Impossible Foods to launch new plant-based hot dogs in NYC pop...
CPG - Press Releases

REDWOOD CITY, Calif.--(BUSINESS WIRE)--On Saturday, December 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible™ Beef Hot Dog...

Angelina Luspo
December 5, 2023

Impossible Foods Partners with Operation Homefront
Non-Profit - Press Releases

Impossible Foods and Operation Homefront Announce New Partnership and $100,000 Investment for Military Families Includes commitment to key programs offered by the national nonprofit San Antonio, Texas...

Owen Emerson
March 8, 2023

Travel Partnerships that Took New Heights in 2022
CPG - Dining - Listicles - Partnership Blogs - Streaming

Whether lodging, airfare, or booking services, travel partnerships reached new heights in 2022. Below, you'll find several programs that showcase the breadth of activations... so hop aboard to take a ...

Sasha Villalobos
December 5, 2022

Impossible Foods’ New Program Puts Sustainability on the...
CPG - Non-Profit

What if learning about environmental science and sustainability was fun, engaging, and easy? This baseline served as the inspiration behind “Plate to Planet,” an interdisciplinary module for K-12 ...

Veg News
November 7, 2022

Amplifying the Corporate Movement on Climate Action – We...
CPG - Non-Profit

Today, we signed The Climate Pledge – proudly joining hundreds of companies like Visa, Unilever and Salesforce committing to net-zero carbon emissions by 2040. The world is taking notice of what we...

Impossible Foods
September 27, 2022

United Airlines Adds Impossible’s Plant-Based Meat to Fl...
CPG - Travel

United Airlines is looking to add more plant-based options for its travelers and partnered with Impossible Foods to do just that. Starting today, United will add Impossible Meatball bowls to first-cla...

Veg News
September 1, 2022

Burger King Tests Plant-Based Chicken Sandwich

Burger King plans to start the test of a plant-based chicken sandwich in the Cincinnati, Ohio, market on Aug. 22. The burger chain, known for its flame-grilled beef patty Whopper, will be testing the...

Nation's Restaurant News
August 23, 2022

Impossible Foods is Expanding Into Schools in a Big Way

In order to provide healthier options for future generations, schools across the country are beginning to incorporate plant-based meat alternatives, such as those made by Impossible Foods, in caf...

July 13, 2022

United Debuts New Plant-Based Menu Items from Impossible Foods
CPG - Partnerships - Press Releases - Travel

CHICAGO, June 15, 2022 /PRNewswire/ -- United Airlines is today adding two new Impossible Foods menu items on select flights and in certain airport lounges, as part of the carrier's new push to add ...

Faisal Hussain
June 16, 2022

Disney and Impossible Foods Create a Special Burger For ‘...
Dining - Theatrical

Dubbed the “Get This Plant Patty Started.” At its Hollywood premiere at the iconic El Capitan Theatre, those in attendance were treated to a special burger made for The Bob’s Burgers Movie. Dub...

May 19, 2022

Kroger and Impossible Foods Are Working Together
CPG - Retail

Late last week, supermarket chain Kroger announced its new partnership with plant-based food brand Impossible Foods and Custom Made Meals, LLC, which makes fresh entrees and appetizers for retail. Fo...

March 8, 2022

Why Buitoni Partnered with Impossible Foods on Co-Branded Prod...

Impossible Foods partnered with Buitoni on its first grocery brand collaboration, starting with meat-free Buitoni ravioli products. The partnership is the first branded plant-based collaboration for ...

Modern Retail
November 29, 2021

Jack in the Box Launches Impossible Burger at Phoenix Location...
CPG - Dining - Partnerships - Press Releases

SAN DIEGO, Oct. 18, 2021 /PRNewswire/ -- Jack in the Box Inc. (NASDAQ: JACK), one of the nation's leading QSR chains, has partnered with Impossible Foods to test its plant-based beef patty from O...

Faisal Hussain
October 18, 2021

Seattle Kraken Launches With Impossible Foods at Climate Pledg...
Dining - Press Releases - Sponsorships - Sports

SEATTLE, Oct. 15, 2021 /PRNewswire/ -- The Seattle Kraken, Climate Pledge Arena and Oak View Group (OVG) today proudly announced Impossible Foods, one of the world's leading environment...

Nicholas Fox
October 15, 2021

McDonald’s to Test McPlant Burger Created with Beyond Meat
CPG - Dining

McDonald’s will test the plant-based McPlant burger created as part of its partnership with Beyond Meat in eight U.S. restaurants next month. Other restaurant chains have been quicker to launch plan...

October 14, 2021

Burger King Becomes First Chain to Test Impossible Foods’ Me...
CPG - Dining

Burger King will test Impossible Foods’ meatless nuggets in several markets, making it the first fast-food chain to offer the company’s new chicken alternative. The Restaurant Brands Internationa...

October 6, 2021

The Next Fast-Food Chicken Sandwich War May Be A Vegan One

Impossible Foods this week launched its plant-based chicken replacement for restaurants and grocery stores while rival Beyond Meat brought out a new alternative-protein chicken tender for restaurants ...

