Hasbro Cooks Up A New Master Toy Deal for Easy-Bake Oven
Toys

Just Play’s licensing portfolio just got a little sweeter with a new master toy deal for Hasbro’s classic Easy-Bake Oven brand. The Florida-based toyco is working on a new range of ovens, recipe ...

Kidscreen
December 7, 2022

Usaopoly Launches MONOPOLY: Original Squishmallows Collector&#...
Partnerships - Press Releases - Toys

CARLSBAD, Calif., Nov. 15, 2022 /PRNewswire/ -- Usaopoly (The Op Games), the board game and puzzle publisher behind iconic licensed games and best-selling party games Telestrations®, Blank Slate...

Faisal Hussain
December 2, 2022

Hasbro Puts eOne Up for Sale Less Than 3 Years After Acquisiti...
Streaming - Television - Theatrical

Hasbro has listed Entertainment One’s (eOne) TV and film units for sale just under three years after acquiring the businesses in a $3.8 billion deal. Per Hasbro, the sale includes the parts of eOne...

Variety
November 17, 2022

Hasbro’s Power Rangers x Cobra Kai Action Figures are th...
Streaming - Television - Toys

The idea of a crossover between Power Rangers and Cobra Kai is as ridiculous as it is appealing. And while we'll probably never see Johnny Lawrence and his students take on Rita Repulsa in live-action...

IGN
October 26, 2022

Hasbro Targets Kidults With Play-Doh Grown Up Scents
Toys

Play-Doh Grown Up Scents is a new collection of Play-Doh in adult-themed fragrances, including Lord of the Lawn, Overpriced Latte, Grill King, Spa Day, Mom Jeans, and Dad Sneakers. According to Hasbr...

The ToyBook
October 20, 2022

Play-Doh x Nickelodeon Slime to Launch in 2023
CPG - Television - Toys

It’s slime time for Hasbro. The company inked a deal with Paramount Consumer Products to launch a new Play-Doh x Nickelodeon Slime line in 2023. The new range of products is geared toward both kids...

Toybook
October 12, 2022

Hasbro Inks Nerf Brand Partnership Pacts with MrBeast, Luka Do...
Influencers - Online - Retail - Toys

The legendary creator and NBA All-Star will collaborate on social campaigns, blasters. Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, ...

Adweek
October 6, 2022

My Little Pony Makes its Mark on the Metaverse
Online - Press Releases - Streaming - Tech - Television

Roblox players discover Maretime Bay with customizable pony avatars My Little Pony trots into Roblox with new game, "Visit Maretime Bay," in celebration of new episodes of My Little Pony: Make Your M...

Sasha Villalobos
September 30, 2022

Hasbro Reveals STAR TREK Nerf Phaser Rifle and Pistol
Streaming - Television - Theatrical - Toys

Hasbro’s Nerf “LMTD” crossover has given us foam dart versions of everything from the Aliens pulse rifle to The Mandalorian’s rifle—and now it’s boldly going into a very peculiar collabora...

Gizmodo
September 8, 2022

NERF’S New Blaster Fires Gel Rounds Up to 10 Times a Second
Online - Retail - Toys

Out with the foam, in with the goo. Nerf, the company synonymous with the foam dart, is making a blaster that fires gel capsules instead. The Nerf Pro Gelfire can hold up to 800 of the tiny polymer ro...

Nerdist
July 20, 2022

Hasbro and New York Times Games Are Bringing Wordle to Life in...
Online - Partnerships - Press Releases - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--The word is… PARTY! Today Hasbro, Inc. (NASDAQ: HAS-CP), a global play and entertainment leader, and New York Times Games are working together to bring Wordle...

Faisal Hussain
July 15, 2022

Hasbro Introduces Selfie Series For Consumers to Personalize A...
Branding - Online - Tech - Toys

Hasbro is officially changing the action figure game. The Rhode Island-based company today revealed the Hasbro Selfie Series for consumers to immortalize themselves as action figures within their fav...

Toy Book
July 13, 2022

Hasbro Teams Up With the NBA and NBPA for the Return of Starti...
Partnerships - Press Releases - Sports - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Today, Hasbro, Inc., has announced a partnership with the National Basketball Association (NBA) and National Basketball Players Association (NBPA) for the highly an...

