HEINZ and world-renowned chef Marcus Samuelsson elevate Black ...
CPG - Dining - Influencers - Press Releases

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--HEINZ® announces today Open Kitchen, a new event series from the brand’s Black Kitchen Initiative. Kicking off in partnership with world-renowned chef, M...

Angelina Luspo
November 13, 2023

It’s “Fry-Day” the 13th (But Don’t Be ...
CPG - Dining - Press Releases

Checkers & Rally's, an iconic drive-thru restaurant chain known for flavorful, craveable food at a great value in partnership with Heinz® Brand, is reminding you that today is Friday the 13th ...

Nicholas Fox
January 13, 2023

Perfectly Packaged CPG Partnerships in 2022
CPG - Dining - Fashion - Health & Beauty - Live Entertainment

Innovative CPG partnerships have become popular across all categories, including quick service, experiential, tech, fashion and more. Check out some great examples of impactful programs from 2022....

Sasha Villalobos
December 6, 2022

Heinz Tomato Blood Ketchup Returns for Halloween Season
CPG - Press Releases

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, Heinz® announces the return of Heinz Tomato Blood Ketchup, spooking grocery store shelves nationwide and making meals a scary good time. The tomato-...

Faisal Hussain
September 27, 2022

HEINZ and thredUP Drop Vintage Drip Collection Celebrating the...
Branding - CPG - Fashion - Online - Press Releases

Leaving its mark on thrifted clothing, HEINZ Vintage Drip is a collection of 157 one-of-a-kind secondhand, ketchup-stained items, available exclusively on thredUP After decades of leaving its mark on...

Sasha Villalobos
August 31, 2022

HEINZ 57 Collection Gives Home Cooks a Taste of Chef-Inspired ...
CPG - Dining - Household - Retail

It is time to heat up the stove, turn on the oven and light the grill. While grandma’s recipes bring a taste of classic comfort food, some home cooks are looking to bring bolder flavors to the table...

July 19, 2022

Heinz Announces Spoon Friez in Honor of National Fries Day
Branding - CPG

Heinz has opened up their food laboratory to the world and delivered a monumental game changer to the worlds of French fries and condiment delivery, the Spoon Friez. Described as being "the remedy" fo...

Comic Book
July 15, 2022

Heinz Apologizes for Launching Pasta Sauces 150 Years Late
Branding - CPG

Taking aim at competitors such as Dolmio and Llyod Grossman (and potentially annoying the entire country of Italy), Heinz claims that the range of sauces are totally worth the wait as they are ‘prob...

The Drum
March 1, 2022

Heinz Gives CALL OF DUTY Players a Safe Place to Snack
CPG - Dining - Gaming - Influencers

Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surpri...

December 23, 2021

Firework and HEINZ Partner to Launch First-of-its-kind Shoppab...
Press Releases - Streaming

REDWOOD CITY, Calif., Oct. 21, 2021 /PRNewswire/ -- Firework, the video platform built to bring shoppable livestream and short-form video experiences to any website, has partnered with HEINZ® to ...

Nicholas Fox
October 22, 2021

Ketchup Has Never Been Spookier: HEINZ Tomato Blood Ketchup Ha...
CPG - Online - Press Releases

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For years, condiment lovers have used HEINZ Ketchup to add deliciously convincing “blood” to their Halloween celebrations. This Halloween, HEINZ is bring...

Faisal Hussain
October 12, 2021

Heinz Doesn’t Mean Beans and Gorillas Don’t Sell Choco...

Food-maker Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced “Beanz Meanz More” brand platform. As part of the campaign, three million limited edition cans...

Ad Week
September 28, 2021

Brands Are Making Their Own Mystery Boxes to Engineer Virality
Influencers - Online - Retail - Toys

Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...

Modern Retail
May 3, 2021

Ketchup Shortage Creates New Market for All Your Old Packets
CPG - Dining

A ketchup shortage vexing restaurants has fueled a secondary market—an underground trade in coveted ketchup packets. Diners with the good fortune to have a stash of saved ketchup packets are listin...

The Wall Street Journal
April 19, 2021

Heinz Asks Fans to Wait 57 Minutes for Website to Load in Late...
CPG - Dining - Online

Heinz is challenging fans to an online endurance test that could see them win a product package tailored to family burger night, according to a press release. The "Hold for Heinz" sweepstakes asks vi...

Marketing Dive
February 26, 2021

How a Beans-on-Toast Tweet Brought Brands Together
Blog Post - Branding - CPG - Online

Weetabix, for the unfamiliar, is a "whole-grain wheat breakfast cereal" that "comes in the form of palm-sized rounded rectangle-shaped biscuits." For the purpose of this post, that's about all you nee...

Faisal Hussain
February 10, 2021

Pittsburgh Steelers extend Heinz Field naming rights deal for ...
Branding - Sports

Pittsburgh Steelers extend the Heinz Field naming rights for 2021. Heinz was not expected to extend their deal as Heinz Headquarters has moved from Pittsburgh to Chicago in recent years. Heinz Field ...

Sports Pro Media
January 8, 2021

2020’s bevy of brand refreshes reflect new marketing man...
Beverages - CPG

The pandemic, Black Lives Matter and other factors have marketers rethinking logos, packaging and visual ways their identity is presented. For the full story, visit Marketing Dive  -  https://www...

Marketing Dive
October 30, 2020

Heinz challenges TikTok users

Heinz is challenging TikTok users to share videos of their Halloween preparations for a chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup. For the full story, visit Mobile Ma...

Mobile Marketer
October 26, 2020

Suggestive Kraft Mac & Cheese campaign vanishes after bac...

Kraft Mac & Cheese’s attempt at being a bit frisky by suggesting its fans “send noods” vanished soon after some parents expressed their displeasure over the play on words. For the full s...

October 14, 2020

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