Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

Gatorade Releases Hydration-Monitoring Sweat Patch
Retail - Sports - Tech

Gatorade has released its first consumer wearable technology, the Gx Sweat Patch, which is designed to analyze the wearer’s sweat profile and offer personalized hydration strategies. This marks the ...

Sport Techie
March 2, 2021

Coca-Cola Looks to Take Control of BodyArmor
Beverages

The Coca-Cola Company is reportedly looking to take a controlling stake in BodyArmor, a popular sports drink brand endorsed by celebrity athletes including the late Kobe Bryant and current NFL champio...

The Motley Fool
February 22, 2021

Study: Super Bowl Generates US$95.8m in Media Value for Top Fi...
Branding - Sports - Television

Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m) NFL replaced seat coverings with LED message boards for sh...

Sports Pro Media
February 17, 2021

Gatorade finds its new Derek Jeter in young Padres star Fernan...
Beverages - Sports

The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company. Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...

CNBC
December 18, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.