Rick & Morty, Superman Join Fortnite’s Latest Seaso...
Gaming - Television

Epic Games is teasing Rick and Morty content for Fortnite alongside something that seems to indicate Superman is coming to the game as well. Both the Rick and Morty tease and the Superman tease come ...

June 8, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

Netflix Reportedly Exploring an Expansion into Gaming
Esports - Gaming - Streaming

According to The Information, the streaming leader is in the process of recruiting for a dedicated gaming division. No official listing has been identified, but Netflix has reportedly sounded out a nu...

Digital TV Europe
May 25, 2021

Fortnite & NBA Announce Crossover Event with New Trailer

https://www.youtube.com/watch?v=Z189RXBXfGg Check out the trailer for the Fortnite x NBA crossover which brings basketball's best into the Item Shop and Fortnite Creative, and with Team Battles, a un...

May 20, 2021

Fortnite Made More than $9 Billion in Revenue in First 2 Years

After a meteoric rise to popularity in 2018, Fortnite generated more than $5 billion in its first year for Epic Games, new financial documents reveal. The document, made public as part of Epic’s cou...

The Verge
May 5, 2021

Fortnite’s Cash Cow is PlayStation, Not iOS, Court Documents...
Electronics - Finance - Gaming - Tech

Earlier this month, we learned that the iOS version of Fortnite was a huge revenue driver for Epic Games — the game earned more than $700 million from iOS customers over the two years before it was ...

The Verge
April 30, 2021

Neymar Revealed for Fortnite
Esports - Gaming - Influencers

Curiously, Neymar isn’t sporting jerseys for either the Brazil national team or his club, Paris St. Germain, despite the fact that licensed team kits were introduced earlier this year. You can check...

The Verge
April 26, 2021

Minnesota Vikings WR Justin Jefferson’s ‘The Gridd...
Gaming - Online

Months after the conclusion of his standout rookie season, Minnesota Vikings wide receiver Justin Jefferson is being immortalized beyond the NFL's record books. The Fortnite video game will include a...

April 26, 2021

Epic Fine With Losing Over $300M on Epic Games Store Exclusive...
Finance - Gaming - Tech

To take on Steam, Epic Games has spent the past two years shoveling Fortnite money into the Epic Games Store, making over 100 exclusivity deals and giving away free games every week. We knew Epic was ...

PC Gamer
April 12, 2021

How Apple and Epic are Going to Fight About Apple’s Control ...

Apple and Epic Games have laid out their main arguments in dueling legal filings ahead of a trial next month. Top executives including Apple CEO Tim Cook are expected to testify in person. Apple and ...

April 8, 2021

Microsoft Makes Xbox Party Chat Free as Part of its Xbox Live ...
Gaming - Online

Microsoft is announcing today that Xbox Party Chat will be free for Xbox owners soon. The software maker has started testing a new Xbox dashboard update with testers today that unlocks Xbox Party Chat...

The Verge
March 25, 2021

Tim Cook, Other Apple Executives will Testify Against Epic in ...
Electronics - Gaming - Tech

Apple and Epic are nearing their highly anticipated Fortnite trial and plan to bring forward some top executives to testify in-person. The case concerns a fallout between the maker of one of the worl...

CNN Business
March 22, 2021

Roblox is Outpacing Broadcast TV for Audience Reach
Gaming - Toys

The videogame Roblox has outscored all broadcast TV channels in both the UK and US as the most powerful platform through which to reach young audiences, according to the latest insight from The Kids I...

Toy News Online
March 3, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

Fortnite to Host Short Film Festival, ‘Short Nite’
Gaming - Theatrical

Fortnite is continuing its efforts to create a new metaverse for entertainment, this time by hosting ‘Short Nite’, its own virtual short film festival. The festival will take place over 24 hours,...

February 16, 2021

How Kidcos are Making Virtual Events Better Than IRL
Attractions - Live Entertainment

Fans bunch together, jumping and dancing along as Lil Nas X’s voice booms out. When he appears, the crowd goes wild. Suddenly, the entire audience is on stage with him. It’s not that he’s create...

February 12, 2021

Tron Comes to Fortnite
Gaming - Theatrical

The newest season of Fortnite marches on with another pop collaboration. This time, Fortnite is getting cosmetic outfits from Tron. The “End of Line” Collection available now in the Fortnite Item ...

February 12, 2021

The Man Behind Fortnite Is Making the Riskiest Bet of His Care...
Esports - Gaming - Online

Over the course of his career Tim Sweeney has been unafraid to take on tech industry giants. The CEO and founder of Epic Games has had a knack for picking the right battles while also shoring up his ...

February 10, 2021

Hasbro and Epic Games
Gaming - Partnerships - Toys

Hasbro and Epic Games partnered together to release a new themed skin in the popular game Fortnite

Hasbro and Epic Games
February 10, 2021

Verizon and Fortnite
Gaming - Partnerships - Streaming

Verizon partnered with Epic Games on a Super Bowl promotion launching a virtual football stadium inside Fortnite.