September 13, 2021

Impossible Foods Surpasses Animal Meat With Impossible Chicken...
CPG - Dining - Press Releases

REDWOOD CITY, Calif. – Today, Impossible Foods announced the launch of its newest product – Impossible Chicken Nuggets Made From Plants(opens in a new tab) – marking a major milestone in consu...

Faisal Hussain
September 7, 2021

Fake Dairy is Creating Flavor Challenges for Food Science

Tastes change. It’s a mantra applied to most consumer-facing industries. But what if your industry is actual taste — flavor — and your consumers are looking for new kinds of products but do not,...

August 16, 2021

Impossible Foods is Bringing its Meatless Sausage to Grocery S...
CPG - Retail

Impossible Foods’ meatless sausage is finally coming to grocery stores. The company first rolled out the sausage alternative to restaurants nationwide last June after launching it at U.S. locations ...

August 11, 2021

Why Chicken is Taking Over Plant-Based Meat
CPG - Dining

The two leading plant-based meat companies, Beyond Meat and Impossible Foods, both said this month that they are launching new chicken products. Beyond Chicken Tenders were launched at about 400 resta...

Food Dive
July 21, 2021

Impossible Foods Plans to Debut Chicken Nuggets This Fall
CPG - Dining - Retail

Impossible Foods is planning to launch a plant-based chicken nugget in the fall, and will be introducing it to potential customers at a trade show this week. The nuggets, which are soy-based and use s...

July 19, 2021

Baja Fresh Adds Impossible Foods to Menus Nationwide
CPG - Dining

Beginning on July 12, Baja Fresh Mexican Grill, the fast-casual Mexican food chain, is launching three new menu options featuring Impossible meat made from plants. The lineup of Impossible dishes – ...

Business Insider
July 19, 2021

Impossible Foods is Getting Gen Z Interested in Plant-Based Me...
Branding - CPG

Impossible Foods has taken recent steps to engage with young people and let them know more about the ecological impacts of eating products derived from animals. For Earth Day, the company put out an o...

June 21, 2021

Tyson Foods Re-Enters Competitive Plant-Based Market
CPG - Retail

Two years ago, the biggest U.S. meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet.” But the half-vegan, half-not patty proved a tough sell. Tyson eventual...

May 5, 2021

Impossible Foods’ GMO Plant-Based Heme Received Proper A...

Dive Brief: The Food and Drug Administration acted properly when approving Impossible Foods' heme ingredient — soy leghemoglobin — as a color additive, the U.S. 9th Circuit Court of Appeals ruled ...

Food Dive
May 4, 2021

Impossible Foods Preps to Go Public with $10b Valuation
CPG - Finance

Impossible Foods Inc is preparing for a public listing which could value the U.S. plant-based burger maker at around $10 billion or more, according to people familiar with the matter. This would be s...

April 9, 2021

Chick-fil-A Remains No. 1 Restaurant For Teens; Starbucks ...

Chick-fil-A remains the most popular restaurant choice for teens, according to the latest “Taking Stock with Teens” spending survey from financial services company Piper Sandler. The firm release...

Restaurant Business
April 8, 2021

How Pros Pair Wine with Plant-Based Proteins
Beverages - CPG

Ferdinando Mucerino of Vegan Wines, America’s first online vegan wine club, says that Impossible Burgers call for a tart, juicy red with “a good amount of acid and gentle tannins.” He recommends...

Wine Enthusiast
April 2, 2021

Starbucks is Testing 100% Plant-Based Menu

Starbucks is striking this consumer trend while the iron is hot — while simultaneously prioritizing the reduction of its carbon footprint. These plant-based menu additions are part of the company's ...

February 5, 2021

Impossible Foods cuts grocery store prices 20%
CPG - Retail

The price of an Impossible Burger just got a little easier to swallow. For the first time, Impossible Foods is cutting prices of its plant-based meat at the grocery store by 20%. The suggested reta...

February 3, 2021

Meatless meat is going mainstream. Now Big Food wants in.
CPG - Dining

Companies are pledging to sell you more plant-based meat and dairy to fight climate change (and cash in on a growing trend). For the full story, visit Vox - Vegan meatless meat is going mainstream...

December 29, 2020

The plant-based meat industry has grown into a $20 billion bus...
CPG - Tech

The global meat substitutes sector is worth $20.7 billion, and is set to grow to $23.2 billion by 2024, market research company Euromonitor told CNBC.Demand for meat alternatives has grown and will co...

December 26, 2020

The Top 10 Trends In Plant-Based Food In 2020
CPG - Dining

Hindsight is 20/20, and 2020 is almost in hindsight – fortunately, if you ask most of us. But despite the considerable challenges we’ve faced together this past year, both economically and personall...

December 21, 2020

Impossible milk could be coming to your cereal bowl

Impossible Foods, the company known for making plant-based meat designed to taste, cook and look like real meat, may soon get into milk. For the full story, visit CNN  -

October 21, 2020

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