Mattel Drives into NFTs with Hot Wheels
Toys

Mattel is gearing up to launch its first non-fungible tokens (NFTs). They’ll take the form of three exclusive digital Hot Wheels cars that will be offered up at auction on the Mattel Creations e-com...

Kidscreen
June 17, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns
Toys

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

Kidscreen
June 9, 2021

Mattel’s Masters of the Universe, Barbie, Hot Wheels Pus...
CPG - Toys

In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...

The Toy Book
April 23, 2021

Hot Wheels Ultimate Drive-thru Heads to Six Flags Over Georgia
Attractions - Toys

Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east. The Hot Wheels Monster Trucks fleet along with iconi...

The Toy Book
January 22, 2021

Hot Wheels is giving the real Tesla experience by delaying the...
Automotive - Tech - Toys

If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg. The RC cars, an...

The Verge
December 21, 2020

Classic toys are making a comeback during the pandemic
Toys

Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh. For the full story, vis...

The Washington Post
October 29, 2020

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