Brands Are Making Their Own Mystery Boxes to Engineer Virality
Influencers - Online - Retail - Toys

Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...

Modern Retail
May 3, 2021

Jell-O Embraces The Office’s Stapler Prank
CPG - Television

Without any collaboration from the show or NBC—Jell-O is offering up to 100 sets that include a stapler-shaped mold, one box of black cherry-flavored Jell-O gelatin for the stapler, and four boxes o...

AdAge
March 18, 2021

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