Old Navy is kicking off the new year with a digital content series starring Kenan Thompson. “Lil Interns” depicts the “Saturday Night Live” veteran starting a new job at Old Navy’s corporate...
Today, Gap announced its launch with Amazon Fashion in the U.S. and Canada, offering a selection of basic, modern essentials for the family, including hoodies, t-shirts, denim, socks, underwear and...
Kanye West, who goes by Ye, said he’s terminated the contract between his company Yeezy and Gap Inc.
The move comes after Gap allegedly failed to meet its obligations in the companies’ agreement,...
Later this year, expect to see a hint of Balenciaga‘s signature style at your local Gap store.
The French luxury brand’s creative director, and longtime Kanye “Ye” West friend, Demna Gvasalia...
Saks Fifth Avenue CEO Marc Metrick said Friday that splitting the e-commerce and brick-and-mortar sides of the luxury retailer into two companies is allowing it to win additional shoppers and cater to...
SAN FRANCISCO, Sept. 7, 2021 /PRNewswire/ -- This Fall, Banana Republic reintroduces its new brand identity, positioning, and brand promise—winking at its heritage while reinventing itself for toda...
SAN FRANCISCO--(BUSINESS WIRE)--Gap Inc. (NYSE: GPS) has acquired Drapr, an ecommerce startup and online application based on technology that enables customers to quickly create 3D avatars and virtua...
Old Navy is revolutionizing the shopping experience with the launch of BODEQUALITY. Beginning on August 20, Old Navy will redefine size inclusion, offering every one of its women’s styles, in every ...
SAN FRANCISCO--(BUSINESS WIRE)--Today, Athleta (NYSE: GPS) announced the launch of AthletaWell, an innovative and immersive new platform designed to build loyalty, engagement and a community of empow...
In the mid-20th century, when malls were retail's fresh new idea, department stores moved into the suburbs with confidence. That has been shaken, and many malls are now looking for their replacements....
This deal allows the company to grow without sacrificing its reputation as a marketplace that caters to consumers on the lookout for special, well-made or vintage items.
It also allows Etsy to jump i...
Ahead of the arrival of its quarterly reports on May 27, Gap has hinted at more details about its upcoming YEEZY line. Although little has been said by the group in the past, Business of Fashion now r...
Simone Biles is leaving Nike to join Athleta, which will help sponsor a post-Olympics tour that she's organizing herself, rather than one that's usually run by USA Gymnastics.
The deal, announced Fri...
As part of a three-year strategic plan to focus its four largest brands — Old Navy, Gap, Banana Republic and Athleta — Gap Inc. said it will sell its children’s business to investment firm Go Gl...
All the companies on Fast Company’s list of the 10 most innovative retailers of 2021 all found success during the pandemic helping deliver the “immersive, seamless experiences” increasingly dema...
Brands have hit the brakes on marketing efforts large and small after people stormed the nation's capital Wednesday to protest Trumps election loss, according to multiple media reports.
Announcements...
The new line, which launches on CurryBrand.com this week, features shoes and clothes for a number of sports including basketball and golf. Over time, the brand will be expanded to more categories incl...
The company stated that it will be opening "a curated fleet of flagship stores" internationally starting in 2021.
At a time when most apparel retailers are contracting, Ugg is expanding.
The Souther...
Corona, E.l.f. Cosmetics, and Kohl's have opened a mobile storefront for the holiday shopping season using Group Nine Media's new commerce platform. Full Story: Mobile Marketer (11/17)
For the full...
The brand is looking to deepen engagement in Q4 by encouraging fans to create and move together through a dance challenge on social media. Gap will donate to the Boys & Girls Clubs of America for ...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
