Kellogg’s & Wendy’s to Release Limited Editio...
CPG - Dining

Wendy’s and Kellogg’s are partnering up for the first time to bring Wendy’s most iconic Frosty dessert to breakfast. The beloved fast-food chain and cereal brand are coming together to deliver ...

HypeBeast
October 6, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

San Francisco 49ers and Levi’s® Stadium Run New Menu Op...
CPG - Partnerships - Press Releases - Sports

BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...

Faisal Hussain
September 14, 2021

Pop-Tarts Launches Limited-Edition Día de Muertos Box Inspire...
CPG - Press Releases

BATTLE CREEK, Mich., Aug. 30, 2021 /PRNewswire/ -- In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fu...

Faisal Hussain
August 30, 2021

Why is Every Food Brand Selling Weird Swag in Online Shops?
CPG - Online - Retail

In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...

The Takeout
August 20, 2021

Online Shopping Just Got Cheesier: Cheez-It® Debuts First Eve...
CPG - Online - Press Releases

BATTLE CREEK, Mich., Aug. 10, 2021 /PRNewswire/ -- Cheez-It® continues its celebration of 100 years of cheesy, crunchy satisfaction – this time by unveiling the ultimate Cheez-It shopping des...

Faisal Hussain
August 11, 2021

Kellogg’s New Eggoji Waffles Partner with No Kid Hungry
CPG - Influencers - Non-Profit - Partnerships - Press Releases

BATTLE CREEK, Mich., July 13, 2021 /PRNewswire/ -- To continue spreading smiles during family mornings and create even more small wins for parents, Eggo® announces the release of its all-new Eggoji...

Faisal Hussain
July 20, 2021

Kelloggs’ RXBAR Enters the RTE Cereal Category
CPG

Kellogg subsidiary RXBAR is entering the ready-to-eat cereal category with the launch of RX Cereal. Rolling out to select retailers nationwide, RX Cereal is inspired by the taste of the company’s t...

Food Business News
July 20, 2021

Kellogg’s is Creating Cereal Boxes for the Blind & ...
CPG - Tech

Kellogg’s will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging o...

Adweek
July 13, 2021

The Breakfast Table Gets Kookier This Halloween With ‘Th...
CPG - Press Releases - Theatrical

BATTLE CREEK, Mich., July 12, 2021 /PRNewswire/ -- Ahead of the theatrical release of MGM's highly anticipated animated sequel "The Addams Family 2" on Oct. 1, Kellogg Company is teaming up with the i...

Angelina Luspo
July 13, 2021

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

Is Refillable Consumer Packaging the Next Big CPG Thing?
CPG

Grocery stores are finding that consumer packaged goods (CPG) sold in refillable containers are proving, in some cases, to be even more popular than their traditional disposable alternatives. The ref...

Retail Wire
June 25, 2021

Netflix Wins Jerry Seinfeld Movie About Creation Of The Pop-Ta...
Streaming

Jerry Seinfeld has made it clear he would not inject his comic genius into another sitcom, after generating arguably the best one ever. So he is turning to another outlet — the movie screen — and ...

Deadline
June 24, 2021

Kellogg, Sodexo Expand Partnership to Include Incogmeato
CPG

Kellogg’s Away From Home, a division of Battle Creek, Mich.-based Kellogg Co., is expanding its partnership with Sodexo to include Incogmeato by MorningStar Farms Burger Patties. As part of the pact...

Food Business News
June 23, 2021

Carnation & Kellogg’s Reveal Nutritional Drinks Bas...
Beverages - CPG

Carnation Breakfast Essentials®, a leading brand in nutritional drinks, has collaborated with some of our favorite cereal brands to introduce new flavors that look to punch up our quotient of healthy...

Foodbeast
June 17, 2021

Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Kellogg Company’s Latest Collaboration with GLAAD Unwrap...
CPG - Non-Profit - Press Releases

BATTLE CREEK, Mich., May 20, 2021 /PRNewswire/ -- Limited-edition Together With Pride cereal hits shelves across the country today, marking the latest collaboration between Kellogg Company and GLAAD...

Faisal Hussain
May 21, 2021

Kellogg’s Debuts On-Campus Cereal Robot “Bowl Bot&...
CPG - Electronics - Tech

Kellogg’s Away From Home, a division of the CPG giant that works with foodservice operators, announced a joint pilot program with Chowbotics (now a division of DoorDash) that just debuted cereal dis...

