Heineken | Waze
Beverages - Partnerships - Tech - Travel

Heineken partnered with Waze on a promotion that discouraged drunk driving. The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat d...

Heineken | Waze
June 2, 2021

Top 50 US Breweries List Shows Significant Changes
Beverages

Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing. Major diff...

Inside Beer
April 21, 2021

UEFA Offers Regional Champions League Packages in China, US Us...
Branding - Sports - Tech - Television

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament. Currently, Uefa offers eight global spon...

Sport Business
April 13, 2021

Nonalcoholic Beer is Having a Moment
Beverages

That moment has stretched into something much broader as nonalcoholic beer experiences a burst of interest and attention. While that attention comes every year about this time with discussions of Dry ...

Chicago Tribune
February 12, 2021

Heineken Is Cutting 8,000 Jobs as It Moves ‘beyond Beer&...
Beverages

Heineken is cutting 8,000 jobs and trying to "move beyond beer" after the pandemic hammered sales. The brewer of Moretti and Amstel said in an earnings statement on Wednesday that it will slash almos...

CNN
February 10, 2021

Heineken to Add 12oz. Slim Can Packaging
Beverages - CPG - Retail

The refreshed cans will debut with an initial March 2021 launch throughout the state of Florida. The slim cans will be available in 12oz. 6-packs, 12-packs, 18-packs, and 24-packs. For the full story...

BevNET
February 3, 2021

Heineken’s Logo Evolution Over Time
Beverages - Branding

Like many legacy beer brands, Heineken’s logo has gone through a few different phases. The brand kept its signature oval-shaped design for over 100 years starting in 1884, until it simplified to its...

VinePair
January 21, 2021

Heineken cardboard cutouts mean you care
Beverages

People who go to BestieGiftEver.com can upload their selfie, add some Heineken-provided digital enhancements, fill out an entry form and cross their fingers, hoping to win the sweepstakes. “Late ...

Media Post
December 13, 2020

WHY HEINEKEN USA IS GETTING CRAFTY ON PINTEREST
Beverages - Branding

Beer and arts and crafts are not a classic match—especially when it comes to marketing. Suds and sports bars are more like it. But the pandemic has forced brewers into some unusual pairings as they ...

AdAge
November 25, 2020

Heineken Launches Dos Equis 5-Liter Keg to Bring Draft Experie...
Beverages

A comprehensive communications plan supports the launch in TX, including social media, digital display, e-commerce, search, and geo-targeting around retail locations. For the full story, visit Bre...

Brewbound
November 3, 2020

Non-Alcoholic Beer Is Actually Cool Now (No, That’s Not a Ty...
Beverages

With the rise of interest in “sober” drinking, non-alcoholic beer is becoming a true craft specialty, with new companies focused solely on it. For the full story, visit Well and Good  -  http...

Well and Good
November 2, 2020

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