There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” This kidulting trend started to rise in prominence around a decade ago, as superh...
In the quest for Gen Z’s attention this holiday season, Logitech is the latest marketer to add emerging social media platform BeReal to its docket.
Logitech took to the platform as part of its “1...
LAKE FOREST, Ill., Dec. 19, 2022 /PRNewswire/ -- 'Tis the season for festive parties, and while the best part of the night is filling up on delicious appetizers, dinners, and desserts, the worst par...
From Aldi’s to Legos to Sephora, the advent calendar trend in holiday retail continues to boom. Sales executives say the novelty of an assortment of products, plus the scarcity of a limited edition,...
BOSTON, Dec. 15, 2022 /PRNewswire/ -- Twisted Tea Hard Iced Tea, the nation's no. 1 hard iced tea brand¹, is launching it's first-ever holiday hotline to offer fans expert advice on ho...
Shaquille O’Neal is ringing in the new year with his own virtual reality special in partnership with Meta.
The Shaq-tacular Spectacular is an interactive VR New Year’s Eve countdown that will fea...
Coca-Cola is hoping that this holiday season, families will crack open some Cokes, settle into a comfy spot and watch its first Christmas Anthology film series.
The beverage company partnered with pr...
IRVINE, Calif., Dec. 8, 2022 /PRNewswire/ -- Kia America is continuing to "Accelerate The Good" this holiday season by expanding its partnership with St. Jude Children's Research Hospital in an effort...
NEW YORK--(BUSINESS WIRE)--#1 Gen Z favorite makeup brand* e.l.f. Cosmetics is kicking off the holidays with a first-of-its-kind digital campaign informed by insights from The Weather Channel® and br...
ENGLEWOOD, Colo., Dec. 8, 2022 /PRNewswire/ -- What goes better with burgers than shakes? Red Robin Gourmet Burgers and Brews, best-known for their wide variety of craveable burgers, has been developi...
Tis the season for holiday partnerships, but not just the winter-y ones! Explore the programs that brands and entertainment companies activated throughout 2022.
Chipotle Delivers Its First BeReal S...
America's Favorite Diner serves up craveable holideals through December 16 including 10,000 complimentary grand slams each day for Denny's Rewards Members
Diner bells ring, bacon smells, pancakes and...
NEW YORK--(BUSINESS WIRE)--World-famous artist and “Queen of Christmas” Mariah Carey is bringing the holiday spirit to Roblox for the month of December through one of the platform’s mega-popular...
The unexpected "treat" invites you to dunk your coffee in your cookie. Yes, you read that right.
The Original Donut Shop® Coffee and dessert company Milk Bar® have collaborated on four custom treat...
CHICAGO--(BUSINESS WIRE)--The most wonderful time of the year can quickly take a turn with stressors of purchasing the perfect gift, finding time to build and wrap the kids’ toys, remembering to hid...
Pepsi Has Teamed Up With Santa and Actress Lindsay Lohan to Encourage All to Enjoy "Pilk" – the Delicious Trend of Combining Pepsi and Milk – In A New #PilkandCookies Challenge to Win Holiday Cash...
Every year, Lexus ushers in the holidays with its famous “December to Remember” campaign, which includes the familiar jingle, red bow and gift-giving moment. This year, the signature red bow retur...
ST. LOUIS, Nov. 29, 2022 /PRNewswire/ -- Pets are important members of the family, so as we come upon the season of gift giving, our pets deserve the best for the unconditional love they give us ye...
Jack in the Box celebrates the 2022 Holiday Season with the launch of 24 Days of Jackmas deals from December 1 through December 24, 2022.
As part of 24 Days of Jackmas, members of the Jack Pack Rewar...
Hershey’s is celebrating the 2022 holiday season with the debut of the brand’s first-ever Hot Chocolate Bombs alongside a slew of returning fan-favorite festive treats.
In addition to the new Hot...
Great American Cookies is celebrating the 2022 Holiday Season by teaming up with the The Lumistella Company for the launch of The Elf on the Shelf Cookie Cake.
The new limited-edition Cookie Cake fea...
Christmas has already come early for the Hallmark Channel: Three Wise Men and a Baby has become the most-watched movie of the year to date across ad-supported cable in key demographics, according to N...
PURCHASE, N.Y., Nov. 22, 2022 /PRNewswire/ -- Pure Leaf Iced Tea has partnered with Philadelphia International Airport (PHL) to create the first-ever Pure Leaf Holiday Oasis Lounge. With this cus...
Get into the holiday spirit this season with Mantis, Drax, Groot, Rocket, Nebula, Star-Lord, Kraglin and Cosmo!
With The Guardians of the Galaxy Holiday Special arriving on Disney+, Shutterstock is s...
NEW YORK, Nov. 23, 2022 /PRNewswire/ -- Saks, the premier luxury ecommerce platform, is celebrating the launch of its 2022 holiday campaign and an integrated partnership supporting the Elton John AI...
NEW YORK--(BUSINESS WIRE)--The Macy’s Thanksgiving Day Parade®, the nation’s most beloved holiday event, returns to the web3 virtual world this holiday season with a brand-new Parade experience t...
NEW YORK, Nov. 17, 2022 /PRNewswire/ -- Forget putting leg lamps in your window this holiday season! Back by popular demand, Jameson Irish Whiskey has put a fun twist on its beloved whiskey trees...
MCLEAN, Va. – When you want your next trip to feel like coming home for the holidays, IT MATTERS WHERE YOU STAY™! This season, Hilton and Hallmark Channel have partnered to give travelers, fans an...
LEWISVILLE, Texas--(BUSINESS WIRE)--On Thursday, December 1, JCPenney is unboxing holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event starting at 8 p.m. ET. The fun-filled, ...
Allstate and chef and TV personality Jordan Andino create the Allstate Good Sips collection to promote safe driving.
Continuing its legacy of safe driving, Allstate is teaming up with chef, restaurat...
SANTA MONICA, Calif., Nov. 14, 2022 /PRNewswire/ -- Starco Brands today announced that WhipshotsTM, the innovative vodka-infused whipped cream, is introducing a new Peppermint flavor to its portf...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
