Godiva Releases First Portfolio Campaign
CPG

Although Godiva has been in business for 95 years, the Belgian chocolate maker has never run an ad campaign promoting multiple products in the same spot—that is, until now. After closing all of its...

Adweek
May 18, 2021

Läderach to Assume Leases of 34 Godiva Stores
CPG - Retail

The company signed on Feb. 14 an asset purchase agreement allowing Läderach to take over the leases for 34 GODIVA locations across the United States. Although Läderach and GODIVA have agreed to not...

Candy Industry
February 16, 2021

Godiva to Close or Sell All its Stores in North America
Retail

Godiva is planning to exit the brick-and-mortar retail business. The luxury chocolatier announced it will close or sell its 128 locations in North America amid weak in-store visits during the pandemic...

Chain Store Age
January 25, 2021

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