Girl Scouts and Hasbro’s MY LITTLE PONY Promote Friendsh...
CPG - Non-Profit - Partnerships - Press Releases - Streaming

NEW YORK, Sept. 21, 2021 /PRNewswire/ -- Girl Scouts of the USA (GSUSA) and Hasbro Inc. are joining forces to recognize the power of friendship and inclusivity. Together, the two brands develop...

Faisal Hussain
September 23, 2021

Calm App Taps Hasbro & P!nk For New Kids Section
Podcasts - Streaming - Tech

Mindfulness app Calm has launched a dedicated kids section filled with lullabies, bedtime stories and guided meditations to meet a growing demand from parents for content that improves the mental heal...

Kidscreen
September 23, 2021

Hasbro & VRBO Create a NERF Cabin Getaway
Toys - Travel

If you're a child at heart or just have children in your home, Hasbro and Vrbo have created a getaway that will grab your attention. (And the attention of 29 of your friends or family members...) The...

Thrillist
August 30, 2021

PlayMonster Enters Strategic Partnership With Hasbro’s Belov...
Opportunities - Partnerships - Press Releases - Toys

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategica...

Faisal Hussain
August 24, 2021

US Sales of Outdoor & Sports Toys Sizzle
Toys

As temperatures rose across the US this year, so did sales in outdoor and sports toys. Between January and June 2021, US sales in the supercategory increased by 11% compared to the same period in 2020...

Kidscreen
August 10, 2021

Toy Industry Grows 19% in First Half of 2021 as Consumers Head...
Toys

The U.S. toy industry grew almost 20 percent in the first half of 2021, up $1.7 billion to $11 billion, according to The NPD Group. The industry saw a compound annual growth rate (CAGR) of 9 percent i...

Pymnts
August 5, 2021

Hasbro Debuts ‘TMNT’ & ‘Power Rangers&#...
Toys

Hasbro is bringing the ultimate nostalgic crossover with the debut of its first Teenage Mutant Ninja Turtles and Power Rangers mash-up figurines. The first release sees TMNT characters Leonardo and D...

HypeBeast
August 3, 2021

Toy Prices Are Going Up Ahead of the Holiday Season
Toys

Logjams at seaports around the world are leaving some American toy companies scrambling this summer to ensure sufficient supply will reach retail shelves come this year’s holiday shopping season. Th...

Wall Street Journal
July 30, 2021

‘Animal Crossing’ Monopoly Edition Arrives in Augu...
Gaming - Toys

Hasbro is merging the worlds of Monopoly and Animal Crossing: New Horizons with the collaborative Animal Crossing Edition Monopoly board game. Customized to the world of the Nintendo Switch title, th...

HypeBeast
July 7, 2021

Hasbro and eOne Launching Baby Alive Dolls YouTube Series
Streaming - Toys

If you grew up in the ‘90s, chances are you either played with a Baby Alive doll or had a friend with one. The dolls that let you pretend feed and diaper a little baby — just really put in a full ...

romper
July 2, 2021

Hasbro & Nintendo Releasing The Game of Life: Super Mario...
Gaming - Toys

The Game of Life: Super Mario Edition, a collaboration between Hasbro Gaming and Nintendo, arrives on Aug. 1. The game will include four fully painted pawns of Mario, Luigi, Princess Peach, and Yoshi,...

Polygon
July 1, 2021

Hasbro & Universal Mash-Up Transformers & ‘Jur...
Automotive - Theatrical - Toys

Hasbro is celebrating Steven Spielberg‘s 1993 classic Jurassic Park by turning both its T-Rex and iconic Ford Explorer into Transformers. On the dinosaur front, the menacing T-Rex now takes on the ...

HypeBeast
June 30, 2021

Target & Hasbro Release Bullseye-Branded Monopoly with a ...
Retail - Toys

Target Corp. is releasing its own limited-edition, Bullseye-branded Monopoly game this summer in partnership with toy company Hasbro. Monopoly: Target Edition is a bit different than the classic boar...

The Business Journals
June 25, 2021

Pokémon Go Creator Niantic Takes on Transformers Next
Gaming - Toys

Niantic, known best for its work on augmented reality games Pokémon Go, Ingress, and Harry Potter: Wizards Unite, is tackling the Transformers next. A new AR game called Transformers: Heavy Metal is ...

Polygno
June 14, 2021

Reebok & Hasbro Collab on Power Rangers Sneakers
Fashion - Television

After announcing its forthcoming collection with Hasbro, Reebok has another sneaker collaboration dropping soon. Next up for the athletic company is a new multi-shoe capsule designed in collab with t...

Footwear News
June 11, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns
Toys

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

Kidscreen
June 9, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

Paramount Releases ‘Snake Eyes’ Trailer
Theatrical - Toys

During the 2021 MTV Movie & TV Awards, Snake Eyes star Henry Golding unleashed a brief, yet action-packed first look at the film that has since been released online. The short, 59-second trailer ...

The Toy Book
May 17, 2021

Star Wars Day 2021: New Collectibles Revealed by Hasbro, Sides...
Toys

One of the best things about May the 4th (or Star Wars Day, as all dutiful geeks refer to it), is the new collectibles reveals. Companies like Sideshow Collectibles, Hot Toys and Hasbro always have so...

