Hasbro Celebrates THE BOOK OF BOBA FETT with New Nerf Blaster
Streaming - Toys

Hasbro‘s Nerf, has just teased a new toy blaster based on Boba Fett‘s EE-3 carbine rifle. Celebrating Disney+’s The Book of Boba Fett, this blaster comes in a colorway themed on Boba Fett’s a...

January 13, 2022

Hasbro & Creative Kids to Make New Play-Doh Products

Hasbro has partnered with New York-based toymaker Creative Kids to produce a new range of Play-Doh compound products that will start to hit shelves in spring 2022. Part of a multi-year, multi-nationa...

January 5, 2022

LeVar Burton to Host TRIVIAL PURSUIT Game Show
Gaming - Streaming - Television

LeVar Burton may not be the next host of Jeopardy!, but his love for quiz shows has landed him another gig: Trivial Pursuit. The Star Trek and Reading Rainbow favorite will host a new Trivial Pursuit...

Hollywood Reporter
November 17, 2021

Hasbro Launches First Livestream Shopping Event
Online - Retail - Toys

Joining other retailers and social media companies in launching livestream shopping shows, Hasbro tapped Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio to host its f...

Retail Dive
November 15, 2021

Finalists Unveiled for 2022 Toy of the Year (TOTY) Awards
Press Releases - Toys

NEW YORK, Nov. 8, 2021 /PRNewswire/ -- From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finali...

Faisal Hussain
November 8, 2021

How Disney is Working with Retailers to Distribute its Holiday...
CPG - Online - Retail - Streaming - Television

As Disney winds down its own brick-and-mortar footprint, the company is striking more marketing partnerships with third-party retailers. As part of its drive to boost Christmas sales, the mouse house...

Modern Retail
November 5, 2021

Amazon Launches Pop-Up Stores Through November
Attractions - Online - Retail - Toys

Amazon is giving families an in-person shopping experience this month. Consumers can visit one of the seven Amazon Pop Up stores in cities throughout the U.S, including Chicago, Denver, Glendale, West...

The Toy Book
November 3, 2021

POWER RANGERS Series Moves To Netflix as Streamer Nabs Exclusi...
Streaming - Television

The venerable Power Rangers TV series is on the move. Netflix will be the exclusive US home for the upcoming second season of Power Rangers Dino Fury — Power Rangers‘ 29th season overall — which...

October 21, 2021

Peppa Pig Theme Park Reveals Opening Date, Ticket Prices
Attractions - Live Entertainment

The Merlin-owned park has updated its FAQ page with that opening date. In addition, the park has revealed that its walk-up one-day ticket prices will be $34.99, with advance-purchase tickets costing $...

Theme Park Insider
October 13, 2021

Holiday Shopping 2021: Toymakers Warn of Shipping Delays, Powe...

Even from the porch of his home in Malibu, toy executive Isaac Larian can’t escape this holiday season’s biggest business challenge. He can see a long line of container ships idle at the Port of L...

October 7, 2021

Girl Scouts and Hasbro’s MY LITTLE PONY Promote Friendsh...
CPG - Non-Profit - Partnerships - Press Releases - Streaming

NEW YORK, Sept. 21, 2021 /PRNewswire/ -- Girl Scouts of the USA (GSUSA) and Hasbro Inc. are joining forces to recognize the power of friendship and inclusivity. Together, the two brands develop...

Faisal Hussain
September 23, 2021

Calm App Taps Hasbro & P!nk For New Kids Section
Podcasts - Streaming - Tech

Mindfulness app Calm has launched a dedicated kids section filled with lullabies, bedtime stories and guided meditations to meet a growing demand from parents for content that improves the mental heal...

September 23, 2021

Hasbro & VRBO Create a NERF Cabin Getaway
Toys - Travel

If you're a child at heart or just have children in your home, Hasbro and Vrbo have created a getaway that will grab your attention. (And the attention of 29 of your friends or family members...) The...

August 30, 2021

PlayMonster Enters Strategic Partnership With Hasbro’s Belov...
Opportunities - Partnerships - Press Releases - Toys

BELOIT, Wis. (August 24, 2021) – PlayMonster is pleased to announce that it has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategica...

Faisal Hussain
August 24, 2021

US Sales of Outdoor & Sports Toys Sizzle

As temperatures rose across the US this year, so did sales in outdoor and sports toys. Between January and June 2021, US sales in the supercategory increased by 11% compared to the same period in 2020...

August 10, 2021

Toy Industry Grows 19% in First Half of 2021 as Consumers Head...

The U.S. toy industry grew almost 20 percent in the first half of 2021, up $1.7 billion to $11 billion, according to The NPD Group. The industry saw a compound annual growth rate (CAGR) of 9 percent i...

August 5, 2021

Hasbro Debuts ‘TMNT’ & ‘Power Rangers&#...

Hasbro is bringing the ultimate nostalgic crossover with the debut of its first Teenage Mutant Ninja Turtles and Power Rangers mash-up figurines. The first release sees TMNT characters Leonardo and D...

August 3, 2021

Toy Prices Are Going Up Ahead of the Holiday Season

Logjams at seaports around the world are leaving some American toy companies scrambling this summer to ensure sufficient supply will reach retail shelves come this year’s holiday shopping season. Th...

