Reese's is charging into your snack drawer with its new snack option – Reese's Dipped Animal Crackers. Worlds collide and this nostalgic childhood snack meets your favorite chocolate and peanut butt...
Hershey’s is celebrating the 2022 holiday season with the debut of the brand’s first-ever Hot Chocolate Bombs alongside a slew of returning fan-favorite festive treats.
In addition to the new Hot...
As gaming continues to gain favor with Gen Z and millennials, marketers have explored the role their brands can play in the emergent digital space. But when dealing with cohorts that are largely skept...
In announcing that CEO Grant F. Reid is stepping down, the company also revealed that sales grew 50% to almost $45 billion in 2021, according to a statement. While total revenue can also include suppl...
NEW YORK, June 9, 2022 /PRNewswire/ -- What is better than a delicious Reese's Peanut Butter Cup? Nothing, of course! But now we're offering a customizable, one-pound Reese's Peanut Butter Cup!...
HERSHEY, Pa., May 24, 2022 /PRNewswire/ -- The Hershey Company today announced they have renewed their partnership with Team USA and will partner with the LA28 Olympic and Paralympic Games. Hershey wi...
Once an afterthought for many multibillion-dollar food and beverage manufacturers, brand licensing deals are rapidly evolving into a lucrative source of revenue for CPGs aiming to grow their business,...
Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart.
It's also shocki...
CPG partnerships offer an engaging way for streaming & television studios to promote and celebrate their show releases! From cereal and coffee to macaroni and cheese, check out five streaming &...
Snap Inc. is trick-or-treating with brands including DirecTV Stream, Hershey, The Home Depot, Mars Wrigley, Universal Pictures and Walmart this Halloween.
A custom augmented reality experience on Sna...
CHARLOTTE, N.C.--(BUSINESS WIRE)--Aug. 10, 2021-- Krispy Kreme has partnered with the Hershey’s brand, a necessity for campfire treats, to give doughnut lovers “s’more” of their favorite su...
The Hershey Company today announced it has entered into a definitive agreement to acquire Lily's, the high-growth, better-for-you (BFY) confectionery brand. Lily's low-sugar products include dark and ...
International Women's Day is on March 8 and Hershey's is celebrating in a very special way! The Hersheys brand has created special packaging that highlights the 'SHE' in Hershey's in their iconic Mi...
International Women’s Day is on March 8 and Hershey’s is celebrating in a very special way! The Hershey’s brand has created special packaging that highlights the “SHE” in “Hershey’s” i...
Last year, the Whatchamacallit brand asked fans to submit their most creative naming ideas for the new bar in return for $5,000 and a year's supply. After receiving more than 43,000 entries, the Whatc...
New Kids collection features styles inspired by Twizzlers, Reese's and Hershey's Kisses. Featuring three renowned Kid’s UGG styles, the shoes are inspired by three iconic candies: Hershey's Kisses, ...
The National Confectioners Association launched its Halloween Central website to share safety protocols from experts as well as creative Halloween activities that follow these guidelines.
For the f...
The Hershey Co. has developed a new capability for its retail partners that will help them stay ahead of the retail landscape during the COVID-19 pandemic and beyond.
For the full story, visit Cand...
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