Hasbro Teams Up With the NBA and NBPA for the Return of Starti...
Partnerships - Press Releases - Sports - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly an...

Faisal Hussain
July 1, 2022

Hasbro, WS Game Company Launch Monopoly NFT Collaboration with...
Toys

World of Women (WoW), an NFT collective that focuses on women’s representation has partnered with Hasbro and WS Game Company to create a never before seen Monopoly game. The new game is called Worl...

Toy Book
June 29, 2022

Nerf Reveals First-Ever Official Mascot
Toys

Hasbro is expanding the NERF team with the brand’s first-ever official mascot. Personifying the playful spirit that NERF encourages, Murph is made entirely of NERF foam darts from head to toe. The...

Toy Book
June 21, 2022

Funko, My Little Pony Team Up for New NFT Series
Toys

Hasbro has partnered with Funko for a new My Little Pony non-fungible token (NFT) collection. The series of animated, digital trading cards will include Pop!-style versions of fan-favorite characters ...

Toy Book
June 21, 2022

Pluto TV Launches New TRANFORMERS TV Channel
Streaming - Television - Toys

Pluto TV launched Transformers TV, the first dedicated Transformers streaming channel. The free service contains more than 200 hours of content, including fan favorites Transformers: Bumblebee Cyberve...

Toy Book
June 14, 2022

Hasbro & Kingsmen Xperience Bring Location-Based Entertai...
Attractions - Toys

Kingsmen Xperience, the U.S. location-based experienced focused subsidiary of Singapore-based Kingsmen Creatives Ltd. and Hasbro Inc. will be opening the first North American location of Nerf Action E...

Hasbro Reveals The ‘Star Wars’ The Black Series Ob...
Toys

Ahead of the premiere of Obi-Wan Kenobi on Disney+, Hasbro has now revealed the Star Wars The Black Series Obi-Wan Kenobi Force FX Elite Lightsaber. The release renders the Jedi legend’s weapon with...

Hypebeast
May 9, 2022

Star Wars Day Round-Up: Products Announced From Hasbro, BarkBo...
CPG - Streaming - Theatrical - Toys

May the Fourth, affectionately known as Star Wars Day, is a day for fans of the franchise to celebrate their love for the movies, characters and universe as a whole. It's grown over the years and is u...

CNET
May 5, 2022

Marvel Introduces ‘Black Panther Legacy Collection’...
Toys

Following the success of the Infinity Saga line of toys and collectibles last year, Marvel Studios is looking ahead to the release of Black Panther: Wakanda Forever by bringing T’Challa and other le...

Toybook
April 29, 2022

Hasbro Celebrates 90s Nostalgia With Monopoly Throwback Game P...
Toys

Hasbro has launched an all-new campaign, Monopoly Throwback Token Vote, which gives fans across the globe a chance to bring back one of six retired iconic tokens from their childhood – Thimble, Whee...

Toy News
April 29, 2022

Hasbro Gives Its Classic Connect 4 Board Game a Spider-Man Mak...
Toys

Sling Into a Game of 'Connect 4' With Marvel's New 'Spider-Man' Edition of the Classic Board Game Play as either Peter Parker or Miles Morales. Hasbro has just given its classic Connect 4 board game ...

Hypebeast
April 25, 2022

Hasbro Unveils Thor: Love And Thunder Marvel Legends Series Ac...
Toys

Hasbro’s robust lineup of 6-inch scale Legends figures comes with premium sculpting, deco, and articulation. The wave includes Thor, Ravager Thor, Groot, Gorr, King Valkyrie, and Star-Lord. Most fig...

Toy Book
April 19, 2022

BBC Studios Secures Partnership with Hasbro for Co-Branded Blu...
Television - Toys

BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh inspired by Ludo Studio’s Emmy Award-winning animated sensation Bluey, which airs on Disney Junio...

Toy News
April 13, 2022

Hasbro Acquires D&D Beyond Platform From Fandom
Toys

Hasbro is making moves to further connect with growing legions of Dungeons & Dragons fans through the acquisition of Fandom’s D&D Beyond. D&D Beyond launched in 2017 is considered to be...