Verizon and Epic Games
February 5, 2021

Verizon Bets Big on Super Bowl With Virtual ‘Fortnite...
Gaming - Music - Sports - Tech

Verizon this week revealed its marketing plan for the Super Bowl, including the debut of a virtual football stadium in the video game "Fortnite," a livestreamed concert after the game, a TV commercial...

Marketing Dive
February 2, 2021

The future of streaming is video games
Gaming - Streaming

Move over Disney+ and Netflix—video game platforms are the next streamers to keep an eye on. From filming TV shows to creating spaces where kids can go to hang out and chat, platforms like Roblox a...

January 29, 2021

No brand is safe from Fortnite
Gaming - Sports - Theatrical

Crossovers like these are by no means a new thing for Fortnite. The game’s last season was a multimonth Marvel mashup, there have been multiple Star Wars-themed cosmetics, other real-world streamers...

The Verge
January 22, 2021

Fortnite’s Epic Games Moves Into Movies With Animated ‘Gil...
Gaming - Streaming - Theatrical

Fortnite developer and publisher Epic Games is set to make its first known investment in feature films with animated movie Gilgamesh, based on the hero from ancient Mesopotamian mythology. The develo...

January 21, 2021

Fortnite partners with major soccer clubs
Gaming - Sports

Epic has partnered with some of the biggest soccer clubs in the world for its latest set of Fortnite skins. Today, the developer unveiled the new “kickoff set,” which lets players swap between 23 ...

The Verge
January 19, 2021

Roblox surpasses Fortnite earnings
Gaming - Music

Both Roblox and Fortnite are cementing new ties to the music industry. From Marshmello and Travis Scott’s concerts in Fortnite to Ava Max’s album reveal in Roblox – the industry’s approach to ...

Digital Music News
January 8, 2021

Top 10 Esports Games of 2020 by Total Winnings
Esports - Gaming

The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping purse numbers that were starting to catch mainstream attention. After a nearly...

Esports Observer
January 4, 2021

Black Panther is now available in Fortnite
Gaming - Theatrical

Marvel superhero Black Panther is now available in Fortnite. You can get him, Captain Marvel, and Taskmaster as part of the Marvel Royalty and Warriors Pack. Epic had hinted toward Black Panther’s ...

The Verge
December 22, 2020

2020 Gaming Listicles: Top Games, Streamers & More
Esports - Gaming - Listicles

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Travis Scott Reportedly Grossed $20M for Fortnite Concert
Gaming - Music

For comparison, a single night on Scott’s 2019 Astroworld tour reached $1.7M, with the full tour grossing $53.6M. Rapper Travis Scott has become a cultural icon with a myriad of high budget brand...

Esports Observer
December 4, 2020

Microsoft Acquires Esports Platform Smash.gg

Smash.gg, the tournament organizer platform, has been acquired by Microsoft today. Smash.gg is an esports platform that specializes in organizing tournaments. Created back in 2015, the online tool ...

The Gamer
December 3, 2020

God of War’s Kratos is coming to Fortnite

Fortnite is no stranger to tie-ins — the battle royale’s season 5 battle pass has already kicked off with a picture-perfect Mandalorian and Baby Yoda skin, for example — but its next character a...

The Verge
December 3, 2020

BTS and Fortnite
Gaming - Music - Partnerships

K-pop group BTS partnered with Fortnite to debut their music video on Fortnite’s Party Royale Island.

BTS | Fortnite
November 30, 2020

Epic Games Expands NFL Partnership to Include Both Fortnite an...
Gaming - Sports

Epic Games and the National Football League (NFL) announced an expansion of their partnership that includes Fortnite and Psyonix Studio’s Rocket League. Both games will offer NFL in-game integration...

Esports Observer
November 30, 2020

Epic gives $1m in Fortnite, Marvel Knockout Super Series

Being part of the Epic’s official Fortnite competitive scene, the $1M Super Cup, as the name says, has a total prize pool of $1M USD to be awarded to the best players worldwide. Tags: Fortnite, Dis...

Esports Observer
November 19, 2020

Fortnite players who make in-game purchases can get two months...
Gaming - Streaming

Users can buy V-Bucks or make other in-game purchases to qualify for the offer. For the full story, visit The Verge  -  https://www.theverge.com/2020/11/7/21553969/fortnite-in-game-purchases-disn...

The Verge
November 9, 2020

Ghostbusters Launches Online Store; Partners With Disguise for...

Sony Pictures Consumers Products has launched a Ghostbusters Official Online Store, where consumers can shop for apparel, home goods, collectible. For the full story, visit The Toy Book  -  https...

The Toy Book
October 30, 2020

J Balvin Announces Special ‘Fortnite’ Performance
Gaming - Music

For Fortnite developer Epic Games, linking up with Balvin marked a key opportunity to continue the brand's history of innovative performances using XR technology with LED walls and camera tracking. ...

October 21, 2020

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