Hasbro to celebrate Peppa’s 10th anniversary all year
Fashion - Publishing - Retail - Television

The celebrations will kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday at 8-9 a.m. EST on Nickelodeon. The week will conclude with a brand new, four-part ser...

The Toy Book
January 8, 2021

Hasbro launches global purpose organization
Toys

Hasbro has created a new global purpose organization, which will be led by newly appointed chief purpose officer Kathrin Belliveau. The team will handle all of the toyco’s more philanthropic mission...

Kidscreen
January 8, 2021

Games top the charts as Amazon reveals record-breaking holiday...
Retail - Toys

Amazon is celebrating a record-breaking holiday season in which the e-commerce giant delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to fam...

The Toy Book
December 29, 2020

Nerf takes aim at The Mandalorian with its latest Star Wars ri...
Streaming - Toys

The Nerf Amban Phase-pulse blaster rifle is more than four feet long, and costs $120. The Mandalorian has used plenty of awesome weapons and gadgets over his two seasons of adventure, but the Jawa-...

CNET
December 7, 2020

Genius Brands International promotes Michael Jaffa to COO
Streaming - Television - Toys

Jaffa will be responsible for overseeing the business operations of production, consumer products, global distribution, as well as legal, human resources and the diversity divisions. Additionally, he ...

GlobeNewswire
December 4, 2020

Hasbro mixes My Little Pony with other iconic toy brands for r...
Toys

Hasbro Pulse has launched two new retro My Little Pony collectible figures, one inspired by Twister and the other inspired by Lite Brite. Hasbro’s My Little Pony brand has gotten a variety of cro...

The Toy Book
December 3, 2020

Hasbro’s PJ Masks kick into action with World Taekwondo Fede...
Sports - Television - Toys

Hasbro revealed that the trio of young superheroes from its eOne division will enter the dojang with a dozen top athletes from the World Taekwondo Federation for the Get Active with the PJ Masks campa...

The Toy Book
December 2, 2020

Netflix may be driving Barbie sales as pandemic viewing booms
Streaming - Toys

Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.   Toy industry insiders may still be looking for the first massive hit toy line to s...

The Toy Book
November 24, 2020

Hasbro makes some noise with Peppa Pig
Podcasts - Streaming - Television - Toys

Following a successful album launch, the popular pig is getting into the podcast game with 10 new stories set to roll out globally. For the full story, visit Kidscreen  -  https://kidscreen.com/...

Kidscreen
November 23, 2020

Kids And Families Are The Right Audience At The Right Time For...
CPG - Toys

Many brands focused their efforts on helping kids and families navigate the challenges of quarantines and social unrest… For the full story, visit Digital Media Solutions  -  https://insights.d...

Digital Media Solutions
November 11, 2020

Hasbro’s NERF turkey vortex spirals home for Thanksgiving
Toys

Created as part of a collaboration between Concepts and Nike for the TurDUNKen fashion capsule collection, the NERF Turkey Vortex will be sold separately through Hasbro Pulse and the NERF Instagram ac...

The Toy Book
November 10, 2020

PlayMonster Adds Koosh™ to Its Growing Portfolio in New Deal...
Press Releases - Toys

Beloit, WI (Nov 5, 2020) – As it continues to expand its global business with a focus on categories and brands that deliver a fresh approach to great classic play, PlayMonster LLC has announced a...

Faisal Hussain
November 5, 2020

2020 National Toy Hall of Fame Inductees Revealed
Toys

A trio of classic toys have joined the lineup at the National Toy Hall of Fame. For the full story, visit The Toy Book  -  https://toybook.com/2020-national-toy-hall-of-fame-inductees-revealed/

The Toy Book
November 5, 2020

US toy sales increased 19% in first three quarters
Toys

New NPD data shows that the pandemic hasn't been that bad for the toy industry after all, with puzzles, sports toys and building sets posting skyrocketing sales. For the full story, visit Kidscreen...

Kidscreen
November 2, 2020

Ghostbusters Launches Online Store; Partners With Disguise for...
Toys

Sony Pictures Consumers Products has launched a Ghostbusters Official Online Store, where consumers can shop for apparel, home goods, collectible. For the full story, visit The Toy Book  -  https...

The Toy Book
October 30, 2020

Classic toys are making a comeback during the pandemic
Toys

Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh. For the full story, vis...

The Washington Post
October 29, 2020

Hasbro Targets Kidults With Play-doh Grown Up Scents
Toys

A new collection of Play-Doh in adult-themed fragrances, including Lord of the Lawn, Overpriced Latte, Grill King, Spa Day, Mom Jeans, and Dad Sneakers. For the full story, visit The Toy Book  - ...

The Toy Book
October 28, 2020

COVID-19 continues to challenge Hasbro in Q3
Toys

The toymaker's revenue fell 4% to US$1.78 billion in the third quarter, but the company expects improvements as live-action production resumes. For the full story, visit Kidscreen  -  https://kid...

Kidscreen
October 27, 2020

Hasbro Beats Expectations in Q3 as Demand for Toys Grows
Finance - Toys

Revenue in Hasbro’s owned franchise brands grew 4% in the quarter while Hasbro Gaming grew 3%. For the full story, visit Toy Book  -  https://toybook.com/hasbro-q3-2020-earnings/

Toy Book
October 26, 2020

Back to the Future Day Brings New Toys
Top Shelf - Toys

The promotion is anchored with a dedicated Amazon storefront with exclusive products spread across retail partners including Walmart, Target, and more For the full story, visit Toy Book  -  https...

Toy Book
October 21, 2020

eOne preps new Power Rangers series & movie
Theatrical

Tapping into Hasbro's IP catalogue, Jonathan Entwistle has been brought in to reimagine content for the mighty morphin' brand. For the full story, visit Kidscreen  -  https://kidscreen.com/2020/1...

Kidscreen
October 21, 2020

Hasbro president retiring
Toys

John Frascotti is set to step down as president and COO in spring 2021, but will then stay on as a special advisor until 2022. For the full story, visit Kidscreen  -  https://kidscreen.com/2020...

Kidscreen
October 8, 2020

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