Pringles’ Mr.P loses hair but upgrades to sleek new look
Branding - CPG

Kellogg’s Pringles brand has revamped its packaging for its iconic cans for the first time in 20 years. The new packaging boasts a fresh, new look that features bold hues and a clean design, highlig...

Marketing Interactive
December 13, 2020

Cheez-It recreates college football experience with animatroni...
CPG - Sports

The "Wheel Live Fans" activation allows Cheez-It to put its brand front-and-center during the ESPN live broadcast of the 2020 Cheez-It Bowl. The strategy shows the Kellogg-owned snack marketer link...

Marketing Dive
December 9, 2020

Pringles Unveils Scorchin’ Lineup Including Fan-Favorite Fla...
CPG

Kellogg NA Co. is debuting a collection of spicy flavors of its Pringles brand. According to the company, the line is “dedicated to their heat-loving snack fans.” For the full story, visit Cand...

Candy & Snack Today
November 12, 2020

Pringles drops mascot’s moustache for first time in 52 y...
CPG

Mr. Pringle will be joined by Peter Crouch, Sir Mo Farah, Liam Payne, Russell Tovey and more to raise awareness and funds for Movember. For the full story, visit Campaign  -  https://www.campaign...

Campaign
November 4, 2020

We Wish You A Merry Breakfast With New Kellogg’s® The E...
Branding - CPG

This holiday season, Kellogg is creating a new family breakfast tradition, Kellogg's® The Elf on the Shelf® Vanilla Candy Cane Cookie Cereal, the newest "Official Cereal of the North Pole." For t...

Iosco News
October 13, 2020

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