Toy Book
April 13, 2022

Hasbro Releases “Hello Kitty & Friends” Monop...
Gaming - Toys

Hasbro has just released the classic Monopoly board game in a special Sanrio Hello Kitty & Friends edition. This playful set features characters connected to the world of Sanrio and sees location...

HypeBeast
April 6, 2022

Hasbro, Quantum Storey Build New Realities For Reading
Electronics - Tech - Toys

LA-based Quantum Storey is bridging physical and virtual worlds for kids with a new series of extended reality (XR) novels featuring Hasbro brands. The collaboration will see Quantum’s proprietary ...

Kidscreen
April 5, 2022

Hasbro & eOne to Produce Play-Doh Feature Film
Theatrical - Toys

Hasbro is digging into its iconic Play-Doh IP for a new animated feature film produced by eOne. No specifics about the film’s story have been released yet, but Play-Doh joins a slate of other Hasbr...

Kidscreen
March 18, 2022

Hasbro Continues Focus on Advancing Women in the Workplace, An...
Non-Profit - Partnerships - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro (NASDAQ: HAS), a global play and entertainment company, today announced a new partnership with Girl Up, a global leadership development initiative founded by t...

Faisal Hussain
March 14, 2022

Calling All Artists! PlayMonster Unveils Spirograph National A...
Attractions - Partnerships - Press Releases - Toys

BELOIT, Wis. (March 1, 2022) — Launching today, families across the US are invited to participate in the Spirograph® National Art Contest for the opportunity to have their Spirograph® art fea...

Faisal Hussain
March 2, 2022

Hasbro Saddles Up New MY LITTLE PONY Content
Online - Streaming - Toys

Hasbro’s My Little Pony is ready to ride into a big content year, with a new series and two specials for Netflix and another series for YouTube all slated to debut in 2022. Netflix has ordered My L...

Kidscreen
February 18, 2022

Hasbro Celebrates THE BOOK OF BOBA FETT with New Nerf Blaster
Streaming - Toys

Hasbro‘s Nerf, has just teased a new toy blaster based on Boba Fett‘s EE-3 carbine rifle. Celebrating Disney+’s The Book of Boba Fett, this blaster comes in a colorway themed on Boba Fett’s a...

HypeBeast
January 13, 2022

Hasbro & Creative Kids to Make New Play-Doh Products
Toys

Hasbro has partnered with New York-based toymaker Creative Kids to produce a new range of Play-Doh compound products that will start to hit shelves in spring 2022. Part of a multi-year, multi-nationa...

Kidscreen
January 5, 2022

LeVar Burton to Host TRIVIAL PURSUIT Game Show
Gaming - Streaming - Television

LeVar Burton may not be the next host of Jeopardy!, but his love for quiz shows has landed him another gig: Trivial Pursuit. The Star Trek and Reading Rainbow favorite will host a new Trivial Pursuit...

Hollywood Reporter
November 17, 2021

Hasbro Launches First Livestream Shopping Event
Online - Retail - Toys

Joining other retailers and social media companies in launching livestream shopping shows, Hasbro tapped Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio to host its f...

Retail Dive
November 15, 2021

Finalists Unveiled for 2022 Toy of the Year (TOTY) Awards
Press Releases - Toys

NEW YORK, Nov. 8, 2021 /PRNewswire/ -- From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finali...

Faisal Hussain
November 8, 2021

How Disney is Working with Retailers to Distribute its Holiday...
CPG - Online - Retail - Streaming - Television

As Disney winds down its own brick-and-mortar footprint, the company is striking more marketing partnerships with third-party retailers. As part of its drive to boost Christmas sales, the mouse house...

Modern Retail
November 5, 2021

Amazon Launches Pop-Up Stores Through November
Attractions - Online - Retail - Toys

Amazon is giving families an in-person shopping experience this month. Consumers can visit one of the seven Amazon Pop Up stores in cities throughout the U.S, including Chicago, Denver, Glendale, West...

