Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl...
Branding - Online - Retail - Sports - Streaming

Rakuten Rewards plans to run its first Super Bowl commercial in February, an effort to use television’s biggest broadcast of the year in part to help U.S. consumers understand what it does. In the ...

The Wall Street Journal
December 10, 2021

Miami Heat Bet on Crypto With $135M Naming Rights Deal
Finance - Sponsorships - Sports

Miami Heat. AmericanAirlines Arena will be renamed FTX Arena beginning with the 2021-22 season as part of a 19-year sponsorship agreement worth $135 million, according to the Sun-Sentinel. FTX.us was...

Sports Techie
April 9, 2021

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