Hollister Appoints Fortnite World Cup Winner Bugha as Chief Ga...
Fashion - Gaming

North American retail brand Hollister has appointed 2019 Fortnite World Cup winner Kyle ‘Bugha’ Giersdorf as its Chief Gaming Scout. As a result, the two parties have joined forces to launch a li...

October 14, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

Fortnite’s Upcoming Global Music Series Will Have An Interac...
Branding - Gaming

Epic is well known for bringing musical performances to Fortnite, including spectacular shows for huge artists like Travis Scott and Ariana Grande and concerts hosted on the non-violent party royale i...

The Verge
September 29, 2021

Fortnite Partners With Balenciaga on Outfits for You and Your ...
Fashion - Gaming

Fortnite players will soon get to snag apparel from luxury brand Balenciaga for themselves and their in-game avatars. The duo announced Monday a partnership which includes adding Balenciaga outfits t...

USA Today
September 21, 2021

Carnage, the Villain of Venom: Let There Be Carnage, is Part o...
Esports - Gaming

This time around, the highlight skin is Carnage, the notorious Spider-Man foe, and the villain of the upcoming movie Venom: Let There Be Carnage. Along with his new outfit, Carnage also gets several o...

September 13, 2021

Ariana Grande Headlines Fortnite’s Latest In-Game Concer...
Gaming - Live Entertainment - Music

Starting on Friday, Aug. 6, at 6:00 p.m. ET, anyone and everyone can log into Fortnite to experience being picked up by Ariana Grande's giant hand while she sings her biggest hits. After 2020's large...

August 9, 2021

Ariana Grande to Headline Fortnite’s Virtual Rift Tour
Gaming - Music

The Rift Tour, featuring Ariana Grande, is coming to Fortnite next weekend. On Sunday (Aug. 1), it was announced that Grande will be the latest superstar to perform within the Fortnite realm, headlin...

August 2, 2021

Fortnite Teases Concert Series with ‘Record-Breaking Sup...
Gaming - Music

The next big Fortnite concert is happening very soon — but who will be performing remains a mystery. Developer Epic announced an event called the Rift Tour, which will take place from August 6th to ...

The Verge, Epic Games
July 30, 2021

Fortnite Adds a Ferrari As Its First Licensed Car
Automotive - Gaming

Epic Games has partnered with Ferrari to bring its legendary Italian sports car to Fortnite. The collaboration was unveiled in a blog post from the Fortnite team, announcing the Ferrari 296 GTB as a ...

July 22, 2021

Fortnite’s Launches Trippy New Virtual Concert
Gaming - Music

Ever since Marshmello first took the virtual stage in Fortnite, developer Epic Games has experimented with different ways to bring music into the game. That could mean a gigantic Travis Scott stomping...

The Verge
June 25, 2021

Rick & Morty, Superman Join Fortnite’s Latest Seaso...
Gaming - Television

Epic Games is teasing Rick and Morty content for Fortnite alongside something that seems to indicate Superman is coming to the game as well. Both the Rick and Morty tease and the Superman tease come ...

June 8, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

Netflix Reportedly Exploring an Expansion into Gaming
Esports - Gaming - Streaming

According to The Information, the streaming leader is in the process of recruiting for a dedicated gaming division. No official listing has been identified, but Netflix has reportedly sounded out a nu...

Digital TV Europe
May 25, 2021

Fortnite & NBA Announce Crossover Event with New Trailer

https://www.youtube.com/watch?v=Z189RXBXfGg Check out the trailer for the Fortnite x NBA crossover which brings basketball's best into the Item Shop and Fortnite Creative, and with Team Battles, a un...

May 20, 2021

Fortnite Made More than $9 Billion in Revenue in First 2 Years

After a meteoric rise to popularity in 2018, Fortnite generated more than $5 billion in its first year for Epic Games, new financial documents reveal. The document, made public as part of Epic’s cou...

The Verge
May 5, 2021

Fortnite’s Cash Cow is PlayStation, Not iOS, Court Documents...
Electronics - Finance - Gaming - Tech

Earlier this month, we learned that the iOS version of Fortnite was a huge revenue driver for Epic Games — the game earned more than $700 million from iOS customers over the two years before it was ...

The Verge
April 30, 2021

Neymar Revealed for Fortnite
Esports - Gaming - Influencers

Curiously, Neymar isn’t sporting jerseys for either the Brazil national team or his club, Paris St. Germain, despite the fact that licensed team kits were introduced earlier this year. You can check...

The Verge
April 26, 2021

Minnesota Vikings WR Justin Jefferson’s ‘The Gridd...
Gaming - Online

Months after the conclusion of his standout rookie season, Minnesota Vikings wide receiver Justin Jefferson is being immortalized beyond the NFL's record books. The Fortnite video game will include a...

April 26, 2021

Epic Fine With Losing Over $300M on Epic Games Store Exclusive...
Finance - Gaming - Tech

To take on Steam, Epic Games has spent the past two years shoveling Fortnite money into the Epic Games Store, making over 100 exclusivity deals and giving away free games every week. We knew Epic was ...

PC Gamer
April 12, 2021

How Apple and Epic are Going to Fight About Apple’s Control ...

