Pokémon Go Creator Niantic Takes on Transformers Next
Gaming - Toys

Niantic, known best for its work on augmented reality games Pokémon Go, Ingress, and Harry Potter: Wizards Unite, is tackling the Transformers next. A new AR game called Transformers: Heavy Metal is ...

Polygno
June 14, 2021

Reebok & Hasbro Collab on Power Rangers Sneakers
Fashion - Television

After announcing its forthcoming collection with Hasbro, Reebok has another sneaker collaboration dropping soon. Next up for the athletic company is a new multi-shoe capsule designed in collab with t...

Footwear News
June 11, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns
Toys

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

Kidscreen
June 9, 2021

Reebok & Hasbro Release New Nerf Sneaker Collection
Fashion - Toys

Reebok and Hasbro are at it again. The heritage athletic brand and the toy company are joining forces for the second time to bring out your inner child with the release of a four sneaker collection m...

Footwear News
June 4, 2021

Paramount Releases ‘Snake Eyes’ Trailer
Theatrical - Toys

During the 2021 MTV Movie & TV Awards, Snake Eyes star Henry Golding unleashed a brief, yet action-packed first look at the film that has since been released online. The short, 59-second trailer ...

The Toy Book
May 17, 2021

Star Wars Day 2021: New Collectibles Revealed by Hasbro, Sides...
Toys

One of the best things about May the 4th (or Star Wars Day, as all dutiful geeks refer to it), is the new collectibles reveals. Companies like Sideshow Collectibles, Hot Toys and Hasbro always have so...

IGN
May 5, 2021

Hasbro & Franklin Sports Relaunch NERF Sports
Sports - Toys

Franklin Sports inked a new licensing deal with Hasbro to create and market NERF Sports products inspired by a wide range of popular sports. The reinvented NERF Sports brand kicks off with a spring l...

The Toy Book
May 3, 2021

Hasbro’s eOne Film, TV Revenues Fall
Streaming - Television - Toys

Entertainment One's production and distribution revenue slid 34 percent amid the continuing impact of the pandemic. Hasbro saw first quarter film and TV revenues trail surging toy sales as it deals wi...

Hollywood Reporter
April 27, 2021

Hasbro | Roblox
Gaming - Partnerships - Toys

Hasbro partnered with gaming sensation Roblox on an exciting collaboration that engaged customers through shared experience.

Hasbro | Roblox
April 27, 2021

Hasbro Teams Up with Roblox
Gaming - Toys

Hasbro has signed its first-ever licensing agreement with Roblox. This agreement will see Hasbro launch a board game, as well as a line of NERF blasters inspired by the online gaming platform, which h...

Kidscreen
April 14, 2021

How Consumers See Brand Activism
Branding

The report delved into opinions about changes to logos and product names taken by a number of companies, including PepsiCo (Pearl Milling Company), Mars (Ben’s Original), Land O’Lakes, Hasbro (Pot...

RetailWire
April 1, 2021

Dungeons & Dragons Had its Biggest Year Ever as Covid For...
Gaming - Toys

As the coronavirus spread last year, people around the world were forced inside and apart from each other. For many Dungeons & Dragons players, that meant putting a stop to their regularly schedul...

CNBC
March 15, 2021

Hasbro Expands Fortnite Deal, NFL Flag to Use NERF Footballs
Branding - Gaming - Sports

Toy manufacturer Hasbro has announced new partnerships with both Epic Games and NFL Flag, the official youth flag football organization of the NFL. Hasbro’s new five-year contract with Epic Games w...

Sport Techie
March 1, 2021

Hasbro Restructures, Plans for Future
CPG - Toys

As part of its first-ever virtual investor event, Hasbro laid out its future content plans and announced a restructuring of its financial reporting segments. The company will now be divided into thre...

Kidscreen
February 26, 2021

No More ‘Mister’ as Mr. Potato Head Gets Rebrand
Toys

The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name. On the surface, it may seem like a subtle shift, but it is designed to break away from tradit...

Fast Company
February 25, 2021

Hasbro Teams with Uber Eats to Launch Hasbro Toy Store
Tech - Toys

In a bid to help busy parents, the virtual Hasbro Toy Store is now offering seven of the toy company’s best-loved toys and games for just the cost of delivery. The initiative will launch on the Uber...

ToyNews Online
February 16, 2021

Hasbro and PATH
CPG - Gaming - Partnerships - Toys

Hasbro partnered with PATH on a promotion that celebrated the 85th anniversary of Monopoly. The partnership consisted of Hasbro collaborating with PATH to create a limited-edition refillable bottle...

Hasbro and Path
February 16, 2021

Hasbro, Mattel Say Toy Boom to Extend Beyond Covid-19
Retail - Toys

Hasbro Inc. and Mattel Inc. enjoyed a boost during the Covid-19 pandemic as lockdowns spurred parents to spend on everything from board games to Barbie dolls for their children. Now the toy makers ar...

Wall Street Journal
February 11, 2021

New Hasbro Animated Shorts Introduce Star Wars Mission Fleet
Streaming - Toys

The Star Wars Kids YouTube channel will be the home for three new videos featuring toys from Hasbro’s Mission Fleet figures and vehicle line. The new adventures aim to teach kids valuable lessons wh...

The Toy Book
February 11, 2021

Hasbro and Epic Games
Gaming - Partnerships - Toys

Hasbro and Epic Games partnered together to release a new themed skin in the popular game Fortnite

Hasbro and Epic Games
February 10, 2021

Hasbro’s eCommerce Sales Top $1 Billion Amid Digital Shift F...
Toys

Hasbro, the world’s largest toymaker, said on Monday (Feb. 8) that its gaming and entertainment units drove sales last quarter, as homebound shoppers in the U.S. and Canada bought more games to keep...

