SEGA of America and JAKKS Pacific announce new global agreemen...
Gaming - Press Releases - Theatrical - Toys

SANTA MONICA, Calif.--(BUSINESS WIRE)--Today, JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products and its costume division, Disguise, announced a multi-year partnershi...

Angelina Luspo
October 31, 2023

Snap Inc. and Disguise Launch Halloween AR Shopping Experience
Classic Characters - Fashion - Gaming - Online - Partnerships

POWAY, Calif.--(BUSINESS WIRE)--Disguise Inc., subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK) and world leaders in costume design and manufacturing, today with Snap Inc. announced the launch of an A...

Faisal Hussain
October 12, 2022

Sega Partners with Jakks Pacific for SONIC PRIME Merch
Streaming - Toys

SEGA has selected Jakks Pacific as its global merchandise partner for upcoming Netflix series Sonic Prime. As part of the deal, Jakks—which already had an agreement to design and markets toys for t...

January 5, 2022

The Future of Food Licensing
CPG - Dining

Food for thought: Is food licensing worth the rush? Chris Byrne digs into whether food-inspired products from Jakks Pacific, Ravensburger and Impact Confections will keep fresh or sour quickly. Chri...

July 7, 2021

Sonic the Hedgehog is Getting a Competitive Card Game

Steamforged Games announces Sonic the Card Game, which will translate Sonic the Hedgehog's speed into a competitive, family-friendly experience. Sonic the Card Game only makes up a small portion of St...

March 19, 2021

Universal Brand Development Inks Deal with Jakks Pacific‘s D...
Theatrical - Toys

Under the new agreement, Disguise will design, market, manufacture, and distribute Halloween costumes, costume accessories, inflatables, adaptive costumes, and trunk-or-treat kits for a robust lineup ...

The ToyBook
February 18, 2021

Jakks Pacific Inks Deal for Sonic the Hedgehog 2 Movie
Theatrical - Toys

SEGA bestowed global toy rights to Jakks Pacific to design, manufacture, create, market, and sell Sonic the Hedgehog 2-branded toys, including action figures, playsets, vehicles, plush, and collectibl...

The Toy Book
February 17, 2021

Jakks Pacific levels up deal for more Nintendo, Super Mario to...
Gaming - Toys

The news follows the success of Jakk’s Super Mario It’s-A Me Mario! and Boo Mansion Playset this year. Jakks Pacific inked an extension of its licensing deal with Nintendo of America to maintain g...

The Toy Book
December 16, 2020

Spin Master deals with Warner Bros. on Harry Potter

The toymaker has inked a licensing deal to develop products inspired by the Harry Potter and Fantastic Beasts franchises. Fans of the Wizarding World franchise are about to be spellbound. Spin Master...

November 25, 2020

Genius Brands to acquire ChizComm

ChizComm represents more than 30 toy companies (including MGA Entertainment, Jakks Pacific and Jazwares). For the full story, visit Kidscreen  -

November 16, 2020

Lockdowns lead to Q3 declines for Jakks Pacific

The toyco’s net sales dropped 14% due to a slow theatrical calendar and uncertainty around Halloween. For the full story, visit Kidscreen  -

November 3, 2020

Ghostbusters Launches Online Store; Partners With Disguise for...

Sony Pictures Consumers Products has launched a Ghostbusters Official Online Store, where consumers can shop for apparel, home goods, collectible. For the full story, visit The Toy Book  -  https...

The Toy Book
October 30, 2020

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