Answer The Call: NBA All-Star Devin Booker Unveiled as NBA 2K2...
Esports - Gaming - Non-Profit - Partnerships - Press Releases

NEW YORK--(BUSINESS WIRE)--2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 ye...

Faisal Hussain
July 7, 2022

Continuing With its DTC Pivot, Nike Plans Stand-Alone Jordan S...
Fashion - Retail

In pursuit of a direct-to-consumer strategy, Nike will begin testing Jordan-branded stores in North America in fiscal 2023. Chief Financial Officer Matt Friend said it is also using Nike stores to inv...

RetailDive
March 22, 2022

Fanatics Opens First LA Store in Partnership with Paris Saint-...
Fashion - Retail - Sports

The sports merchandise company opened a store dedicated to Paris Saint-Germain in the Westfield Century City Mall. The store sells PSG apparel featuring LA-inspired clothing from its partnership with ...

CNBC
May 27, 2021

Jordan’s NASCAR team signs 5 sponsors
Automotive - Branding - Sports

The new NASCAR team that features the troika of Michael Jordan, Denny Hamlin and Bubba Wallace has long-term ambitions to change the face of racing, but an important step toward getting there starts t...

Charlotte Business Journal
January 26, 2021

Nate Robinson partners with StockX in light of loss to Jake Pa...
Branding - Fashion

StockX revealed its “Find Your Win” campaign today starring Robinson, where the three-time NBA Slam Dunk Contest champion discusses the importance of losses and how they make eventual victories fe...

Foot Wear News
December 23, 2020

UCLA Signs Deal With Nike After Breakup with Under Armour
Fashion - Sports

Nike Inc. and its Jordan brand will become the official athletic gear provider for UCLA, following the university’s messy split with Under Armour Inc. that ended the biggest sponsorship deal in the ...

Bloomberg
December 8, 2020

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