Claire’s Launches Cdrop Subscription Service
Fashion - Press Releases - Retail

HOFFMAN ESTATES, Ill., Sept. 22, 2021 /PRNewswire/ -- Something amazing is about to drop! Global fashion brand Claire's Stores, Inc. announced today the launch of Cdrop, the brand's fir...

Faisal Hussain
September 22, 2021

Brands & Platforms Are Courting College Athletes to Sell ...
Branding - Influencers - Online - Retail - Sports

In June, the U.S. Supreme Court ruled that NCAA athletes could profit off of their name, image and likeness — often referred to as NIL — for the first time. Ever since, brands and startups have ru...

Modern Retail
September 21, 2021

Will Stores Without Cashiers Become Our New Reality?
Dining - Retail - Tech

With groundbreaking AI and computer-vision technology transforming the traditional grocery store, can consumers fully give up on human interaction in their shopping experience? Amazon recently announ...

July 30, 2021

How Sour Patch Kids Became the Most Popular TikTok Snack Brand
Branding - CPG - Influencers - Online

Sour Patch Kids has more than 1 million followers on TikTok. That makes it the most-followed snack brand on the platform, according to its associate director of marketing, Mili Laddha. The candy bran...

July 28, 2021

Drizly Reports RTD Over Seltzer, Pandemic & Gen Z Habits,...

Surprisingly, less than a third of adults surveyed could accurately describe what hard seltzer is. The correct definition – carbonated water with alcohol made from malt or sugar – was known to onl...

July 14, 2021

Will Buy Now, Pay Later Services Continue to Grow? Retail Expe...

The pandemic brought about an e-commerce retail boom, and with it has also come an explosion in the popularity of Buy Now, Pay Later (BNPL) services. We shouldn’t expect online shopping to slow dow...

July 14, 2021

TikTok Lets Users Apply for Jobs with Video Resumes
Online - Tech

TikTok is expanding into job recruitment. As of today, the company has launched a pilot program that allows people in the US to apply for entry, associate and senior level positions by tagging videos ...

July 8, 2021

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

July 6, 2021

Impossible Foods is Getting Gen Z Interested in Plant-Based Me...
Branding - CPG

Impossible Foods has taken recent steps to engage with young people and let them know more about the ecological impacts of eating products derived from animals. For Earth Day, the company put out an o...

June 21, 2021

Hudson’s Bay Partners with Forever 21
Fashion - Retail

Forever 21 is popping up in an unexpected place — department stores in Canada. Hudson's Bay announced a partnership with Forever 21, where the fast-fashion retailer will have full-line collections a...

June 14, 2021

A TikTok Tune is Becoming Sally Beauty’s New Anthem
Health & Beauty - Influencers - Music - Online - Retail

Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...

June 4, 2021

Etsy to Buy Apparel Resale Site Depop for $1.6B
Fashion - Retail

This deal allows the company to grow without sacrificing its reputation as a marketplace that caters to consumers on the lookout for special, well-made or vintage items. It also allows Etsy to jump i...

June 2, 2021

Shein Tops Amazon as Most-Downloaded Shopping App
Influencers - Online - Retail - Tech

In mid-May, Shein surpassed Amazon as the most downloaded iPhone shopping app in the US, something it had already done in Google Play downloads the week prior. The retailer has driven large site traff...

Modern Retail
May 25, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

May 21, 2021

Snapchat Bets Big on AR’s E-Commerce Future
Influencers - Online - Retail - Tech

Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...

May 11, 2021

Gen Z Helps Create Krispy Kreme Smartfood Popcorn
CPG - Dining

The newest Smartfood Popcorn combines the fun of snacking with a breakfast treat! And it was thought up with help from a Gen Z consumer panel. Smartfood and Krispy Kreme have joined forces to launch ...

Candy Industry
April 28, 2021

Brands Could Lose Gen Zers Over Poor Digital Experiences
Influencers - Online

Gen Z is known for being "digital natives" who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they ...

Marketing Dive
April 16, 2021

Food is Gen Z’s Top Spending Priority, Survey Finds
CPG - Retail

Food is Gen Z's top spending priority, taking 23% share of their wallet this spring, according to a semiannual report from Piper Sandler assessing teen spending and brand preferences. This figure is u...

Food Dive
April 15, 2021

4 Ways Consumer Spending Will Change Once More People Are Vacc...

Here are four predictions of post-pandemic trends, based on surveys and reports by experts: Consumers are still anxious, and that may influence what they buy and how they shop. Grocery shopping may b...

April 12, 2021

Gen Z be the ‘most disruptive generation ever’ for retail ...
Branding - CPG - Retail

A Bank of America report describes Gen Z as the “most disruptive generation ever,” due not only to their technological savviness but also for their focus on sustainability and activism. The rep...

Retail WIre
December 5, 2020

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