Victor Allen’s Coffee announces partnership with General...
CPG - Press Releases

Trilliant Food & Nutrition, a leading, vertically integrated coffee manufacturer in the U.S., announced today the launch of its newest flavor innovation, Victor Allen's® Cinnamon Toast Crunch™ ...

Nicholas Fox
January 30, 2024

General Mills teams with GUARDIANS OF THE GALAXY VOL. 3 for li...
CPG - Press Releases - Theatrical

MINNEAPOLIS--(BUSINESS WIRE)--In anticipation of Marvel Studios’ “Guardians of the Galaxy Vol. 3,” in theaters May 5, several popular General Mills’ products are undergoing an out-of-this-worl...

Angelina Luspo
April 18, 2023

Cinnamon Toast Crunch Cinnamojis Make Epic Return and Enter th...
CPG - Live Entertainment - Press Releases - Sports

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch Cinnamojis are back with their absurd antics – and this time they are gearing up to square off against each other. The beloved Cinnamojis are bust...

Angelina Luspo
March 21, 2023

IHOP Is Bringing Back Fan-Favorite Rooty Tooty Fresh ‘N Frui...
Dining - Influencers - Online - Partnerships - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® is kicking off the brand’s 65th Year of Joy by re-introducing a beloved signature menu item, the Rooty Tooty Fresh ‘N Fruity Combo, available for...

Faisal Hussain
January 11, 2023

Chex Mix remixes ‘Baby Got Back’ for bagel chips revival
CPG - Influencers - Music - Retail

To promote the return of bagel chips to Chex Mix, the General Mills brand has enlisted Sir Mix-A-Lot to remix his hit song “Baby Got Back” as “Bagel Is Back,” according to details shared with ...

Marketing Dive
January 10, 2023

Gaming Partnerships That Got the Win in 2022
Beverages - Dining - Electronics - Esports - Gaming

Gaming companies are activating all different kinds of creative partnerships in 2022. Take a look at some of the biggest gaming partnerships that happened this year. HyperX and Crown Channel On Tw...

Nicholas Fox
December 9, 2022

IHOP and General Mills Partner to Turn the Brand’s Iconic Pa...
CPG - Dining - Partnerships - Press Releases

GLENDALE, Calif.--(BUSINESS WIRE)--Today, IHOP® announced the new IHOP Mini Pancake Cereal – Blueberry & Syrup, a surprise innovation coming to shelves starting this month. The brand listened t...

Faisal Hussain
December 5, 2022

General Mills Launches New Black Panther Fruit Roll-Ups And Ne...
CPG - Retail - Theatrical

General Mills is celebrating the upcoming the premiere of Marvel Studios’ new film Black Panther: Wakanda Forever by releasing two new fruit-flavored snacks for fans to enjoy this fall. As part of ...

Chewboom
November 16, 2022

REESE’S PUFFS Brings Fans the Future of Breakfast with Out-O...
CPG - Fashion - Health & Beauty - Online - Partnerships

MINNEAPOLIS--(BUSINESS WIRE)--REESE’S PUFFS is taking fans beyond the cereal bowl and reimagining the future of breakfast — in the metaverse, and in real life — in collaboration with contemporar...

Faisal Hussain
November 9, 2022

General Mills Goes BIG with Smallest Cereal Yet, Reimagining F...
CPG - Press Releases

MINNEAPOLIS, Nov. 2, 2022 /PRNewswire/ -- Think big? Think again! Introducing General Mills' new itty-bitty innovation: Minis cereals! These teeny versions of fan favorites pack the crunchy, bowl-fu...

Faisal Hussain
November 8, 2022

General Mills, Audi and Pfizer Join Growing List of Companies ...
Automotive - CPG - Health & Beauty - Online - Retail

Food company General Mills Inc., Oreo maker Mondelez International Inc., Pfizer Inc. and Volkswagen AG’s Audi are among a growing list of brands that have temporarily paused their Twitter advertisin...

The Wall Street Journal
November 7, 2022

KAWS Partners with Museum of Graffiti for Collector’s Cereal...
Attractions - Branding - Classic Characters - CPG - Retail

Whether it be eroded sculptures or figurines, Brian Donnelly a.k.a. KAWS’ works continue to bring a fun take on nostalgia. Now, the American artist has teamed up with the Museum of Graffiti for a co...

