General Mills Unlocks Mobile Rewards with Back-to-School Campa...
CPG - Tech

General Mills started a mobile-based campaign that offers students and schools a chance to win rewards during back-to-school season. The marketer of brands such as Cheerios, Yoplait and Nature Valley ...

MarketingDive
August 13, 2021

Reese’s Puffs Turns Boxes Into Beatmaking Studios with A...
CPG - Music

Reese’s Puffs is expanding its sensory range from taste to sound with the release of a music box leveraging the brand’s identity to permit fans to create their own sweet beats. Repurposing its ic...

The Drum
August 6, 2021

Go-GURT Oozes Out Limited-Edition Flavors and a Mystery Flavor...
CPG

The childhood snack time favorite Go-GURT is back with four limited-edition flavors and a mystery challenge where one can win a prize of $5,000 USD. You might want to prepare your palette for this on...

HypeBeast
July 16, 2021

General Mills Launches Good Measure Brand for Low Blood Sugar ...
CPG - Health & Beauty

With two products – creamy nut butter bars and crunchy almond crisps – Good Measure is aimed at an underserved group of consumers that cares about the nutritional quality of food and how it intera...

General Mills
June 30, 2021

General Mills Developing Covid-Safe No-Blow Birthday Candles
CPG

As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs. ...

General Mills
June 25, 2021

Chobani Leans into Demand for Healthier Foods with No-Sugar Yo...
CPG - Health & Beauty - Retail

The company said Chobani Zero Sugar, shipping to retailers this month, is the first nationally distributed product in the U.S. yogurt aisle that has no trace of sugar. Each serving has 60 calories, us...

FoodDive
June 14, 2021

General Mills & Marvel Release “Loki Charms” ...
CPG - Streaming

https://www.youtube.com/watch?v=THaM1RquBlU Loki, the god of mischief, will be a part of a perfectly balanced breakfast later this week with the launch of Loki Charms, a new cereal (in reality, a reb...

Polygon
June 7, 2021

General Mills Buys Tyson’s Pet-Treats Business
CPG - Pets - Retail

The cereal maker builds its pet food portfolio at a time people are increasingly adopting cats and dogs. The $1.2 billion cash deal would add Nudges, Top Chews and True Chews brands to General Mills' ...

Reuters
May 14, 2021

General Mills Auctions NFTs to Promote Return of Chocolate Dun...
CPG - Retail - Tech

General Mills is auctioning 10 original digital artworks to celebrate the return of Chocolate Dunkaroos snacks and raise money for charity. The illustrations are in the form of nonfungible tokens (NFT...

Marketing Dive
April 29, 2021

General Mills Debuts Yogurt with 25 Grams of Protein
CPG - Health & Beauty

General Mills has added a new high-protein yogurt to its keto-friendly Ratio product line that contains 25 grams of protein and 3 grams of sugar, according to a press release. The company claims it is...

Food Dive
April 28, 2021

Food is Gen Z’s Top Spending Priority, Survey Finds
CPG - Retail

Food is Gen Z's top spending priority, taking 23% share of their wallet this spring, according to a semiannual report from Piper Sandler assessing teen spending and brand preferences. This figure is u...

Food Dive
April 15, 2021

4 Ways Consumer Spending Will Change Once More People Are Vacc...
Retail

Here are four predictions of post-pandemic trends, based on surveys and reports by experts: Consumers are still anxious, and that may influence what they buy and how they shop. Grocery shopping may b...

CNBC
April 12, 2021

General Mills Expects Bars to Bounce Back
CPG

The bar business of General Mills, Inc. continued to struggle in the third quarter ended Feb. 28, but company executive found positives in a March 24 earnings call. “In bars, because it really is e...

Bakery Business
March 30, 2021

Curious Case of the Cinnamon Toast Crunch Box
CPG

When a story began circulating this week about a disturbing discovery in a box of Cinnamon Toast Crunch, consumers were horrified. On Monday morning, he ate a bowl of his favorite cinnamon sugar-strip...

The New York Times
March 25, 2021

Sampling is Back! Brands Wooing Walmart’s Online Shopper...
CPG - Retail

The pandemic has inspired consumer packaged goods brands such as General Mills and Cure Hydration to experiment with new ways to introduce their products to customers, such as adding samples to curbsi...

