Barbie is about to reunite with some old friends. Mattel, the maker of the popular fashion doll, is dusting off three dormant lines that have not been on toy shelves in decades: Major Matt Mason, Big ...
Today at the Xbox & Bethesda Games Showcase, we announced that Forza Horizon and Hot Wheels are back together, with the Forza Horizon 5: Hot Wheels expansion. Coming July 19 to Xbox consoles, PC...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today marks the start of the 2022 Hot Wheels Legends Tour, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers ...
Hot Wheels and Fender are teaming up to produce 16 unique guitars and basses inspired by the liveries of select Hot Wheels cars released in the past decades.
The one-of-a-kind guitars including Strat...
Fashion week may be over, but the surprise drops keep coming!
Mattel announced that Mattel Creations — the company’s design collaboration and direct-to-consumer platform — is teaming up with th...
In Q1, Mattel experienced a 67% spike in overall North American net sales and gross billings. Global gross billings for dolls, including Barbie and Spirit was up 68%; the company charted a 31% gain i...
Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east.
The Hot Wheels Monster Trucks fleet along with iconi...
If you've been waiting anxiously for your radio-controlled Cybertruck, you're going to have to wait a little longer: Mattel has had to delay it until May 2021, according to Bloomberg.
The RC cars, an...
Whether it’s a yearning for nostalgia or simply a desire to get kids to put down their tablets, parents are reaching for old favorites like Tonka, Hot Wheels and Play-Doh.
For the full story, vis...
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