Ready to Return: Fashion Rental is Back
Fashion - Retail

Traditional retailers like T.J. Maxx and Macy’s have reported a surge in apparel sales. And clothing rental platforms such as Rent the Runway say they are reaping the benefits after a perilous year ...

The New York Times
May 26, 2021

H&M Testing Rental Service—With a Twist
Retail

H&M has launched its first — and a unique — rental service in the United States. The global fashion giant’s One/Second/Suit program includes a free, 24-hour suit rental service that allows ...

Chain Store Age
May 14, 2021

Estée Lauder Partners With Uber on Next-Hour Delivery
Fashion - Tech

Beginning this weekend, Uber Eats and Postmates users in 20 cities will be able to order Jo Malone and Origin products — both brands under the Estée Lauder umbrella — the same way they order pizz...

Business of Fashion
May 10, 2021

Maisie Williams, H&M & Animal Crossing Join Forces
Fashion - Gaming - Influencers - Retail

As H&M's new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. The partnership, which will contin...

Vogue
April 12, 2021

A guide to: Apparel brands in esports
Esports - Fashion - Sponsorships

For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want ...

Esports Insider
February 1, 2021

Gap, H&M open mobile storefronts on Swipe.Shop platform
Health & Beauty

Corona, E.l.f. Cosmetics, and Kohl's have opened a mobile storefront for the holiday shopping season using Group Nine Media's new commerce platform. Full Story: Mobile Marketer (11/17) For the full...

Mobile Marketer
November 17, 2020

H&M partners with FIFA Competition edivisie
Esports - Fashion

Clothing retailer H&M has signed on as an official partner of the edivisie – a FIFA competition organized by the Eredivisie and Dreamhack Sports Games.  For the full story, visit Esports Obs...

Esports Observer
November 14, 2020

From ratty old T-shirt to brand new sweater
Fashion - Health & Beauty

For years, the fashion industry has been trying to find a way to recycle old clothes into new ones. Now, the technology has finally arrived and H&M first in line! For the full story, visit Fas...

Fast Company
October 8, 2020

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