Heineken partnered with Waze on a promotion that discouraged drunk driving.
The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat d...
Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing.
Major diff...
European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament.
Currently, Uefa offers eight global spon...
That moment has stretched into something much broader as nonalcoholic beer experiences a burst of interest and attention. While that attention comes every year about this time with discussions of Dry ...
People who go to BestieGiftEver.com can upload their selfie, add some Heineken-provided digital enhancements, fill out an entry form and cross their fingers, hoping to win the sweepstakes.
“Late ...
A comprehensive communications plan supports the launch in TX, including social media, digital display, e-commerce, search, and geo-targeting around retail locations.
For the full story, visit Bre...
With the rise of interest in “sober” drinking, non-alcoholic beer is becoming a true craft specialty, with new companies focused solely on it.
For the full story, visit Well and Good - http...
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