Study Says Consumers Don’t Mind Ads If They Get Lower St...

Hulu, HBO Max, Paramount+ and Peacock all offer cheaper, ad-supported tiers for subscribers, but Netflix has remained opposed to adding ads to its service. Ad-supported streaming has increasingly bec...

Hollywood Reporter
September 9, 2021

Hulu to Increase Subscription Prices in October

Hulu is reportedly increasing its subscription prices next month. According to The Hollywood Reporter, the Disney-owned streaming platform will be raising prices for both its ad-supported and ad-free...

September 8, 2021

THE CROODS: FAMILY TREE Series to Air on Hulu & Peacock

The Croods are back with a new TV series. DreamWorks Animation has unveiled the official trailer, cast and premiere date for The Croods: Family Tree, inspired by the hit film The Croods: A New Age. Th...

August 31, 2021

Vice Programs Will Stay on Hulu as Brands Renew Licensing Deal

Vice programs will remain on streaming service Hulu in the U.S. after Vice Distribution, the global distribution arm of the youth-skewing media brand, renewed its licensing partnership with the Disney...

July 27, 2021

Lollapalooza 2021 Will be Livestreamed on Hulu
Live Entertainment - Music

Lollapalooza has partnered exclusively with Hulu to livestream the event. On-demand subscribers of the streaming service will be able to check out the annual four-day music festival -- which this yea...

July 22, 2021

Disney Hikes Price of ESPN+, Hulu Bundle Cost Remains Unchange...
Streaming - Television

Disney is increasing the price of ESPN+ by a dollar a month to $6.99 after inking a slew of new sports rights deals this year. Beginning Aug. 13, subscribers to the sports streaming service will pa...

NY Post
July 14, 2021

Marriott Partners with Pinterest; Media Buys Across TikTok, Sn...
Influencers - Online - Streaming - Tech - Travel

Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...

Modern Retail
July 8, 2021

Disney+ and Netflix Dealing With Slower Streaming Growth

A funny thing happened in the first half of 2021: The insatiable appetite of consumers for streaming video content began to slow down. “We had those 10 years where we were growing smooth as silk, a...

Hollywood Reporter
June 16, 2021

Netflix Plans to Sell Toys, T-Shirts and Concert Tickets
Branding - CPG - Streaming

Netflix Inc. has sold more than 200 million people a subscription to its streaming service. We’re about to find out if it can sell them anything else. Just this week, the company announced a new on...

June 14, 2021

‘Keeping Up With the Kardashians’ Says Goodbye, Ending an ...
Streaming - Television

When “Keeping Up With the Kardashians” premiered in 2007, production didn’t have the budget to provide hair and makeup. Fast forward through 20 seasons and nine spinoffs that spanned an addition...

June 10, 2021

Paul McCartney-Rick Rubin Docuseries Lands at Hulu
Music - Streaming

Hulu has scored rights to a docuseries featuring in-depth conversations between two music icons: Paul McCartney and Rick Rubin. The six-episode series, McCartney 3, 2, 1, is set to premiere July 16 (...

May 18, 2021

Hulu Scores 9-Part Lakers Docuseries with Director Antoine Fuq...
Sports - Streaming - Television

Hulu announced that a new expansive, nine-part Original docuseries chronicling the history of the storied Los Angeles Lakers franchise will join the Hulu Originals lineup. The project comes to Hulu fr...

May 11, 2021

Hulu Releases First Look at Pamela Anderson & Tommy Lee S...

From Winter Soldier to White Wolf to ... Tommy Lee? Sebastian Stan's newest role may be his most shocking yet based on the first look photo alone — because you've never seen him like this before. H...

Yahoo Entertainment
May 10, 2021

Bob Iger Defends Studio Pivot to Disney+, Streaming Focus
Online - Streaming - Theatrical

Bob Iger has defended The Walt Disney Co.'s pivot before and during the pandemic from its legacy theatrical movie and TV business to a growing focus on the streaming space with Disney+ and other digit...

The Hollywood Reporter
April 30, 2021

Epix, Hulu, HBO Max, AMC+ Provide Free Content for Comcast’s...
Streaming - Television

Comcast is bringing back Xfinity Watchathon Week for the ninth time, from April 27-May 3, making content from certain streaming services and premium networks available for free to their Xfinity X1 and...

April 26, 2021

‘How I Met Your Mother’ Sequel Series Starring Hilary Duff...
Streaming - Television

A “How I Met Your Mother” sequel series titled “How I Met Your Father” has been ordered at Hulu with Hilary Duff attached to star. In the near future, Sophie (Duff) is telling her son the sto...

April 22, 2021

Sony Films Like ‘Spider-Man’ Set for Disney+ and Hulu, but...
Online - Streaming - Theatrical

Disney and Sony Pictures on Wednesday announced a major licensing agreement that will bring both library and upcoming film and TV titles to Disney+, Hulu, ABC, and FX and other Disney-owned cable chan...

Indie Wire
April 22, 2021

Hulu Adds NFL Network and RedZone to Live Service
Sports - Streaming

The National Football League (NFL) and Hulu have announced a new multi-year carriage agreement to bring NFL Network and NFL RedZone to the Disney-owned streaming platform’s live subscription service...

Sports Pro Media
April 21, 2021

Special Report: New ‘TV Normal’ Here to Stay
Streaming - Television

One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time. But according to Hub Entertainment Research’s...