Faisal Hussain
July 1, 2022

Hasbro, WS Game Company Launch Monopoly NFT Collaboration with...
Toys

World of Women (WoW), an NFT collective that focuses on women’s representation has partnered with Hasbro and WS Game Company to create a never before seen Monopoly game. The new game is called Worl...

Toy Book
June 29, 2022

Nerf Reveals First-Ever Official Mascot
Toys

Hasbro is expanding the NERF team with the brand’s first-ever official mascot. Personifying the playful spirit that NERF encourages, Murph is made entirely of NERF foam darts from head to toe. The...

Toy Book
June 21, 2022

Funko, My Little Pony Team Up for New NFT Series
Toys

Hasbro has partnered with Funko for a new My Little Pony non-fungible token (NFT) collection. The series of animated, digital trading cards will include Pop!-style versions of fan-favorite characters ...

Toy Book
June 21, 2022

Pluto TV Launches New TRANFORMERS TV Channel
Streaming - Television - Toys

Pluto TV launched Transformers TV, the first dedicated Transformers streaming channel. The free service contains more than 200 hours of content, including fan favorites Transformers: Bumblebee Cyberve...

Toy Book
June 14, 2022

Hasbro & Kingsmen Xperience Bring Location-Based Entertai...
Attractions - Toys

Kingsmen Xperience, the U.S. location-based experienced focused subsidiary of Singapore-based Kingsmen Creatives Ltd. and Hasbro Inc. will be opening the first North American location of Nerf Action E...

Hasbro Reveals The ‘Star Wars’ The Black Series Ob...
Toys

Ahead of the premiere of Obi-Wan Kenobi on Disney+, Hasbro has now revealed the Star Wars The Black Series Obi-Wan Kenobi Force FX Elite Lightsaber. The release renders the Jedi legend’s weapon with...

Hypebeast
May 9, 2022

Star Wars Day Round-Up: Products Announced From Hasbro, BarkBo...
CPG - Streaming - Theatrical - Toys

May the Fourth, affectionately known as Star Wars Day, is a day for fans of the franchise to celebrate their love for the movies, characters and universe as a whole. It's grown over the years and is u...

CNET
May 5, 2022

Marvel Introduces ‘Black Panther Legacy Collection’...
Toys

Following the success of the Infinity Saga line of toys and collectibles last year, Marvel Studios is looking ahead to the release of Black Panther: Wakanda Forever by bringing T’Challa and other le...

Toybook
April 29, 2022

Hasbro Celebrates 90s Nostalgia With Monopoly Throwback Game P...
Toys

Hasbro has launched an all-new campaign, Monopoly Throwback Token Vote, which gives fans across the globe a chance to bring back one of six retired iconic tokens from their childhood – Thimble, Whee...

Toy News
April 29, 2022

Hasbro Gives Its Classic Connect 4 Board Game a Spider-Man Mak...
Toys

Sling Into a Game of 'Connect 4' With Marvel's New 'Spider-Man' Edition of the Classic Board Game Play as either Peter Parker or Miles Morales. Hasbro has just given its classic Connect 4 board game ...

Hypebeast
April 25, 2022

Hasbro Unveils Thor: Love And Thunder Marvel Legends Series Ac...
Toys

Hasbro’s robust lineup of 6-inch scale Legends figures comes with premium sculpting, deco, and articulation. The wave includes Thor, Ravager Thor, Groot, Gorr, King Valkyrie, and Star-Lord. Most fig...

Toy Book
April 19, 2022

BBC Studios Secures Partnership with Hasbro for Co-Branded Blu...
Television - Toys

BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh inspired by Ludo Studio’s Emmy Award-winning animated sensation Bluey, which airs on Disney Junio...

Toy News
April 13, 2022

Hasbro Acquires D&D Beyond Platform From Fandom
Toys

Hasbro is making moves to further connect with growing legions of Dungeons & Dragons fans through the acquisition of Fandom’s D&D Beyond. D&D Beyond launched in 2017 is considered to be...

Toy Book
April 13, 2022

Hasbro Releases “Hello Kitty & Friends” Monop...
Gaming - Toys

Hasbro has just released the classic Monopoly board game in a special Sanrio Hello Kitty & Friends edition. This playful set features characters connected to the world of Sanrio and sees location...

