Kellogg’s Frosted Flakes® has collaborated with Lucasfilm Ltd. to celebrate the highly anticipated new Star WarsTM limited series, Obi-Wan Kenobi only on Disney+ starting May 27* by bringing both c...
BATTLE CREEK, Mich., April 12, 2022 /PRNewswire/ -- Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest delicious breakfast innovation: Eggo® Gr...
This spring, Pop-Tarts® continues to bring crowd-pleasing flavors to its lineup by giving fans an ooey-gooey, cinnamon-y cookie experience with Snickerdoodle Pop-Tarts.® Inspired by beloved bakery c...
PHILADELPHIA and BATTLE CREEK, Mich., Feb. 28, 2022 /PRNewswire/ -- Just in time for Easter, Frankford Candy, the leader in the licensed confections and gifts industry, and Kellogg's are teaming ...
BATTLE CREEK, Mich., Feb. 12, 2022 /PRNewswire/ -- Kellogg Company announced today that it has donated $70,000 to Operation Homefront, a non-profit whose mission is to build strong, stable and sec...
Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart.
It's also shocki...
American Eagle Outfitters and Kellogg's Tony the Tiger have teamed up to celebrate the Year of the Tiger.
The 24-piece limited-edition collection featuring graphics of the breakfast mascot throughout...
Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin?
Yes, apparently it does.
How else to explain grocery store aisle...
BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...
BATTLE CREEK, Mich., Aug. 30, 2021 /PRNewswire/ -- In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fu...
In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...
BATTLE CREEK, Mich., Aug. 10, 2021 /PRNewswire/ -- Cheez-It® continues its celebration of 100 years of cheesy, crunchy satisfaction – this time by unveiling the ultimate Cheez-It shopping des...
BATTLE CREEK, Mich., July 13, 2021 /PRNewswire/ -- To continue spreading smiles during family mornings and create even more small wins for parents, Eggo® announces the release of its all-new Eggoji...
Kellogg subsidiary RXBAR is entering the ready-to-eat cereal category with the launch of RX Cereal.
Rolling out to select retailers nationwide, RX Cereal is inspired by the taste of the company’s t...
BATTLE CREEK, Mich., July 12, 2021 /PRNewswire/ -- Ahead of the theatrical release of MGM's highly anticipated animated sequel "The Addams Family 2" on Oct. 1, Kellogg Company is teaming up with the i...
For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...
Grocery stores are finding that consumer packaged goods (CPG) sold in refillable containers are proving, in some cases, to be even more popular than their traditional disposable alternatives.
The ref...
Kellogg’s Away From Home, a division of Battle Creek, Mich.-based Kellogg Co., is expanding its partnership with Sodexo to include Incogmeato by MorningStar Farms Burger Patties. As part of the pact...
Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion.
The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...
BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...
Kellogg’s Away From Home, a division of the CPG giant that works with foodservice operators, announced a joint pilot program with Chowbotics (now a division of DoorDash) that just debuted cereal dis...
In honor of Pride Month 2021, which is June, Kellogg’s and GLAAD have come together to introduce a new cereal. The Together With Pride variety aims to celebrate everyone having a seat at the table a...
From sweet strawberries to salty pretzels, everything tastes better when it's dipped in chocolatey goodness. So, why not cereal? For the first time in the U.S. market, Kellogg's® Special K® is helpi...
Peeps marshmallow candies are returning for Easter with a campaign aimed at engaging consumers across digital media platforms. Just Born Quality Confections is asking fans of Peeps Chicks and Bunnies ...
Kellogg's Cereal Straws are coming back by popular demand after more than a decade spent off store shelves, the company announced Thursday.
"Kellogg is answering superfans’ petition and social medi...
Today’s CPG Partnerships Showcase features an exciting partnership that colors in the creativity of breakfast!
Crayola collaborated with Kellogg's on an exciting CPG partnership that launched a c...
Eggo is running a multichannel campaign that highlights its L'Eggometer, a social listening tool to measure the stress that parents feel in the morning as they help their kids get ready for school. Th...
Weetabix, for the unfamiliar, is a "whole-grain wheat breakfast cereal" that "comes in the form of palm-sized rounded rectangle-shaped biscuits." For the purpose of this post, that's about all you nee...
Pringles this week sponsored a livestream by gaming influencer Leahviathan in which she played video game "West of Dead" and lured a zombie character out of the game by opening a can of the snack.
Th...
Kellogg’s Pringles brand has revamped its packaging for its iconic cans for the first time in 20 years. The new packaging boasts a fresh, new look that features bold hues and a clean design, highlig...
The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl.
The strategy shows the Kellogg-owned snack marketer link...
Kellogg NA Co. is debuting a collection of spicy flavors of its Pringles brand. According to the company, the line is “dedicated to their heat-loving snack fans.”
For the full story, visit Cand...
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