The History of the Honey Deuce, the U.S. Open’s Iconic Signa...
Beverages - Just for Fun - Live Entertainment - Sports

Wimbledon has the Pimm’s Cup. The Kentucky Derby has the Mint Julep. The U.S. Open has the Honey Deuce—Grey Goose, fresh lemonade, raspberry liqueur, all topped with a honeydew melon skewer. It a...

Vogue
September 3, 2021

Grey Goose Launches Streaming Series with Sports Icons
Beverages - Streaming

Grey Goose is targeting diehard sports fans with "In the Moment," an interview series that goes deep on the careers of established stars while spotlighting different cocktail recipes featuring the Bac...

Marketing Dive
July 21, 2021

Bacardi Predicts Another ‘Roaring Twenties’ with R...
Beverages

The privately-held parent company behind brands like Bacardi Rum and Patron is set to launch over 40 new products this year, which a brand spokesperson said is the most launched in a single year in th...

Modern Retail
May 27, 2021

Grey Goose Launches Campaign Promoting New Infused Vodkas
Beverages - CPG

GREY GOOSE Essences, the all-new line of vodkas infused with real fruit and botanical essences, today unveiled its first campaign film. Debuting April 25th, during the pre-show for Hollywood's biggest...

PR Newswire
April 26, 2021

Bacardi Builds Out its DTC Channel with New Recipe App
Beverages - Branding - Online - Tech

Bacardi Limited is betting on longterm at-home drinking. Last month the parent company of Grey Goose and Patron launched a recipes-focused app called Mix Lab. The platform is meant to build on the com...

Modern Retail
March 26, 2021

Grey Goose Expands Portfolio with Grey Goose Essense
Beverages

GREY GOOSE, introduced GREY GOOSE Essences, a vodka infused with real fruit and cold-distilled botanicals. Available in three varieties ― Strawberry & Lemongrass, White Peach & Rosemary, an...

Beverage Industry
February 25, 2021

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