Run the Tunnel, Just Like the Pros: Fast Twitch Is Offering th...
Beverages - Live Entertainment - Press Releases - Sports

The pre-game tunnel is where athletes get physically and mentally prepared for gametime. Fast Twitch, a new energy drink from Gatorade, is letting three lucky fans experience the power of this explosi...

Sasha Villalobos
January 23, 2023

Non-Profit Partnerships & Promotions That Created Impact ...
Automotive - Beverages - CPG - Finance - Listicles

Impactful non-profit partnerships have become a must-have for brands and companies of all industries. Showcasing to consumers that your brand is more than a product leads to massive goodwill, and o...

Faisal Hussain
December 8, 2022

Gatorade Ventures Into Gummies
CPG - Health & Beauty

PepsiCo’s Gatorade brand is moving into gummies with its first dietary supplement as the brand aims to cover more times when an individual might use it. The company said the Gatorade Recovery Gummie...

October 19, 2022

Gatorade Introduces New Smart Bottle and Gummies
Beverages - CPG

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as...

October 4, 2022

Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
July 7, 2022

Pepsi Finally Launches Gatorlyte After Trademark Fight
Beverages - CPG

PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout. Gatorlyte join...

Food Navigator
May 19, 2021

Gatorade Releases Hydration-Monitoring Sweat Patch
Retail - Sports - Tech

Gatorade has released its first consumer wearable technology, the Gx Sweat Patch, which is designed to analyze the wearer’s sweat profile and offer personalized hydration strategies. This marks the ...

Sport Techie
March 2, 2021

Coca-Cola Looks to Take Control of BodyArmor

The Coca-Cola Company is reportedly looking to take a controlling stake in BodyArmor, a popular sports drink brand endorsed by celebrity athletes including the late Kobe Bryant and current NFL champio...

The Motley Fool
February 22, 2021

Study: Super Bowl Generates US$95.8m in Media Value for Top Fi...
Branding - Sports - Television

Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m) NFL replaced seat coverings with LED message boards for sh...

Sports Pro Media
February 17, 2021

Gatorade finds its new Derek Jeter in young Padres star Fernan...
Beverages - Sports

The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company. Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...

December 18, 2020

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