Brands Neglected by Large CPGs Thrive Under New Ownership

Krave, Funfetti and Häagen-Dazs are just a few of the lines that have flourished after being divested, with their new owners spending more on marketing, innovation and improving product quality. Whe...

May 5, 2022

Once an Afterthought, Brand Licensing Reaps Billions for CPGs ...

Once an afterthought for many multibillion-dollar food and beverage manufacturers, brand licensing deals are rapidly evolving into a lucrative source of revenue for CPGs aiming to grow their business,...

February 25, 2022

Why Every Costco Product is Called ‘Kirkland Signature&#...
CPG - Health & Beauty - Household - Retail

Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart. It's also shocki...

February 8, 2022

5 Tasty CPG Partnerships with Streaming & Television in 2...
CPG - Partnership Blogs - Streaming - Television

CPG partnerships offer an engaging way for streaming & television studios to promote and celebrate their show releases! From cereal and coffee to macaroni and cheese, check out five streaming &...

Abby Calcara
December 2, 2021

Snap Goes Trick-Or-Treating With Universal, Hershey, Home Depo...
Branding - CPG - Retail - Streaming - Theatrical

Snap Inc. is trick-or-treating with brands including DirecTV Stream, Hershey, The Home Depot, Mars Wrigley, Universal Pictures and Walmart this Halloween. A custom augmented reality experience on Sna...

October 29, 2021

Hershey Tests Plant-Based Chocolate Bar

Hershey is trialing a plant-based chocolate bar in some markets. The new bar, called Hershey's Oat Made, comes in two varieties: Extra Creamy Almond and Sea Salt, and Classic Dark Chocolate. They will...

September 8, 2021

Give Me S’more: KRISPY KREME® Introduces New Hershey’s S&...
CPG - Dining - Partnerships - Press Releases

CHARLOTTE, N.C.--(BUSINESS WIRE)--Aug. 10, 2021-- Krispy Kreme has partnered with the Hershey’s brand, a necessity for campfire treats, to give doughnut lovers “s’more” of their favorite su...

Faisal Hussain
August 10, 2021

7 Intriguing Snacks From the 2021 Candy Show

Major candy and snack marketers and newcomers had a chance to show off their products this week, when the industry's trade show returned after a 25-month hiatus. The Sweets and Snacks Expo is the fir...

Ad Age
June 25, 2021

Hershey to Buy Low-Sugar Brand Lily’s

The Hershey Company today announced it has entered into a definitive agreement to acquire Lily's, the high-growth, better-for-you (BFY) confectionery brand. Lily's low-sugar products include dark and ...

PR Newswire
May 19, 2021

Gummy Bears & Candy Bars Are Casualties of the Pandemic

Shopping online means fewer unplanned purchases. But manufacturers and retailers are testing tactics to bring impulse buying to the web. STANDING IN LINE to pay at a grocery store, you’re in an opt...

May 6, 2021

Hershey’s Celebrates International Women’s Day wit...
Branding - CPG

International Women's Day is on March 8 and Hershey's is celebrating in a very special way! The Hershey’s brand has created special packaging that highlights the 'SHE' in Hershey's in their iconic Mi...

Guilty Eats
March 8, 2021

Hershey’s Celebrates International Women’s Day with Limite...
Branding - CPG

International Women’s Day is on March 8 and Hershey’s is celebrating in a very special way! The Hershey’s brand has created special packaging that highlights the “SHE” in “Hershey’s” i...

Guilty Eats
March 5, 2021

Hershey’s ‘Big Bet’ on Better-For-You Confec...
CPG - Retail

Hershey this week said it is using a multiprong approach to increase sales in the better-for-you candy segment in an effort to capture more consumers across a larger number of snacking occasions. Muc...

February 17, 2021

Hershey to Launch Fan-Named Whozeewhatzit Bar

Last year, the Whatchamacallit brand asked fans to submit their most creative naming ideas for the new bar in return for $5,000 and a year's supply. After receiving more than 43,000 entries, the Whatc...

Candy Industry
January 25, 2021

New launches highlight cereal’s use as a snack

Kellogg extended its Special K and Rice Krispies brands into bars and then explored big-size bites with its Jumbo Snax. Now, the evolution continues as companies reformat cereal to be even more snack-...

December 15, 2020

Hershey teams up with UGG to create sweet new shoe collection
Branding - CPG - Fashion

New Kids collection features styles inspired by Twizzlers, Reese's and Hershey's Kisses. Featuring three renowned Kid’s UGG styles, the shoes are inspired by three iconic candies: Hershey's Kisses, ...

Candy Industry
December 1, 2020

Hershey reinstates full-year outlook after Halloween playbook ...

Hershey Co HSY.N beat profit and sales estimates and reinstated its full-year financial forecasts on Friday, after early promotions and strong use of data to predict Halloween trends paid off in the t...

November 6, 2020

Candy makers create celebrations for a COVID-19 Halloween

The National Confectioners Association launched its Halloween Central website to share safety protocols from experts as well as creative Halloween activities that follow these guidelines. For the f...

Smart Brief
October 29, 2020

The winners and losers for category sales during the first 7 m...

Using data collected by Nielsen, Food Dive examined the food and beverage categories that saw the biggest increases and decreases in dollar sales since March. For the full story, visit FoodDive  -...

October 28, 2020

JM Smucker sells Crisco to B&G Foods for $550M

CPG - J.M. Smucker announced plans to sell its Crisco oils and shortening business to B&G Foods for about $550 million in cash, the company known for its jams said in a statement. For the full ...

Food Dive
October 27, 2020

Hershey launches virtual insights platform for retailers.

The Hershey Co. has developed a new capability for its retail partners that will help them stay ahead of the retail landscape during the COVID-19 pandemic and beyond. For the full story, visit Cand...

Candy Industry
October 20, 2020

Reese’s Is Sending Out Trick-Or-Treat Doors Full Of Free...

The brand announced that it would be unleashing a robotic trick-or-treat door that will hand out candy thanks to a little bit of Halloween magic. For the full story, visit Delish  -  https://www....

October 19, 2020

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