Wall Street Journal
July 30, 2021

‘Animal Crossing’ Monopoly Edition Arrives in Augu...
Gaming - Toys

Hasbro is merging the worlds of Monopoly and Animal Crossing: New Horizons with the collaborative Animal Crossing Edition Monopoly board game. Customized to the world of the Nintendo Switch title, th...

July 7, 2021

Hasbro and eOne Launching Baby Alive Dolls YouTube Series
Streaming - Toys

If you grew up in the ‘90s, chances are you either played with a Baby Alive doll or had a friend with one. The dolls that let you pretend feed and diaper a little baby — just really put in a full ...

July 2, 2021

Hasbro & Nintendo Releasing The Game of Life: Super Mario...
Gaming - Toys

The Game of Life: Super Mario Edition, a collaboration between Hasbro Gaming and Nintendo, arrives on Aug. 1. The game will include four fully painted pawns of Mario, Luigi, Princess Peach, and Yoshi,...

July 1, 2021

Hasbro & Universal Mash-Up Transformers & ‘Jur...
Automotive - Theatrical - Toys

Hasbro is celebrating Steven Spielberg‘s 1993 classic Jurassic Park by turning both its T-Rex and iconic Ford Explorer into Transformers. On the dinosaur front, the menacing T-Rex now takes on the ...

June 30, 2021

Target & Hasbro Release Bullseye-Branded Monopoly with a ...
Retail - Toys

Target Corp. is releasing its own limited-edition, Bullseye-branded Monopoly game this summer in partnership with toy company Hasbro. Monopoly: Target Edition is a bit different than the classic boar...

The Business Journals
June 25, 2021

Pokémon Go Creator Niantic Takes on Transformers Next
Gaming - Toys

Niantic, known best for its work on augmented reality games Pokémon Go, Ingress, and Harry Potter: Wizards Unite, is tackling the Transformers next. A new AR game called Transformers: Heavy Metal is ...

June 14, 2021

Reebok & Hasbro Collab on Power Rangers Sneakers
Fashion - Television

After announcing its forthcoming collection with Hasbro, Reebok has another sneaker collaboration dropping soon. Next up for the athletic company is a new multi-shoe capsule designed in collab with t...

Footwear News
June 11, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

June 9, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

Paramount Releases ‘Snake Eyes’ Trailer
Theatrical - Toys

During the 2021 MTV Movie & TV Awards, Snake Eyes star Henry Golding unleashed a brief, yet action-packed first look at the film that has since been released online. The short, 59-second trailer ...

The Toy Book
May 17, 2021

Star Wars Day 2021: New Collectibles Revealed by Hasbro, Sides...

One of the best things about May the 4th (or Star Wars Day, as all dutiful geeks refer to it), is the new collectibles reveals. Companies like Sideshow Collectibles, Hot Toys and Hasbro always have so...

May 5, 2021

Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

Hasbro’s eOne Film, TV Revenues Fall
Streaming - Television - Toys

Entertainment One's production and distribution revenue slid 34 percent amid the continuing impact of the pandemic. Hasbro saw first quarter film and TV revenues trail surging toy sales as it deals wi...

Hollywood Reporter
April 27, 2021

Hasbro | Roblox
Gaming - Partnerships - Toys

Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.

Hasbro | Roblox
April 27, 2021

Hasbro Teams Up with Roblox
Gaming - Toys

Hasbro has signed its first-ever licensing agreement with Roblox. This agreement will see Hasbro launch a board game, as well as a line of NERF blasters inspired by the online gaming platform, which h...

April 14, 2021

How Consumers See Brand Activism

The report delved into opinions about changes to logos and product names taken by a number of companies, including PepsiCo (Pearl Milling Company), Mars (Ben’s Original), Land O’Lakes, Hasbro (Pot...

April 1, 2021

Dungeons & Dragons Had its Biggest Year Ever as Covid For...
Gaming - Toys

As the coronavirus spread last year, people around the world were forced inside and apart from each other. For many Dungeons & Dragons players, that meant putting a stop to their regularly schedul...

March 15, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

Hasbro Restructures, Plans for Future
CPG - Toys

As part of its first-ever virtual investor event, Hasbro laid out its future content plans and announced a restructuring of its financial reporting segments. The company will now be divided into thre...

February 26, 2021

No More ‘Mister’ as Mr. Potato Head Gets Rebrand

The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name. On the surface, it may seem like a subtle shift, but it is designed to break away from tradit...

Fast Company
February 25, 2021

Hasbro Teams with Uber Eats to Launch Hasbro Toy Store
Tech - Toys

In a bid to help busy parents, the virtual Hasbro Toy Store is now offering seven of the toy company’s best-loved toys and games for just the cost of delivery. The initiative will launch on the Uber...

ToyNews Online
February 16, 2021

Hasbro and PATH
CPG - Gaming - Partnerships - Toys

Hasbro partnered with PATH on a promotion that celebrated the 85th anniversary of Monopoly. The partnership consisted of Hasbro collaborating with PATH to create a limited-edition refillable bottle...

Hasbro and Path
February 16, 2021

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