Chipotle Inspires Fans to Maintain New Year’s Resolution...
Dining - Online - Partnerships - Press Releases - Tech

NEWPORT BEACH, Calif., Jan. 3, 2023 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is kicking off 2023 with a new lineup of Lifestyle Bowls that cater to contemporary wellnes...

Faisal Hussain
January 3, 2023

Why Logitech Added BeReal to Its Holiday Marketing Plans
Online - Retail - Tech

In the quest for Gen Z’s attention this holiday season, Logitech is the latest marketer to add emerging social media platform BeReal to its docket. Logitech took to the platform as part of its “1...

December 20, 2022

Has Mental Health Become a Retail Marketing Issue?
Fashion - Health & Beauty - Household - Non-Profit - Publishing

Mental health oriented messaging is quickly becoming table stakes for retailers that cater to next gen consumers. Seventy-one percent of Gen Z consumers like when brands make mental health a part of ...

December 15, 2022

How Hershey Found Success With In-Game Advertising
CPG - Gaming

As gaming continues to gain favor with Gen Z and millennials, marketers have explored the role their brands can play in the emergent digital space. But when dealing with cohorts that are largely skept...

November 15, 2022

Brands Are Winning on Roblox With Avatar Fashion, Gaming
Fashion - Gaming - Online - Retail

Head-to-toe looks and immersive role-playing games on Roblox are becoming more attractive opportunities for brands, especially as the gaming platform gains popularity, making it harder to stand out. ...

November 11, 2022

TikTok Replaces Netflix as Second Most-Popular App for Those U...
Branding - Online - Streaming

TikTok has jumped over Netflix to become the second most popular app in the United States among people under 35. The service’s popularity is heavily skewed by age; among those over 35, TikTok is onl...

October 21, 2022

For Gen Z, TikTok Is the New Search Engine
Influencers - Online

TikTok is known for its viral dance videos and pop music. But for Generation Z, the video app is increasingly a search engine, too. More and more young people are using TikTok’s powerful algorithm ...

The New York Times
September 16, 2022

Maybelline Partners with Zynga for Playable Ad Integration
Gaming - Health & Beauty

Maybelline partnered with video game developer Zynga to launch an in-game playable ad. esigned by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icon...

September 7, 2022

Coca-Cola Dreamworld Invites Fans to Experience Dreams in the ...
Beverages - Branding - Press Releases

The latest Coca-Cola Creations fantasy flavor is beyond fans’ wildest dreams. 
Coca-Cola Dreamworld—the fourth and final Coca-Cola Creations drop of 2022—bottles up the technicolor tastes and ...

Faisal Hussain
August 11, 2022

Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Thems...
Agency - Branding - Esports - Gaming - Online

NEW YORK--(BUSINESS WIRE)--Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. The study, titled ...

Faisal Hussain
April 21, 2022

Saks Off Fifth Gets A Makeover To Attract Younger Shoppers
Branding - Fashion - Online - Retail

Saks Off Fifth, the discount branch of Saks, was born in the millennial decade of the early 1990s, and expanded rapidly in the Gen Z 2000s. But for much of its life, the brand, and its customer base, ...

March 14, 2022

L’Oréal Men Expert Partners With E-Sports Brand Fnatic
Esports - Gaming - Health & Beauty

London-based esports brand Fnatic has announced a partnership with L’Oréal Men Expert. As part of the deal, the duo will develop and deploy engaging and creative content as well as co-branded produ...

Global Cosmetic News
January 18, 2022

Why Fashion’s Love Affair with TV is Big Business
Fashion - Online - Retail - Television

From the gilded halls of Bridgerton to the dystopian rituals of Squid Game, TV drama series have transported millions of viewers to worlds beyond reach during 2021, launching fashion and lifestyle tre...

Vogue Business
December 15, 2021

Why Pizza Hut, eos, Jif, and VW Are Among the Brands TikTok Ca...
Automotive - CPG - Dining - Health & Beauty - Online

While the Culture Drivers list features a diverse set of brands, from beauty and fast food to banking, Hernandez says that what they all have in common is their tolerance for risk, their ability to ac...

Fast Company
December 6, 2021

Elle Ditches Fur In Magazine & Online Content Worldwide
Fashion - Non-Profit - Publishing

Elle magazine said fur will no longer appear in its magazine —published in 45 global editions — in order to boost animal welfare and cater to younger consumers who perceive fur as unfashionable. ...

December 3, 2021

Cheetos Turns Iconic Orange Dust into Art Exhibit with Latest ...
Attractions - CPG - Live Entertainment - Music

By merging the iconic snack brand with hip-hop culture and a key art world event, Cheetos is making a cultural play to engage with younger consumers. CPG brands have worked to move away from the domes...

November 29, 2021

The Subscription Business is Slowing Down
CPG - Health & Beauty - Online - Retail

A lot has changed in the subscription business. During the pandemic, it was a boon to consumers to have the store come to them in a box. But now consumers are more venturesome and subscriptions are le...

