Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
 July 7, 2022

#2k #every-kid-sports #gatorade #jordan #nba

Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

#gatorade #pepsi

Gatorade Releases Hydration-Monitoring Sweat Patch
Retail - Sports - Tech

Gatorade has released its first consumer wearable technology, the Gx Sweat Patch, which is designed to analyze the wearer’s sweat profile and offer personalized hydration strategies. This marks the ...

Sport Techie
March 2, 2021

#gatorade

Coca-Cola Looks to Take Control of BodyArmor
Beverages

The Coca-Cola Company is reportedly looking to take a controlling stake in BodyArmor, a popular sports drink brand endorsed by celebrity athletes including the late Kobe Bryant and current NFL champio...

The Motley Fool
February 22, 2021

#bodyarmor #gatorade #pepsico #the-coca-cola-company

Study: Super Bowl Generates US$95.8m in Media Value for Top Fi...
Branding - Sports - Television

Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m) NFL replaced seat coverings with LED message boards for sh...

Sports Pro Media
February 17, 2021

#bud-light #draftkings #gatorade #nfl #pepsi

Gatorade finds its new Derek Jeter in young Padres star Fernan...
Beverages - Sports

The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company. Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...

CNBC
December 18, 2020

#gatorade #mlb #pepsi

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