Harley-Davidson’s Electric Motorcycle Brand LiveWire Is Merg...
Automotive

LiveWire, the electric motorcycle company spun out of Harley-Davidson, is going public by merging with a special acquisition company, or SPAC. The transaction will net LiveWire approximately $545 mill...

The Verge
December 13, 2021

Nike, Lowes, Dunkin’ and Other Brands Experiential Marke...
Branding - Dining - Retail

As the world moves into its second year of pandemic-related restrictions, experiential marketing is attempting a comeback just in time for Valentine's Day, with marketers including Dunkin', White Cast...

Marketing Dive
February 12, 2021

Harley-Davidson: Electric Motorcycle Division, Part of Sweepin...
Automotive

Harley-Davidson remains in troubling shape as it works to bring in a new generation of motorcyclists. That kicked off with the LiveWire electric motorcycle, but it's going to continue as the company a...

CNET
February 4, 2021

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