Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Kellogg Company’s Latest Collaboration with GLAAD Unwrap...
CPG - Non-Profit - Press Releases

BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...

Faisal Hussain
May 21, 2021

Kellogg’s Debuts On-Campus Cereal Robot “Bowl Bot&...
CPG - Electronics - Tech

Kellogg’s Away From Home, a division of the CPG giant that works with foodservice operators, announced a joint pilot program with Chowbotics (now a division of DoorDash) that just debuted cereal dis...

The Spoon
May 21, 2021

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

May 6, 2021

Kellogg’s New Heart-Shaped Cereal Will Celebrate Pride Month
CPG - Non-Profit

In honor of Pride Month 2021, which is June, Kellogg’s and GLAAD have come together to introduce a new cereal. The Together With Pride variety aims to celebrate everyone having a seat at the table a...

Yahoo! Life
April 23, 2021

Kellogg’s First-Ever Dipped Cereal Flakes Make Their Del...
CPG - Retail

From sweet strawberries to salty pretzels, everything tastes better when it's dipped in chocolatey goodness. So, why not cereal? For the first time in the U.S. market, Kellogg's® Special K® is helpi...

PR Newswire
April 15, 2021

Peeps Returns for Easter with Brand Partnerships & Livest...
Branding - CPG - Household - Influencers - Online

Peeps marshmallow candies are returning for Easter with a campaign aimed at engaging consumers across digital media platforms. Just Born Quality Confections is asking fans of Peeps Chicks and Bunnies ...

Marketing Dive
March 25, 2021

Kellogg’s Popular Cereal Straws Back After 12 Years Due ...
CPG - Household - Retail

Kellogg's Cereal Straws are coming back by popular demand after more than a decade spent off store shelves, the company announced Thursday. "Kellogg is answering superfans’ petition and social medi...

USA Today
March 22, 2021

CPG Partnerships Showcase: Crayola x Kellogg’s
CPG - Partnership Blogs - Toys

Today’s CPG Partnerships Showcase features an exciting partnership that colors in the creativity of breakfast! Crayola collaborated with Kellogg's on an exciting CPG partnership that launched a c...

Andrew Gormley
March 15, 2021

Eggo Measures Parent Stress in Mornings with L’Eggometer
CPG - Household - Influencers - Online

Eggo is running a multichannel campaign that highlights its L'Eggometer, a social listening tool to measure the stress that parents feel in the morning as they help their kids get ready for school. Th...

Marketing Dive
March 12, 2021

How a Beans-on-Toast Tweet Brought Brands Together
Blog Post - Branding - CPG - Online

Weetabix, for the unfamiliar, is a "whole-grain wheat breakfast cereal" that "comes in the form of palm-sized rounded rectangle-shaped biscuits." For the purpose of this post, that's about all you nee...

Faisal Hussain
February 10, 2021

Pringles brings video game zombie to life in Twitch livestream
CPG - Gaming

Pringles this week sponsored a livestream by gaming influencer Leahviathan in which she played video game "West of Dead" and lured a zombie character out of the game by opening a can of the snack. Th...

Marketing Dive
January 29, 2021

Pringles’ Mr.P loses hair but upgrades to sleek new look
Branding - CPG

Kellogg’s Pringles brand has revamped its packaging for its iconic cans for the first time in 20 years. The new packaging boasts a fresh, new look that features bold hues and a clean design, highlig...

Marketing Interactive
December 13, 2020

Cheez-It recreates college football experience with animatroni...
CPG - Sports

The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl. The strategy shows the Kellogg-owned snack marketer link...

Marketing Dive
December 9, 2020

Pringles Unveils Scorchin’ Lineup Including Fan-Favorite Fla...

Kellogg NA Co. is debuting a collection of spicy flavors of its Pringles brand. According to the company, the line is “dedicated to their heat-loving snack fans.” For the full story, visit Cand...

Candy & Snack Today
November 12, 2020

Pringles drops mascot’s moustache for first time in 52 y...

Mr. Pringle will be joined by Peter Crouch, Sir Mo Farah, Liam Payne, Russell Tovey and more to raise awareness and funds for Movember. For the full story, visit Campaign  -  https://www.campaign...

November 4, 2020

We Wish You A Merry Breakfast With New Kellogg’s® The E...
Branding - CPG

This holiday season, Kellogg is creating a new family breakfast tradition, Kellogg's® The Elf on the Shelf® Vanilla Candy Cane Cookie Cereal, the newest "Official Cereal of the North Pole." For t...

Iosco News
October 13, 2020

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