Kellogg’s Made a Cereal Cup That Doesn’t Require M...
CPG

The Kellogg Company, maker of Froot Loops, Frosted Flakes and Rice Krispies, has long tried to convince the American public it’s acceptable to eat cereal outside the home and at times other than bre...

Adweek
September 8, 2022

Kellogg’s Frosted Flakes, Tony the Tiger, and Quarterbac...
CPG - Press Releases - Sponsorships - Sports

BATTLE CREEK, Mich., Aug. 29, 2022 /PRNewswire/ -- Yesterday, Tony the Tiger® recruited new ringers — quarterback Jalen Hurts and the CBS Sports crew — and treated Philadelphia youth football pla...

Angelina Luspo
August 29, 2022

Kellogg Gives Families a Chance to Win $5,000 When They Add Ce...
CPG - Press Releases

BATTLE CREEK, Mich., Aug. 25, 2022 /PRNewswire/ -- As the season of routines returns with busy days of carpool, parent teacher conferences, homework help, you name it — so does the dreaded "what's...

Faisal Hussain
August 25, 2022

Tony the Tiger Tackles Twitch and Becomes the First-Ever Brand...
CPG - Esports - Gaming - Press Releases

BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Tw...

Nicholas Fox
August 15, 2022

Kellogg’s & Disney Partner for HOCUS POCUS 2-Themed...
CPG - Streaming

Kellogg’s has partnered with Disney to launch a new limited-edition Hocus Pocus 2-themed cereal. Kellogg’s Disney Hocus Pocus 2 cereal features a mixed berry flavour, with purple, orange and yell...

Food Bev
August 9, 2022

It’s Slime Time! Kellogg and Nickelodeon create New Kell...
CPG - Press Releases - Television

BATTLE CREEK, Mich., July 8, 2022 /PRNewswire/ -- Nineties kids rejoice! Breakfast is getting a nostalgic makeover with Kellogg's® latest collab, adding a splash of Nickelodeon's iconic green Slime t...

Angelina Luspo
July 12, 2022

Taco Bell Makes Big Moves! Introducing The Big Cheez-It Tostad...
CPG - Dining - Partnerships - Press Releases

Irvine, Calif. (June 28, 2022) - The masterminds of Taco Bell and Cheez-It have come together for the ultimate Test Kitchen test: the Big Cheez-It Tostada. Just like the iconic cracker, this inn...

Faisal Hussain
June 29, 2022

New RXBAR A.M. Protein Bars Fuel Morning Routines with Simple ...
CPG - Press Releases

CHICAGO, June 7, 2022 /PRNewswire/ -- Today, RXBAR announced the launch of RXBAR A.M., a delicious new line of No B.S. protein bars to start the day. Powered with 10g protein and a few simple ingre...

Faisal Hussain
June 9, 2022

Kellogg and Star Wars Latest Collab Transports Fans Out of Thi...
CPG - Streaming

Kellogg’s Frosted Flakes® has collaborated with Lucasfilm Ltd. to celebrate the highly anticipated new Star WarsTM limited series, Obi-Wan Kenobi only on Disney+ starting May 27* by bringing both c...

Jedi news
May 5, 2022

Introducing Eggo Grab & Go Liege-Style Waffles: A Delicio...
CPG - Press Releases

BATTLE CREEK, Mich., April 12, 2022 /PRNewswire/ -- Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest delicious breakfast innovation: Eggo® Gr...

Faisal Hussain
April 15, 2022

Kellogg’s Announces Three New Frosted Flakes Cereal Flavors
CPG

Kellogg’s is releasing three official new nostalgic flavors from childhood. It is no secret that part of the fun of having Kellogg’s Frosted Flakes is sipping on the flavorful post-cereal milk lef...

HYPEBEAST
March 25, 2022

Snickerdoodle Pop-Tarts Give Cookie Lovers a New Way to Enjoy ...
CPG - Press Releases

This spring, Pop-Tarts® continues to bring crowd-pleasing flavors to its lineup by giving fans an ooey-gooey, cinnamon-y cookie experience with Snickerdoodle Pop-Tarts.® Inspired by beloved bakery c...

PR Newswire
March 24, 2022

Frankford Candy and Kellogg’s Team Up to Create New East...
CPG - Partnerships - Press Releases

PHILADELPHIA and BATTLE CREEK, Mich., Feb. 28, 2022 /PRNewswire/ -- Just in time for Easter, Frankford Candy, the leader in the licensed confections and gifts industry, and Kellogg's are teaming ...

Faisal Hussain
February 28, 2022

Kellogg’s Donates $70,000 to Operation Homefront to Supp...
CPG - Non-Profit - Partnerships - Press Releases

BATTLE CREEK, Mich., Feb. 12, 2022 /PRNewswire/ -- Kellogg Company announced today that it has donated $70,000 to Operation Homefront, a non-profit whose mission is to build strong, stable and sec...

Faisal Hussain
February 14, 2022

Why Every Costco Product is Called ‘Kirkland Signature&#...
CPG - Health & Beauty - Household - Retail

Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart. It's also shocki...

CNN
February 8, 2022

Kellogg’s Frosted Flakes Packing Celebrates Lunar New Ye...
CPG

It's a gr-r-reat year to be a tiger! Beginning February 1, the Lunar New Year marks the Year of the Tiger – a year that also commemorates the 70th birthday of Tony the Tiger, Kellogg's Frosted Flake...

Cision
February 3, 2022

Kellogg’s & American Eagle Release Tony the Tiger C...
CPG - Fashion

American Eagle Outfitters and Kellogg's Tony the Tiger have teamed up to celebrate the Year of the Tiger. The 24-piece limited-edition collection featuring graphics of the breakfast mascot throughout...