Hype Art
October 31, 2022

General Mills Preps for Holiday Season with New, Returning Pro...
CPG

General Mills is getting a jumpstart on joy and cheer by showcasing several new and returning product launches. Betty Crocker Reese’s Trees Cookie Kit Betty Crocker Melted Snowman Cookie Decorating...

Drug Store News
October 18, 2022

This Special Spider-Man Cinnamon Toast Crunch is Limited to 1,...
Classic Characters - CPG - Publishing

After sharing a limited-edition AMBUSH x Reese’s Puffs Cereal box, General Mills is now preparing to release a special Spider-Man collaboration. Later this month, Cinnamon Toast Crunch will be ...

Hypebeast
October 14, 2022

Reese’s Puffs Cereal Readies Limited-Edition AMBUSH Box
Branding - CPG - Fashion - Retail

After delivering 2019’s Travis Scott release and a KAWS collaboration back in 2021, General Mills is now readying up a Reese’s Puffs Cereal team-up with AMBUSH. Dubbed the “AMBUSH UNIVERSE Reese...

Hypebeast
October 13, 2022

Explore a Magical World with New Lucky Charms AR Game “Journ...
Esports - Gaming - Online - Partnerships - Press Releases

Families Can Bring the Power of Lucky’s Charms to Life in New Interactive Game and Have the Chance to Nominate a Local Park for the Ultimate Glow-Up Lucky Charms is extending its magic beyond the c...

Sasha Villalobos
October 6, 2022

Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

Cinnamon Toast Crunch Brings the Heat to the Snacking Game wit...
CPG - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch is taking absurdly delicious to a new level with the debut of CinnaFuego Toast Crunch. This epic new cereal is the first to combine sweet cinnamon a...

Faisal Hussain
July 27, 2022

KAWS Announces a Monsters-Inspired Cereal Collaboration with G...
CPG - Household - Retail

Coming in Frankenberry, Count Chocula, Boo-Berry, Frute Brute flavors. The American artist has designed four playful flavors for this new initiative, all of which are based on their own fictional cha...

Hypebeast
July 21, 2022

General Mills Introduces Cereal-Scented Candles
CPG - Household

Choose from Cinnamon Toast Crunch, Lucky Charms, and Honey Nut Cheerios. General Mills has just released a series of cereal-scented candles for those looking to enjoy the sweet smell of their favorit...

Hypebeast
July 6, 2022

Cinnamon Toast Crunch Releases Cinnamon Roll-Shaped Cereal
CPG

Following a special Cinnamoji series and a new cinnamon spread released earlier this year, Cinnamon Toast Crunch is now debuting a new line of Cinnamon Toast Crunch Rolls cereal. The new introduction ...

Hypebeast
May 27, 2022

General Mills & Universal Partner on JURASSIC WORLD Offic...
CPG - Theatrical

On the road to Jurassic World Dominion‘s arrival in theaters, we can expect to see store shelves once again overtaken by all sorts of dino goodies, including the brand’s own cereal! General Mills...

Bloody Disgusting
May 19, 2022

Crocs Links With General Mills on Cereal-Inspired Shoe Collect...
Fashion

Crocs is serving up another collaborative collection. In partnership with General Mills, the footwear brand has officially launched its “Rise N’ Style” collection—a four-piece range that cele...

Complex
April 29, 2022

Sega & General Mills Team Up for SONIC THE HEDGEHOG Cerea...
CPG - Gaming - Theatrical

Ahead of next week's anticipated release of Sonic The Hedgehog 2 in theaters, Sega and General Mills have announced a partnership to bring the spikey blue hedgehog to breakfast nooks nationwide. Gene...

Game Informer
March 29, 2022

General Mills Enlists Spongebob, Athletes, Musicians for Limit...
CPG - Music - Sports - Television

General Mills is launching its Cinnamoji Toast Crunch cereal for a limited time only. General Mills’ popular Cinnadusted breakfast staple releases the first of its kind cereal with a spoonful of em...

HypeBeast
January 20, 2022

Go Bananas for Breakfast! Chiquita, General Mills and Yoplait ...
CPG

That’s why Chiquita bananas, General Mills Big G cereals and Yoplait yogurt are joining forces with their “Go Bananas for Breakfast!” campaign to show that a balanced breakfast doesn’t have to...

