Hot Wheels Legends Tour returns, presented by Mobil 1
Automotive - Live Entertainment - Press Releases - Toys

Now with stops in 17 countries, the world’s largest traveling car show kicks off on May 13 in Miami, Florida Vehicle submissions are now open for the 2023 Hot Wheels™ Legends Tour at www.HotWhee...

Angelina Luspo
April 24, 2023

Mattel Opens Its Vault to Revitalize Dormant Brands
Classic Characters - Retail - Toys

Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big ...

The New York Times
July 18, 2022

Hot Wheels Returns to Forza in the First, Eagerly Awaited Expa...
Gaming - Partnerships - Press Releases - Toys

Today at the Xbox & Bethesda Games Showcase, we announced that Forza Horizon and Hot Wheels are back together, with the Forza Horizon 5: Hot Wheels expansion. Coming July 19 to Xbox consoles, PC...

Faisal Hussain
June 14, 2022

Hot Wheels Legends Tour Presented by Mobil 1 Returns April 202...
Attractions - Automotive - Live Entertainment - Partnerships - Press Releases

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today marks the start of the 2022 Hot Wheels Legends Tour, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers ...

Faisal Hussain
March 21, 2022

Fender Designs New Guitars Drawing Inspiration from Mattel’s...
Music - Toys

Hot Wheels and Fender are teaming up to produce 16 unique guitars and basses inspired by the liveries of select Hot Wheels cars released in the past decades. The one-of-a-kind guitars including Strat...

March 14, 2022

This Hot Wheels X Gucci Collab Ignites the #Gucci100 Celebrati...
Fashion - Toys

Fashion week may be over, but the surprise drops keep coming! Mattel announced that Mattel Creations — the company’s design collaboration and direct-to-consumer platform — is teaming up with th...

October 5, 2021

The Forever 21 x Hot Wheels Collection is Now Available

Fast fashion retailer Forever 21 has teamed up with toy car brand Hot Wheels for an extensive collection of stylish and comfy clothing. Simply called F21 x Hot Wheels, the collaboration features a wid...

September 23, 2021

Barbie, Hot Wheels Boost Mattel Sales as Shoppers Return to St...

Mattel is seeing strong growth in sales of both Barbie and Hot Wheels products as consumers return to in-person shopping, pushing the children’s entertainment company to a better-than-expected secon...

July 28, 2021

Mattel Drives into NFTs with Hot Wheels

Mattel is gearing up to launch its first non-fungible tokens (NFTs). They’ll take the form of three exclusive digital Hot Wheels cars that will be offered up at auction on the Mattel Creations e-com...

June 17, 2021

Quarantine Toy Sales Bump Outlasts Lockdowns

Lockdowns in the US may have come to an end, but it looks like the toy sales bump they inspired is sticking around. Between January and April 2021, US toy sales grew by 27% compared to the same period...

June 9, 2021

Mattel’s Masters of the Universe, Barbie, Hot Wheels Pus...
CPG - Toys

In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...

The Toy Book
April 23, 2021

Hot Wheels Ultimate Drive-thru Heads to Six Flags Over Georgia
Attractions - Toys

Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east. The Hot Wheels Monster Trucks fleet along with iconi...

The Toy Book
January 22, 2021

Hot Wheels is giving the real Tesla experience by delaying the...
Automotive - Tech - Toys

If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg. The RC cars, an...

The Verge
December 21, 2020

Classic toys are making a comeback during the pandemic

Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh. For the full story, vis...

The Washington Post
October 29, 2020

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