Beer brewers Heineken have commissioned The Shoe Surgeon to produce a highly limited run of the custom ‘Heinekicks’ sneaker – which has lager in the sole! Given the brief of ‘Walking On Beer...
Heineken unveiled a new TV and digital campaign celebrating female soccer fans and addressing gender bias that affects both fans and players of the sport, according to a press release.
https://www.yo...
AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) -- The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, n...
In an industry where taste is paramount, sampling is among the most useful tools for food and beverage brands to hook consumers and turn them into repeat customers.
Sampling not only provides new bra...
This summer, Heineken has resolved to make drinking their beer all the more convenient with the invention of a dual robot cooler. The Heineken Beer Outdoor Transporter (B.O.T.) is an autonomous robot ...
Heineken partnered with Waze on a promotion that discouraged drunk driving.
The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat d...
Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing.
Major diff...
European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament.
Currently, Uefa offers eight global spon...
That moment has stretched into something much broader as nonalcoholic beer experiences a burst of interest and attention. While that attention comes every year about this time with discussions of Dry ...
People who go to BestieGiftEver.com can upload their selfie, add some Heineken-provided digital enhancements, fill out an entry form and cross their fingers, hoping to win the sweepstakes.
“Late ...
A comprehensive communications plan supports the launch in TX, including social media, digital display, e-commerce, search, and geo-targeting around retail locations.
For the full story, visit Bre...
With the rise of interest in “sober” drinking, non-alcoholic beer is becoming a true craft specialty, with new companies focused solely on it.
For the full story, visit Well and Good - http...
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