While innovation continued at a level pace in 2020, the number of line extensions fell 29% compared to the previous three-year average, according to a new analysis by IRI. This is as consumption shift...
General Mills Big G cereal has partnered with "got milk?". As part of the partnership, the food company will release special boxes of Cocoa Puffs, Trix, Cheerios, Lucky Charms, Cinnamon Toast Crunch a...
Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...
To create playful learning opportunities at breakfast, “Sesame Street” cereal boxes offer games and six dual-language (English and Spanish) stories.
Story themes include “Elmo Visits the Farm,...
As it lures music industry influencers like Charli D'Amelio and Addison Rae from rival TikTok, the music video app Triller hopes to change that. While the influencer marketing business has exploded in...
General Mills may be considering a sale of its Yoplait brand, according to reports in French media. L'Agefi, a French financial newspaper, reported the company is working with Morgan Stanley on a pote...
James will have to wait until Friday for a chance to win his fourth NBA crown, but he picked up another accolade today when General Mills announced that James will be the next athlete to grace the ico...
Cinnamon Toast Crunch's #CTCVoiceBox challenge has generated massive viewership on TikTok, the likely result of enlisting popular singers like Jason Derulo and Bebe Rexha, who have millions of followe...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
