In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...
Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east.
The Hot Wheels Monster Trucks fleet along with iconi...
If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg.
The RC cars, an...
Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh.
For the full story, vis...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