License Global
January 24, 2022

Kellogg’s & Wendy’s to Release Limited Editio...
CPG - Dining

Wendy’s and Kellogg’s are partnering up for the first time to bring Wendy’s most iconic Frosty dessert to breakfast. The beloved fast-food chain and cereal brand are coming together to deliver ...

HypeBeast
October 6, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

San Francisco 49ers and Levi’s® Stadium Run New Menu Op...
CPG - Partnerships - Press Releases - Sports

BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...

Faisal Hussain
September 14, 2021

Pop-Tarts Launches Limited-Edition Día de Muertos Box Inspire...
CPG - Press Releases

BATTLE CREEK, Mich., Aug. 30, 2021 /PRNewswire/ -- In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fu...

Faisal Hussain
August 30, 2021

Why is Every Food Brand Selling Weird Swag in Online Shops?
CPG - Online - Retail

In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...

The Takeout
August 20, 2021

Online Shopping Just Got Cheesier: Cheez-It® Debuts First Eve...
CPG - Online - Press Releases

BATTLE CREEK, Mich., Aug. 10, 2021 /PRNewswire/ -- Cheez-It® continues its celebration of 100 years of cheesy, crunchy satisfaction – this time by unveiling the ultimate Cheez-It shopping des...

Faisal Hussain
August 11, 2021

Kellogg’s New Eggoji Waffles Partner with No Kid Hungry
CPG - Influencers - Non-Profit - Partnerships - Press Releases

BATTLE CREEK, Mich., July 13, 2021 /PRNewswire/ -- To continue spreading smiles during family mornings and create even more small wins for parents, Eggo® announces the release of its all-new Eggoji...

Faisal Hussain
July 20, 2021

Kelloggs’ RXBAR Enters the RTE Cereal Category
CPG

Kellogg subsidiary RXBAR is entering the ready-to-eat cereal category with the launch of RX Cereal. Rolling out to select retailers nationwide, RX Cereal is inspired by the taste of the company’s t...

Food Business News
July 20, 2021

Kellogg’s is Creating Cereal Boxes for the Blind & ...
CPG - Tech

Kellogg’s will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging o...

Adweek
July 13, 2021

The Breakfast Table Gets Kookier This Halloween With ‘Th...
CPG - Press Releases - Theatrical

BATTLE CREEK, Mich., July 12, 2021 /PRNewswire/ -- Ahead of the theatrical release of MGM's highly anticipated animated sequel "The Addams Family 2" on Oct. 1, Kellogg Company is teaming up with the i...

Angelina Luspo
July 13, 2021

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

Is Refillable Consumer Packaging the Next Big CPG Thing?
CPG

Grocery stores are finding that consumer packaged goods (CPG) sold in refillable containers are proving, in some cases, to be even more popular than their traditional disposable alternatives. The ref...

Retail Wire
June 25, 2021

Netflix Wins Jerry Seinfeld Movie About Creation Of The Pop-Ta...
Streaming

Jerry Seinfeld has made it clear he would not inject his comic genius into another sitcom, after generating arguably the best one ever. So he is turning to another outlet — the movie screen — and ...

Deadline
June 24, 2021

Kellogg, Sodexo Expand Partnership to Include Incogmeato
CPG

Kellogg’s Away From Home, a division of Battle Creek, Mich.-based Kellogg Co., is expanding its partnership with Sodexo to include Incogmeato by MorningStar Farms Burger Patties. As part of the pact...

Food Business News
June 23, 2021

Carnation & Kellogg’s Reveal Nutritional Drinks Bas...
Beverages - CPG

Carnation Breakfast Essentials®, a leading brand in nutritional drinks, has collaborated with some of our favorite cereal brands to introduce new flavors that look to punch up our quotient of healthy...

Foodbeast
June 17, 2021

Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Kellogg Company’s Latest Collaboration with GLAAD Unwrap...
CPG - Non-Profit - Press Releases

BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...

Faisal Hussain
May 21, 2021

Kellogg’s Debuts On-Campus Cereal Robot “Bowl Bot&...
CPG - Electronics - Tech

Kellogg’s Away From Home, a division of the CPG giant that works with foodservice operators, announced a joint pilot program with Chowbotics (now a division of DoorDash) that just debuted cereal dis...

The Spoon
May 21, 2021

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

FoodDive
May 6, 2021

Kellogg’s New Heart-Shaped Cereal Will Celebrate Pride Month
CPG - Non-Profit

In honor of Pride Month 2021, which is June, Kellogg’s and GLAAD have come together to introduce a new cereal. The Together With Pride variety aims to celebrate everyone having a seat at the table a...

Yahoo! Life
April 23, 2021

Kellogg’s First-Ever Dipped Cereal Flakes Make Their Del...
CPG - Retail

From sweet strawberries to salty pretzels, everything tastes better when it's dipped in chocolatey goodness. So, why not cereal? For the first time in the U.S. market, Kellogg's® Special K® is helpi...

PR Newswire
April 15, 2021

Peeps Returns for Easter with Brand Partnerships & Livest...
Branding - CPG - Household - Influencers - Online

Peeps marshmallow candies are returning for Easter with a campaign aimed at engaging consumers across digital media platforms. Just Born Quality Confections is asking fans of Peeps Chicks and Bunnies ...

Marketing Dive
March 25, 2021

Kellogg’s Popular Cereal Straws Back After 12 Years Due ...
CPG - Household - Retail

Kellogg's Cereal Straws are coming back by popular demand after more than a decade spent off store shelves, the company announced Thursday. "Kellogg is answering superfans’ petition and social medi...

USA Today
March 22, 2021

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