No B.S. Goes Beyond the Bar With First-Ever RXBAR Granola
CPG - Press Releases

BATTLE CREEK, Mich., Jan. 10, 2023 /PRNewswire/ -- No B.S. is getting a new look thanks to the first-ever line of RXBAR® Granola (and we're making this press release "No B.S." to prove it to you...

Faisal Hussain
January 10, 2023

Kellogg Empowers Blind Consumers in U.S. with NaviLens Technol...
CPG - Partnerships - Press Releases - Retail

BATTLE CREEK, Mich., Dec. 14, 2022 /PRNewswire/ -- Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as...

Faisal Hussain
December 14, 2022

Non-Profit Partnerships & Promotions That Created Impact ...
Automotive - Beverages - CPG - Finance - Listicles

Impactful non-profit partnerships have become a must-have for brands and companies of all industries. Showcasing to consumers that your brand is more than a product leads to massive goodwill, and o...

Faisal Hussain
December 8, 2022

Summer Blockbuster Partnerships of 2022
Automotive - Beverages - CPG - Dining - Health & Beauty

Summer Blockbuster partnerships offer an great way for studios to promote and celebrate their new movie releases! Check out the following five unique and innovative movie partnerships and promotions f...

Nicholas Fox
December 7, 2022

Music Partnerships & Promotions That Hit The Right Notes ...
Beverages - CPG - Dining - Influencers - Music

Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience. Check out some great examples of music partnerships from 2022. PARTNERSH...

Sasha Villalobos
December 6, 2022

New Puma Collection Celebrates 70 Years of Tony the Tiger
Classic Characters - CPG - Fashion

For as long as most of us can remember, Tony the Tiger has consistently been present in our grocery aisles and on our television screens. Confirming that thinking, Kellogg’s and Puma are linking up ...

Sole Collector
December 2, 2022

Cheez-It Wants Football Players and Fans to Wake Up ‘Fee...
CPG - Press Releases - Sports - Travel

BATTLE CREEK, Mich., Dec. 1, 2022 /PRNewswire/ -- Cheez-It®, the cheeziest sponsor of college football with four years of Cheez-It Bowl action and the title partner of the new Cheez-It Citrus Bowl, i...

Nicholas Fox
December 1, 2022

Kellogg’s Launches New Cereal for AVATAR: THE WAY OF WAT...
CPG - Theatrical

Kellogg’s is celebrating the release of “Avatar: The Way of Water,” in theaters Dec. 16, by bringing Kellogg’s Frosted Flakes and Avatar fans a new way to experience the world of Pandora. The...

License Global
October 27, 2022

Pick-Up Your Limited-Edition Rise & Kind Cereal Box
Branding - CPG - Non-Profit - Online - Retail

Pick-up your limited-edition Rise & Kind cereal box and show your support today by wearing purple for #spiritday Starting today, 1,000 boxes of this collector’s edition will be available to pur...

Instagram
October 24, 2022

Pop-Tarts Frosted Gingerbread Creates a New Holiday Tradition
CPG

Over the years, Pop-Tarts has evolved its flavors. While classic flavors like strawberry and blueberry will always be a favorite, the limited time, special offerings bring excitement to opening that s...

FoodSided
October 11, 2022

Experience the Magic of the Season with New Kellogg’s Th...
CPG - Press Releases

BATTLE CREEK, Mich., Sept. 27, 2022 /PRNewswire/ -- You might need to bundle up for this cool new creation: Kellogg's® Cereal and The Elf on the Shelf® have teamed up to create an icy cereal that's ...

Nicholas Fox
September 27, 2022

Kellogg’s Made a Cereal Cup That Doesn’t Require M...
CPG

The Kellogg Company, maker of Froot Loops, Frosted Flakes and Rice Krispies, has long tried to convince the American public it’s acceptable to eat cereal outside the home and at times other than bre...

Adweek
September 8, 2022

Kellogg’s Frosted Flakes, Tony the Tiger, and Quarterbac...
CPG - Press Releases - Sponsorships - Sports

BATTLE CREEK, Mich., Aug. 29, 2022 /PRNewswire/ -- Yesterday, Tony the Tiger® recruited new ringers — quarterback Jalen Hurts and the CBS Sports crew — and treated Philadelphia youth football pla...

