Facebook’s Smartwatch is Coming, with Cameras & AR
Electronics - Online - Tech

The device will feature a display with two cameras that can be detached from the wrist for taking pictures and videos that can be shared across Facebook’s suite of apps, including Instagram. https:...

The Verge
June 10, 2021

FaceTime is Coming to Android & Windows
Online - Tech

Android and Windows users will finally be able to join FaceTime calls. During its WWDC keynote, Apple announced that FaceTime is going to be available on the web, so that users can call in from Androi...

The Verge
June 7, 2021

Fossil to Launch New Android-Powered Smartwatch
Fashion - Retail - Tech

The upcoming wave of Android-compatible watches will be entirely new, with new chips focused on faster performance and better battery life. These watches will also offer LTE cellular options globally,...

CNET
June 7, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

Google is Opening a Brick-and-Mortar Store in NYC
Retail - Tech

Google is taking a step outside the digital realm to open a physical retail store, in New York City's Chelsea neighborhood. Its doors will open this summer, the company said in a blog post Thursday. ...

CNET
May 20, 2021

Amazon Launches ‘Echo Frames’ Sunglasses with Alex...
Fashion - Tech

Amazon’s Alexa voice assistant has now found its way into sunglasses. The Echo Frames debuted to the general public in December as a pair of rectangular eyeglasses, but with a twist — thanks to ti...

WWD
May 19, 2021

Shopify Partners with Google on Online Shopping Expansion
Online - Retail - Tech

Google is deepening its partnership with Shopify by letting the company’s more than 1 million merchants make their products more discoverable in Google Search and elsewhere. Google and Shopify are i...

CNBC
May 19, 2021

Google, Samsung, Fitbit Unite to Reboot Android Watches
Electronics - Fashion - Tech

Were you considering buying a smartwatch for your Android phone? Hold off until the fall. Google and Samsung have announced a partnership to redesign Google's Wear OS for watches, and Samsung's future...

CNET
May 19, 2021

PayPal Expands E-Commerce Capabilities with Happy Returns Acqu...
Online - Retail

Looking to create more of an end-to-end ecommerce solution and move beyond the perception that it’s a payments platform only, PayPal has acquired Happy Returns, which consolidates returns for its re...

Multi Channel Merchant
May 17, 2021

Expedia Group Bets on Brand Marketing as it Prepares for Trave...
Branding - Travel

As Expedia Group aims to differentiate its offerings and capitalize on returning travel demand, it’s focusing investment on brand marketing, vice chairman and CEO Peter Kern said in a call with anal...

PhocusWire
May 7, 2021

Facebook Board Upholds Trump Ban
Online

Facebook was justified in its decision to suspend then-President Donald Trump after the Jan. 6 insurrection at the U.S. Capitol, the company's Oversight Board said on Wednesday. That means the compan...

NPR
May 5, 2021

Roku Pulls YouTube TV Over Fight With Google
Online - Streaming

Roku’s deal to distribute YouTube TV expired Friday — and amid its standoff with Google, Roku pulled YouTube TV from its channel store. For now, however Roku said it is continuing to provide acce...

Variety
April 30, 2021

Google is Adding COVID-19-Related Information to Searches for ...
Tech - Travel

Google has unveiled new tools to help people planning their first post-vaccination vacations, as COVID-19 restrictions and requirements still vary widely among domestic and international travel destin...

The Verge
April 28, 2021

Microsoft Teams Usage Jumps to 145 Million Daily Active Users
Online - Tech

Microsoft now has 145 million people using its Microsoft Teams communications app. This is another increase of 26 percent since Microsoft revealed Teams usage had jumped during the pandemic to 115 mil...

The Verge
April 28, 2021

Roku: Google’s ‘Unfair’ Demands May Make You...
Electronics - Streaming

Roku warned YouTube TV customers Monday that the live-TV service may be removed from the company's popular streaming devices, saying in an email to customers that Google is making unfair, anti-competi...

CNET
April 26, 2021

Roku is Feuding with Google, putting YouTube in Jeopardy
Streaming - Television

Roku is warning its customers with YouTube TV subscriptions that the service could go dark in the coming days due to what it calls Google’s “predatory” and “monopoly” behavior. In a lengthy...

Deadline
April 26, 2021

App Makers Blast Apple and Google in Senate Hearing on App Sto...
Tech

Apple and Google faced a battery of accusations on Wednesday from prominent app developers, including Spotify and Tile, who alleged that the large tech platforms have abused their dominance and harmed...

CNN Business
April 23, 2021

Oscars Sells Out Ad Inventory Despite Awards Show Ratings Decl...
Television - Theatrical

Disney Advertising Sales said Thursday it’s sold out of ad inventory for the 93rd Oscars telecast on ABC this Sunday. The show, which typically airs in February or early March, was pushed back by o...

CNBC
April 23, 2021

Brands are Urging People to Get the Covid Vaccine So We Can Re...
Beverages - Branding - Health & Beauty - Tech - Television

Budweiser, Google, Walgreens and other companies have launched ad campaigns to encourage consumers to get the vaccine. https://www.youtube.com/watch?v=k3y1hJPVavY https://www.youtube.com/watch?v=Eeh...

CNBC
April 9, 2021

The Return of Business Travel
Travel

With the advent of technology that provides diagramming of meeting rooms for distancing, safe meetings can return more quickly. We believe that when the convention segment comes back, it will come bac...

