Z189RXBXfGg Check out the trailer for the Fortnite x NBA crossover which brings basketball's best into the Item Shop and Fortnite Creative, and with Team Battles, a un...

May 20, 2021

Fortnite Made More than $9 Billion in Revenue in First 2 Years

After a meteoric rise to popularity in 2018, Fortnite generated more than $5 billion in its first year for Epic Games, new financial documents reveal. The document, made public as part of Epic’s cou...

The Verge
May 5, 2021

Fortnite’s Cash Cow is PlayStation, Not iOS, Court Documents...
Electronics - Finance - Gaming - Tech

Earlier this month, we learned that the iOS version of Fortnite was a huge revenue driver for Epic Games — the game earned more than $700 million from iOS customers over the two years before it was ...

The Verge
April 30, 2021

Neymar Revealed for Fortnite
Esports - Gaming - Influencers

Curiously, Neymar isn’t sporting jerseys for either the Brazil national team or his club, Paris St. Germain, despite the fact that licensed team kits were introduced earlier this year. You can check...

The Verge
April 26, 2021

Minnesota Vikings WR Justin Jefferson’s ‘The Gridd...
Gaming - Online

Months after the conclusion of his standout rookie season, Minnesota Vikings wide receiver Justin Jefferson is being immortalized beyond the NFL's record books. The Fortnite video game will include a...

April 26, 2021

Epic Fine With Losing Over $300M on Epic Games Store Exclusive...
Finance - Gaming - Tech

To take on Steam, Epic Games has spent the past two years shoveling Fortnite money into the Epic Games Store, making over 100 exclusivity deals and giving away free games every week. We knew Epic was ...

PC Gamer
April 12, 2021

How Apple and Epic are Going to Fight About Apple’s Control ...

Apple and Epic Games have laid out their main arguments in dueling legal filings ahead of a trial next month. Top executives including Apple CEO Tim Cook are expected to testify in person. Apple and ...

April 8, 2021

Microsoft Makes Xbox Party Chat Free as Part of its Xbox Live ...
Gaming - Online

Microsoft is announcing today that Xbox Party Chat will be free for Xbox owners soon. The software maker has started testing a new Xbox dashboard update with testers today that unlocks Xbox Party Chat...

The Verge
March 25, 2021

Tim Cook, Other Apple Executives will Testify Against Epic in ...
Electronics - Gaming - Tech

Apple and Epic are nearing their highly anticipated Fortnite trial and plan to bring forward some top executives to testify in-person. The case concerns a fallout between the maker of one of the worl...

CNN Business
March 22, 2021

Roblox is Outpacing Broadcast TV for Audience Reach
Gaming - Toys

The videogame Roblox has outscored all broadcast TV channels in both the UK and US as the most powerful platform through which to reach young audiences, according to the latest insight from The Kids I...

Toy News Online
March 3, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

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