General Mills started a mobile-based campaign that offers students and schools a chance to win rewards during back-to-school season. The marketer of brands such as Cheerios, Yoplait and Nature Valley ...
With two products – creamy nut butter bars and crunchy almond crisps – Good Measure is aimed at an underserved group of consumers that cares about the nutritional quality of food and how it intera...
As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs.
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The company said Chobani Zero Sugar, shipping to retailers this month, is the first nationally distributed product in the U.S. yogurt aisle that has no trace of sugar. Each serving has 60 calories, us...
General Mills is auctioning 10 original digital artworks to celebrate the return of Chocolate Dunkaroos snacks and raise money for charity. The illustrations are in the form of nonfungible tokens (NFT...
General Mills has added a new high-protein yogurt to its keto-friendly Ratio product line that contains 25 grams of protein and 3 grams of sugar, according to a press release. The company claims it is...
The bar business of General Mills, Inc. continued to struggle in the third quarter ended Feb. 28, but company executive found positives in a March 24 earnings call.
“In bars, because it really is e...
When a story began circulating this week about a disturbing discovery in a box of Cinnamon Toast Crunch, consumers were horrified. On Monday morning, he ate a bowl of his favorite cinnamon sugar-strip...
General Mills' Pillsbury brand is debuting a line of Soft Baked Cookies, marking its first product for the ready-to-eat cookie space in its more than 150-year history.
The cookies are made with a ble...
Lately, brands haven’t had to ask anyone for directions to Sesame Street. After pitching DoorDash at the Super Bowl, Elmo and friends are also popping up as the faces of a new General Mills cereal.
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While innovation continued at a level pace in 2020, the number of line extensions fell 29% compared to the previous three-year average, according to a new analysis by IRI. This is as consumption shift...
General Mills Big G cereal has partnered with "got milk?". As part of the partnership, the food company will release special boxes of Cocoa Puffs, Trix, Cheerios, Lucky Charms, Cinnamon Toast Crunch a...
Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...
To create playful learning opportunities at breakfast, “Sesame Street” cereal boxes offer games and six dual-language (English and Spanish) stories.
Story themes include “Elmo Visits the Farm,...
As it lures music industry influencers like Charli D'Amelio and Addison Rae from rival TikTok, the music video app Triller hopes to change that. While the influencer marketing business has exploded in...
General Mills may be considering a sale of its Yoplait brand, according to reports in French media. L'Agefi, a French financial newspaper, reported the company is working with Morgan Stanley on a pote...
James will have to wait until Friday for a chance to win his fourth NBA crown, but he picked up another accolade today when General Mills announced that James will be the next athlete to grace the ico...
Cinnamon Toast Crunch's #CTCVoiceBox challenge has generated massive viewership on TikTok, the likely result of enlisting popular singers like Jason Derulo and Bebe Rexha, who have millions of followe...
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