The Toy Book
November 3, 2021

POWER RANGERS Series Moves To Netflix as Streamer Nabs Exclusi...
Streaming - Television

The venerable Power Rangers TV series is on the move. Netflix will be the exclusive US home for the upcoming second season of Power Rangers Dino Fury — Power Rangers‘ 29th season overall — which...

Deadline
October 21, 2021

Peppa Pig Theme Park Reveals Opening Date, Ticket Prices
Attractions - Live Entertainment

The Merlin-owned park has updated its FAQ page with that opening date. In addition, the park has revealed that its walk-up one-day ticket prices will be $34.99, with advance-purchase tickets costing $...

Theme Park Insider
October 13, 2021

Holiday Shopping 2021: Toymakers Warn of Shipping Delays, Powe...
Toys

Even from the porch of his home in Malibu, toy executive Isaac Larian can’t escape this holiday season’s biggest business challenge. He can see a long line of container ships idle at the Port of L...

CNBC
October 7, 2021

Girl Scouts and Hasbro’s MY LITTLE PONY Promote Friendsh...
CPG - Non-Profit - Partnerships - Press Releases - Streaming

NEW YORK, Sept. 21, 2021 /PRNewswire/ -- Girl Scouts of the USA (GSUSA) and Hasbro Inc. are joining forces to recognize the power of friendship and inclusivity. Together, the two brands develop...

Faisal Hussain
September 23, 2021

Calm App Taps Hasbro & P!nk For New Kids Section
Podcasts - Streaming - Tech

Mindfulness app Calm has launched a dedicated kids section filled with lullabies, bedtime stories and guided meditations to meet a growing demand from parents for content that improves the mental heal...

Kidscreen
September 23, 2021

Hasbro & VRBO Create a NERF Cabin Getaway
Toys - Travel

If you're a child at heart or just have children in your home, Hasbro and Vrbo have created a getaway that will grab your attention. (And the attention of 29 of your friends or family members...) The...

Thrillist
August 30, 2021

PlayMonster Enters Strategic Partnership With Hasbro’s Belov...
Opportunities - Partnerships - Press Releases - Toys

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategica...

Faisal Hussain
August 24, 2021

US Sales of Outdoor & Sports Toys Sizzle
Toys

As temperatures rose across the US this year, so did sales in outdoor and sports toys. Between January and June 2021, US sales in the supercategory increased by 11% compared to the same period in 2020...

Kidscreen
August 10, 2021

Toy Industry Grows 19% in First Half of 2021 as Consumers Head...
Toys

The U.S. toy industry grew almost 20 percent in the first half of 2021, up $1.7 billion to $11 billion, according to The NPD Group. The industry saw a compound annual growth rate (CAGR) of 9 percent i...

Pymnts
August 5, 2021

Hasbro Debuts ‘TMNT’ & ‘Power Rangers&#...
Toys

Hasbro is bringing the ultimate nostalgic crossover with the debut of its first Teenage Mutant Ninja Turtles and Power Rangers mash-up figurines. The first release sees TMNT characters Leonardo and D...

HypeBeast
August 3, 2021

Toy Prices Are Going Up Ahead of the Holiday Season
Toys

Logjams at seaports around the world are leaving some American toy companies scrambling this summer to ensure sufficient supply will reach retail shelves come this year’s holiday shopping season. Th...

Wall Street Journal
July 30, 2021

‘Animal Crossing’ Monopoly Edition Arrives in Augu...
Gaming - Toys

Hasbro is merging the worlds of Monopoly and Animal Crossing: New Horizons with the collaborative Animal Crossing Edition Monopoly board game. Customized to the world of the Nintendo Switch title, th...

HypeBeast
July 7, 2021

Hasbro and eOne Launching Baby Alive Dolls YouTube Series
Streaming - Toys

If you grew up in the ‘90s, chances are you either played with a Baby Alive doll or had a friend with one. The dolls that let you pretend feed and diaper a little baby — just really put in a full ...

romper
July 2, 2021

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