Hospitality Net
April 7, 2021

TikTok Adds Automatic Captions to Videos in Accessibility Push
Influencers - Online - Tech

TikTok creators will soon be able to add automatically generated captions to their videos as the app attempts to make itself more accessible. The option to add auto captions will appear in the editing...

The Verge
April 6, 2021

Why Verizon is Launching its Yahoo Shops Marketplace
Online - Retail

Yahoo is entering the marketplace wars. Verizon Media Group announced that it is building out a third-party marketplace called Yahoo Shops, which will launch with roughly 50 sellers later this year an...

Modern Retail
April 6, 2021

Photos: See Fiat’s ‘Hey Google’ Family of Ca...
Automotive - Electronics

Tech companies like Google have been putting their technology in cars for years, but a new collaboration marks the first time drivers will be able to motor around in an actual Google-branded car. Fia...

CNBC
April 5, 2021

LG is Quitting the Smartphone Business
Electronics - Retail

LG is exiting the smartphone business, the company confirmed today. The decision will “enable the company to focus resources in growth areas such as electric vehicle components, connected devices, s...

The Verge
April 5, 2021

As Customer Data Gets Scarcer, Performance Marketers Face Fall...
Agencies - Branding - Online - Tech

Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...

Modern Retail
April 5, 2021

How Brands Design Loyalty Programs with Data in Mind
Branding - Online - Retail - Tech

In-house rewards and loyalty programs continue to rise in popularity, as brands are seeking out new ways to collect first-party data. There are a few reasons why data collection is becoming the domin...

Modern Retail
March 31, 2021

Albertsons & Google Launch Smart Shopping Partnership
Retail - Tech

Albertsons Companies, which began leveraging Google Business Messages to inform customers about vaccine availability earlier in March, is embarking on a multi-year partnership with Google to make shop...

Chain Store Age
March 30, 2021

Google Aims to Be the Anti-Amazon of E-Commerce
Online - Retail

Google tried to copy Amazon’s playbook to become the shopping hub of the internet, with little success. Now it is trying something different: the anti-Amazon strategy. Google is trying to present i...

The New York Times
March 29, 2021

Apple Says Goodbye to Pricey HomePod Smart Speaker
Tech

After three years of production, Apple will discontinue its smart speaker that was lauded for its sound quality, but criticized for a steep price tag and subpar Siri support. As Apple noted in its st...

Mashable
March 16, 2021

Facebook Strikes News Corp Deal to License News from Australia...
Online - Publishing - Tech

Facebook last month shut off the ability for Australian users and media organizations to share news links in the country, and now it seems the company’s extraordinary measure has resulted in a compr...

The Verge
March 16, 2021

Here’s Why There’s a Fight Over Cookies
Tech

For decades, "cookies" have been tracking you around the web. They're the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit ...

CNN Business
March 9, 2021

Google Promises to Stop Tracking Your Browsing History to Sell...
Online - Tech

Google Wednesday addressed the hot-button issue of consumer privacy, explicitly promising not to track peoples’ browsing history in order to feed them ads. It said Chrome will offer a first iterati...

Deadline
March 3, 2021

Google Workspace is Getting a Major Overhaul for the Post-Pand...
Online - Tech

Google has unveiled a wide-reaching overhaul to Google Workspace (previously G Suite), its suite of productivity and collaboration tools, in preparation for the rise of hybrid working once the pandemi...

TechRadar
March 1, 2021

The Sooner Huawei Can Go Back to Using Google OS the Better: U...
Electronics - Tech

Chinese Tech giant Huawei marked a milestone in its ambitions to become the world’s leading smartphone maker this week, launching its first device powered by HarmonyOS, an operating system developed...

Yahoo
February 26, 2021

Pepsi Deploys Customized Voice-Overs to Balance Personalizatio...
Beverages - CPG

Pepsi is aiming for precision while preserving scale with a new performance marketing campaign promoting its Zero Sugar cola. The effort launching today across TV, digital and radio leverages data and...

Marketing Dive
February 25, 2021

YouTube Adds New Controls For Parents Monitoring Tween & ...
Influencers - Online - Tech

YouTube, which has faced fierce criticism for allowing inappropriate content into its dedicated kids area, is adding new controls designed to help parents monitor viewing by tweens and teens. In a bl...

Deadline
February 24, 2021

Facebook Restores News Content in Australia
Online - Tech

Facebook will restore news pages in Australia after the government agreed to change a proposed law forcing tech companies to pay publishers for news content. The new law would force Google and Facebo...

NPR
February 23, 2021

Facebook Blocks Australian Access to News
Online - Tech

Facebook announced Thursday it has blocked Australians from viewing and sharing news on the platform because of proposed laws in the country to make digital giants pay for journalism. Australian publi...

CBS News
February 18, 2021

How Facebook Managed to ‘unfriend’ Australia While...
Online

Facebook and Google are taking vastly different approaches to an escalating battle in Australia that could reset the relationship between tech and media. In the face of a proposed media code that wou...

CNN
February 18, 2021

YouTube to Roll Out Shorts, Its TikTok Rival, in the US in Mar...
Online

YouTube on Wednesday said it will begin testing Shorts, a short-form video feature that aims to compete with TikTok, in the US in March. The Google-owned video platform first launched a beta version ...

CNET
February 17, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.