The Spoon
May 21, 2021

Ferrara Relaunches Fruit Snack Brand with Funables
CPG - Retail

The company is prioritizing entertainment on the pack, with games such as tic-tac-toe, stickers and licensing partnerships, including Batman and Barbie. Redesigned packaging will also devote more spac...

FoodDive
May 6, 2021

Kellogg’s New Heart-Shaped Cereal Will Celebrate Pride Month
CPG - Non-Profit

In honor of Pride Month 2021, which is June, Kellogg’s and GLAAD have come together to introduce a new cereal. The Together With Pride variety aims to celebrate everyone having a seat at the table a...

Yahoo! Life
April 23, 2021

Kellogg’s First-Ever Dipped Cereal Flakes Make Their Del...
CPG - Retail

From sweet strawberries to salty pretzels, everything tastes better when it's dipped in chocolatey goodness. So, why not cereal? For the first time in the U.S. market, Kellogg's® Special K® is helpi...

PR Newswire
April 15, 2021

Peeps Returns for Easter with Brand Partnerships & Livest...
Branding - CPG - Household - Influencers - Online

Peeps marshmallow candies are returning for Easter with a campaign aimed at engaging consumers across digital media platforms. Just Born Quality Confections is asking fans of Peeps Chicks and Bunnies ...

Marketing Dive
March 25, 2021

Kellogg’s Popular Cereal Straws Back After 12 Years Due ...
CPG - Household - Retail

Kellogg's Cereal Straws are coming back by popular demand after more than a decade spent off store shelves, the company announced Thursday. "Kellogg is answering superfans’ petition and social medi...

USA Today
March 22, 2021

CPG Partnerships Showcase: Crayola x Kellogg’s
CPG - Partnership Blogs - Toys

Today’s CPG Partnerships Showcase features an exciting partnership that colors in the creativity of breakfast! Crayola collaborated with Kellogg's on an exciting CPG partnership that launched a c...

Andrew Gormley
March 15, 2021

Eggo Measures Parent Stress in Mornings with L’Eggometer
CPG - Household - Influencers - Online

Eggo is running a multichannel campaign that highlights its L'Eggometer, a social listening tool to measure the stress that parents feel in the morning as they help their kids get ready for school. Th...

Marketing Dive
March 12, 2021

How a Beans-on-Toast Tweet Brought Brands Together
Blog Post - Branding - CPG - Online

Weetabix, for the unfamiliar, is a "whole-grain wheat breakfast cereal" that "comes in the form of palm-sized rounded rectangle-shaped biscuits." For the purpose of this post, that's about all you nee...

Faisal Hussain
February 10, 2021

Pringles brings video game zombie to life in Twitch livestream
CPG - Gaming

Pringles this week sponsored a livestream by gaming influencer Leahviathan in which she played video game "West of Dead" and lured a zombie character out of the game by opening a can of the snack. Th...

Marketing Dive
January 29, 2021

Pringles’ Mr.P loses hair but upgrades to sleek new look
Branding - CPG

Kellogg’s Pringles brand has revamped its packaging for its iconic cans for the first time in 20 years. The new packaging boasts a fresh, new look that features bold hues and a clean design, highlig...

Marketing Interactive
December 13, 2020

Cheez-It recreates college football experience with animatroni...
CPG - Sports

The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl. The strategy shows the Kellogg-owned snack marketer link...

Marketing Dive
December 9, 2020

Pringles Unveils Scorchin’ Lineup Including Fan-Favorite Fla...
CPG

Kellogg NA Co. is debuting a collection of spicy flavors of its Pringles brand. According to the company, the line is “dedicated to their heat-loving snack fans.” For the full story, visit Cand...

Candy & Snack Today
November 12, 2020

Pringles drops mascot’s moustache for first time in 52 y...
CPG

Mr. Pringle will be joined by Peter Crouch, Sir Mo Farah, Liam Payne, Russell Tovey and more to raise awareness and funds for Movember. For the full story, visit Campaign  -  https://www.campaign...

Campaign
November 4, 2020

We Wish You A Merry Breakfast With New Kellogg’s® The E...
Branding - CPG

This holiday season, Kellogg is creating a new family breakfast tradition, Kellogg's® The Elf on the Shelf® Vanilla Candy Cane Cookie Cereal, the newest "Official Cereal of the North Pole." For t...

Iosco News
October 13, 2020

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