Heineken and The Chainsmokers Cross Genres for Refreshing Musi...
Beverages - Live Entertainment - Music

HEINEKEN has teamed up with world-famous electropop duo The Chainsmokers to launch its 'Refresh Your Music, Refresh Your Nights' campaign in Asia. The cross-genre, cross-culture platform allows fans o...

Lbb Online
October 19, 2022

Heineken and The Shoe Surgeon Fill the ‘Heinekicks’ With R...
Beverages - Fashion

Beer brewers Heineken have commissioned The Shoe Surgeon to produce a highly limited run of the custom ‘Heinekicks’ sneaker – which has lager in the sole! Given the brief of ‘Walking On Beer...

Sneaker Freaker
August 3, 2022

Heineken Celebrates Female Soccer Fans In New Campaign

Heineken unveiled a new TV and digital campaign celebrating female soccer fans and addressing gender bias that affects both fans and players of the sport, according to a press release. https://www.yo...

Marketing Dive
May 6, 2022

Heineken Just Punked People with its First Metaverse Beer
Beverages - Online

Welcome to marketing in 2022, when brands are rushing to enter the metaverse and launch products and experiences that don’t exist in the real world. Heineken is the latest advertiser to jump on the...

March 17, 2022

Heineken Gives Sports Fans Three More Reasons to Cheer
Beverages - Partnerships - Press Releases - Sports

AMSTERDAM, Aug. 26, 2021 (GLOBE NEWSWIRE) -- The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, n...

Faisal Hussain
August 27, 2021

From Snacks to Beer, CPGs Rethink the Art of Sampling
Beverages - CPG - Online - Retail

In an industry where taste is paramount, sampling is among the most useful tools for food and beverage brands to hook consumers and turn them into repeat customers. Sampling not only provides new bra...

August 23, 2021

Heineken Unveils a Beer Cooler Robot That Follows You Around
Beverages - Tech

This summer, Heineken has resolved to make drinking their beer all the more convenient with the invention of a dual robot cooler. The Heineken Beer Outdoor Transporter (B.O.T.) is an autonomous robot ...

June 29, 2021

Coke Lost $4 Billion in Market Value After Ronaldo Gesture

Cristiano Ronaldo’s gesture for people to drink water instead of Coke at a Euro 2020 press conference may have cost the soda company $4 billion in market value. https://twitter.com/goal/status/1405...

USA Today
June 16, 2021

Heineken | Waze
Beverages - Partnerships - Tech - Travel

Heineken partnered with Waze on a promotion that discouraged drunk driving. The partnership consisted of Heineken USA collaborating with Waze to utilize its in-app feature in an attempt to combat d...

Heineken | Waze
June 2, 2021

Top 50 US Breweries List Shows Significant Changes

Largest brewing group was again Anheuser Busch, followed by MolsonCoors, Constellation Brands, Heineken, Pabst Brewing, Diageo, Yuengling, FIFCO USA, Boston Beer and Sierra Nevada Brewing. Major diff...

Inside Beer
April 21, 2021

UEFA Offers Regional Champions League Packages in China, US Us...
Branding - Sports - Tech - Television

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament. Currently, Uefa offers eight global spon...

Sport Business
April 13, 2021

Nonalcoholic Beer is Having a Moment

That moment has stretched into something much broader as nonalcoholic beer experiences a burst of interest and attention. While that attention comes every year about this time with discussions of Dry ...

Chicago Tribune
February 12, 2021

Heineken Is Cutting 8,000 Jobs as It Moves ‘beyond Beer&...

Heineken is cutting 8,000 jobs and trying to "move beyond beer" after the pandemic hammered sales. The brewer of Moretti and Amstel said in an earnings statement on Wednesday that it will slash almos...

February 10, 2021

Heineken to Add 12oz. Slim Can Packaging
Beverages - CPG - Retail

The refreshed cans will debut with an initial March 2021 launch throughout the state of Florida. The slim cans will be available in 12oz. 6-packs, 12-packs, 18-packs, and 24-packs. For the full story...

February 3, 2021

Heineken’s Logo Evolution Over Time
Beverages - Branding

Like many legacy beer brands, Heineken’s logo has gone through a few different phases. The brand kept its signature oval-shaped design for over 100 years starting in 1884, until it simplified to its...

January 21, 2021

Heineken cardboard cutouts mean you care

People who go to BestieGiftEver.com can upload their selfie, add some Heineken-provided digital enhancements, fill out an entry form and cross their fingers, hoping to win the sweepstakes. “Late ...

Media Post
December 13, 2020

Beverages - Branding

Beer and arts and crafts are not a classic match—especially when it comes to marketing. Suds and sports bars are more like it. But the pandemic has forced brewers into some unusual pairings as they ...

November 25, 2020

Heineken Launches Dos Equis 5-Liter Keg to Bring Draft Experie...

A comprehensive communications plan supports the launch in TX, including social media, digital display, e-commerce, search, and geo-targeting around retail locations. For the full story, visit Bre...

November 3, 2020

Non-Alcoholic Beer Is Actually Cool Now (No, That’s Not a Ty...

With the rise of interest in “sober” drinking, non-alcoholic beer is becoming a true craft specialty, with new companies focused solely on it. For the full story, visit Well and Good  -  http...

Well and Good
November 2, 2020

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