BATTLE CREEK, Mich., Jan. 10, 2023 /PRNewswire/ -- No B.S. is getting a new look thanks to the first-ever line of RXBAR® Granola (and we're making this press release "No B.S." to prove it to you...
BATTLE CREEK, Mich., Dec. 14, 2022 /PRNewswire/ -- Kellogg Company is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as...
Impactful non-profit partnerships have become a must-have for brands and companies of all industries.
Showcasing to consumers that your brand is more than a product leads to massive goodwill, and o...
Summer Blockbuster partnerships offer an great way for studios to promote and celebrate their new movie releases! Check out the following five unique and innovative movie partnerships and promotions f...
Music partnerships are powerful when joined with a brand, for both the artist and the company, to reach a wider audience.
Check out some great examples of music partnerships from 2022.
PARTNERSH...
For as long as most of us can remember, Tony the Tiger has consistently been present in our grocery aisles and on our television screens. Confirming that thinking, Kellogg’s and Puma are linking up ...
BATTLE CREEK, Mich., Dec. 1, 2022 /PRNewswire/ -- Cheez-It®, the cheeziest sponsor of college football with four years of Cheez-It Bowl action and the title partner of the new Cheez-It Citrus Bowl, i...
Kellogg’s is celebrating the release of “Avatar: The Way of Water,” in theaters Dec. 16, by bringing Kellogg’s Frosted Flakes and Avatar fans a new way to experience the world of Pandora.
The...
Pick-up your limited-edition Rise & Kind cereal box and show your support today by wearing purple for #spiritday
Starting today, 1,000 boxes of this collector’s edition will be available to pur...
BATTLE CREEK, Mich., Sept. 27, 2022 /PRNewswire/ -- You might need to bundle up for this cool new creation: Kellogg's® Cereal and The Elf on the Shelf® have teamed up to create an icy cereal that's ...
BATTLE CREEK, Mich., Aug. 29, 2022 /PRNewswire/ -- Yesterday, Tony the Tiger® recruited new ringers — quarterback Jalen Hurts and the CBS Sports crew — and treated Philadelphia youth football pla...
BATTLE CREEK, Mich., Aug. 25, 2022 /PRNewswire/ -- As the season of routines returns with busy days of carpool, parent teacher conferences, homework help, you name it — so does the dreaded "what's...
BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Tw...
BATTLE CREEK, Mich., July 8, 2022 /PRNewswire/ -- Nineties kids rejoice! Breakfast is getting a nostalgic makeover with Kellogg's® latest collab, adding a splash of Nickelodeon's iconic green Slime t...
Irvine, Calif. (June 28, 2022) - The masterminds of Taco Bell and Cheez-It have come together for the ultimate Test Kitchen test: the Big Cheez-It Tostada. Just like the iconic cracker, this inn...
CHICAGO, June 7, 2022 /PRNewswire/ -- Today, RXBAR announced the launch of RXBAR A.M., a delicious new line of No B.S. protein bars to start the day. Powered with 10g protein and a few simple ingre...
Kellogg’s Frosted Flakes® has collaborated with Lucasfilm Ltd. to celebrate the highly anticipated new Star WarsTM limited series, Obi-Wan Kenobi only on Disney+ starting May 27* by bringing both c...
BATTLE CREEK, Mich., April 12, 2022 /PRNewswire/ -- Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest delicious breakfast innovation: Eggo® Gr...
This spring, Pop-Tarts® continues to bring crowd-pleasing flavors to its lineup by giving fans an ooey-gooey, cinnamon-y cookie experience with Snickerdoodle Pop-Tarts.® Inspired by beloved bakery c...
PHILADELPHIA and BATTLE CREEK, Mich., Feb. 28, 2022 /PRNewswire/ -- Just in time for Easter, Frankford Candy, the leader in the licensed confections and gifts industry, and Kellogg's are teaming ...
BATTLE CREEK, Mich., Feb. 12, 2022 /PRNewswire/ -- Kellogg Company announced today that it has donated $70,000 to Operation Homefront, a non-profit whose mission is to build strong, stable and sec...
Costco's Kirkland Signature brand is perhaps America's weirdest private label. You can put Kirkland Signature AA batteries alongside Kirkland Signature cashews in your shopping cart.
It's also shocki...
American Eagle Outfitters and Kellogg's Tony the Tiger have teamed up to celebrate the Year of the Tiger.
The 24-piece limited-edition collection featuring graphics of the breakfast mascot throughout...
Pumpkin spice lattes and donuts are all well and good, but does the arrival of fall mean everything has to be pumped up with pumpkin?
Yes, apparently it does.
How else to explain grocery store aisle...
BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms...
BATTLE CREEK, Mich., Aug. 30, 2021 /PRNewswire/ -- In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fu...
In our glorious modern age, it’s easy to celebrate our love of late-stage capitalism and multi-national conglomerates with swag that makes us look good and lets us live our best lives. Want to show ...
BATTLE CREEK, Mich., Aug. 10, 2021 /PRNewswire/ -- Cheez-It® continues its celebration of 100 years of cheesy, crunchy satisfaction – this time by unveiling the ultimate Cheez-It shopping des...
BATTLE CREEK, Mich., July 13, 2021 /PRNewswire/ -- To continue spreading smiles during family mornings and create even more small wins for parents, Eggo® announces the release of its all-new Eggoji...
Kellogg subsidiary RXBAR is entering the ready-to-eat cereal category with the launch of RX Cereal.
Rolling out to select retailers nationwide, RX Cereal is inspired by the taste of the company’s t...
BATTLE CREEK, Mich., July 12, 2021 /PRNewswire/ -- Ahead of the theatrical release of MGM's highly anticipated animated sequel "The Addams Family 2" on Oct. 1, Kellogg Company is teaming up with the i...
For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...
Grocery stores are finding that consumer packaged goods (CPG) sold in refillable containers are proving, in some cases, to be even more popular than their traditional disposable alternatives.
The ref...
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