YouTube is closing in on a deal for Sunday Ticket, the out-of-market package that DirecTV has exclusively broadcast since 1994, when it debuted. John Ourand of Sports Business Journal reports that You...
A new sneaker collab between “The Simpsons” and Adidas is on the way.
Sneaker leak social media account @Ovrnundr.io shared product images of the forthcoming “The Simpsons” x Adidas Superstar...
CHICAGO--(BUSINESS WIRE)--Beer advertising and the Super Bowl have long gone hand-in-hand, but for the first time in more than 30 years, Molson Coors Beverage Company will advertise on the national st...
As if Jennifer Hudson’s week can’t get any better, the newly-minted EGOT is about to add another title to her resumé: talk show host.
Hudson’s upcoming show, titled “The Jennifer Hudson Show...
Cancellations are an inevitable part of the entertainment industry. Sometimes a show doesn't quite hit the mark or reach the ratings a studio is expecting, and sometimes a perfectly good show with a d...
Fox has booked The Cleaning Lady for another visit.
The drama from Warner Bros. Television starring Élodie Yung has been renewed for a second season at the broadcast network, becoming Fox’s first ...
The small screen is now reflecting a record number of LGBTQ characters on primetime.
Media watchdog group GLAAD has released the findings of its 17th annual report, Where We Are On TV, which analyzes...
As part of the entertainment industry’s ongoing search for original intellectual property, Fox is seeing green.
Fox Entertainment has acquired the Gumby franchise from the estate of Joseph Clokey, ...
The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...
It’s been over ten years since Avatar debuted and quickly went on to become the biggest film in the history of the medium. James Cameron has spent much of that time working on sequels, which have be...
Director Kenneth Branagh’s mystery-thriller Death on the Nile is finally leaving port in preparation of its Valentine’s Day weekend release in theaters — with actor Armie Hammer on board.
Disne...
Fox announced that “Lego Masters” has been renewed for a third season, which is set to premiere in 2022.
Will Arnett will return as host and executive producer of the series, which is based on th...
HBO Max will get its hands on Fox’s film slate for one final year — under an unusual deal to share streaming windows with Disney Plus and Hulu for half the studio’s titles, starting with animate...
After mounting glitzy presentations to advertisers at a stately Lincoln Center auditorium for decades as part of the TV industry’s annual upfronts, Disney now plans a big break with Madison Avenue t...
Netflix has given a formal series green light to That ’90s Show, a follow-up to Bonnie Turner and Terry Turner’s hit That ’70s Show. Kurtwood Smith and Debra Jo Rupp will anchor the spinoff, rep...
AT&T’s WarnerMedia has sold the celebrity news and gossip brand TMZ to Fox Corp.
The deal will see the notorious tabloid founded by Harvey Levin operate under the Fox broadcast network umbrella...
Amazon Studios has struck another deal for worldwide rights to a Hollywood studio film waylaid by the pandemic: Everybody’s Talking About Jamie.
The streamer announced early Tuesday that it will re...
After securing a bumper collection of new domestic broadcast rights deals worth some $110 billion, the US business outlet reports that the NFL is trying to align its new data partnership with the medi...
The National Football League (NFL) has confirmed long-term broadcast rights agreements with its domestic media partners CBS, ESPN/ABC, Fox, NBC and Amazon.
The new deals, which cover TV and digital p...
While kids are increasingly turning to digital platforms for content, linear TV is far more effective at influencing their consumer choices.
We are undeniably in a moment of rapid societal change—a...
Tubi, which was acquired by Fox for $440m in April 2020, has to date offered library content to US viewers with shows such as the broadcast network’s The Masked Singer being made available.
It has ...
The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service.
The deal could reportedly cost ...
The Simpsons partnered with German footwear and fashion brand Adidas and created a shoe inspired by the show's iconic fast food chain Krusty Burger.
After years of breaking into TV programs with commercials, Pepsi wants to get into a little show business of its own.
“Cherries Wild” represents something different for the glitzy soda marketer, ...
SPOILER ALERT: Season four of the "The Masked Singer" came to a conclusion with the unveiling of this year's winner.
For the full story, visit CNN Business - https://www.cnn.com/videos/busine...
As chairman/CEO of Fox Filmed Entertainment in the era of Titanic, X-Men, Independence Day and Braveheart, and producer of the Oscars and Oscar-nominated films like Hacksaw Ridge and Coraline, Bill Me...
Fox has given a straight-to-series order to a reboot of “Fantasy Island,” Variety has learned.
The rebooted version of the classic series hails from writers and executive producers Liz Craft an...
Fox currently pays US$660 million per year for those games, having taken over the contract in 2019 from rivals CBS and NBC, who previously split the coverage.
That deal expires at the end of the 20...
The relatively well-selling Super Bowl ad inventory suggests marketers are not especially concerned with the chance of the big game not occurring due to upticks in COVID-19 that have caused postponeme...
When the New Year hits in 31 days, it won’t magically wipe away the virus or erase the political strife and other factors that made 2020 an historically bad year. But the mere changing of a numeral ...
As Disney continues to figure out what to do with Fox properties acquired in the merger, one of the biggest IPs, Deadpool, looks to be gaining momentum.
For the full story, visit Deadline - htt...
For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions.
Tags: S...
Wondery has grown into one of the nation’s largest podcast publishers, drawing acclaim for producing compelling audio programs based on real-life stories.
Companies: Spotify, iHeartMedia, S...
Fox Corporation managed to mitigate some of the effects of the pandemic due to its Fox News Media operations and the recorded payment from Walt Disney Co.
For the full story, visit Variety - ht...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