Angelina Luspo
August 29, 2022

Kellogg Gives Families a Chance to Win $5,000 When They Add Ce...
CPG - Press Releases

BATTLE CREEK, Mich., Aug. 25, 2022 /PRNewswire/ -- As the season of routines returns with busy days of carpool, parent teacher conferences, homework help, you name it — so does the dreaded "what's...

Faisal Hussain
August 25, 2022

Tony the Tiger Tackles Twitch and Becomes the First-Ever Brand...
CPG - Esports - Gaming - Press Releases

BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Tw...

Nicholas Fox
August 15, 2022

Kellogg’s & Disney Partner for HOCUS POCUS 2-Themed...
CPG - Streaming

Kellogg’s has partnered with Disney to launch a new limited-edition Hocus Pocus 2-themed cereal. Kellogg’s Disney Hocus Pocus 2 cereal features a mixed berry flavour, with purple, orange and yell...

Food Bev
August 9, 2022

It’s Slime Time! Kellogg and Nickelodeon create New Kell...
CPG - Press Releases - Television

BATTLE CREEK, Mich., July 8, 2022 /PRNewswire/ -- Nineties kids rejoice! Breakfast is getting a nostalgic makeover with Kellogg's® latest collab, adding a splash of Nickelodeon's iconic green Slime t...

Angelina Luspo
July 12, 2022

Taco Bell Makes Big Moves! Introducing The Big Cheez-It Tostad...
CPG - Dining - Partnerships - Press Releases

Irvine, Calif. (June 28, 2022) - The masterminds of Taco Bell and Cheez-It have come together for the ultimate Test Kitchen test: the Big Cheez-It Tostada. Just like the iconic cracker, this inn...

Faisal Hussain
June 29, 2022

New RXBAR A.M. Protein Bars Fuel Morning Routines with Simple ...
CPG - Press Releases

CHICAGO, June 7, 2022 /PRNewswire/ -- Today, RXBAR announced the launch of RXBAR A.M., a delicious new line of No B.S. protein bars to start the day. Powered with 10g protein and a few simple ingre...

Faisal Hussain
June 9, 2022

Kellogg and Star Wars Latest Collab Transports Fans Out of Thi...
CPG - Streaming

Kellogg’s Frosted Flakes® has collaborated with Lucasfilm Ltd. to celebrate the highly anticipated new Star WarsTM limited series, Obi-Wan Kenobi only on Disney+ starting May 27* by bringing both c...

Jedi news
May 5, 2022

Introducing Eggo Grab & Go Liege-Style Waffles: A Delicio...
CPG - Press Releases

BATTLE CREEK, Mich., April 12, 2022 /PRNewswire/ -- Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest delicious breakfast innovation: Eggo® Gr...

Faisal Hussain
April 15, 2022

Kellogg’s Announces Three New Frosted Flakes Cereal Flavors
CPG

Kellogg’s is releasing three official new nostalgic flavors from childhood. It is no secret that part of the fun of having Kellogg’s Frosted Flakes is sipping on the flavorful post-cereal milk lef...

HYPEBEAST
March 25, 2022

Snickerdoodle Pop-Tarts Give Cookie Lovers a New Way to Enjoy ...
CPG - Press Releases

This spring, Pop-Tarts® continues to bring crowd-pleasing flavors to its lineup by giving fans an ooey-gooey, cinnamon-y cookie experience with Snickerdoodle Pop-Tarts.® Inspired by beloved bakery c...

PR Newswire
March 24, 2022

Frankford Candy and Kellogg’s Team Up to Create New East...
CPG - Partnerships - Press Releases

PHILADELPHIA and BATTLE CREEK, Mich., Feb. 28, 2022 /PRNewswire/ -- Just in time for Easter, Frankford Candy, the leader in the licensed confections and gifts industry, and Kellogg's are teaming ...

Faisal Hussain
February 28, 2022

Kellogg’s Donates $70,000 to Operation Homefront to Supp...
CPG - Non-Profit - Partnerships - Press Releases

BATTLE CREEK, Mich., Feb. 12, 2022 /PRNewswire/ -- Kellogg Company announced today that it has donated $70,000 to Operation Homefront, a non-profit whose mission is to build strong, stable and sec...

