WhatsApp Gets Shops; Facebook Moves into Next eCommerce Phase
Online - Retail

Facebook has announced a range of new shopping and discovery tools, including Shops on WhatsApp, and Shop listings in Facebook Marketplace, as well as a new visual product search option on Instagram w...

June 24, 2021

Brands & Retailers Need to Rethink Digital Marketing
Branding - Fashion - Health & Beauty - Influencers - Online

What’s become clear to e-tailers globally is that the Facebook-dominated era, which fuelled thousands of new direct-to-consumer brands, is transforming. Already, marketers must think more broadly ab...

Vogue Business
June 21, 2021

Instagram Reels Now Has Ads

Get ready to start seeing ads in Instagram Reels. The app’s video feed / TikTok clone will start including ads today across the globe. They’ll look just like any other Reel — full-screen, loopin...

The Verge
June 17, 2021

The Big Oil Instagram Influencers Are Here
Influencers - Online - Retail

Compared to some other brands, Big Oil has made relatively small forays into the world of Instagram marketing—but if history is any indication, they’re just getting started. Cherrie Lynn Almonte ...

June 16, 2021

Facebook’s Smartwatch is Coming, with Cameras & AR
Electronics - Online - Tech

The device will feature a display with two cameras that can be detached from the wrist for taking pictures and videos that can be shared across Facebook’s suite of apps, including Instagram. https:...

The Verge
June 10, 2021

Facebook & Instagram Launch Influencer Affiliate Tool for...
Fashion - Health & Beauty - Influencers - Online - Retail

Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they...

June 10, 2021

Pet Supplies Plus Teams with Ziebart for Road Trip Season
Automotive - Pets

Pet Supplies Plus and Ziebart, a Troy, Mich.-based company that provides automotive appearance and protection services, have teamed up to launch #CoPilotPets, a campaign to promote pet safety and car ...

Pet Product News
June 10, 2021

Sephora Sees Promise in its Social-Shopping Future
Health & Beauty - Online - Retail

Shortly after Instagram enabled companies to set up digital storefronts on its platform, Sephora debuted its shop. Its 20 million followers on the network could now find and buy its beauty products di...

June 3, 2021

Instagram Rolls Out Feature for Product Drops
Fashion - Tech

Instagram is adding a new feature to enable online shoppers to link to product drops through its app, TechCrunch reported Wednesday (May 26). Instagram Drops now have a specific spot on the Shop tab ...

May 27, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

May 21, 2021

Instagram Announces ‘Creator Week’ to Provide Plat...
Influencers - Online

Instagram has set a three-day program dubbed Creator Week — the social-media platform’s first professional development event series designed to help creators grow their followings and make more mo...

May 19, 2021

TikTok Begins Testing In-App Shopping
Fashion - Online - Retail - Tech

TikTok’s dream of becoming a shopping destination appears to be taking a major step forward: On Thursday, reports began circulating that ByteDance’s social video app is testing e-commerce features...

May 13, 2021

Starbucks May Ditch Facebook
Online - Retail

Facebook is scrambling to prevent Starbucks from leaving its platform after the world’s largest coffee company said it was dismayed by hateful comments left on its posts about racial and social just...

Buzzfeed News
May 12, 2021

Snapchat Bets Big on AR’s E-Commerce Future
Influencers - Online - Retail - Tech

Snapchat recently acquired fashion recommendation app Screenshop earlier in April, as reported by The Information, and sizing tech company Fit Analytics in March for an undisclosed amount. The company...

May 11, 2021

Only 4% of iOS Users are Letting Apps Track Them
Online - Tech

Just 4% of ‌iPhone‌ users in the U.S. have actively chosen to opt into app tracking after updating their device to iOS 14.5. The data is based on a sampling of 2.5 million daily mobile active user...

May 10, 2021

More Than 40 AGs Ask Facebook to Scrap Instagram for Kids
Online - Tech

Attorneys general from 44 states and territories urged Facebook to abandon its plans to create an Instagram service for kids under the age of 13, citing detrimental health effects of social media on k...

May 10, 2021

Gen Z & the Style Tribes of TikTok
Fashion - Influencers - Online

In the fashion community, especially, it has enabled the proliferation of countless “style tribes,” each with their own visual identity and ethos. “Social-born aesthetics are certainly not new, ...

May 7, 2021

TikTok Maintains its Position at the Top of the Monthly App Do...
Online - Tech

While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in th...

Social Media Today
May 7, 2021

Nearly Half of TikTokers Are Buying From Brands They See on th...
Branding - Influencers - Tech

As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while other...

May 5, 2021

Sour Patch Kids Introduces Brand’s First Mystery Flavor
Branding - CPG - Online

The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...

Candy Industry
May 5, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

May 3, 2021

Cheetos, Doritos Face Off In ‘Flamin’ Hot’ S...
CPG - Online - Retail

PepsiCo's Frito-Lay unit is offering people a chance to win branded merchandise by showing their love of Cheetos or Doritos through voting on social media for their favorite snack brand. The "Flamin' ...

