Study: Brand Innovation Post-Pandemic Will Play on Familiar Tr...
CPG - Household - Retail

While innovation continued at a level pace in 2020, the number of line extensions fell 29% compared to the previous three-year average, according to a new analysis by IRI. This is as consumption shift...

Food Dive
February 22, 2021

Nature Valley Makes Recyclable Wrappers for Granola Bars

Nature Valley Crunchy granola bars will have fully recyclable plastic wrappers starting this spring, a first for the category. The new wrappers are a step toward the General Mills brand's goal of havi...

Food Dive
February 18, 2021

General Mills cereal mascots sport ‘got milk?’ mus...
Beverages - CPG

General Mills Big G cereal has partnered with "got milk?". As part of the partnership, the food company will release special boxes of Cocoa Puffs, Trix, Cheerios, Lucky Charms, Cinnamon Toast Crunch a...

Marketing Dive
January 6, 2021

20-in-20 Movie Marketing Partnerships: Trolls World Tour
Dining - Health & Beauty - Partnership Blogs - Streaming - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 17, 2020

New launches highlight cereal’s use as a snack

Kellogg extended its Special K and Rice Krispies brands into bars and then explored big-size bites with its Jumbo Snax. Now, the evolution continues as companies reformat cereal to be even more snack-...

December 15, 2020

General Mills debuts ‘Sesame Street’ cereal
CPG - Television

To create playful learning opportunities at breakfast, “Sesame Street” cereal boxes offer games and six dual-language (English and Spanish) stories. Story themes include “Elmo Visits the Farm,...

License Global
December 2, 2020

Triller Partners With Tech Firm Influential to Measure Influen...
Music - Online - Streaming

As it lures music industry influencers like Charli D'Amelio and Addison Rae from rival TikTok, the music video app Triller hopes to change that. While the influencer marketing business has exploded in...

October 30, 2020

JM Smucker sells Crisco to B&G Foods for $550M

CPG - J.M. Smucker announced plans to sell its Crisco oils and shortening business to B&G Foods for about $550 million in cash, the company known for its jams said in a statement. For the full ...

Food Dive
October 27, 2020

General Mills considering sale of Yoplait, French media report...

General Mills may be considering a sale of its Yoplait brand, according to reports in French media. L'Agefi, a French financial newspaper, reported the company is working with Morgan Stanley on a pote...

Food Dive
October 14, 2020

LeBron James And His I Promise Students Adorn Iconic Wheaties ...
CPG - Sports

James will have to wait until Friday for a chance to win his fourth NBA crown, but he picked up another accolade today when General Mills announced that James will be the next athlete to grace the ico...

October 7, 2020

General Mills goes back to the ‘80s’ taste with four break...

The company is bringing back the “flavors and shapes” of cereals that you loved as a kid and offering a special streaming event, “General Mills Presents: The Ultimate Saturday Morning Drive-In" ...

October 7, 2020

Cinnamon Toast Crunch Notches 1.3B TikTok Views With Hashtag C...
CPG - Online - Top Shelf

Cinnamon Toast Crunch's #CTCVoiceBox challenge has generated massive viewership on TikTok, the likely result of enlisting popular singers like Jason Derulo and Bebe Rexha, who have millions of followe...

Mobile Marketer
October 5, 2020

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