CNBC
March 11, 2021

General Mills’ Pillsbury Adds Ready-to-Eat Cookies to it...
CPG - Household

General Mills' Pillsbury brand is debuting a line of Soft Baked Cookies, marking its first product for the ready-to-eat cookie space in its more than 150-year history. The cookies are made with a ble...

Marketing Dive
March 11, 2021

Sesame Street’s DoorDash, General Mills Partnerships Hig...
CPG - Online - Streaming

Lately, brands haven’t had to ask anyone for directions to Sesame Street. After pitching DoorDash at the Super Bowl, Elmo and friends are also popping up as the faces of a new General Mills cereal. ...

Morning Brew
March 3, 2021

Study: Brand Innovation Post-Pandemic Will Play on Familiar Tr...
CPG - Household - Retail

While innovation continued at a level pace in 2020, the number of line extensions fell 29% compared to the previous three-year average, according to a new analysis by IRI. This is as consumption shift...

Food Dive
February 22, 2021

Nature Valley Makes Recyclable Wrappers for Granola Bars
CPG

Nature Valley Crunchy granola bars will have fully recyclable plastic wrappers starting this spring, a first for the category. The new wrappers are a step toward the General Mills brand's goal of havi...

Food Dive
February 18, 2021

General Mills cereal mascots sport ‘got milk?’ mus...
Beverages - CPG

General Mills Big G cereal has partnered with "got milk?". As part of the partnership, the food company will release special boxes of Cocoa Puffs, Trix, Cheerios, Lucky Charms, Cinnamon Toast Crunch a...

Marketing Dive
January 6, 2021

20-in-20 Movie Marketing Partnerships: Trolls World Tour
Dining - Health & Beauty - Partnership Blogs - Streaming - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 17, 2020

New launches highlight cereal’s use as a snack
CPG

Kellogg extended its Special K and Rice Krispies brands into bars and then explored big-size bites with its Jumbo Snax. Now, the evolution continues as companies reformat cereal to be even more snack-...

FoodDive
December 15, 2020

General Mills debuts ‘Sesame Street’ cereal
CPG - Television

To create playful learning opportunities at breakfast, “Sesame Street” cereal boxes offer games and six dual-language (English and Spanish) stories. Story themes include “Elmo Visits the Farm,...

License Global
December 2, 2020

Triller Partners With Tech Firm Influential to Measure Influen...
Music - Online - Streaming

As it lures music industry influencers like Charli D'Amelio and Addison Rae from rival TikTok, the music video app Triller hopes to change that. While the influencer marketing business has exploded in...

Billboard
October 30, 2020

JM Smucker sells Crisco to B&G Foods for $550M
CPG

CPG - J.M. Smucker announced plans to sell its Crisco oils and shortening business to B&G Foods for about $550 million in cash, the company known for its jams said in a statement. For the full ...

Food Dive
October 27, 2020

General Mills considering sale of Yoplait, French media report...
CPG

General Mills may be considering a sale of its Yoplait brand, according to reports in French media. L'Agefi, a French financial newspaper, reported the company is working with Morgan Stanley on a pote...

Food Dive
October 14, 2020

LeBron James And His I Promise Students Adorn Iconic Wheaties ...
CPG - Sports

James will have to wait until Friday for a chance to win his fourth NBA crown, but he picked up another accolade today when General Mills announced that James will be the next athlete to grace the ico...

Forbes
October 7, 2020

General Mills goes back to the ‘80s’ taste with four break...
Retail

The company is bringing back the “flavors and shapes” of cereals that you loved as a kid and offering a special streaming event, “General Mills Presents: The Ultimate Saturday Morning Drive-In" ...

PennLive
October 7, 2020

Cinnamon Toast Crunch Notches 1.3B TikTok Views With Hashtag C...
CPG - Online - Top Shelf

Cinnamon Toast Crunch's #CTCVoiceBox challenge has generated massive viewership on TikTok, the likely result of enlisting popular singers like Jason Derulo and Bebe Rexha, who have millions of followe...

Mobile Marketer
October 5, 2020

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