HypeBeast
April 6, 2022

Hasbro, Quantum Storey Build New Realities For Reading
Electronics - Tech - Toys

LA-based Quantum Storey is bridging physical and virtual worlds for kids with a new series of extended reality (XR) novels featuring Hasbro brands. The collaboration will see Quantum’s proprietary ...

Kidscreen
April 5, 2022

Hasbro & eOne to Produce Play-Doh Feature Film
Theatrical - Toys

Hasbro is digging into its iconic Play-Doh IP for a new animated feature film produced by eOne. No specifics about the film’s story have been released yet, but Play-Doh joins a slate of other Hasbr...

Kidscreen
March 18, 2022

Hasbro Continues Focus on Advancing Women in the Workplace, An...
Non-Profit - Partnerships - Toys

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro (NASDAQ: HAS), a global play and entertainment company, today announced a new partnership with Girl Up, a global leadership development initiative founded by t...

Faisal Hussain
March 14, 2022

Calling All Artists! PlayMonster Unveils Spirograph National A...
Attractions - Partnerships - Press Releases - Toys

BELOIT, Wis. (March 1, 2022) — Launching today, families across the US are invited to participate in the Spirograph® National Art Contest for the opportunity to have their Spirograph® art fea...

Faisal Hussain
March 2, 2022

Hasbro Saddles Up New MY LITTLE PONY Content
Online - Streaming - Toys

Hasbro’s My Little Pony is ready to ride into a big content year, with a new series and two specials for Netflix and another series for YouTube all slated to debut in 2022. Netflix has ordered My L...

Kidscreen
February 18, 2022

Hasbro Celebrates THE BOOK OF BOBA FETT with New Nerf Blaster
Streaming - Toys

Hasbro‘s Nerf, has just teased a new toy blaster based on Boba Fett‘s EE-3 carbine rifle. Celebrating Disney+’s The Book of Boba Fett, this blaster comes in a colorway themed on Boba Fett’s a...

HypeBeast
January 13, 2022

Hasbro & Creative Kids to Make New Play-Doh Products
Toys

Hasbro has partnered with New York-based toymaker Creative Kids to produce a new range of Play-Doh compound products that will start to hit shelves in spring 2022. Part of a multi-year, multi-nationa...

Kidscreen
January 5, 2022

LeVar Burton to Host TRIVIAL PURSUIT Game Show
Gaming - Streaming - Television

LeVar Burton may not be the next host of Jeopardy!, but his love for quiz shows has landed him another gig: Trivial Pursuit. The Star Trek and Reading Rainbow favorite will host a new Trivial Pursuit...

Hollywood Reporter
November 17, 2021

Hasbro Launches First Livestream Shopping Event
Online - Retail - Toys

Joining other retailers and social media companies in launching livestream shopping shows, Hasbro tapped Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio to host its f...

Retail Dive
November 15, 2021

Finalists Unveiled for 2022 Toy of the Year (TOTY) Awards
Press Releases - Toys

NEW YORK, Nov. 8, 2021 /PRNewswire/ -- From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the 2022 Toy of the Year (TOTY) Awards finali...

Faisal Hussain
November 8, 2021

How Disney is Working with Retailers to Distribute its Holiday...
CPG - Online - Retail - Streaming - Television

As Disney winds down its own brick-and-mortar footprint, the company is striking more marketing partnerships with third-party retailers. As part of its drive to boost Christmas sales, the mouse house...

Modern Retail
November 5, 2021

Amazon Launches Pop-Up Stores Through November
Attractions - Online - Retail - Toys

Amazon is giving families an in-person shopping experience this month. Consumers can visit one of the seven Amazon Pop Up stores in cities throughout the U.S, including Chicago, Denver, Glendale, West...

The Toy Book
November 3, 2021

POWER RANGERS Series Moves To Netflix as Streamer Nabs Exclusi...
Streaming - Television

The venerable Power Rangers TV series is on the move. Netflix will be the exclusive US home for the upcoming second season of Power Rangers Dino Fury — Power Rangers‘ 29th season overall — which...

Deadline
October 21, 2021

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