PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout.
Gatorlyte join...
Gatorade has released its first consumer wearable technology, the Gx Sweat Patch, which is designed to analyze the wearer’s sweat profile and offer personalized hydration strategies. This marks the ...
The Coca-Cola Company is reportedly looking to take a controlling stake in BodyArmor, a popular sports drink brand endorsed by celebrity athletes including the late Kobe Bryant and current NFL champio...
Top five sponsors by media value were Pepsi (US$31.6m), Verizon (US$26.5m), Gatorade (US$20.6m), DraftKings (US$11.1m) and Bud Light (US$6m)
NFL replaced seat coverings with LED message boards for sh...
The San Diego Padres star shortstop agreed to an endorsement deal with the Pepsi-owned company.
Gatorade has been on a shopping spree, signing NBA superstar Damian Lillard and the PGA Tour’s Matt...
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