TikTok is known for its viral dance videos and pop music. But for Generation Z, the video app is increasingly a search engine, too. More and more young people are using TikTok’s powerful algorithm ...
Maybelline partnered with video game developer Zynga to launch an in-game playable ad. esigned by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icon...
Building on its new creator subscription program.
Instagram has expanded its creator subscription program, introducing new ways for users on the platform to generate an income. Through the program, w...
Gucci is planting a flag on Melrose Place, bringing its blockbuster Adidas collaboration to the famed shopping stretch on June 7.
The Italian brand is taking over the now-shuttered Marc Jacobs space ...
LOS ANGELES, Jan. 10, 2022 /PRNewswire/ -- Wonderful® Pistachios today announced the launch of a Big Game campaign to make game day snacking even easier, whether attending in person, or watching fr...
St. Ives has launched a new Solutions product line targeting the skin of stressed students. The of affordable line of acne products, which starts at $5.99, consists of an acne control cleanser, spot t...
Facebook is tabling “Instagram Kids” for now — but at the same time, Adam Mosseri, head of Instagram, says that launching an app for kids under 13 is still “the right thing to do.”
News of ...
TikTok has announced a set of features to help users struggling with mental health issues and thoughts of suicide.
The features include guides on wellbeing and support for people who are struggling w...
Abercrombie & Fitch’s Gen Z-focused Hollister brand announced on Thursday the launch of a first-of-its kind, long-term program dedicated to supporting the Latinx creator community.Dubbed 'Hollis...
Last Wednesday, September 1, Texas passed SB 8, a law that effectively bans abortion in the state. The response on social media, both from the general public and celebrities, was swift. The following ...
PHILADELPHIA, Aug. 30, 2021 /PRNewswire/ -- Today, children's consumer goods leader Just Play unveils a new sound for Slinky®, the original walking spring toy, and invites others to join in by cr...
Instagram has published the third edition of its ‘Instagram Insider’ digital magazine, which takes a look at emerging trends based on platform engagement, and provides tips and insights to help gu...
TikTok Radio was launched today by SiriusXM, and it brings a show where popular songs and viral songs in the short video application would be featured and highlighted. The program would bring a new st...
Instagram has launched a new promotional push which celebrates the diversity of Instagram users, under the slogan “Who We Become is Yours to Make.”
The campaign, shot by Photographer Bella Newman...
Facebook-owned Instagram is introducing changes designed to make the app safer for young people. From now on, anyone signing up to the service who’s under the age of 16 (or under 18 in certain count...
FabFitFun, best known for its subscription box service, introduced a Shop with Friends feature and announced the launch of FabFitFun Week.
Shop with Friends will allow members to invite three of thei...
Retailers as varied as Walmart, Amazon, Gucci and Levi’s are experimenting with live-stream shopping events, which are projected to generate $11 billion in U.S. sales this year.
Live-streamed shopp...
As multiple social media platforms adapt to shifting user habits, Adam Mosseri, head of Instagram, recently announced that the app is pivoting away from being primarily a photo-sharing app.
Instead, ...
Starting Tuesday, Starbucks customers can swipe images on Facebook and Instagram that will take them to a special Starbucks webpage to order either an Iced Matcha Latte with Chai or the Pink Drink Rem...
Since its inception, Instagram has been a mobile-first app. While it has a website where you can look at your feed, watch Stories, and chat with your friends over DMs, you can’t post photos.
Well, ...
Facebook has announced a range of new shopping and discovery tools, including Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option on Instagram w...
What’s become clear to e-tailers globally is that the Facebook-dominated era, which fuelled thousands of new direct-to-consumer brands, is transforming. Already, marketers must think more broadly ab...
Get ready to start seeing ads in Instagram Reels. The app’s video feed / TikTok clone will start including ads today across the globe. They’ll look just like any other Reel — full-screen, loopin...
Compared to some other brands, Big Oil has made relatively small forays into the world of Instagram marketing—but if history is any indication, they’re just getting started.
Cherrie Lynn Almonte ...
The device will feature a display with two cameras that can be detached from the wrist for taking pictures and videos that can be shared across Facebook’s suite of apps, including Instagram.
https:...
Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they...
Pet Supplies Plus and Ziebart, a Troy, Mich.-based company that provides automotive appearance and protection services, have teamed up to launch #CoPilotPets, a campaign to promote pet safety and car ...
Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...
Instagram is adding a new feature to enable online shoppers to link to product drops through its app, TechCrunch reported Wednesday (May 26).
Instagram Drops now have a specific spot on the Shop tab ...
Instagram has set a three-day program dubbed Creator Week — the social-media platform’s first professional development event series designed to help creators grow their followings and make more mo...
Facebook is scrambling to prevent Starbucks from leaving its platform after the world’s largest coffee company said it was dismayed by hateful comments left on its posts about racial and social just...
Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...
In the fashion community, especially, it has enabled the proliferation of countless “style tribes,” each with their own visual identity and ethos. “Social-born aesthetics are certainly not new, ...
For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.
Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.
