Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Branding - Gaming

In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flockin...

Adweek
September 23, 2021

Gucci to Step Further Into Esports with 100 Thieves Collab
Esports - Fashion

After holding onto its top spot as the hottest global brand on the Lyst Index’s Q2 report, Gucci is expanding its reach into the gaming sector through a capsule collection with Los Angeles-based esp...

HypeBeast
July 14, 2021

The Future of Online Retail Looks a Lot Like QVC
Online - Retail

Retailers as varied as Walmart, Amazon, Gucci and Levi’s are experimenting with live-stream shopping events, which are projected to generate $11 billion in U.S. sales this year. Live-streamed shopp...

The Washington Post
July 9, 2021

Roblox Virtual Gucci Purses Sell for Thousands
Fashion - Gaming

These days, it’s not unusual to be able to outfit your avatar in all different ways, whether that means completing portions of a game or — in the case of the hugely popular platform Roblox — pur...

Pymnts
May 24, 2021

Inside Gucci and Roblox’s New Virtual World
Fashion - Gaming - Retail - Tech

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation. The Gucci Garden is unveiling on 17 May on Roblox, the gaming platform initially p...

Vogue Business
May 18, 2021

Gucci’s New $12 Sneakers That You Can’t Wear
Fashion - Tech

The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear them. Gucci is launching a series of augmented reality (AR)...

Hype Beast
March 19, 2021

A guide to: Apparel brands in esports
Esports - Fashion - Sponsorships

For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want ...

Esports Insider
February 1, 2021

Gucci partners with North Face on Hiking Collection
Fashion

With none of the usual fabulous parties to go to in 2020, the fashion world — like everyone else — has turned to the great outdoors to stay sane during the pandemic. Now, we are seeing just how p...

Footwear News
December 22, 2020

Gucci perfume opens Snapchat portal to virtual ‘garden o...
Fashion - Online

Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...

Mobile Marketer
December 2, 2020

Amazon sues two influencers for peddling counterfeit goods on ...
Online - Retail - Tech

The influencers and sellers worked together in a sophisticated scheme to skirt Amazon’s anti-counterfeit tools. For the full story, visit CNBC  -  https://www.cnbc.com/2020/11/12/amazon-sues-in...

CNBC
November 12, 2020

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