Frito-Lay Variety Packs Invite Fans to “Unbox the Icons&...
CPG - Influencers - Partnerships - Press Releases

PLANO, Texas, May 16, 2022 /PRNewswire/ -- The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn...

Faisal Hussain
May 16, 2022

Doritos Introduces 3D Crunch Three Cheese to Celebrate ‘...
CPG - Streaming

To celebrate the upcoming arrival of Stranger Things Season 4, Netflix and Frito-Lay have come together to release a new Doritos 3D Crunch flavor. Building Doritos’ penchant for bold flavors, the ne...

Hypebeast
May 10, 2022

Lay’s Heads to Coachella With Lay’s Fresh 4D, an I...
Attractions - CPG - Live Entertainment - Music - Partnerships

PLANO, Texas, March 31, 2022 /PRNewswire/ -- Coachella is about to get fresher than ever thanks to Lay's®. America's favorite chip brand is headed to the desert for the first time to transform Coac...

Faisal Hussain
April 6, 2022

Cracker Jack Gets a Partner in Crunch With Cracker Jill
Classic Characters - CPG

Sailor Jack has been Cracker Jack’s main mascot for more than a century. As the 2022 Major League Baseball season gets underway, however, that will no longer be the case. Today, the Frito-Lay-owned...

Ad Week
April 5, 2022

Cheetos Debuts Hands-Free House, an Immersive Experience at SX...
CPG - Live Entertainment - Music - Press Releases

PLANO, Texas, March 3, 2022 /PRNewswire/ -- Advances in technology have allowed people to do almost anything – driving, cleaning, emailing – completely hands free. These innovative technologies...

Faisal Hussain
March 3, 2022

Applebee’s CMO on Embracing Everything From ’80s N...
Branding - Dining

Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight real-life regular customers for the first time. https://www.youtube.com/wat...

RestaurantDive
February 14, 2022

Ruffles and LeBron James Introduce New Flamin’ Hot Chedd...
CPG - Sports

PLANO, Texas, Jan. 31, 2022 /PRNewswire/ -- In the next chapter of their multi-year partnership, Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the relea...

Nicholas Fox
January 31, 2022

Megan Thee Stallion Will Spice Up Flamin’ Hot’s Fo...
CPG - Sports

The Super Bowl might not kick off until February, but the anticipation is heating up because on Feb. 13, Frito-Lay will debut its first ever Flamin’ Hot commercial featuring both Cheetos and Doritos...

Ad Week
January 19, 2022

PepsiCo’s Beverage and Frito-Lay Brands Unite for Joint ...
CPG - Press Releases - Sports

PURCHASE, N.Y., Jan. 13, 2022 /PRNewswire/ -- As the playoff season kicks off this weekend, Frito-Lay and PepsiCo Beverage brands are teaming up for "Road to Super Bowl," a campaign taking fans on an ...

Nicholas Fox
January 13, 2022

Rick Astley & Frito-Lay Team Up To Flip Traditional New Y...
CPG - Press Releases

PLANO, Texas, Jan. 4, 2022 /PRNewswire/ -- British music sensation Rick Astley returns to star for a second year in Frito-Lay's "New Year, New You" campaign. The 360-degree program spotlights Astley's...

Nicholas Fox
January 4, 2022

Cheetos Turns Iconic Orange Dust into Art Exhibit with Latest ...
Attractions - CPG - Live Entertainment - Music

By merging the iconic snack brand with hip-hop culture and a key art world event, Cheetos is making a cultural play to engage with younger consumers. CPG brands have worked to move away from the domes...

MarketingDive
November 29, 2021

PEPSI Unveils New Limited-Edition Pepsi x Cracker Jack Flavore...
Beverages - CPG - Partnerships - Press Releases - Sports

PURCHASE, N.Y., Oct. 7, 2021 /PRNewswire/ -- Pepsi is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack, only availabl...

Faisal Hussain
October 7, 2021

Time to Rise™: Stacy’s® Pita Chips Partners With Hello Su...
CPG - Non-Profit - Partnerships - Press Releases

Stacy’s Pita Chips is continuing its commitment to helping female founders be found by partnering with Oscar winning actress and producer Reese Witherspoon and the media company she founded, Hello S...

Faisal Hussain
September 15, 2021

Marble Slab Unveils New Flamin’ Hot Cheetos Ice Cream &#...
CPG

Ice cream is the classic warm-weather treat — but what if instead of beating the ehat, you put the heat right in? Marble Slab Creamery is all about mixing things into your ice cream, and thanks to a...

Yahoo
August 6, 2021

Lay’s Launches Limited-Edition Doritos, Cheetos, Funyun-...
CPG

For its newest Lay’s potato chip flavors, Frito-Lay turned its focus to its own snack portfolio. The PepsiCo, Inc. subsidiary is bringing the flavors of Funyuns and Doritos to Lay’s chips. The ne...

Food Business News
July 27, 2021

Save Mart Partners with Fandango & Vudu to Send Shoppers ...
Retail - Streaming - Television - Theatrical

The Save Mart Companies and its banner stores have partnered with Fandango to provide movie rewards that shoppers can spend at theaters or on the Vudu streaming service. Dozens of items throughout st...

GroceryDive
July 20, 2021

Tostitos Spices Up Celeb-Backed Effort with Snapchat AR Lens
CPG - Online - Tech

Tostitos, the brand of tortilla chips marketed by PepsiCo's Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon ...

Marketing Dive
March 26, 2021

FritoLay Brand Hilo Life Launches Keto-Friendly Tortilla Chips
CPG - Health & Beauty

Hilo Life, a company within PepsiCo’s Hive accelerator, has launched an almond flour-based tortilla chip targeting keto and carb-conscious eaters, according to a press release. The chips are made w...

Food Dive
March 22, 2021

3D Doritos Are Returning to Shelves
Retail

Frito-Lay has seen that Change.org petition and heeded our impassioned demands — 3D Doritos are finally making a comeback! To refresh your memory, the triangular puffed-up snacks originally laun...

Popsugar
December 29, 2020

Quaker Oats – Cheetos Mac ‘n Cheese and new breakf...
CPG

North American sales at Quaker grew 6% on an as-reported basis for the third quarter ended September 5, on-par with growth at PepsiCo's Frito-Lay snack division and its core beverage business. Quaker ...

Business Insider
November 30, 2020

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