PYMNTS
February 10, 2021

Disney+ will fuel Hasbro gains long after the pandemic is over...
Streaming - Toys

Hasbro is proving that it doesn’t need movie theaters to sell Star Wars toys. While the Rhode Island-based company saw sales of its licensed content from entertainment studios fall 12% to $1...

CNBC
February 8, 2021

COVID Contributes to Hasbro’s Difficult 2020
CPG - Toys

Lockdowns and retail disruptions connected to the COVID-19 pandemic contributed to a tough year for Hasbro. The toymaker has reported an 8% decline in revenue for the full fiscal year, to the tune of ...

Kidscreen
February 8, 2021

Play-Doh and Save The Children
Non-Profit - Partnerships - Toys

Hasbro's PLAY-DOH brand partnered with Save The Children to recognize amazing teachers who have been a positive mold on kids lives.

Hasbro and Save the Children
February 3, 2021

Barbie named NPD’s top global toy property for 2020
CPG - Toys

Mattel was a big winner at The NPD Group’s 2020 Toy Industry Performance Awards for the Americas. The toymaker’s Barbie brand was named 2020′s top global toy property, while its Hot Wheels Singl...

Kidscreen
January 27, 2021

Hasbro to celebrate Peppa’s 10th anniversary all year
Fashion - Publishing - Retail - Television

The celebrations will kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday at 8-9 a.m. EST on Nickelodeon. The week will conclude with a brand new, four-part ser...

The Toy Book
January 8, 2021

Hasbro launches global purpose organization
Toys

Hasbro has created a new global purpose organization, which will be led by newly appointed chief purpose officer Kathrin Belliveau. The team will handle all of the toyco’s more philanthropic mission...

Kidscreen
January 8, 2021

Games top the charts as Amazon reveals record-breaking holiday...
Retail - Toys

Amazon is celebrating a record-breaking holiday season in which the e-commerce giant delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to fam...

The Toy Book
December 29, 2020

Nerf takes aim at The Mandalorian with its latest Star Wars ri...
Streaming - Toys

The Nerf Amban Phase-pulse blaster rifle is more than four feet long, and costs $120. The Mandalorian has used plenty of awesome weapons and gadgets over his two seasons of adventure, but the Jawa-...

CNET
December 7, 2020

Genius Brands International promotes Michael Jaffa to COO
Streaming - Television - Toys

Jaffa will be responsible for overseeing the business operations of production, consumer products, global distribution, as well as legal, human resources and the diversity divisions. Additionally, he ...

GlobeNewswire
December 4, 2020

Hasbro mixes My Little Pony with other iconic toy brands for r...
Toys

Hasbro Pulse has launched two new retro My Little Pony collectible figures, one inspired by Twister and the other inspired by Lite Brite. Hasbro’s My Little Pony brand has gotten a variety of cro...

The Toy Book
December 3, 2020

Hasbro’s PJ Masks kick into action with World Taekwondo Fede...
Sports - Television - Toys

Hasbro revealed that the trio of young superheroes from its eOne division will enter the dojang with a dozen top athletes from the World Taekwondo Federation for the Get Active with the PJ Masks campa...

The Toy Book
December 2, 2020

Netflix may be driving Barbie sales as pandemic viewing booms
Streaming - Toys

Content from Netflix appears to be driving sales for one of the most famous existing brands in toys: Barbie.   Toy industry insiders may still be looking for the first massive hit toy line to s...

The Toy Book
November 24, 2020

Hasbro makes some noise with Peppa Pig
Podcasts - Streaming - Television - Toys

Following a successful album launch, the popular pig is getting into the podcast game with 10 new stories set to roll out globally. For the full story, visit Kidscreen  -  https://kidscreen.com/...

Kidscreen
November 23, 2020

Kids And Families Are The Right Audience At The Right Time For...
CPG - Toys

Many brands focused their efforts on helping kids and families navigate the challenges of quarantines and social unrest… For the full story, visit Digital Media Solutions  -  https://insights.d...

Digital Media Solutions
November 11, 2020

Hasbro’s NERF turkey vortex spirals home for Thanksgiving
Toys

Created as part of a collaboration between Concepts and Nike for the TurDUNKen fashion capsule collection, the NERF Turkey Vortex will be sold separately through Hasbro Pulse and the NERF Instagram ac...

The Toy Book
November 10, 2020

PlayMonster Adds Koosh™ to Its Growing Portfolio in New Deal...
Press Releases - Toys

Beloit, WI (Nov 5, 2020) – As it continues to expand its global business with a focus on categories and brands that deliver a fresh approach to great classic play, PlayMonster LLC has announced a...

Faisal Hussain
November 5, 2020

2020 National Toy Hall of Fame Inductees Revealed
Toys

A trio of classic toys have joined the lineup at the National Toy Hall of Fame. For the full story, visit The Toy Book  -  https://toybook.com/2020-national-toy-hall-of-fame-inductees-revealed/

The Toy Book
November 5, 2020

US toy sales increased 19% in first three quarters
Toys

New NPD data shows that the pandemic hasn't been that bad for the toy industry after all, with puzzles, sports toys and building sets posting skyrocketing sales. For the full story, visit Kidscreen...

Kidscreen
November 2, 2020

Ghostbusters Launches Online Store; Partners With Disguise for...
Toys

Sony Pictures Consumers Products has launched a Ghostbusters Official Online Store, where consumers can shop for apparel, home goods, collectible. For the full story, visit The Toy Book  -  https...

The Toy Book
October 30, 2020

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