Advanced Television
March 24, 2021

N.H.L. Returns to ESPN in a 7-Year Deal With an Emphasis on St...
Branding - Online - Sports - Streaming - Television

After an absence of 16 years, the National Hockey League is returning to ESPN. The Walt Disney Company, which owns ESPN and ABC, announced Wednesday that it had signed a seven-year rights agreement w...

New York Times
March 11, 2021

Top 100 Subscription Apps Grew 34% to $13B in 2020

Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscript...

February 11, 2021

Disney Sets Upfronts Week Return With May 18 Virtual Event, Hu...
Streaming - Television - Theatrical

One of the early event casualties of Covid-19 last spring was the annual May upfronts week, as the pandemic forced all of the major media companies to postpone or cancel their presentations for buyers...

Ad Week
February 10, 2021

New Metric Media Inks Licensing Deals With Funko, High Roller ...
Retail - Television

The Canadian comedy hit Letterkenny is getting a consumer products push across North America. New Metric Media inked licensing deals with Funko, High Roller Games, and Ripple Junction for new product...

The Toy Book
January 27, 2021

Price Hike Biggest Streaming Cancellation Threat

Avoiding price hikes could help video streaming services minimize subscriber cancellations most in 2021, new data provided exclusively to Variety Intelligence Platform by YouGov suggests. In a mid-De...

January 14, 2021

Hulu discounts its on-demand service to $1.99 for students

Looking to gain traction with a younger user base, Hulu this morning announced it’s dropping the price of its on-demand streaming service to $1.99 per month for students over 18 who are attending a...

January 11, 2021

Ricky Strauss steps down from Disney+ and Hulu
Streaming - Television

Kidscreen has confirmed that Ricky Strauss, who oversaw programming for Disney+ and Hulu, is leaving the company. He made a “personal decision,” according to an internal memo from direct-to-consum...

January 8, 2021

Discovery+ is available now. How does it compare to other stre...

On Monday, Discovery+ entered an increasingly crowded landscape of services vying to attract your eyeballs to their endless selection of programming. Discovery+ features more than 55,000 episodes fro...

January 5, 2021

Hulu Inks ViacomCBS Deal to Add 14 Cable Networks to Live TV P...
Streaming - Television

Disney’s Hulu + Live TV subscribers will — finally — get Comedy Central, MTV, Nick, BET and other legacy Viacom cable channels as part of their lineup. ViacomCBS announced a new multiyear distr...

January 4, 2021

Top Brand Campaigns on TikTok
Branding - Online

The creativity behind the brands of 2020 that moved us in all the best ways has become a central part of the entertaining, inspiring, and connected TikTok experience. For the full story, visit TikT...

December 28, 2020

Binged All of Netflix and Disney Plus? Broaden Your Horizons w...
Online - Streaming

There's plenty of great content to watch on Netflix, Hulu, HBO, and more after a long day on the job. Sometimes, though, you want more than just something to turn your brain off with. When you get the...

December 22, 2020

2020 Television Listicles: Top Shows, Episodes & More
Listicles - Streaming - Television

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Disney Stock Hits All-Time High On Eve Of Streaming-Happy Inve...
Music - Streaming

With Covid-19 decimating theme parks, sports, production and other pillars of its business, the Walt Disney Co. should be limping toward the end of 2020. Instead, investors have bought into the med...

December 10, 2020

Huggies, Scary Mommy cater to night-owl new mothers with Hulu ...
CPG - Publishing - Streaming

Huggies' partnership with Scary Mommy on "Up Early Tonight" signals how Kimberly-Clark is eyeing more marketing opportunities in the streaming space as digital video consumption continues to climb und...

Marketing Dive
December 4, 2020

Disney merges 20th TV & Touchstone TV under Burke and Wal...
Streaming - Television

Dana Walden, Chairman of Entertainment, Walt Disney Television, today unveiled a major restructure of the television production and original content businesses under her purview. **** Full Story at ...

December 2, 2020

What did broadcasters renew in November?
Streaming - Television

Netflix re-enters Izzy's Koala World, BBC orders up a bevy of new seasons, and ACTF funds more First Day. Aspirational and fantastical series that offer kids an escape got the greenlight for more epi...

November 30, 2020

‘Run’ races to Hulu record as most watched movie ever

The Sarah Paulson thriller Run has become Hulu’s most watched feature title ever during its opening weekend, and has ranked as the most talked about Hulu Original Film to date on Twitter. Through t...

November 24, 2020

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

ESPN+ surpasses 10.3m subs as streaming revenues grow 41%
Sports - Streaming

The milestone also marks a significant uptick in quarterly growth compared to Disney’s performance during sport’s coronavirus hiatus earlier in the year. For the full story, visit SportsPro Med...

SportsPro Media
November 13, 2020

How Buzzer is bringing live sport to the House of Highlights g...
Sports - Tech

The mobile platform is being pitched at young consumers by offering frictionless look-ins to live games, combining its own mobile broadcast rights acquisitions with the users’ existing subscriptions...

SportsPro Media
November 6, 2020

Kohl’s unveils big digital holiday campaign

"Give With All Your Heart" includes heavy social, virtual pop-ups, Disney TV plus $5M grants to non-profits. For the full story, visit CSA  -

November 2, 2020

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