WarnerMedia sells TMZ to Fox Entertainment
Television

AT&T’s WarnerMedia has sold the celebrity news and gossip brand TMZ to Fox Corp. The deal will see the notorious tabloid founded by Harvey Levin operate under the Fox broadcast network umbrella...

Hollywood Reporter
September 14, 2021

‘Everybody’s Talking About Jamie’ Heads for Amazon, Bypa...
Streaming - Theatrical

Amazon Studios has struck another deal for worldwide rights to a Hollywood studio film waylaid by the pandemic: Everybody’s Talking About Jamie. The streamer announced early Tuesday that it will re...

Hollywood Reporter
May 20, 2021

Report: NFL Wants $100 Million a Year From Next Data Deal
Branding - Sports - Tech

After securing a bumper collection of new domestic broadcast rights deals worth some $110 billion, the US business outlet reports that the NFL is trying to align its new data partnership with the medi...

Sports Pro
March 23, 2021

NFL Confirms 11 Year, $110 Billion Rights with ESPN, CBS, FOX,...
Sports - Streaming - Television

The National Football League (NFL) has confirmed long-term broadcast rights agreements with its domestic media partners CBS, ESPN/ABC, Fox, NBC and Amazon. The new deals, which cover TV and digital p...

Sports Pro
March 19, 2021

Launching an IP in Europe? Linear May Still be Best
CPG - Retail - Television

While kids are increasingly turning to digital platforms for content, linear TV is far more effective at influencing their consumer choices. We are undeniably in a moment of rapid societal change—a...

Kidscreen
March 17, 2021

AVOD Streamer Tubi is Moving into Original Programming
Online - Streaming - Tech

Tubi, which was acquired by Fox for $440m in April 2020, has to date offered library content to US viewers with shows such as the broadcast network’s The Masked Singer being made available. It has ...

NFL and Amazon Nearing $1 Billion Exclusive Rights Deal
Sports - Streaming - Television

The National Football League (NFL) is close to signing a new rights deal that could see Amazon ‘carry many games’ exclusively on its Prime Video streaming service. The deal could reportedly cost ...

Sports Pro
March 4, 2021

The Simpsons and Adidas
Fashion - Partnerships - Retail - Television

The Simpsons partnered with German footwear and fashion brand Adidas and created a shoe inspired by the show's iconic fast food chain Krusty Burger.

The Simpsons and Adidas
February 22, 2021

Pepsi Bets on TV’s ‘Cherries Wild’ to Hook Fans Who Won...
Beverages - Theatrical

After years of breaking into TV programs with commercials, Pepsi wants to get into a little show business of its own. “Cherries Wild” represents something different for the glitzy soda marketer, ...

Variety
January 26, 2021

Watch this year’s winner of ‘The Masked SingerR...
Music - Television

SPOILER ALERT: Season four of the "The Masked Singer" came to a conclusion with the unveiling of this year's winner. For the full story, visit CNN Business   -  https://www.cnn.com/videos/busine...

CNN Business
December 18, 2020

Bill Mechanic: Lack Of Talent Management Skills Atop AT&T...
Streaming - Theatrical

As chairman/CEO of Fox Filmed Entertainment in the era of Titanic, X-Men, Independence Day and Braveheart, and producer of the Oscars and Oscar-nominated films like Hacksaw Ridge and Coraline, Bill Me...

Deadline
December 17, 2020

‘Fantasy Island’ Reboot Ordered Straight-to-Series at Fox
Streaming - Television

Fox has given a straight-to-series order to a reboot of “Fantasy Island,” Variety has learned. The rebooted version of the classic series hails from writers and executive producers Liz Craft an...

Variety
December 15, 2020

Fox could drop TNF if main NFL package proves too costly
Sports - Television

Fox currently pays US$660 million per year for those games, having taken over the contract in 2019 from rivals CBS and NBC, who previously split the coverage. That deal expires at the end of the 20...

Sports Pro Media
December 9, 2020

CBS nearly sold out of Super Bowl ad inventory
Sports - Television

The relatively well-selling Super Bowl ad inventory suggests marketers are not especially concerned with the chance of the big game not occurring due to upticks in COVID-19 that have caused postponeme...

Marketing Dive
December 3, 2020

Kia to haul Times Square’s ‘2021’ across the U.S. in...
Automotive

When the New Year hits in 31 days, it won’t magically wipe away the virus or erase the political strife and other factors that made 2020 an historically bad year. But the mere changing of a numeral ...

Automotive News
December 1, 2020

‘Deadpool 3’: Marvel Studios And Ryan Reynolds Tap The Mol...
Streaming - Theatrical

As Disney continues to figure out what to do with Fox properties acquired in the merger, one of the biggest IPs, Deadpool, looks to be gaining momentum. For the full story, visit Deadline  -  htt...

Deadline
November 23, 2020

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

Wondery CEO vows to fight federal corruption charges
Podcasts

Wondery has grown into one of the nation’s largest podcast publishers, drawing acclaim for producing compelling audio programs based on real-life stories.   Companies: Spotify, iHeartMedia, S...

The LA Times
November 10, 2020

Fox Corp. Q1 profit rises, buoyed by Disney payment and Fox Ne...
Television

Fox Corporation managed to mitigate some of the effects of the pandemic due to its Fox News Media operations and the recorded payment from Walt Disney Co. For the full story, visit Variety  -  ht...

Variety
November 3, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.