General Mills
January 11, 2022

5 Tasty CPG Partnerships with Streaming & Television in 2...
CPG - Partnership Blogs - Streaming - Television

CPG partnerships offer an engaging way for streaming & television studios to promote and celebrate their show releases! From cereal and coffee to macaroni and cheese, check out five streaming &...

Abby Calcara
December 2, 2021

Google Partners With General Mills To Define Future Of Consume...
CPG - Partnerships - Press Releases - Tech

SUNNYVALE, Calif., Oct. 12, 2021 /PRNewswire/ -- Google today announced it has expanded its partnership with General Mills, as the food leader has selected Google Cloud as its preferred cloud par...

Nicholas Fox
October 12, 2021

General Mills and Meijer Bring the Tailgate Home With First-Ev...
CPG - Fashion - Partnerships - Press Releases - Retail

MINNEAPOLIS--(BUSINESS WIRE)--General Mills is introducing a new way to be part of a tailgate with the launch of the very first virtual “homegate” through its Tailgate Nation program. The new expe...

Faisal Hussain
October 6, 2021

General Mills Unlocks Mobile Rewards with Back-to-School Campa...
CPG - Tech

General Mills started a mobile-based campaign that offers students and schools a chance to win rewards during back-to-school season. The marketer of brands such as Cheerios, Yoplait and Nature Valley ...

MarketingDive
August 13, 2021

Reese’s Puffs Turns Boxes Into Beatmaking Studios with A...
CPG - Music

Reese’s Puffs is expanding its sensory range from taste to sound with the release of a music box leveraging the brand’s identity to permit fans to create their own sweet beats. Repurposing its ic...

The Drum
August 6, 2021

Go-GURT Oozes Out Limited-Edition Flavors and a Mystery Flavor...
CPG

The childhood snack time favorite Go-GURT is back with four limited-edition flavors and a mystery challenge where one can win a prize of $5,000 USD. You might want to prepare your palette for this on...

HypeBeast
July 16, 2021

General Mills Launches Good Measure Brand for Low Blood Sugar ...
CPG - Health & Beauty

With two products – creamy nut butter bars and crunchy almond crisps – Good Measure is aimed at an underserved group of consumers that cares about the nutritional quality of food and how it intera...

General Mills
June 30, 2021

General Mills Developing Covid-Safe No-Blow Birthday Candles
CPG

As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs. ...

General Mills
June 25, 2021

Chobani Leans into Demand for Healthier Foods with No-Sugar Yo...
CPG - Health & Beauty - Retail

The company said Chobani Zero Sugar, shipping to retailers this month, is the first nationally distributed product in the U.S. yogurt aisle that has no trace of sugar. Each serving has 60 calories, us...

FoodDive
June 14, 2021

General Mills & Marvel Release “Loki Charms” ...
CPG - Streaming

https://www.youtube.com/watch?v=THaM1RquBlU Loki, the god of mischief, will be a part of a perfectly balanced breakfast later this week with the launch of Loki Charms, a new cereal (in reality, a reb...

Polygon
June 7, 2021

General Mills Buys Tyson’s Pet-Treats Business
CPG - Pets - Retail

The cereal maker builds its pet food portfolio at a time people are increasingly adopting cats and dogs. The $1.2 billion cash deal would add Nudges, Top Chews and True Chews brands to General Mills' ...

Reuters
May 14, 2021

General Mills Auctions NFTs to Promote Return of Chocolate Dun...
CPG - Retail - Tech

General Mills is auctioning 10 original digital artworks to celebrate the return of Chocolate Dunkaroos snacks and raise money for charity. The illustrations are in the form of nonfungible tokens (NFT...

Marketing Dive
April 29, 2021

General Mills Debuts Yogurt with 25 Grams of Protein
CPG - Health & Beauty

General Mills has added a new high-protein yogurt to its keto-friendly Ratio product line that contains 25 grams of protein and 3 grams of sugar, according to a press release. The company claims it is...

Food Dive
April 28, 2021

Food is Gen Z’s Top Spending Priority, Survey Finds
CPG - Retail

Food is Gen Z's top spending priority, taking 23% share of their wallet this spring, according to a semiannual report from Piper Sandler assessing teen spending and brand preferences. This figure is u...

Food Dive
April 15, 2021

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