Faisal Hussain
February 14, 2022

Why Every Costco Product is Called ‘Kirkland Signature&#...
CPG - Health & Beauty - Household - Retail

Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart. It's also shocki...

CNN
February 8, 2022

Kellogg’s Frosted Flakes Packing Celebrates Lunar New Ye...
CPG

It's a gr-r-reat year to be a tiger! Beginning February 1, the Lunar New Year marks the Year of the Tiger – a year that also commemorates the 70th birthday of Tony the Tiger, Kellogg's Frosted Flake...

Cision
February 3, 2022

Kellogg’s & American Eagle Release Tony the Tiger C...
CPG - Fashion

American Eagle Outfitters and Kellogg's Tony the Tiger have teamed up to celebrate the Year of the Tiger. The 24-piece limited-edition collection featuring graphics of the breakfast mascot throughout...

License Global
January 24, 2022

Kellogg’s & Wendy’s to Release Limited Editio...
CPG - Dining

Wendy’s and Kellogg’s are partnering up for the first time to bring Wendy’s most iconic Frosty dessert to breakfast. The beloved fast-food chain and cereal brand are coming together to deliver ...

HypeBeast
October 6, 2021

Pumpkin Spice Seltzers, Cereal and Ramen: The Fall Flavor is b...
Beverages - CPG - Dining - Fashion - Health & Beauty

Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin? Yes, apparently it does. How else to explain grocery store aisle...

USA Today
September 22, 2021

San Francisco 49ers and Levi’s® Stadium Run New Menu Op...
CPG - Partnerships - Press Releases - Sports

BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...

Faisal Hussain
September 14, 2021

Pop-Tarts Launches Limited-Edition Día de Muertos Box Inspire...
CPG - Press Releases

BATTLE CREEK, Mich., Aug. 30, 2021 /PRNewswire/ -- In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fu...

Faisal Hussain
August 30, 2021

Why is Every Food Brand Selling Weird Swag in Online Shops?
CPG - Online - Retail

In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...

The Takeout
August 20, 2021

Online Shopping Just Got Cheesier: Cheez-It® Debuts First Eve...
CPG - Online - Press Releases

BATTLE CREEK, Mich., Aug. 10, 2021 /PRNewswire/ -- Cheez-It® continues its celebration of 100 years of cheesy, crunchy satisfaction – this time by unveiling the ultimate Cheez-It shopping des...

Faisal Hussain
August 11, 2021

Kellogg’s New Eggoji Waffles Partner with No Kid Hungry
CPG - Influencers - Non-Profit - Partnerships - Press Releases

BATTLE CREEK, Mich., July 13, 2021 /PRNewswire/ -- To continue spreading smiles during family mornings and create even more small wins for parents, Eggo® announces the release of its all-new Eggoji...

Faisal Hussain
July 20, 2021

Kelloggs’ RXBAR Enters the RTE Cereal Category
CPG

Kellogg subsidiary RXBAR is entering the ready-to-eat cereal category with the launch of RX Cereal. Rolling out to select retailers nationwide, RX Cereal is inspired by the taste of the company’s t...

Food Business News
July 20, 2021

Kellogg’s is Creating Cereal Boxes for the Blind & ...
CPG - Tech

Kellogg’s will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging o...

Adweek
July 13, 2021

The Breakfast Table Gets Kookier This Halloween With ‘Th...
CPG - Press Releases - Theatrical

BATTLE CREEK, Mich., July 12, 2021 /PRNewswire/ -- Ahead of the theatrical release of MGM's highly anticipated animated sequel "The Addams Family 2" on Oct. 1, Kellogg Company is teaming up with the i...

Angelina Luspo
July 13, 2021

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

Is Refillable Consumer Packaging the Next Big CPG Thing?
CPG

Grocery stores are finding that consumer packaged goods (CPG) sold in refillable containers are proving, in some cases, to be even more popular than their traditional disposable alternatives. The ref...

Retail Wire
June 25, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.