Brands Are Making Their Own Mystery Boxes to Engineer Virality
Influencers - Online - Retail - Toys

Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...

Modern Retail
May 3, 2021

Ketchup Shortage Creates New Market for All Your Old Packets
CPG - Dining

A ketchup shortage vexing restaurants has fueled a secondary market—an underground trade in coveted ketchup packets. Diners with the good fortune to have a stash of saved ketchup packets are listin...

The Wall Street Journal
April 19, 2021

Heinz Asks Fans to Wait 57 Minutes for Website to Load in Late...
CPG - Dining - Online

Heinz is challenging fans to an online endurance test that could see them win a product package tailored to family burger night, according to a press release. The "Hold for Heinz" sweepstakes asks vi...

Marketing Dive
February 26, 2021

How a Beans-on-Toast Tweet Brought Brands Together
Blog Post - Branding - CPG - Online

Weetabix, for the unfamiliar, is a "whole-grain wheat breakfast cereal" that "comes in the form of palm-sized rounded rectangle-shaped biscuits." For the purpose of this post, that's about all you nee...

Faisal Hussain
February 10, 2021

Pittsburgh Steelers extend Heinz Field naming rights deal for ...
Branding - Sports

Pittsburgh Steelers extend the Heinz Field naming rights for 2021. Heinz was not expected to extend their deal as Heinz Headquarters has moved from Pittsburgh to Chicago in recent years. Heinz Field ...

Sports Pro Media
January 8, 2021

2020’s bevy of brand refreshes reflect new marketing man...
Beverages - CPG

The pandemic, Black Lives Matter and other factors have marketers rethinking logos, packaging and visual ways their identity is presented. For the full story, visit Marketing Dive  -  https://www...

Marketing Dive
October 30, 2020

Heinz challenges TikTok users

Heinz is challenging TikTok users to share videos of their Halloween preparations for a chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup. For the full story, visit Mobile Ma...

Mobile Marketer
October 26, 2020

Suggestive Kraft Mac & Cheese campaign vanishes after bac...

Kraft Mac & Cheese’s attempt at being a bit frisky by suggesting its fans “send noods” vanished soon after some parents expressed their displeasure over the play on words. For the full s...

October 14, 2020

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