October 5, 2021

SUNNYD Unveils Online Swag Shop for Fans to Purchase Exclusive...
Beverages - Fashion - Online - Press Releases - Retail

STAMFORD, Conn., Sept. 29, 2021 /PRNewswire/ -- SUNNYD knows what their fans want. After receiving 100+ requests per week from fans on social media, the boldly original beverage brand is launching ...

Faisal Hussain
September 29, 2021

Claire’s Launches Cdrop Subscription Service
Fashion - Press Releases - Retail

HOFFMAN ESTATES, Ill., Sept. 22, 2021 /PRNewswire/ -- Something amazing is about to drop! Global fashion brand Claire's Stores, Inc. announced today the launch of Cdrop, the brand's fir...

Faisal Hussain
September 22, 2021

Brands & Platforms Are Courting College Athletes to Sell ...
Branding - Influencers - Online - Retail - Sports

In June, the U.S. Supreme Court ruled that NCAA athletes could profit off of their name, image and likeness — often referred to as NIL — for the first time. Ever since, brands and startups have ru...

Modern Retail
September 21, 2021

Will Stores Without Cashiers Become Our New Reality?
Dining - Retail - Tech

With groundbreaking AI and computer-vision technology transforming the traditional grocery store, can consumers fully give up on human interaction in their shopping experience? Amazon recently announ...

July 30, 2021

How Sour Patch Kids Became the Most Popular TikTok Snack Brand
Branding - CPG - Influencers - Online

Sour Patch Kids has more than 1 million followers on TikTok. That makes it the most-followed snack brand on the platform, according to its associate director of marketing, Mili Laddha. The candy bran...

July 28, 2021

Drizly Reports RTD Over Seltzer, Pandemic & Gen Z Habits,...

Surprisingly, less than a third of adults surveyed could accurately describe what hard seltzer is. The correct definition – carbonated water with alcohol made from malt or sugar – was known to onl...

July 14, 2021

Will Buy Now, Pay Later Services Continue to Grow? Retail Expe...

The pandemic brought about an e-commerce retail boom, and with it has also come an explosion in the popularity of Buy Now, Pay Later (BNPL) services. We shouldn’t expect online shopping to slow dow...

July 14, 2021

TikTok Lets Users Apply for Jobs with Video Resumes
Online - Tech

TikTok is expanding into job recruitment. As of today, the company has launched a pilot program that allows people in the US to apply for entry, associate and senior level positions by tagging videos ...

July 8, 2021

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

July 6, 2021

Impossible Foods is Getting Gen Z Interested in Plant-Based Me...
Branding - CPG

Impossible Foods has taken recent steps to engage with young people and let them know more about the ecological impacts of eating products derived from animals. For Earth Day, the company put out an o...

June 21, 2021

Hudson’s Bay Partners with Forever 21
Fashion - Retail

Forever 21 is popping up in an unexpected place — department stores in Canada. Hudson's Bay announced a partnership with Forever 21, where the fast-fashion retailer will have full-line collections a...

June 14, 2021

A TikTok Tune is Becoming Sally Beauty’s New Anthem
Health & Beauty - Influencers - Music - Online - Retail

Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...

June 4, 2021

Etsy to Buy Apparel Resale Site Depop for $1.6B
Fashion - Retail

This deal allows the company to grow without sacrificing its reputation as a marketplace that caters to consumers on the lookout for special, well-made or vintage items. It also allows Etsy to jump i...

June 2, 2021

Shein Tops Amazon as Most-Downloaded Shopping App
Influencers - Online - Retail - Tech

In mid-May, Shein surpassed Amazon as the most downloaded iPhone shopping app in the US, something it had already done in Google Play downloads the week prior. The retailer has driven large site traff...

Modern Retail
May 25, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

May 21, 2021

Snapchat Bets Big on AR’s E-Commerce Future
Influencers - Online - Retail - Tech

Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...

May 11, 2021

Gen Z Helps Create Krispy Kreme Smartfood Popcorn
CPG - Dining

The newest Smartfood Popcorn combines the fun of snacking with a breakfast treat! And it was thought up with help from a Gen Z consumer panel. Smartfood and Krispy Kreme have joined forces to launch ...

Candy Industry
April 28, 2021

Brands Could Lose Gen Zers Over Poor Digital Experiences
Influencers - Online

Gen Z is known for being "digital natives" who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they ...

Marketing Dive
April 16, 2021

Food is Gen Z’s Top Spending Priority, Survey Finds
CPG - Retail

Food is Gen Z's top spending priority, taking 23% share of their wallet this spring, according to a semiannual report from Piper Sandler assessing teen spending and brand preferences. This figure is u...

Food Dive
April 15, 2021

4 Ways Consumer Spending Will Change Once More People Are Vacc...

Here are four predictions of post-pandemic trends, based on surveys and reports by experts: Consumers are still anxious, and that may influence what they buy and how they shop. Grocery shopping may b...

April 12, 2021

Gen Z be the ‘most disruptive generation ever’ for retail ...
Branding - CPG - Retail

A Bank of America report describes Gen Z as the “most disruptive generation ever,” due not only to their technological savviness but also for their focus on sustainability and activism. The rep...

Retail WIre
December 5, 2020

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