Marketing Dive
April 30, 2021

Livestreaming Popularity set to Grow in 2021, Coresight Resear...
Online - Retail - Streaming

Livestreaming is gaining popularity among brands and consumers as it offers a more immersive shopping experience. Coresight's research indicates that brands can extend their reach to more consumers, ...

Marketing Dive
April 29, 2021

71% of Marketers to Boost Influencer Marketing Budgets This Ye...

Last year was a big one for influencer marketing and 2021 is looking to take things a step further with platforms like TikTok and Instagram rolling out new features and tools for creators. New resear...

Business of Apps
April 29, 2021

English Soccer to Boycott Social Media in Response to Online A...
Online - Sports - Tech

A coalition of English soccer's largest governing bodies and organisations including the Football Association (FA), Premier League and English Football League (EFL) will go silent on social media this...

Sports Pro Media
April 27, 2021

Dove and Lizzo Partner to Promote Body Confidence with Social ...
CPG - Health & Beauty - Influencers

Lizzo has partnered with Dove on a new campaign to encourage women and girls to embrace body positivity and form healthier relationships with social media. Of course you can rely on the singer to bre...

Yahoo News
April 22, 2021

Facebook Begins Testing In-Stream Video Topics
Online - Tech

Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach. Numbers first: The compan...

Ad Week
April 22, 2021

Facebook Won’t Sell Ads in its Instagram App For Kids
Influencers - Online

Facebook has kept mostly quiet about its plans to build a version of Instagram for children under the age of 13, which has already drawn the ire of parents, child advocates and U.S. lawmakers concerne...

April 21, 2021

Instagram Will Test Letting Users Toggle Public Like Counts On...
Influencers - Online

Instagram will test giving people more control over where they see like counts on posts. The company announced a “small global test” that will present users with three options when it comes to the l...

The Verge
April 15, 2021

CarMax Touts 24-Hour Test Drives with Dunkin’ Detour
Automotive - Beverages - Branding

CarMax partnered with coffee chain Dunkin' to promote a new service that gives customers 24 hours to test drive a car. As part of its "Doin' Donuts" campaign, the used-car dealer is offering $10 gift ...

Marketing Dive
April 13, 2021

What Luxury Brands Can Learn From ‘We’re Not Reall...
Branding - Fashion - Health & Beauty - Toys

We're Not Really Strangers has used the elemental power of conversation to build a community of three million followers on TikTok and Instagram in double-quick time. Valentino, Coach and DVF all want ...

Vogue Business
April 12, 2021

TikTok Announces Six New Interactive Music Effects for Creator...
Influencers - Online - Tech

TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animat...

Tech Crunch
April 8, 2021

Molson Coors Puts Giant QR Codes on Runners to Push Low-Calori...
Beverages - CPG - Tech

Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run. For National Beer Day today (April 7), the marketer deplo...

Marketing Dive
April 7, 2021

4 Reasons Why You Need to Be Making Instagram Reels in 2021
Household - Online - Tech

With more Instagram users shifting towards TikTok, Instagram is doing just about everything within its power to get users back onto their platform, including one of their more recent updates, Instagra...

April 5, 2021

Miley Cyrus Surprises Fans by Giving Out $1 Million in Stocks ...
Finance - Music - Sponsorships

Miley Cyrus has partnered with Cash App to distribute $1 million in stocks to fans, becoming the first person in history to give away such a high volume of shares en masse in a nearly instantaneous fa...

April 1, 2021

Kraft Mayo Offers Kits to Help Overcome ‘Mayophobia̵...
CPG - Online

Kraft Mayo is giving away kits to help consumers overcome an "irrational fear" of mayonnaise, a condition the condiment brand describes as "mayophobia." Parent company Kraft Heinz is running a social ...

Marketing Dive
March 31, 2021

Coke Ads Insert Different Flavors into Memorable Basketball Mo...
Beverages - Branding - CPG - Influencers - Sports

Coca-Cola launched a multichannel campaign for its flavored colas that includes TV commercials during March Madness and a social influencer push. The "Unbelievably Delicious" effort highlights Coca-Co...

Marketing Dive
March 29, 2021

YouTube Tests Product Detection in Videos
Online - Retail - Streaming - Tech

The product detection feature, which will appear between recommended videos, helps people explore more videos and details about those products on YouTube. Any viewer watching videos in the U.S. will b...

March 26, 2021

New Social Media App Tries to Remove Toxic Content
Influencers - Online

What would social media platforms look like if they were inundated with only wholesome and non-toxic content? Bigo Live is looking to pave the way in this space. Bigo, a live-streaming platform on wh...

Toronto Star
March 26, 2021

Pepsi’s Newest Flavor Has Peeps In It
Beverages - Branding - CPG

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Pepsi and Peeps are collaborating on a new drink that combines the two extr...

CNN Business
March 25, 2021

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