Apple and Epic Games have laid out their main arguments in dueling legal filings ahead of a trial next month. Top executives including Apple CEO Tim Cook are expected to testify in person. Apple and ...

April 8, 2021

Microsoft Makes Xbox Party Chat Free as Part of its Xbox Live ...
Gaming - Online

Microsoft is announcing today that Xbox Party Chat will be free for Xbox owners soon. The software maker has started testing a new Xbox dashboard update with testers today that unlocks Xbox Party Chat...

The Verge
March 25, 2021

Tim Cook, Other Apple Executives will Testify Against Epic in ...
Electronics - Gaming - Tech

Apple and Epic are nearing their highly anticipated Fortnite trial and plan to bring forward some top executives to testify in-person. The case concerns a fallout between the maker of one of the worl...

CNN Business
March 22, 2021

Roblox is Outpacing Broadcast TV for Audience Reach
Gaming - Toys

The videogame Roblox has outscored all broadcast TV channels in both the UK and US as the most powerful platform through which to reach young audiences, according to the latest insight from The Kids I...

Toy News Online
March 3, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

Fortnite to Host Short Film Festival, ‘Short Nite’
Gaming - Theatrical

Fortnite is continuing its efforts to create a new metaverse for entertainment, this time by hosting ‘Short Nite’, its own virtual short film festival. The festival will take place over 24 hours,...

February 16, 2021

How Kidcos are Making Virtual Events Better Than IRL
Attractions - Live Entertainment

Fans bunch together, jumping and dancing along as Lil Nas X’s voice booms out. When he appears, the crowd goes wild. Suddenly, the entire audience is on stage with him. It’s not that he’s create...

February 12, 2021

Tron Comes to Fortnite
Gaming - Theatrical

The newest season of Fortnite marches on with another pop collaboration. This time, Fortnite is getting cosmetic outfits from Tron. The “End of Line” Collection available now in the Fortnite Item ...

February 12, 2021

The Man Behind Fortnite Is Making the Riskiest Bet of His Care...
Esports - Gaming - Online

Over the course of his career Tim Sweeney has been unafraid to take on tech industry giants. The CEO and founder of Epic Games has had a knack for picking the right battles while also shoring up his ...

February 10, 2021

Hasbro and Epic Games
Gaming - Partnerships - Toys

Hasbro and Epic Games partnered together to release a new themed skin in the popular game Fortnite

Hasbro and Epic Games
February 10, 2021

Verizon and Fortnite
Gaming - Partnerships - Streaming

Verizon partnered with Epic Games on a Super Bowl promotion launching a virtual football stadium inside Fortnite.

Verizon and Epic Games
February 5, 2021

Verizon Bets Big on Super Bowl With Virtual ‘Fortnite...
Gaming - Music - Sports - Tech

Verizon this week revealed its marketing plan for the Super Bowl, including the debut of a virtual football stadium in the video game "Fortnite," a livestreamed concert after the game, a TV commercial...

Marketing Dive
February 2, 2021

The future of streaming is video games
Gaming - Streaming

Move over Disney+ and Netflix—video game platforms are the next streamers to keep an eye on. From filming TV shows to creating spaces where kids can go to hang out and chat, platforms like Roblox a...

January 29, 2021

No brand is safe from Fortnite
Gaming - Sports - Theatrical

Crossovers like these are by no means a new thing for Fortnite. The game’s last season was a multimonth Marvel mashup, there have been multiple Star Wars-themed cosmetics, other real-world streamers...

The Verge
January 22, 2021

Fortnite’s Epic Games Moves Into Movies With Animated ‘Gil...
Gaming - Streaming - Theatrical

Fortnite developer and publisher Epic Games is set to make its first known investment in feature films with animated movie Gilgamesh, based on the hero from ancient Mesopotamian mythology. The develo...

January 21, 2021

Fortnite partners with major soccer clubs
Gaming - Sports

Epic has partnered with some of the biggest soccer clubs in the world for its latest set of Fortnite skins. Today, the developer unveiled the new “kickoff set,” which lets players swap between 23 ...

The Verge
January 19, 2021

Roblox surpasses Fortnite earnings
Gaming - Music

Both Roblox and Fortnite are cementing new ties to the music industry. From Marshmello and Travis Scott’s concerts in Fortnite to Ava Max’s album reveal in Roblox – the industry’s approach to ...

Digital Music News
January 8, 2021

Top 10 Esports Games of 2020 by Total Winnings
Esports - Gaming

The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention. After a nearly...

Esports Observer
January 4, 2021

Black Panther is now available in Fortnite
Gaming - Theatrical

Marvel superhero Black Panther is now available in Fortnite. You can get him, Captain Marvel, and Taskmaster as part of the Marvel Royalty and Warriors Pack. Epic had hinted toward Black Panther’s ...

The Verge
December 22, 2020

2020 Gaming Listicles: Top Games, Streamers & More
Esports - Gaming - Listicles

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Travis Scott Reportedly Grossed $20M for Fortnite Concert
Gaming - Music

For comparison, a single night on Scott’s 2019 Astroworld tour reached $1.7M, with the full tour grossing $53.6M. Rapper Travis Scott has become a cultural icon with a myriad of high budget brand...

Esports Observer
December 4, 2020

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