There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” This kidulting trend started to rise in prominence around a decade ago, as superh...
CARLSBAD, Calif., Nov. 15, 2022 /PRNewswire/ -- Usaopoly (The Op Games), the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations®, Blank Slate...
Hasbro has listed Entertainment One’s (eOne) TV and film units for sale just under three years after acquiring the businesses in a $3.8 billion deal.
Per Hasbro, the sale includes the parts of eOne...
The idea of a crossover between Power Rangers and Cobra Kai is as ridiculous as it is appealing. And while we'll probably never see Johnny Lawrence and his students take on Rita Repulsa in live-action...
Play-Doh Grown Up Scents is a new collection of Play-Doh in adult-themed fragrances, including Lord of the Lawn, Overpriced Latte, Grill King, Spa Day, Mom Jeans, and Dad Sneakers.
According to Hasbr...
It’s slime time for Hasbro.
The company inked a deal with Paramount Consumer Products to launch a new Play-Doh x Nickelodeon Slime line in 2023. The new range of products is geared toward both kids...
The legendary creator and NBA All-Star will collaborate on social campaigns, blasters.
Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, ...
Roblox players discover Maretime Bay with customizable pony avatars
My Little Pony trots into Roblox with new game, "Visit Maretime Bay," in celebration of new episodes of My Little Pony: Make Your M...
Hasbro’s Nerf “LMTD” crossover has given us foam dart versions of everything from the Aliens pulse rifle to The Mandalorian’s rifle—and now it’s boldly going into a very peculiar collabora...
Out with the foam, in with the goo. Nerf, the company synonymous with the foam dart, is making a blaster that fires gel capsules instead. The Nerf Pro Gelfire can hold up to 800 of the tiny polymer ro...
PAWTUCKET, R.I.--(BUSINESS WIRE)--The word is… PARTY! Today Hasbro, Inc. (NASDAQ: HAS-CP), a global play and entertainment leader, and New York Times Games are working together to bring Wordle...
Hasbro is officially changing the action figure game.
The Rhode Island-based company today revealed the Hasbro Selfie Series for consumers to immortalize themselves as action figures within their fav...
PAWTUCKET, R.I.--(BUSINESS WIRE)--Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly an...
Pluto TV launched Transformers TV, the first dedicated Transformers streaming channel. The free service contains more than 200 hours of content, including fan favorites Transformers: Bumblebee Cyberve...
Kingsmen Xperience, the U.S. location-based experienced focused subsidiary of Singapore-based Kingsmen Creatives Ltd. and Hasbro Inc. will be opening the first North American location of Nerf Action E...
May the Fourth, affectionately known as Star Wars Day, is a day for fans of the franchise to celebrate their love for the movies, characters and universe as a whole. It's grown over the years and is u...
BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh inspired by Ludo Studio’s Emmy Award-winning animated sensation Bluey, which airs on Disney Junio...
LA-based Quantum Storey is bridging physical and virtual worlds for kids with a new series of extended reality (XR) novels featuring Hasbro brands.
The collaboration will see Quantum’s proprietary ...
Hasbro is digging into its iconic Play-Doh IP for a new animated feature film produced by eOne.
No specifics about the film’s story have been released yet, but Play-Doh joins a slate of other Hasbr...
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro (NASDAQ: HAS), a global play and entertainment company, today announced a new partnership with Girl Up, a global leadership development initiative founded by t...
BELOIT, Wis. (March 1, 2022) — Launching today, families across the US are invited to participate in the Spirograph® National Art Contest for the opportunity to have their Spirograph® art fea...
Hasbro‘s Nerf, has just teased a new toy blaster based on Boba Fett‘s EE-3 carbine rifle.
Celebrating Disney+’s The Book of Boba Fett, this blaster comes in a colorway themed on Boba Fett’s a...
LeVar Burton may not be the next host of Jeopardy!, but his love for quiz shows has landed him another gig: Trivial Pursuit.
The Star Trek and Reading Rainbow favorite will host a new Trivial Pursuit...
Joining other retailers and social media companies in launching livestream shopping shows, Hasbro tapped Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio to host its f...
NEW YORK, Nov. 8, 2021 /PRNewswire/ -- From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finali...
As Disney winds down its own brick-and-mortar footprint, the company is striking more marketing partnerships with third-party retailers.
As part of its drive to boost Christmas sales, the mouse house...
Amazon is giving families an in-person shopping experience this month. Consumers can visit one of the seven Amazon Pop Up stores in cities throughout the U.S, including Chicago, Denver, Glendale, West...
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