IGN
May 5, 2021

Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

Hasbro’s eOne Film, TV Revenues Fall
Streaming - Television - Toys

Entertainment One's production and distribution revenue slid 34 percent amid the continuing impact of the pandemic. Hasbro saw first quarter film and TV revenues trail surging toy sales as it deals wi...

Hollywood Reporter
April 27, 2021

Hasbro | Roblox
Gaming - Partnerships - Toys

Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.

Hasbro | Roblox
April 27, 2021

Hasbro Teams Up with Roblox
Gaming - Toys

Hasbro has signed its first-ever licensing agreement with Roblox. This agreement will see Hasbro launch a board game, as well as a line of NERF blasters inspired by the online gaming platform, which h...

Kidscreen
April 14, 2021

How Consumers See Brand Activism
Branding

The report delved into opinions about changes to logos and product names taken by a number of companies, including PepsiCo (Pearl Milling Company), Mars (Ben’s Original), Land O’Lakes, Hasbro (Pot...

RetailWire
April 1, 2021

Dungeons & Dragons Had its Biggest Year Ever as Covid For...
Gaming - Toys

As the coronavirus spread last year, people around the world were forced inside and apart from each other. For many Dungeons & Dragons players, that meant putting a stop to their regularly schedul...

CNBC
March 15, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

Hasbro Restructures, Plans for Future
CPG - Toys

As part of its first-ever virtual investor event, Hasbro laid out its future content plans and announced a restructuring of its financial reporting segments. The company will now be divided into thre...

Kidscreen
February 26, 2021

No More ‘Mister’ as Mr. Potato Head Gets Rebrand
Toys

The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name. On the surface, it may seem like a subtle shift, but it is designed to break away from tradit...

Fast Company
February 25, 2021

Hasbro Teams with Uber Eats to Launch Hasbro Toy Store
Tech - Toys

In a bid to help busy parents, the virtual Hasbro Toy Store is now offering seven of the toy company’s best-loved toys and games for just the cost of delivery. The initiative will launch on the Uber...

ToyNews Online
February 16, 2021

Hasbro and PATH
CPG - Gaming - Partnerships - Toys

Hasbro partnered with PATH on a promotion that celebrated the 85th anniversary of Monopoly. The partnership consisted of Hasbro collaborating with PATH to create a limited-edition refillable bottle...

Hasbro and Path
February 16, 2021

Hasbro, Mattel Say Toy Boom to Extend Beyond Covid-19
Retail - Toys

Hasbro Inc. and Mattel Inc. enjoyed a boost during the Covid-19 pandemic as lockdowns spurred parents to spend on everything from board games to Barbie dolls for their children. Now the toy makers ar...

Wall Street Journal
February 11, 2021

New Hasbro Animated Shorts Introduce Star Wars Mission Fleet
Streaming - Toys

The Star Wars Kids YouTube channel will be the home for three new videos featuring toys from Hasbro’s Mission Fleet figures and vehicle line. The new adventures aim to teach kids valuable lessons wh...

The Toy Book
February 11, 2021

Hasbro and Epic Games
Gaming - Partnerships - Toys

Hasbro and Epic Games partnered together to release a new themed skin in the popular game Fortnite

Hasbro and Epic Games
February 10, 2021

Hasbro’s eCommerce Sales Top $1 Billion Amid Digital Shift F...
Toys

Hasbro, the world’s largest toymaker, said on Monday (Feb. 8) that its gaming and entertainment units drove sales last quarter, as homebound shoppers in the U.S. and Canada bought more games to keep...

PYMNTS
February 10, 2021

Disney+ will fuel Hasbro gains long after the pandemic is over...
Streaming - Toys

Hasbro is proving that it doesn’t need movie theaters to sell Star Wars toys. While the Rhode Island-based company saw sales of its licensed content from entertainment studios fall 12% to $1...

CNBC
February 8, 2021

COVID Contributes to Hasbro’s Difficult 2020
CPG - Toys

Lockdowns and retail disruptions connected to the COVID-19 pandemic contributed to a tough year for Hasbro. The toymaker has reported an 8% decline in revenue for the full fiscal year, to the tune of ...

Kidscreen
February 8, 2021

Play-Doh and Save The Children
Non-Profit - Partnerships - Toys

Hasbro's PLAY-DOH brand partnered with Save The Children to recognize amazing teachers who have been a positive mold on kids lives.

Hasbro and Save the Children
February 3, 2021

Barbie named NPD’s top global toy property for 2020
CPG - Toys

Mattel was a big winner at The NPD Group’s 2020 Toy Industry Performance Awards for the Americas. The toymaker’s Barbie brand was named 2020′s top global toy property, while its Hot Wheels Singl...

Kidscreen
January 27, 2021

Hasbro to celebrate Peppa’s 10th anniversary all year
Fashion - Publishing - Retail - Television

The celebrations will kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday at 8-9 a.m. EST on Nickelodeon. The week will conclude with a brand new, four-part ser...

The Toy Book
January 8, 2021

Hasbro launches global purpose organization
Toys

Hasbro has created a new global purpose organization, which will be led by newly appointed chief purpose officer Kathrin Belliveau. The team will handle all of the toyco’s more philanthropic mission...

Kidscreen
January 8, 2021

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